There's something about projection innovations that gets individuals all hot and bothered. Perhaps it's the lights, projections, lasers and 3D action, or maybe it's the fact that we're all so jaded from 2D experiences that only 3D (and now 4D) experiences are the only visualizations that will generate the coveted 'wow' factor.
From projected couture campaigns to jail break projections, enjoy these projected innovations.
Implications - Technology has revolutionized the world of advertising, as the mediums of product promotion have expanded far beyond print and television ads. Many companies are using the vast capabilities of technology to create entire events and spectacles that attract a great deal of buzz and interest from consumers. Projection is an interactive, 3D and revolutionary means of reaching audiences as companies give the impression that they are prioritizing entertainment over advertising.
25 Projected Innovations
From Projected Couture Campaigns to Jail Break Projections:
Amanda Chang — Nov 13, 2010 — Art & Design
25
Banned Mini Ad
Controversial Guerrilla Campaign
24
High Tech Bars
iBar Senses Drinks
23
Beamvertising
Animated Ads Projected Onto Buildings by Moving Car
22
Rome-Burning Exhibitions
'City on Fire' Art Project Engulfs the Colosseum in Virtual Flames
21
Extravagant Shoe Releases
The Nike Mercurial Superfly II is a Style Shoe-In
20
Smokvertising
The Mcdonald's Angus Burger Goes Up in Smoke Billboard
19
Interactive Video Shadows
The Under Scan Project
18
Interactive Adult Playgrounds
YesYesNo's Sweet Night Lights
17
Creative Illumination
Light Art Performance Photography is a Snapshot of Brilliance
16
Laser Illusion Circuses
'Secret Show' is a New Breed of Entertainment for the Next Gen
15
Urban Art Projection
Face of Doom Video Game Projected onto Decrepit Sarajevo Hotel
14
Interactive Multitouch Exhibitions
'Guten Touch' Blends Tech and Human Interaction
13
Pac-Man Projections
The Darkroom Motion Graphics Display Video Mapped Moving Images on a Map
12
Animated Snow Projections
Light Dancing On Snowy Canvases
11
Giant Green Projections
Earth Images at Grand Central NYC
10
Projected Pop Culture Clashes
AC/DC vs. 'Iron Man 2' Interactive Projection at Rochester Castle
9
Interactive SMS Installations
‘Gravity' by Studio 2roqs Uses SMS Technology & Physics
8
Interactive Ice Projections
S-MAX Gets Launched with Live Actors and Laser Cannons
7
Nightastic Water Shows
'World of Color' New After-Dark Entertainment at Disneyland
6
Interactive Digital Art
The Tenori Pop Project is a Cool Community Interface
5
Giant Projected Forests
The Latest Samsung 3D Projection Mapping Video is Unbelievable
4
3D Arcade Gaming
The Fluid 3D Tetris Screen Provides You With an Awesome Gaming Experience
3
Jail Break Projections
Lights Used to Fake a Break at Bijlmerbajes Prison
2
Projected Couture Campaigns
A Stunning 4D Light Show for the Ralph Lauren 10th Anniversary
1
Earth-Bounding Energy Ads
The Red Bull 'Off the Planet' Commercial is Out of this World
Related Ideas
McPhotoshopping
McDonalds Gets Creative With Digitally Modified Ad Campaigns
67 Innovative Projectors
From Holograms Text Messages to Projection Activism
Victorian-Inspired Surrealism
'Tales From the Factory' by Dominik Smialowski and Marcin Szpak
38 McDonalds Lures
Other Reasons to Visit Aside From the McDonalds Monopoly Game 2009
20 Crazy McDonalds Finds
From McDiplomas to Baby Ronald McDonalds
Provocative Projections
Caesar Lima Creates Unique Body Art With Words
Unsettling Circus Art
The Fascinating, Freaky Fantasy Art of Leslie Ditto
Distorted Perspective Art
The Jan Von Holleben ' The Theatre' Collection Tricks the Eye
Prison Tattoos
DIY Inking From Behind Bars With Home-Made Needles and Guns
15 Hands-On Interactive Ad Campaigns
