These Saturday Night Live innovations range from hilarious rapper spoofs to sultry comedian editorials that no one expected. This past Sunday, Saturday Night Live celebrated its 40th anniversary with a 3 hour show that featured a cast of alumni and past celeb hosts. The #SNL40 event became a viral sensation thanks to its revival of iconic skits like Wayne's World and The Californians.
For 40 years, sketch comedy show SNL has changed the way we experience comedy and has always aimed to reinvent itself. From Will Ferrell's famous 'More Cowbell' sketch to Tina Fey's Sarah Palin impression, Saturday Night Live continues to make us laugh today.
Standouts from this list of SNL innovations include refined and suggestive comedian photoshoots that show another side of Kristen Wiig and Tina Fey's goofy persona. Other favorites from this list include Saks Fifth Avenue's Key to the Cure collection, a kine that features designer pieces inspired by SNL cast costumes.
35 Saturday Night Live Innovations
28
80s Cartoon Bombshells
Sexy Jessica Rabbit Revived By Jessica Biel on SNL
27
Candid Comedic Celeb Portraits
Matt Hoyle Captured the Hilarity of Favorite Comedians
26
Political SNL Parodies
Tina Fey as Sarah Palin and Amy Poehler as Hillary Clinton
25
Political SNL Parodies II
Tina Fey as Sarah Palin and Amy Poehler as Katie Couric
24
Marijuana Monologues
'Saturday Night Live' Sketches Parody Michael Phelps' Pot-Smoking Debacle
23
Patriotic Comedian Cover Shoots
Tina Fey Does Vanity Fair
22
Comedian Slumber Party Editorials
The ‘SNL Sleepover’ is a Provocative Affair
21
Politicians on Late Night TV
Sarah Palin To Do SNL and Letterman
20
More Cowbell Personalized Remixes
Channel Christopher Walken with MoreCowbell.dj
19
SNL Photobombing
MacGruber Photobombs Will Get You Stoked for his Film
18
Unlikely Fashion Collaborations
Saks Fifth and SNL Team Up for a Key to the Cure Collection
17
Romantic Comedian Editorials
The ELLE US August 2014 Cover Shoot Stars Kristen Wiig
16
Celeb Adoption Parodies
Angelina Jolie and Madonna Spoofed For Baby Obsession on SNL
15
Reality Star Split Dramatizations
The Saturday Night Live Kardashian Divorce Spoof is Spot On
14
Humorous Self-Deprecation Skits
The ‘Inside Amy Schumer: Compliments’ Video Plays on I
13
Mom Swinging
Justin Timberlake Returns to SNL for More Musical Comedy
12
Talking Bottle Openers
These Entertaining SNL Bottle Openers Feature Drunk Uncle
11
Hilarious Rapper Spoof Skits
The Drake SNL Skit Interview Shows off the Celeb's Sense of Humor
10
Muppet Late-Night Show Hosts
The Cookie Monster SNL Audition is 100 Percent Serious
9
Academy Award-Nominated Spoofs
Jonah Hill and Michael Cera Create a Spoof to the Trailer of 'Her'
8
Comedy Skit Ice Cream
The Ben & Jerry's SNL Batches Will Have People Laughing for Ice Cream
7
Sketch Comedy Charts
The SNL Timeline by Laughspin Covers 37 Seasons of Hilarity
6
Non-Commercial Commercials
Saturday Night Live As an Unofficial Pepsi Endorsement
5
Star-Studded Video Gags
The SNL 100th Short Celebration Shows a Huge Collection of Celebs
4
Tell-All Adult Tales
The Lonely Island Returns with Akon in an Interesting Vid
3
Secret Message Rap Videos
The Lonely Island's New Spell it Out Video Contains a Vulgar Message
2
Comedic Television Archives
The Saturday Night Live App is Necessary for SNL Fans
1
Hysterical Millennial Show Parodies
SNL Gets It Right with Their Uproarious Girls Parody
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Portrait-Style High-Fashion Campaigns
Givenchy's Resort 2026 Line Appears Effortlessly Elegant
Flower-Centric Events
Macy’s Flower Show Celebrates 50 Years with a Surrealist Garden
Playfully Serious Designs
Nik Bentel Studio Pivots from the Whimsical to the Playfully Serious
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Visual Show-Inspired Displays
