There's something about projection innovations that gets individuals all hot and bothered. Perhaps it's the lights, projections, lasers and 3D action, or maybe it's the fact that we're all so jaded from 2D experiences that only 3D (and now 4D) experiences are the only visualizations that will generate the coveted 'wow' factor.
From projected couture campaigns to jail break projections, enjoy these projected innovations.
Implications - Technology has revolutionized the world of advertising, as the mediums of product promotion have expanded far beyond print and television ads. Many companies are using the vast capabilities of technology to create entire events and spectacles that attract a great deal of buzz and interest from consumers. Projection is an interactive, 3D and revolutionary means of reaching audiences as companies give the impression that they are prioritizing entertainment over advertising.
25 Projected Innovations
From Projected Couture Campaigns to Jail Break Projections:
Amanda Chang — Nov 13, 2010 — Art & Design
23
Banned Mini Ad
Controversial Guerrilla Campaign
22
Rome-Burning Exhibitions
'City on Fire' Art Project Engulfs the Colosseum in Virtual Flames
21
Extravagant Shoe Releases
The Nike Mercurial Superfly II is a Style Shoe-In
20
Smokvertising
The Mcdonald's Angus Burger Goes Up in Smoke Billboard
19
Interactive Video Shadows
The Under Scan Project
18
Interactive Adult Playgrounds
YesYesNo's Sweet Night Lights
17
Creative Illumination
Light Art Performance Photography is a Snapshot of Brilliance
16
Laser Illusion Circuses
'Secret Show' is a New Breed of Entertainment for the Next Gen
15
Urban Art Projection
Face of Doom Video Game Projected onto Decrepit Sarajevo Hotel
14
Interactive Multitouch Exhibitions
'Guten Touch' Blends Tech and Human Interaction
13
Pac-Man Projections
The Darkroom Motion Graphics Display Video Mapped Moving Images on a Map
12
Animated Snow Projections
Light Dancing On Snowy Canvases
11
Giant Green Projections
Earth Images at Grand Central NYC
10
Projected Pop Culture Clashes
AC/DC vs. 'Iron Man 2' Interactive Projection at Rochester Castle
9
Interactive SMS Installations
‘Gravity' by Studio 2roqs Uses SMS Technology & Physics
8
Interactive Ice Projections
S-MAX Gets Launched with Live Actors and Laser Cannons
7
Nightastic Water Shows
'World of Color' New After-Dark Entertainment at Disneyland
6
Interactive Digital Art
The Tenori Pop Project is a Cool Community Interface
5
Giant Projected Forests
The Latest Samsung 3D Projection Mapping Video is Unbelievable
4
3D Arcade Gaming
The Fluid 3D Tetris Screen Provides You With an Awesome Gaming Experience
3
Jail Break Projections
Lights Used to Fake a Break at Bijlmerbajes Prison
2
Projected Couture Campaigns
A Stunning 4D Light Show for the Ralph Lauren 10th Anniversary
1
Earth-Bounding Energy Ads
The Red Bull 'Off the Planet' Commercial is Out of this World
Related Ideas
Wall-Sketch Projectors
The Honor Choice AI Projector Air Turns Any Wall into an Interactive Screen
AI Portable Projectors
The Samsung Freestyle+ Turns a Friendly Cylinder into an AI Portable Screen
Visual Show-Inspired Displays
Saks Fifth Avenue Transforms its NYC Flagship for Just Like That
Modular Projection Party Machines
Audiray Has launched Its X5 Projector with Karaoke
Tech-Driven Streetwear Drops
Nooon Unveils Its 'REBOOT' Collection Bridging 3D Design and Utility
Experimental Phone Concepts
Modular Magnetic Interconnection Technology Roots Tecno’s MWC Concepts
Rotating 4k Mini Projectors
Leica Cine Compact 1 Has Smart Streaming with 360-Degree Positioning
Contemporary Fashion Retrospectives
The Balenciaga by Demna Exhibition Captures Attention
Multi-Sensory Immersive Installations
