These September 2020 life trends identify some of the ways that consumers are taking more control over their daily routine and focusing on the things that matter most to them. One of the overarching themes that we're seeing is an attention to mental health and wellness in the form of products that guide daily meditation all the way up to cannabis connoisseurs with a passion for alternative ways of healing.
Another theme is one of personal growth with services like the Whole Foods Home Ec 365 courses being launched to help consumers make the most of their increased time at home as of late. We're even seeing an increased acceptance of mortality in the form of 'Heavenly Organised,' which helps consumers record their post-mortem wishes to help ease the burden on loved ones.
Top 40 Life Trends in September
From Guided Meditation Journals to Wellness-Focused Home Goods:
Michael Hemsworth — Sep 27, 2020 — Lifestyle
40
Face Mask Storage Cases
FACE MASK Offers Encasings to Protect Face Masks When it is Not Being Worn
39
Vitamin E-Infused Face Masks
Wise Protec's Anti-Viral Skin Care Mask Kills Bacteria and Protects
38
Diaper Bag Backpacks
EliteBaby's Versatile Diaper Bag Backpack Has Over 10 Pockets
37
Modular Meeting Rooms
ROOM's Modular Products Support Adaptable & Flexible Workspaces
36
QR-Connected Paper Toys
Lovepop Play is an Interactive Line of Pop-Up Paper Toys & Cards
35
Portable Firm Sitting Surfaces
The Helinox Bench One is a Portable Seating Solution
34
At-Home Virus Testing Kits
Lets Get Checked Offers a Convenient COVID-19 Testing Solution
33
Guided Meditation Journals
The Bloom Meditation Journal Promotes Mindful Habits & Self-Awareness
32
Wellness-Focused Home Goods
OUI is a New Home Brand Sharing Decor, Tabletop & Wellness Products
31
Fitness Company Candles
The Grapefruit Pop Candle Shares SoulCycle's Uplifting Essence
30
Anxiety Management Playing Cards
SUNCards Help to Support Pre-Teens with Anxiety
29
Employee Care Kits
SnackNation's Inspire Collection Bolsters Company Culture
28
Fully Customizable Pillows
Luxome's LAYR Pillow Offers a Highly Personalized Sleep Experience
27
Meditative Fragranced Candles
7 Over 7's Candle Takes Cues from New-Age Meditative Practices
26
Circular Seaside Pandemic Memorials
This COVID-19 Pandemic Memorial Helps Visitors Observe Nature
25
Social Cannabis Enthusiast Accounts
thecannabinista Shares Cannabis and THC Recipes and Reviews
24
Virtual Adulting Classes
Whole Foods' Home Ec 365 Shares Modernized Lessons in Adulting
23
Ergonomically Designed Lawn Mowers
StaySharp's Max Reel Mower is Designed to be Eco-Friendly
22
Quarantine-Themed Card Games
The Surviving Quarantine Board Game Was Created by a Family of Six
21
Tracking Toothbrush Devices
Truthbrush Helps Families Monitor Their Toothbrushing Habits
20
Family Lunch Programs
CPK's Back-to-School Lunch Program Supports Busy Parents
19
Emergency Communication Assistance Networks
The 'Quilt' Mesh Network Aids Users in Locating Help
18
Snack-Paired Bouquets
Edible's FruitFlowers Pair Bright Floral Bouquets with Fresh Dipped Fruit
17
Lightweight Mask-Encased Pouches
caraa's Mask Pouches are Stylish and Keep Masks Protected
16
Post-Mortem Organization Platforms
'Heavenly Organised' Offers a Place to Record Wishes
15
Scented Tomato Candles
MALIN+GOETZ's Candle Captures the Essence of Homegrown Tomatoes
14
Carbon-Offsetting Apps
Klima Helps Users Offset and Reduce Their Carbon Footprint
13
Video Series Party Games
The YouTube Series 'Hot Ones' Is Releasing Its Own ‘Truth Or Dab’ Game
12
Portable Electric Diffusers
Diptyque Paris' Home Electric Diffuser Shares Long-Lasting Fragrance
11
Multipurpose Hybrid Lighters
EZ Reach Combines the Features of Pocket and Long-Reaching Lighters
10
DIY Home Project Retailers
Kingfisher plc Has Over 1,360 Stores Across Nine European Countries
9
Self-Performed Virus Test Kits
Everlywell's COVID-19 Test Home Collection Kit is FDA Authorized
8
Deep Dive Dating Prompts
Match Launched a New #RealTalk Feature to Help Online Daters Connect
7
Sustainable Tent-Made Tracksuits
clothsurgeon Expands the RECONSTRUCTION PROJECT Series
6
Safely Distanced Marriage Services
Web Web Allows Couples to Get Married at Any Time Within a Day
5
Robotic Lawn Mowers
Gardena's SILENO Lawnmower is Fully Automatic and Reliable
4
Versatile Hardware Stores
HORNBACH Helps with Hardware Home Improvement Projects
3
Film Language Assistance Apps