Saks Fifth Avenue Transforms its NYC Flagship for Just Like That
Legacy-Themed Brand Films
ALDO Celebrates 53 Years with the 'ALDO Archive' Short Film
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
Humorous Snack Commercials
The RITZ Salty Club Brings Together Well-Known Personalities
Artist-Centric Networking Events
Adidas x SNIPES Unveil The NYC Superstar & Empower Artists
Humorous Menswear Ads
Men’s Wearhouse Goes Full Funny with its 'Love the Way You Look' Campaign
80s-Style Actress-Approved Activewear
The Latest Old Navy Active Campaign Stars Lindsay Lohan
Artful Sneaker Musical Installations
Vans Introduced the Old Skool 36 FM in an Art Installation
Gothic Fantasy Film Soaps
Dr. Squatch x Nightmare Before Christmas Collab Embraces the Holidays
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Crime-Inspired Beauty Mockumentaries
e.l.f. Cosmetics' Vanity Vandals Explores Chaos at the Sink
AI-Satirical Ad Spots
Dollar Shave Club Uses Generative AI To Skewer Tech Hype
Playful Showgirl-Inspired Apparel
SHEIN Taps Into The Life of a Showgirl with Vibrant Pieces
Cartoon Inspired Sneakers
The Adidas Stan Smith x Spongebob Squarepants Collection Bring New Looks
Fan-Created Menu Items
Creative Customer Orders Inspired the Taco Bell Fan Style Menu
Nostalgic Skincare Campaigns
Neutrogena Remembers the '90s in a Campaign for Rapid Wrinkle Repair
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Skincare-Themed Comedy Shows
Thayers x UpDating Bring Dating Comedy to NYC This Valentine’s
Cartoon Duck-Inspired Apparel
The Disney x Karl Lagerfeld Capsule Collection Features Donald Duck
Comedian Collectible Trading Cards
Laugh Factory Partners with EPOCH to Deliver Collectible Cards
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Artistic Spray Paint Events
Rust-Oleum Will Debut Artist-Friendly Rust-O with an Exciting Event
Nostalgic Cartoon-Joint Streetwear
Kith Celebrates the 75th Anniversary of Peanuts Comic Strip
Wig-Snatching Games
Exploding Kittens Teased a New Party Game Called 'Snatch Snatch Wig'
Legacy Artist-Themed T-Shirts
Gap Partners with Legendary Artists on its New Shirt Capsule
Festival-Ready Celebrity DJ Activations
Absolut Vodka Welcomes Paris Hilton at the House of Cosmo
NYC-Inspired Sneaker Designs
The Coach Soho Sneaker Collection is Chic and Urban-Informed
Stock Exchange Fashion Shows
L'OFFICIEL Organized a Novel Runway Presentation
Re-Energized Snack Campaigns
J.M. Smucker Co Introduced the ‘Speakie Snackie’ Campaign
Nostalgic Youth Culture Capsules
Coach Presented Its Fall 2026 Line During New York Fashion Week
Bold Skate Shoe Campaigns
The New Vans Off the Wall Campaign Celebrates the Authentic Sneaker
Creative Economy Meal Replacements
Sneak EATS Launched a Nutrition Product Built for Creatives
Fashion-Inspired Coffee Events
Starbucks Partnered with NYFW2026 and Hosted a Coffeehouse Rave
One-Night-Only Dining Events
The Saratoga Supper Club Turned a Convenience Store into a Speakeasy
Playful Football T-Shirt Designs
HOMAGE Unveiled The Simpsons x NFL Collections
Gen Z Holiday Campaigns
SNIPES Launches 'Wrapped in Heat' Featuring Marlon Wayans
Retro AI Radio Stations
The Fizz FM is the First Branded Radio Station Made Entirely with AI
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Musician Merch-Inspired T-Shirts
This Collaboration Gap Merch Highlights Iconic Artists
Cheeky Baking Apparel
Betty Crocker Turns Cake Mix Nostalgia Into Wearable Merchandise
Cozy Dramedy Skincare
Bliss x Gilmore Girls Inspires Millennial & Gen X Nostalgia
Creator-Led Skincare Ads
The BYOMA Shorttime Show Celebrates Short Kings and Queens
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Kickoff Footwear Commercials
Skechers' Big Game Ad Stars Sofía Vergara
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Cake-Themed Commercials
