Square Enix launched a series of new plush toys inspired by the Moogles and Chocobos from Final Fantasy. Both characters come in small, medium, and large sizing and also come with a string attached so it can be used as a keychain or hanging decoration. The plushes are measured at about 3 inches tall for small, 9 inches for medium, and 14 inches for tall.
Moogles are a recurring race in the Final Fantasy series, serving as playable characters or cameos. Chocobos are similar, but are used as mounts for carriages and pulling carts in the game. Both species are considered to be Final Fantasy's mascots, along with Cactuars.
The new Moogle and Chocobo plushes from Square Enix are available on the company's Japanese webstore.
Image Credit: Square Enix
Why This Trend Is Growing
- Plush Toy Collectibles
- The release of Final Fantasy-themed plush toys by Square Enix taps into the growing trend of collectible plush toys in the market.
- Gaming Merchandise
- The launch of game-themed plush toys by Square Enix highlights the trend of creating merchandise based on popular video game franchises.
- Character Branding
- Square Enix's creation of Moogle and Chocobo plush toys illustrates the trend of leveraging recognizable game characters for branding and product development.
Industries Being Reshaped
- Toy Manufacturing
- The toy manufacturing industry can capitalize on the demand for collectible plush toys by creating game-themed plush toys based on popular video game franchises.
- Gaming Industry
- The gaming industry has an opportunity to monetize popular game franchises by partnering with toy manufacturers to create merchandise like Final Fantasy-themed plush toys.
- Branding and Licensing
- The branding and licensing industry can leverage recognizable game characters to create branded products, such as the Moogle and Chocobo plush toys released by Square Enix.