GSM Project Partners with Justine Emard on Pulsations
Mixed-Reality Theme Parks
DreamPark is Capturing the Attention of Digital Adventurers
Cinema-Inspired Fashion Campaigns
Brunello Cucinelli Released Cinema Meraviglia for the Holidays
Art-Display Smart TVs
Amazon Turns Televisions into Gallery-Style Digital Canvases
Custom 3D-Printed Basketball Shoes
adidas Revealed New Project R.A.P. Silhouette
Theatrical Cocktail Experiences
The Theatre by ZLB23 Unfolds at a Seven-Seat Bar
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Shoppable TV Ads
Samsung and Amazon Enable Remote-Based Shopping Directly on TV
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Enigmatically Suspenseful Fashion Campigns
Tom Ford Presents Its Fall 2025 Advertising Campaign
Digital Art Displays
The Layer Canvas Transforms How Digital Art is Shown at Home
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Design-Forward Concept Stores
Target SoHo is Immersive, Experiential and Shoppable
Experiential fragrance
CPL Aromas Creates Interactive Scent Worlds for Emotional Engagement
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Immersive Multimedia Experiences
Moment Factory's Aura Installations an Highly Impressive
Modern Backlit Signages
Toronto Sign Media Elevates Brand Visibility with Custom Illuminated Signs
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Haute Auto Pattern Campaigns
The Audi Car Couture Ad Turns Car Parts into Dressmaking Layouts
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
AI-Powered Immersive Screen Experiences
Haier Equips Its TVs with High-Performance Technologies
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Cinematic Campaign Posters
Nike 2026 World Cup posters frame national teams through film-styles
Mixed Reality Headset Prototypes
Play for Dream Technology Presents Its Play for Dream MR Headset
Video Projector Camera Toys
The Photo Creator Video Projector Camera Captures Quality Content
Clinical K-Beauty Pop-Ups
Rejuran Debuts Science-Led Skincare Through a Sephora LA Activation
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Ultra-Modern Immersive Nightlife Spaces
Concrete Amsterdam Unveiled Its Latest Concept — 77
Rad Retro-Style Smartwatches
The Conceptual Retro‑Future Wrist Tech by Jacek Janiczak is Stylish
Boundary-Pushing AR Outdoor Exhibitions
Coventry Debuts the 'This is Me, This is Us' Exhibition
Industrial Translucent Gaming Controllers
This Sony Game Controller Concept is Futuristic
Data-Driven Digital Experiences
Samsung Unveiled a Color-Changing Installation in London
AI-Powered 3D Avatars
AVATAi's Platform Creates Customizable Digital Brand Ambassadors
Next Generation Art Designs
Apple Designers of Tomorrow Presents New Talent at Design Miami Paris
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
High-Tech Phone Cases
TORRAS Calls Attention to Phone Case 3.0 — "The Era of Creation"
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Branded Product Reveal Events
Dreame Technology Spotlights Innovations at DREAME NEXT
Branded Holographic Spectacles
Infinix Introduces the NOTE Edge with the Ten-Dimensional Reveal
Entertainment-Projecting Smart Headlights
Huawei XPixel Headlights Perform Full-Color Projection
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Futuristic AI Cameras
The AI Camera Concept Adds Innovation in Photography by Removing Lens
Snow Goggles Innovation Narratives
Oakley Presents 'Snow DNA: Past, Present, Future'
Folding MicroLED Displays
Bugatti x C Seed N1 Changes from Sculptural Object to Giant Television
Theatrically Informed Indoor Fashion
The Louis Vuitton Spring 2026 RTW Collection is Chic
Wearable Communication Vests
The Inxects Vest Conveys Messages Through Light & Tactile Feedback