KFC Thailand’s Birthday Ad Turns the World Into Cake
Unfiltered Sleep Campaigns
The IKEA Sleep Talk Reviews Campaign Uses Real Nighttime Mutterings
Larger-Than-Life Sports Campaigns
Smirnoff Launches The Longest Tailgate for the Super Bowl
Satirical Skincare Campaigns
Sephora Launches 'Skin Obsessed' Campaign with Taika Waititi
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Fan-Powered Reality Competitions
Little Caesars' Pretzel Crust Island Engages YouTube Viewers
Spoof Cosmetics Campaigns
Milani's America’s Next Top Primer Revisits 2000 Reality TV
Cross-Disciplinary Campaign Films
Levi's 'Behind Every Original' is Supported by 'Backstory'
Humorous Healthcare Campaigns
Zocdoc And 72andSunny Reframe Doctor Search With Playful Anxiety
Humorous Haircare Campaigns
CeraVe X SNL Team Up to Make Tackling Dandruff Less Serious
Trash-Centric Musical Campaigns
The Glad x Sesame Street Collab Stars Oscar the Grouch
AI-Driven Design Hubs
Unilever Leans into AI Design Content with 'Sketch Pro'
Movie-Goer-Inspired Soda Campaigns
Evolution Fresh Introduced its 'Fresh Twist on Soda' Campaign
Streetwear Skate Remixes
The New Future Campaign Revives the Old Skool with Athlete-Driven Designs
Comedy Horror Cosmetics
The NYX Cosmetics x Wednesday Collection Creates Fun, Dark Designs
Music-Oriented Skateboarding Footwear
Vans Unveils its Premium Old Skool Music Collection
Animated Pop Revival Shows
Paris Hilton’s Paris & Pups Brings Her Playful Persona to Youtube
Joyful Skincare Anthems
Dove & Ciara's 'Drop Your Skin-hibitions' Remixes a Childhood Classic
Reimagined Classic Beer Campaigns
Guinness Gives 'A Lovely Day' a Modern Artistic Refresh
Comedic Body Wash Ads
Moist Humor by Dove Debuted During SNL50: the Anniversary Special
Comedian-Supported Deodorant Ads
Pete Davidson Stars in AXE's Latest Advertising Campaign
Retro-Inspired Camper Vans
The Ford Nugget Camper Van is Celebrating its 70th Anniversary
90s-Inspired Grunge Band Tees
FREAK’S STORE Releases a Collection of Retro Nirvana Tees
Holiday Retail Campaigns
Walmart's WhoKnewVille is a Seuss-Inspired World of Festive Cheer
Celebratory Beverage Ads
Miller Lite’s ‘Legendary Stories’ Campaign Celebrates 50 Years
Midlife Crisis Pizza Campaigns
The California Pizza Kitchen 40th Anniversary Marks a Milestone
AI-Powered Satirical Ads
Dollar Shave Club Uses Generative AI To Skewer Corporate Culture
Humorous Star-Studded Chip Campaigns
Pringles Unveiled its 'Call of the Mustaches' Campaign
Subculture-Themed Generational Fashion
Noskin Presents the Wildest ONes Yet Collection
Extravagant Qsr Menu Reveals
Taco Bell Debuts 2026 Menu Roadmap with Live Más LIVE
Pop Culture-Inspired Mayo Ads
Hellmann’s Releases 'Sweet Sandwich Time' Ahead of the Big Game
Comedian-Supported Antiperspirant Campaigns
Hannah Berner Spotlights Dove's New Range
Humorous Car Ads
The 'SNL' Volkswagen Ad Reunites ‘The Californians’ Cast for a Hilarious Ride
Late-Night Manhattan Lounges
Starchild Rooftop Offers Panoramic Views and Classic Cocktails
Ultra-Elegant Holiday Fashion Campaigns
Stuart Weitzman & Keke Palmer Present 'Life of the Party'
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Comedic Sci-Fi Sneakers
The FUN Ghostbusters Sneakers Pay Homage to the Revived Franchise
Classic Fashion Campaigns
Perry Ellis International Marks 70 Years of Its Original Penguin Brand
Performance Sneaker Campaigns
Balenciaga Radar Sneaker Campaign Features Katy Perry
Internet Humor News
The Daily Snoo Turns Hilarious Reddit Trends Into Satirical News
Pizza Brand Hockey Podcasts
Bandwagon Hockey Coach is New Podcast from Pizza Hut Canada
Family-Centric Animated Films
The Sneaks Movie is an Animated Feature Honoring Sneaker Culture
Cinematic Telecom Commercials
Xfinity's Making Its Super Bowl Ad Debut with Jurassic Park... Works
High-Profile Skincare Launch Parties
