These restaurant marketing strategies show different ways casual dining establishments are promoting themselves, whether through interactive initiatives, promotional packaging or other advertising avenues.
Mobile apps for the smartphone are an easy way to reach consumers, especially brand loyalists. Honoring frequent guests can be as simple as an incentives program or launching a line-skipping service like Chili's.
In addition to popular channels such as creative packaging design or entertaining commercials, interactive restaurant marketing strategies are another way to engage audiences. This includes contests, from digital burger giveaway campaigns to fantasy football contests. While one is more broad, the other appeals to a more segmented or niche area within the customer base companies are trying to reach and retain.
Rebranding efforts are a way to make old things new, bringing in new people while also keeping things fresh for others.
15 Casual Restaurant Marketing Strategies
15
Dynamic Food Packaging
Prime Star's Healthy Food Branding is Quirky and Active
14
Vibrant Vintage Brewpub Branding
The Freehouse's Contemporary Brand Identity Gets It Just Right
13
Active Vegetarian Packaging
This Restaurant Branding Design Blends Healthy Food & Activity
12
Picturesque Ice Cream Branding
The SPIN! Gelato Design Uses a Cute Frame for Details
11
Smartphone Pancake Spoofs
Denny's Created an Advertisement to Spoof the iPhone 5S Gold
10
Re-Branded Fast Food Franchises
Denny's 'The Den' Restaurant Targets a Millennial Demographic
9
Bottomless Pasta Passes
Olive Garden's All You Can Eat Pasta Pass Will Feed You Through the Fall
8
Digital Burger Giveaway Campaigns
TGI Fridays is Boosting Business Through Shareable Discounts
7
Line-Skipping Dining Apps
The Chili's Waitlisting App Will Launch in Summer 2015
6
Bottomless Appetizer Promotions
TGI Fridays' $10 Endless Appetizers Runs Throughout the Summer
5
Christmas Kissing Drones
TGI Fridays UK Gets Couples to Kiss Under the Mistletoe
4
Incentivized Loyalty Apps
Hooters' HootClub Customer Loyalty App Gives Frequent Diners Big Prizes
3
Informal Grillhouse Rebranding
Bo's Steak & Grill Gets a New Identity as 'Cole's Backyard Grill'
2
Aspirational Lifestyle Ads
This Panera Spot is Part of an New Manifesto-Driven Campaign
1
Fantasy Football Contests
These Buffalo Wild Wings Promotions Consist of Three Different Games
Related Ideas
Streaming Service Restaurants
The Netflix Bites Pop-Up Serves Dishes from Netflix Series
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
Shapeshifting Restaurant Robots
The Conceptual Rotating Table Service Robot is Efficient
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Augmented Reality Menu Items
Denny's New Mac N’ Brisket Sizzlin’ Skillet is Part of Its AR Menu
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Mobile-Order-Only Restaurants
Chick-Fil-A is Opening a Restaurant with No Seating Space
Food-Inspired Brand Imagery
Copyshow's work on a Brand Identity for Paella in Barcelona
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Artisan-Inspired Summertime Cafe Menus
This New Dunkin’ Menu Offers New Twists on Classics
Chicken-Centric QSR Menus
Taco Bell's Teased Its New Cantina Chicken Menu in Vegas
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Healthy Lifestyle Reward Promotions
The Chipotle No Quitters Challenge Was Created with Strava
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Budget-Friendly Restaurant Campaigns
Chuck E. Cheese 'Summer of Fun' Focuses on Accessibility
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Value-Focused Pizza Menus
The Pizza Hut $7 Deal Lover’s Menu Has a Total of 17 Options
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Fast-Casual Valentine's Deals
QDOBA's Valentine's Day Offering Rewards Members to a Free Entrée
Festive Steakhouse Menus
The Outback Steakhouse Holiday Menu Has New and Returning Favorites
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Pizza-Focused Climate Campaigns
Pizza Futures Explores the Impact of Climate Change on Pizza
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Digital-Only Burger Promotions