3D Printing Inks
Universities of Heidelberg and Stuttgart Introduced a Conductive DLP
Inaugural High Jewelry Exhibitions
'Pomellato, Le Joaillier Révolutionnaire' Opens Tokyo
Tiltable Entertainment Projectors
Dangbei's MP1 Max is Made for Elevated Entertainment Experiences
Comprehensive XR Lineups
Goertek Spotlights Its Extended Reality Range at CES 2026
Cutting-Edge Display Technologies
Innolux and CarUX Advance Smart City and Auto Infrastructures
Sculptural Earbud Statement
Balenciaga Sculptural Earbuds Concept Blurs Fashion and Technology
Pop-Up Reality TV Bars
Samsung Electronics' Verkligheten is a Destination for Reality TV Fans
Video Business Cards
Vidcard Helps to Make Connections and Leave a Lasting Impression
Dynamic Art Displays
Mirage Transforms Personal Photos Into AI-Generated Artistic Scenes
Futuristic Immersive Lighting Experiences
Occhio Merges Illumination with Artistic Expression
Immersive Queue Displays
Samsung Transforms Everland Wait Lines with Interactive 3D Safari Visuals
Interactive Short-Throw Projectors
Samsung The Premiere 5 Boasts 4K Laser Technology
Bubble Wrap Billboards
Tombola's Interactive Billboards Engage Passersby with a Sensory Activity
Opposites-Inspired Branded Exhibitions
Kia Debuts Resonance of Opposites During Milan Design Week
Architecturally Inspired Exhibition Displays
Cecilia Szalkowicz Collaborates with Studio MATER
Swiss-Engineered Virtual Presentation Systems
The ShowCase Caters to the Needs of Luxury Brands
Holographic Golf Presentations
PXG Uses Live Hologram To Connect CEO With PGA Show
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Outcome-Simulation Skincare
Haut.AI and OLAY Visualize Product Effects Before Purchase
Reimagined Creative Campaigns
Marc Jacobs Dropped its '26 Summer Campaign and New Visual Identity
Youth-Led Holiday Campaigns
Where are You Going? Showcases a Global Portrait of Young Creators
Reprogrammable Surface Printing Devices
MIT ChromoLCD Turns Surfaces Into Rewritable Canvases
Shared Reality Entertainment
Sony Pictures invests in Cosm to expand Shared Reality entertainment
Human Connection-Themed Art Installations
Prada Presents the Satellite Exhibition in Tokyo
Immersive Designer-Led Activations
Kohler House Party Reframes Renovation as Social & Inspiring
AI-Personalized Streaming Ads
Amazon Customized Prime Video Ads Using Shopping Behavior Data
Experience-Driven Photo Booths
Future Flicks Introduced an AI Photo Booth Feature
New Tech Product Announcements
Apple Unveiled New Products at a Recent Event
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Personalized Neuroaesthetic Experiences
113 Spring's Emergence Service Supports Creative Expansion
Tech-Advanced TV Display Lines
Dreame Technology Unveiled Its Tech-Driven Television Products
Inclusive Tech Awards
The Qatar Assistive Technology Center Boasts the Mada Innovation Award
3d-Printed Retail Suitcases
The 3d Printed Suitcase Reframes Retail as Human-Centred Experience
Sculptural Home Projectors
BeoLens Horizon Concept by Baptiste Baumeister Reframes Projectors
Performance Marketing Platforms
PebblePost Expanded into Connected Television Advertising
Experiential Tabletop Launches
MindWare Brings Immersive Game Demos to Gen Con 2026
Home-Connected Vehicle Concepts
The Sharp LDK+ Concept Has a Projector and Table Inside
Immersive Art Installations
Satellites II by Kojima and Refn takes over Prada Mode NYC
Whimsical High-Fashion Holiday Campaigns
The Roger Vivier Holiday 2025 Film is Playful and Chic
Pixelated Runway Displays
Fendi Works Together with Marc Newson for a Dynamic Set at Ss26
Fantasy World Theme Parks
Disney Builds Real-Life Arendelle with World of Frozen
Projected Photo Canvas