Clarins Celebrated Beauty Launch with Maroon 5 and Others
Quirky Pizza Chain Ads
Little Caesars X Eugene Levy Join To Promote Super Puffs at the Super Bowl
Music Awards-Inspired Promotional Events
Johnnie Walker Hosted an Activation for the Grammys
Revived Retro Animations
The Stranger Things Animated Series Adopts an ’80s Cartoon Look
Modern Wedding-Inspired Campaigns
Patrick Schwarzenegger Stars in SKIMS' Wedding Shop Campaign
Television World Crossovers
Netflix Stages a Stranger Things and Sesame Street Crossover
No-Nonsense Haircare Campaigns
The No Gimmicks Campaign by LolaVie Focuses on Proven Products
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Reimagined Story-Driven Campaigns
Visa Presented its 'Typewriter' Campaign at the 2025 Oscars
Collaborative Ballet-Inspired Capsules
Blackpink's Lisa Stars in NikeSKIMS' 2026 Spring Campaign
Sci-Fi Date Night-Inspired Lines
Tyler Mcgillivary Boasts the Next Date Night Collection Drop
Star-Studded Cracker Commercials
RITZ Crackers' Will Debut RITZ Island at Super Bowl LX
Nostalgic Fashion Capsules
Selena Gomez's Throwback Collection Revisits Her Most Iconic Roles
Cartoon-Inspired Postage Stamps
USPS Launches the Limited Spongebobg Squarepants Forever Stamps
Las Vegas-Inspired Fashion Capsules
Dinner Service New York Debuts the Las Vegas Collection
Accessible Video Podcasts
Spotify Eases Partner Program Requirements For Video Creators
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Farmer-Focused Campaign Ads
Tha Lay's Super Bowl Ad Puts Farmers in Focus
Candy Delivery Campaigns
SKITTLES® Partners with Elijah Wood for a Game Day Spot
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Complementary Haircut Initiatives
Great Clips Debuts the Hall of Fade VIP Card
Bar-Centric Lecture Events
Sip & Learn Toronto Merges Night Life with Continued Education
Insightful Short-Form Talk Apps
TED Shorts Allow for Short, Snappy Snippets of Popular Talks
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Celebrity-Backed Luxe Fashion Campaigns
Burberry's Holiday Film is Dubbed ’Twas the Knight Before…
Collaborative Beauty Events
Stoney Clover Lane X Hello Kitty and Friends Host a Pop-Up Event
Satirical News Platforms
AI Satire News Transforms Real-Time Updates Into Humorous Content
Social-First Snack Comedies
Pretzelized's Hybrid Snacks and Comedic Series Sparks Fun Debates
Iconic Band Apparel Series
FREAK’S STORE Band Shirts Honor Legends with Long-Sleeve Designs
Slumber-Party-Themed Hotel Events
Moxy Hotels x Chloe Fineman Present the 'Bedtime Stories' Series
Timely Actor-Backed Beer Campaigns
Miller Lite Debuts 'Legendary Moments Start with a Lite'
Intergalactic Snacker Musicals
CHAZMO: The Musical Tells a Pizza Roll Icon's Origin Story
Cartoon-Inspired Shoes
The Spongebob Squarepants x adidas Stan Smith Freizeit Reimagines a Classic
Festive Musician-Led Campaigns
Smirnoff ICE Partners with Troye Sivan for the Holidays
Musical Grocery Service Ads
A 30-Second Instacart Bananas Spot Will Air During the Super Bowl 2026
Reinventive Denim Campaigns
Chapter Two of the REIMAGINE Campaign Honors Levi's Denim Heritage
Valentine's-Themed Comedy Shows
Factory Theatre Brings Laughter and Love with Unique Comedy Shows
Satirical Feminist-Forward Ads
A Spotlight on Underpaid Women Shakes Up Belgium’s Employee Day
Cannabis Art Ventures
Snoop Dogg Presented the 'Rich N Infamous: the Joint Venture' Art Launch
Anniversary Design Shows
Tiptoe 10 Years Celebrates Its Iconic Table Leg Through 10 Designer Works
Comedic Cruise Spots
Norwegian Cruise Line Debuts 'It’s Different Out Here'
Comedy Series Launch Events
Audible Hosted a Launch Event in West Hollywood
Film-Themed Energy Products
Sneak Energy and The Rocky Horror Show Partnered on a New Product
Editorial-Documentary Hotel Series
W Hotels Introduces the Latest Season of 'Hotel Tales'