This Year's TIFF Digital Offerings Include Language Studies
2
Couples-Friendly Finance Events
Financially Ever After Helps Couples Talk About Money
1
Practical Home Tool Retailers
Toolstation Supplies an Expansive Selection of Tools
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Mood-Focused Sprays
MoodScentz by Wizard Wellness Debuts as First Science-Backed Scent Sprays
Ergonomic Wellness Designs
Humanscale Creates Pieces Designed with The Body in MInd
Wellness-Driven Health Tech Apps
The Google Health App Will Launch on Android and iOS
Wellness Swap Pop-Ups
Bragg's Trendy Trade-In Helped People Exchange Fads for ACV
Introspective Self-Care Collections
Rituals' Intuitia Collection Helps to Make Space for Stillness
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
Fitness-Integrated Skincare
MONCLOS Blends Fitness, Skincare and Social Wellness Experiences
Supportive Mental Wellness Initiatives
Saks Fifth Avenue Foundation Highlights Its Commitment
Real-Life Mood-Board Transformations
Pinterest Launches the 'Bring My Pinterest to Life' Series
Experiential Wellness Activations
Creating Significance Sets Up Its Well Design Summit
Wellness Advent Calendars
The Healf Advent Calendar Provides 25 Days of Elevated Rituals
Workplace-Focused Mental Health Training
meQuilibrium Debuts Programs for World Mental Health Day
Mindful Fragrance Partnerships
Kayali and Calm Teamed Up to Make Well-Being Tools More Accessible
Radiant Post-Exercise Campaigns
ASICS' Get The Glow Highlights the Beauty Benefits of Movement
Science-Led Body Care Collections
REHAB. Retreat Conveniently Recreates Spa Experiences at Home
Live Social Shopping Expansions
QVC® Announces New Brands That Will Join Its Roster in 2026
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Calming Neurocosmetic Skincare
Skin to Mind Bridges the Gap Between Dermatology and Neuroscience
AI-Powered Home Wellness Pods
Ceragem's Home Therapy Booth 2.0 Includes an AI Mental Coach
Mental Health Therapy Apps
Brain-Body Therapy
Multi-Sensory Candles
Lumin Candles Come with a Playlist, Meditation, a Grounding Stone & More
Home-Centric Beauty Campaigns
Sally Beauty Debuts the Holiday Beauty at Home Campaign
Longevity-Focused Hotel Initiatives
Novotel Longevity Everyday Upgrades the Guest Experience
Micro-Mindfulness Content
Care.com and Headspace are Tackling the Mental Load of Caregiving
Wellness Hospitality Series
The 'Luxury Wellbeing Series 2025' will Span Across Asian Cities
Wellness Tea Portfolio Expansions
Celestial Seasonings Expands with Functional Teas for Everyday
Mindful Journaling Tools
Gravity Combines Meditation And Journaling For Inner Clarity And Calm
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
Mindful Performance Pop-Ups
lululemon Studio Yet. Brings Intention to Strength and Movement
Menopause-Friendly Online Aisles
Ocado Retail and GenM Launched an MTick-Certified Product Range
Multi-Use Wellness Lineups
Saje Natural Wellness Unveils a New Product Collection for the Holidays
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Healthspan Movement Educational Initiatives
Biohelping is Promoting the Concept of 'Healthspan'
Branded Retro-Inspired Wellness Houses
Lifeway Foods is Hosting a Special Pop-Up in Palm Springs
Digital Wellness Platforms
Vibe Lives App Supports Mental Health With Frequencies And Community
Business-Focused Wellness Events
Willpower Announced the 2026 Edition of Wellness House
Hybrid Mental Wellness Applications
The Brain-Body Therapy App Combines Workouts with Counseling
Symbolic Pop-Up Wellness Experiences
Hone Health Hosts Death of Midlife Pop-Up
Behavior-Based Smart Homes
Google Home automations adapt to routines, moods, and behaviors
Nature-Connected Lifestyle Campaigns
Wild Planet Has Launched Its 'Go Wild' Campaign
Digital Well-Being Updates
Tiktok Adds Mindfulness Tools and User Controls Over Ai Content
Purpose-Driven Wellness Brands
Koala Eco is Reflecting on Its Business Growth and Trajectory
Health-Focused Retail Campaigns
Health-E Commerce Encourages a Home Medicine Cabinet Restock
Consumer Longevity Diagnostics
Tally Health Expands At-Home Epigenetic Age Testing
Immersive Wellbeing Experiences
Healf's Inaugural Wellness Event is Dubbed Healf Experience (HX25)
Seasonal Living-Focused Tea Subscriptions
Kiara Naturals is Expanding & Introducing a New Service
Wellness-Based Coffee Expansions
Everyday Dose Launches in 1500 Target Stores Across the U.S.
