The ‘Inside Amy Schumer: Compliments’ sketch on Comedy Central plays on the notion of people awkwardly using self-deprecation to put themselves down in the face of a compliment.
Former SNL alum, Amy Schumer meets up with her friends in the video and they make hilarious and somewhat off-color remarks about their personal appearance or life situations. Quotes include, “I look like a golden retriever’s dingle-berry,” and “of course I see everyone when I look like Susan Boyle’s toothbrush.” The video takes on the task of pointing out the ridiculousness of lengths that some people go to to avoid accepting a compliment. The video ultimately ends with someone saying a simple “thank you,” and the rest of the group dying from the shock of it.
What's Driving This Trend
- Humorous Self-deprecation
- Opportunity to create comedic content that highlights the absurdity of downplaying compliments.
Who This Affects Most
- Comedy Entertainment
- Potential for comedy TV shows, online videos, and stand-up acts that explore the humor in self-deprecating remarks.
- Psychology
- Opportunity for psychologists and therapists to examine the psychological reasons behind self-deprecation and its impact on individuals.
- Advertising
- Possibility for brands to incorporate self-deprecating humor in their marketing campaigns to connect with consumers who resonate with this type of humor.