The PixyBeam Projection-Based Photo Frame Turns Walls into Living Galleries
Interactive Convention Activations
LEGO SMART Play Transforms Comic-Con into Immersive Experiences
Participatory Brand Platforms
Crown Royal Builds a Community-Driven Cultural Platform
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Cinematic Fashion Campaigns
Alessandro Michele's Fall 2025 Campaign for Valentino is Alluring
Large-Format Cinematic Experiences
Barco and Vue Partnered for a Premium Large-Format Experience
Powerful Compact Mini Projectors
Leica Camera Expands Its Lineup with Leica Cine Compact 1
Interactive Real Estate Showrooms
DUNE Uses Eyefactive Touchscreens for Virtual Property Tours
Social-to-Outdoor Campaigns
Tribesigns Extends TikTok's Super Wish Campaign to Times Square
Digital Craft-Inspired Public Spaces
FUTUREFORMS Merges Architecture and Technology
Industry-Advancing AI-Powered Innovation Tools
3M is Presenting a Suite of Tech Advancements
Helicopter-Towed Digital Screens
HELI-D and NINJA GAIDEN 4 Set a Guinness World Record
Spatial Bubble Games
Bubbles Everywhere Offers Immersive Bubble Popping on Apple Vision Pro
Creativity-Celebrating Conceptual Sets
Huion Marks Its Anniversary with the Concept Creative Set
Tech-Inspired Art Merch
Computer Vision Pin Transforms Machine Recognition Into Wearable Art
Accessible Technology Showcases
Sony Electronics Spotlights Accessibility-Focused Innovations
Arena Beauty Activations
L'Oréal Brings Immersive Beauty Experiences to Europe's Largest Arena
Digital Expo Exhibitions
After Utopia by Marco Brambilla is Large Scale Video Installation
AI 3D Conversion Tools
Sony Uses AI to Turn 2D Visuals into 3D
Upgraded Display Innovations
Hisense Debuts the 116UXS Television and XR10 Laser Projector at CES
Experiential Trade Shows
Wines Experience Reinvents Industry Networking in London
Ad Creation Platforms
Magritte Helps Marketers Discover, Design, and Launch Ads Quickly
AI-Powered Native Video Ads
TripleLift Powers GUESS FRAGRANCES Big Game Campaign
AI-Powered Seamless Advertising Tools
Rokt Streams Ads at the POS at Cinemark Theatres Using AI
Painting Display Campaigns
Nothing Interprets Pointillism in Its Artful Nod to Smartphone Displays
Event-Centric Camping Experiences
Huttopia Hosts World Cup Viewing and Activities at Its Campsites
3D Airline Map Platforms
Panasonic Avionics Corporation Transforms the Flight Tracking Experience
Modular Drive-Thru Displays
Creative Realities Debuts Flexible Digital Drive-Thru Platform
Entertainment-Driven Direct Mail
Valpak and Hallmark Turn Mailers into Movie Experiences
Digital Craft Platforms
The Apple and Design Miami Collaboration Explores Creative Innovation
IP-Driven Attraction Reimagining
Disney Refreshes Rock ’n’ Roller Coaster With The Muppets
Retail Marketing Advancements
Westfield Rise Debuts a Programmatic Targeting Solution For Malls
Updated Cinema Makeovers
Lotte Cinema Suwon's Renovation Channels a 'Boundless Wonder-Verse'
Courtroom-Style Campaigns
CHIMI's the Trial Spring Summer 2026 Examines Performative Culture
Immersive Nighttime Theme Parks
SeaWorld Combines Concerts, Drone Displays and Live Entertainment
Marketplace Showrooms
StockX Combines Shopping, Seller Services and Community Events in New York
Screen-Free 3-in-1 Projectors
The Luna StoryTime Projector Makes Bedtime & Playtime More Immersive
Liquid Cooled Projections
The Dangbei S7 Ultra Pro Delivers Bright 4k Visuals and Advanced Cooling
Design-Forward Outdoor Cultural Hubs
Amy Shell and Razvan Voroneanu Design the Newburgh Cinemabox
Interactive Cinematic Attractions
Disney Expanded Star Wars Storytelling Across Theme Parks
Crowd Analytics Beacons
EB Systems Deploys Crowd-Tracking Beacons at FIFA Venues