Disneyfied Disasters
The 'Finding Nemo 2' Parody Takes on the BP Oil Spill
Disney-Designed Homes
Walt Disney Announces Venture into Home Development Called Golden Oaks
Disneyfied Designers
Spanish Elle Disney Versions Of Fashion's Elite
Carbon Fiber Cleats
Nike Mercurial Vapor Soccer Shoes Feature Super-Light Support
60 Artsy Interactive Innovations
From Gesture-Based Virtual Shopping to Touchscreen Menus
Circus Freak Fetes
Mariano Vivanco Shoots Un-Conventional Models for Hercules Issue 9
Ikea Interactive Bed Projection
Art Coincides With Your Mood
MoodSpace by Interactive Art
Projected Publicity
Sprint Firsts in Guerrilla Marketing
59 Examples of Clown Couture
Circus-Inspired Fashion for the Big Top and Runway
Wingtip Sneakers
Nike Still Has Design Tricks
Menacing Mimes
'Flying Machine Stage Fright' by Sharon Nayak Embodies Your Worst Fears
Retro Gaming Accessories
Nothing Says 'I Love You, Geekette' like Tetris and PacMan Jewelry
16 Shadowy Art Shows
Dark Projections, from Building Blocks to Interactive Dispays
Disney Character Transformations
The Tinker Bell Makeover Has Been Long Overdue
3-D Light Graffiti
Illuminated Calligraphy Art
Crowdsourced McAdvertising
The McDonalds Honor Angus Campaign is Created by Customers
In-Your-Face Projection Ads
'Billbored' Projection Ads Will Light Up Your Life
Sky Lanterns
Paper Hot Air Balloons, add Fire, let Go
Rome-Burning Exhibitions
'City on Fire' Art Project Engulfs the Colosseum in Virtual Flames
Extravagant Shoe Releases
The Nike Mercurial Superfly II is a Style Shoe-In
X-Ray Projection
Interactive Installation Lets You See Behind Walls
Video Projections on People
Verlopen
Haunted Online Advergames
Frito-Lay Uses 'Hotel 626' Interactive Game to Promote Doritos
Spooky Window Treatments
Animated Halloween Projections
21 Tetris-Inspired Innovations
Video Game Nostalgia, from Architecture to Furniture
McDonalds by Mobile
Japan's RFID Contactless Coupon Program
Virtual Wall Drawings
The KLEXL Interactive Painting Set is All About Mess-Free Fun
Fiery Night Photography
Cosmin Eduard Nitescu Captures Magic Men Playing With Fire
Ancient Rome Theme Parks
Disneyland of Italy
3D Wall Projections
Urbanscreen Casts Moving Art on O.M. Ungers' Galerie der Gegenwart
Tetris Ring Boxes
Klotz Jewelry Packaging Takes on a Wooden, Game-Like Feel
Beer Bottle Landmarks
Heineken Colosseum Replica From Recycled Packaging
Interactive Tables and Floors
Catchyoo's Cool Projection System
Public Interactive Art
Liquid Space 2.1
Gamer-Centric Projection Campaigns
The BMW Joy 3D Ad in Singapore Will Blow You Away
Insectified Fashiontography
The Macro World Collection May Cause You to Bug Out
Sinister Projection Portraits
Andrea Pantleo's 'Naturally Implied' is a Shocking Photo Shoot
McBakeries
McDonalds Launches McBakery Line
Interactive Video Shadows
The Under Scan Project
Interactive Adult Playgrounds
YesYesNo's Sweet Night Lights
Levitating Dancer Photography
'Fly!' from Fiona Conrad Features a Soaring Ballet Dancer
Laser Illusion Circuses
'Secret Show' is a New Breed of Entertainment for the Next Gen
Collectable Olympic Sneakers
The 'Beijing' Collection by Nike
City-Repping Sneakers
Nike Unveils Shoe Collection With Metropolitan Roots
Interactive Digital Billboards
Toshiba Electronic Signage Controlled by Cell Phones
Interactive Face Projections
Nokia Ovi Maps Activation Gets Celebrated in Style in London
Tragically Funny Hanging Trees
Atypyk Burned Forest Air Freshener Smells Like Burned Forest
20 Tetrified Innovations
Tops in Tetris, from Skateboarding Tetris to Puzzle Piece Seating
Interactive Mood Projections
'Disturb Me' by The Popcorn Makers Senses Your Emotions
Urban Art Projection
Face of Doom Video Game Projected onto Decrepit Sarajevo Hotel
Pinball Projections