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Mindful Skincare Programs
Tatcha and Open Launched a Guided Program on World Mental Health Day
Comprehensive Wellness-Celebrating Initatives
Live Love Spa Marks National Wellness Month
Affordable Coordinated Kitchenware Series
Thyme&Table™ Debuts 'New Year, New Me' Collection
Gen Z Vitamin Pop-Ups
Nature's Truth and Natural Vitality Unveil a New College Campus Tour
Stress-Alleviating Sleep Collections
Marks & Spencer &Sleep Helps Women Prioritize Rest
Musical Wellbeing Campaigns
ASICS Launches the ‘Move Your Body, Move Your Mind’ Campaign
Redefining Modern Wellness Campaigns
Beyond Yoga Introduced 'Beyond Seek' Featuring Issa Rae
Mental Wellness-Promoting Tote Bags
L.L.bean Marks Mental Health Month with the Analog Tote
Wellness-Driven Concept Homes
Zonda and Fischer Homes Unveiled the 2026 Virtual Concept Home
Mindful Daily Planners
Mindful Step Towards Guides Reflection, Wellness, and Mental Health
Science-Backed Adventure Collaborations
Toyota, AllGear Digital & Immersion Neuroscience Partner
Direct-To-Consumer Therapy Services
Therapy by Headspace is a Major Expansion for the App
Luxe Wellness Lines
Dior Maison Japan Haute Wellness Collection Includes Meditation Pieces
Lifestage Support Supplements
These New Nature’s Bounty Supplements are Targeted
Holiday Lifestyle Capsules
As Ever Holiday Collection by Meghan Markle Offers Cozy Essentials
Wellness Shop-in-Shops
Wellness by Ulta Beauty Shares Immersive, Informative Experiences
Celebrity Wellness Brand Expansions
Bob Marley's Estate Expanded into Natural Health Markets
Meditation Wellness Tools
Mindful Buddy Delivers AI Meditation And Calendar-Based Mindfulness
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Social Media Shop-Exclusive Bundles
Zhou Nutrition Boasts TikTok Shop-Exclusive Wellness Bundles
Holistic Wellness Tools
Guided Practices in Yoga and Meditation with Meditational Yoga
Lifestyle-Focused Puzzle Designs
Ordinary Habit Spotlights Reconnection and Simple Moments
Parental AI Insights Features
Meta Launches Its Insights Tab For Meta AI
Therapist-Curated Self-Care Boxes
MyTheraBox Includes Products Centered Around Mindfulness
Integrated Travel Wellness
Fairmont’s 'Wellness Without Walls' Brings Flexible Routines to Travel
Experimental Wellness Apps
Oilwell Offers Climate-Themed Meditation & Immersive Wellness Exercises
Personalized Neuroaesthetic Experiences
113 Spring's Emergence Service Supports Creative Expansion
Self-Guided Mental Health Apps
Mindless Labs' App Fills a Gap for Therapy-Curious People
Wellness Recovery Events
Toronto's The Wellness Club Hosts an Immersive Social Wellness Experience
Cycle-Aware Wellness Tools
WellnessPal Helps Women Align Lifestyle Choices With Their Cycle
Mindfulness Tracking Tools
Center Meditation Timer Supports Focused And Measurable Mindfulness
Digital Journaling Platforms
Moments Helps Users Reflect, Track, and Journal for Personal Growth
Expanded Wellness Retail Assortments
Target Added 30% More Wellness Products to Its Shelves
Balancing New Year Campaigns
Recess' You Don’t Need A New You Challenges Tired January Marketing
Guided Mindfulness Platforms
MyBreath Guides Breathing Exercises To Support Relaxation And Focus
Mindful Journaling Systems
Mindful Productivity Notion Journal Enhances Reflection And Efficiency
Employer-Focused Therapy Platforms
Grow Therapy Launches an Employer and Health System Offering
Personal Meditation Tools
Generate Meditation Creates Customized Meditation Guides Instantly
Personalized Meditation Apps
Waves Delivers AI-Powered Meditation For Focus And Well-Being
AI Journaling Apps
Life Note Blends Journaling With Guidance From Historical And Modern Thinkers
Integrated Wellness Apps
Dash Wellness Offers Fitness, Nutrition, and Mental Health in One App
Whimsical Desk Rituals
Starbucks Created a Small, Celebratory Post-CNY Activation
Mindful Wellness Platforms
Human Limits Offers Cinematic Yoga, Mobility, And Meditation Classes
Mental Health Toy Curations
Timeless Toys' D.O.S.E of Play Helps Kids Manage Stress & Anxiety
Meditation Wellness Apps
Guided Meditation Provides Expert-Led Sessions For Relaxation And Sleep
Wellness Productivity Management
