24 Revolutionary Rebranding Moves

A successful rebranding campaign quickly separates marketing lightweights from heavyweights. It's no easy feat to mess with all of the hallmarks and associations a company has with its target market, and yet the entities in this slideshow have done so masterfully.

Fast food has taken a beating from a consumer base that is increasingly focused on health. McDonald's and Burger King have each taken significant steps to separate their respective restaurants from the negative connotations of fast food, implementing luxurious restaurants that are every bit as aesthetically-appealing as their four-star counterparts.

Google has been the master of logo changes. The holiday logo changes that appear on Google.com have been celebrated, captured and archived by millions of Web users. Check out some of the other companies that get it right below.