The Sony 3D Projection is Themed "Imagine Football in 3D"
Disney Dance-Offs
Mickey Mouse Gets Down in Response to a B-Boy
College Superstar Sneaks
Nike and LeBron James Set to Release School-Minded Shoes
Extreme City Sports
Urban Cliff Diving
Interactive Multitouch Exhibitions
'Guten Touch' Blends Tech and Human Interaction
Adding Vibrance to History
Rome HDR Photos Shed New Light on Ancient Architecture
Realistic Retro Gaming
The Tetris Real-Life Analog Version Brings Back Fond Memories
Contemporary Colosseums
Cepezed Architects Design a Modern Amphitheater
Improv Art Installations
Ultra-Groen is a Danish Art Duo That Plays with Public Space
Edible Cartoon Art
The Snow White Apple Images Make Us Want to Take a Bite
Flaming Fire Fonts
The HandMade Font Design Group Have Created Some Imaginative Typography
Pac-Man Projections
The Darkroom Motion Graphics Display Video Mapped Moving Images on a Map
Artistic Floodvertising
Fake Flooding at McDonalds to Promote Climate Change Awareness
Animated Snow Projections
Light Dancing On Snowy Canvases
Cheap Classic Rock Revivals
Aerosmith Hints New CD Will be a Wal-Mart Exclusive
Green and Greasy Filipino Police
Cruisers To Run on McDonalds Grease
Building-Sized Games
AdTrace Projection Technology Makes Ads Bigger & Bolder
Digital Projections
Sixthsense is an Interactive Wearable Gestural Interface
Mangafied Disney Plushies
The Disney Pook-a-Looz Plush Toys Take Character Traits to the Max
Giant Green Projections
Earth Images at Grand Central NYC
Projected Pop Culture Clashes
AC/DC vs. 'Iron Man 2' Interactive Projection at Rochester Castle
Disney-Packed Cars
The Disney Mobile Makes for a Strange Commute to Work
Condoms for Cleats
Cleatskins Extend the Life of Your Athletic Shoes
Prison Fun Scenarios
PSA Shows Outcome of Drug Smuggling
iPhone Projection Docks
iAcqua Makes Your Photos and Videos Interactive
Overly Stimulating Ads
Swedish McDonalds Coffee Ads
Interactive Guerrilla Campaigns
WWF Shows Where Your Coin Goes With Animal Drawings
Rock Legend Music Channels
AC/DC Radio on Sirius XM
Retro-Futuristic Sneakers
Kanye Promotes 'Nike Air Yeezy'
Interactive LED Art
Taro Suzuki's Digital 'Art in the Room' Project Lightens Your Home
Macabre Ride Makeovers
Disney's Ghost Galaxy Ride is a Ghastly Getaway
Retro Game Cakes
The Tetris Wedding Cake is for Hardcore Gamers
Interactive Ice Projections
S-MAX Gets Launched with Live Actors and Laser Cannons
Interactive Art
Talk to Dead Painters at Seoul's 'Alive Art' Exhibit
Giant Projected Forests
The Latest Samsung 3D Projection Mapping Video is Unbelievable
Mid-Air Traffic Jams
WHITEvoid Lets You See Lufthansa's Airtraffic in 3D
Patchwork Kicks
The Nike SB Dunk High Premium Look Handmade
3D Arcade Gaming
The Fluid 3D Tetris Screen Provides You With an Awesome Gaming Experience
Illuminated Performance Installations
Laura Buckley Creates Unsettling Art that Questions Reality
Puzzle Piece Seating
The Vibrant Tetris Chair by Gabriel Canas
Moving Interactive Art
Reactive Sparks by Markus Lerner
Jail Break Projections
Lights Used to Fake a Break at Bijlmerbajes Prison
Tetris With Apartments
Sergej Hein Recreates a Classic Game With Berlin's Socialist Blocks
Earth-Bounding Energy Ads
The Red Bull 'Off the Planet' Commercial is Out of this World
Musical Stairs
Interactive Art at Sony HQ
Retro Gaming Piggy Banks
The Tetris Piggy Bank Keeps Your Arcade Money Safe
Mixing Music With LEDs
Tenori-On
Pandemic Theatre Shows
'Bedbugs: The Musical' Takes on New York City
Starry Ceiling Projections
The 'HomeStar Aqua' is Your Own Personal Twinkling Planetarium
Interactive Voice Websites
IBM Hyperspeech Transfer Protocol Lets You Talk to Web
Projection Activism
‘The Watermarks Project' Beams Faux High Water Lines on Building