SpongeHome Combines AI Wellness, Focus Tools, & Stress Management
Personalised Immersive Wellness
Emergence at 113 Spring is a New Multi-Sensorial Wellness Curation
Personal Growth Trackers
Life Progress Tracker Offers AI-Powered Insights To Track Personal Growth
Enhanced Wellness Memberships
Love.Life Upgrades Its Service Offerings and Membership
Nourishing Personality-Packed Combos
The New Summer Jamba Bundles Tap into Popular Personas
Monochromatic Wellness Advent Calendars
BetterMe Store Offers the Wellness Journey Advent Calendar
Mindfulness Growth Apps
Boost Mindfulness And Personal Growth Daily With GetSashy’s Guided Tools
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Guided Reflection Tools
Mindful Path Helps Users Explore Purpose and Gain Life Clarity
Personalized Quote Apps
Thoughtbullet Delivers Daily Quotes Tailored To Your Preferences
Wellness Tracking Apps
Track Well Turns Personal Wellness Data Into Actionable Insights
Redesigning Restful Moments
The ANEW Project Turns Daily Objects into Mini Retreats
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Wellness Brand Rebranding Initiatives
Zenwise Unveils Comprehensive Corporate Rebranding Strategy
Personal Growth Platforms
Inner Growth Path Guides Users in Lifelong Learning and Self-Discovery
Home Health Platforms
Nestwell Scores Homes' Environmental Quality to Improve Sleep and More
Total Wellness Platforms
CARE Integrates Biological, Psychological, Social, and Spiritual Health
Cognitive Learning Tools
Brain Newsletter Delivers Weekly Cognitive Improvement Ideas
Holistic Wellness Travel Campaigns
The Tourism Authority of Thailand Participates in WTM 2025
Global Brand Refresh Systems
'Face the Future' Announces Rebrand With ShopTalk Studio
Longevity Holiday Resorts
TheLifeCo St. Lucia Introduces Flexible Wellness-Focused Stays
Reflection Journal Tools
Nightself Guides Nightly Self Reflection Mood Tracking & Personal Growth
Mindful Wellness Platforms
BlissLand Enhances Sleep And Relaxation Through Guided Meditation
Habit Formation Tools
HabitGo Helps Plan Daily Routines And Track Emotions To Build Habits
Wellness Productivity Hubs
SpongeHome Combines Emotional Wellness, Focus, And Task Management
Mental Wellness Shots
Vive Organic's Mind Boost and Mood Boost Help to Focus and Uplift
Digital Wellness Tools
GratitudeBuddy Boosts Mental Wellbeing Through Daily Gratitude Journaling
Mood Tracking Platforms
TemperedMe Helps Users Track Emotions and Daily Activities Easily
Gratitude Journaling Apps
Be Grateful Daily Creates Journals With AI Insights & Wellness Tracking
Mood Insight Trackers
Moodsy Tracks Emotions, Habits, And Playlists For Daily Wellbeing
Gamified Wellness Platforms
HealthGame Turns Healthy Habits Into Fun, Interactive Daily Challenges
Artful Well-Being Experiences
The Noom Mindful Art Break Encourages Reflection & Reconnection
Personal Reflection Tools
LifePie Introspection Tracks Daily Life Categories And Boosts Awareness
Digital Mental Cares
Wellness AI Delivers Personalized AI Therapy And Custom Meditations
Mental Wellness Apps
Habitize Combines Mood Tracking, AI Journaling, And Habit Coaching
Trauma-Informed Healing Home Fundraisers
MoreYoga Joins Forces with Furnishing Futures
Longevity Tracking Tools
True Age Tracks Biological Aging Through Daily Health Habits
Digital Journaling Apps
Eunoia Self Care Journal Supports Reflection And Emotional Wellbeing Daily
Digital Wellness Hubs
Calm Heaven Provides Tools For Journaling, Meditation, And Community Support
Health-Focused Educational Programs
Natural Grocers Debuts Three Essential Health-Focused Hacks
Flexible Meal Delivery Brands
Daily Harvest Launches an Optional Subscription Model for 2026
Personalized News Feeds
Moodscroll Curates News Based on Your Mood and Preferences
Modern Motherhood Memberships
Mavie Empowers Members with Realistic Personalized Routines
Diwali Table Decor
Homegoods Diwali Collection Brings South Asian Aesthetic into Home Styling
Sound-Based Mental Wellness
Spaces.fm Delivers Binaural Sounds and Guided Sessions for Growth
Discovery-Led Beauty Zones
Watsons Launches BeautyVerse And Jubilee Wellness Corners
Productivity Tracking Apps
Weeks Life Helps Track Goals, Build Habits, And Boost Productivity