Burger King Just Launched a Digital Exclusive Melt Meals Promotion
Fry Lover Travel Campaigns
McDonald's Frequent Fryer Program Lets You Try International Fries
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Virally Inspired Frozen Entrees
Counter Creates Macro-Balanced Frozen Foods with Content Creators
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Mobile Cannabis Marketplaces
Fire & Flower's Spark Marketplace App Simplifies Orders
Celebratory Free Pizza Promotions
This Pizza Hut National Pizza Party Day Promotion is Tasty
Automated Food Planning Apps
The 'Munchy' App Takes a Long-Term Approach to Diets
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Interactive Digital Menus
Tabmeal Empowers Restaurants to Revolutionize the Way Guests Order
Glowing Chicken Restaurant Designs
Preen Inc Designs the Dino's Famous Chicken Restaurant
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
American Restaurant Partnerships
QDOBA Partnered with Leo Burnett for Massive Expansion
QSR-Inspired Grocery Products
Aldi Launches the New McDonald’s Inspired Burgers
Customized Convenience Retailer Apps
Family Express is Introducing a Personalized App Experience
Dressed-Up Breakfast Campaigns
Joe & the Juice Invites Customers to Get Chic for Breakfast
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Bartender Collaboration Apps
Drinktank is Changing the Way Brands and Bartenders Collaborate
Valentine’s Day Dinner Series
Shake Shack’s Debuts the 'Love Shack' Menu for Valentine's Day
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Retail Food Preparation Stations
Urban Eat Debuts a Smart Retail Solution for its Food-to-Go Range
Virtual Avatar Workers
The Bite Ninja Platform Allows Retailers to Outsource Cashier Work Online
Family-Focused Meal Kits
Home Chef's Family Menu Features Meal Kits for Families
Breakfast QSR Marketing Campaigns
IHOP Partners with TikTok for Newest Release
Value-Focused Restaurant Menus
The Habit $5 Simple Crafts Menu Has Three Options
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Snacker Recruitment Campaigns
Daiya's Pizza Pyramid Scheme Invites People to Recruit Their Friends
Pizza Craving Campaigns
Domino's Pizza and WorkInProgress Launch the Emergency Pizza Campaign
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Revised QSR Packaging Policies
YUM Brands Unveils a New Packaging Policy for its Restaurants
Restaurant-Inspired Frozen Comfort Foods
The Boston Market At Home Frozen Foods Has Been Expanded
AI-Enhanced QSR Rewards
Wendy's Leverages Artificial Intelligence for its New Rewards Platform
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Hungover Diner Discounts
Burger King's Facial Recognition Gives Discounts to Hungover Customers
Chicken Restaurant Rewards Systems
KFC U.S. Introduces a New Loyalty Program for Frequent Shoppers
Consumer-Driven QSR Menu Offerings
This Burger King Vote Encourages Fans to Have Their Say
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Latin Cuisine-Inspired Cafe Menus
The Latest Dunkin' Spring Menu is Arriving Now
Chicken Rewards Platforms
Wingstop is Enhancing its Customer Service with the MyWingstop Platform
Virtual Pizza Restaurants
Pizza Piatta Makes Modern Italian Flatbread Pizza Fresh & Convenient
Traditional Latin Dinner Campaigns
Rémy Martin Launches a New Campaign for Hispanic Heritage Month
Flavor-Enhanced QSR Wrap Menus
The McDonald’s McWrap and Chicken Snack Wrap Menu Has Been Revamped
AI-Powered Marketing Strategies
The M1 Marketing Strategy Generator Will Build a Strategy
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Relationship-Strengthening Dating Ideas
Perfect Dates is an App Inspiring Stronger Bonds
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Pocket Concierge Apps
The Scene Matches Users to Restaurants, Bars, Clubs & Cafes
Football Weekend QSR Promotions
The Wendy's Deal-ivery Promotion Offers Ample Deals
Location-Based QSR Technology
Chipotle is Integrating Location-Based Technology Into its App
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Celebratory Seasonal QSR Deals
Wendy's 12 Days of Holiday Deals Gets Customers Ready for Christmas
Tasty Convenience Retailer Snacks
The Rutter's Lover's Inspired Food Menu is Available 24/7
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Asian QSR Ads
Panda Express Launches Sizzling Shrimp LTO with Exciting Basketball Tie-In Campaign
Football Season Retailer Menus
7-Eleven Game Day Grub is Arriving Alongside Special Offers
Stylish QSR-Backed Apparel
Panera Bread Unveils its New Menu-Inspired Merchandise Collection
Billboard Design Competitions
Halo Burger is Hosting a Billboard Design Contest for a Scholarship
Convenience Store Pizza Promotions
These 7-Eleven Pizza Promotions are Launching Soon
Breakfast Rewards Apps
Effin Egg Launches the New Loyalty App for Consumers
Customer-Driven Pizza Menus
The Pizza Guys Fan Favorites Lineup Has Four Options
Summertime QSR Delivery Promotions
Wendy's and DashPass by DoorDash are Offering Two New Deals
Artisan-Inspired Diner Menus
Denny's Permanent Menu Now Has Nine New Options
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Tip-Enabling App Features
Zomato is Launching a New Feature that Lets Customers Tip Kitchen Staff
Money-Saving Grocery Apps
Schnuck Markets and Upside Launch a Co-Branded App for Rewards
Tiered Restaurant Rewards
Chopt Enhances its Rewards Program and Secures an Influencer Partnership
Parent-Focused Restaurant Menus
The Chuck E. Cheese Grown-Up Menu Caters to Adult Diners
Asian Fusion Pizzeria Items
These California Pizza Kitchen Menu Items are a Limited Time Offering
Uplifting Restaurant Campaigns
Pepsi® Dig In and Keith Lee Support Black-Owned Restaurants
Cheeky Splitting-the-Bill Campaigns
Stella Artois Launches the Vamos Marcar Campaign
Sushi-Themed Sneaker Silhouettes
Connecting Plots and Menulog Debut a New Sushi-Inspired Campaign
Updated Restaurant App Rewards
California Pizza Kitchen Updated its Mobile App with Perks
Singles Pizza Promotions
Pizza Pizza Changed Its Name to Celebrate Singles on Valentine's
Holiday Meal Savings Campaigns
The Dollar General 'Decked Out In Deals' Campaign is Cost-Conscious
App-Only Holiday QSR Deals
The Del Taco Del App Wrapped Deals are Available Until Christmas Eve
Restaurant Discovery Websites
Find Me a Restaurant Will Help You Pick Where to Eat
Pizza-Themed Beer Promotions
This Old Golden Hen Promotion Offers Wood-Fired Pizza Ovens
Weekly Tex-Mex Meal Campaigns
Old El Paso Encourages Fajita Fridays in its Latest Campaign
Americana QSR Meal Deals
These Jack in the Box App Deals Celebrate the Fourth of July
Food-Focused Travel Guide Platforms
'FoodieTrip' Connects Hungry Travelers to Experienced Guides
Complimentary QSR Fries Promotions
The McDonald's Free Fries Friday Promotion is an App Exclusive
Technologically-Advanced Grills
Chili's Announced its Plans to Make the 'Kitchen of the Future'
Urban Communal Dining Events
Toronto's Weekly Communal Table Program is Hosted Under a Highway
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Cannabis-Friendly Pizza Promotions
&pizza Introduced a Series of Themed Deals for 4/20
Italy-Inspired Restaurant Menus
The Boston Pizza Perfecto Menu Features Seven Options
QSR Rewards Interfaces
California Pizza Kitchen Launches an Updated Mobile App and Perks
Mobile Weenie Wedding Chapels
Oscar Mayer Made a Mobile Wedding Chapel for Springtime Ceremonies
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Winter-Ready QSR Menus
The Dunkin' Winter Menu Includes Several Satisfying Options
Customizable Donut Menus
Desert Donuts' Build-Your-Own-Donut Menu Shares Fresh, Fun Treats
Seasonal Entertaining Campaigns
La Brea Bakery and Bread & Butter Wines Partnered for a Campaign
Comprehensive Restaurant Overview Apps
Toast Debuts a Digital App to Manage Restaurant Operations
Streamlined Meal Planning Apps
Foodpot Helps with Meal Planning and Recipe Discovery
Crowd-Friendly QSR Deals
The Hamburger Stand Crowd Pleaser Deals Come in Four Options
Burger Restaurant Rewards Apps
Hat Creek Introduces a New Menu Item and a Dedicated App
Feedback Collection Tools
Review Pasta Helps Businesses Organize the Reviews to Convert Customers