The BeoLens Horizon by Baptiste Baumeister is a projector concept designed as a sculptural home object rather than a conventional electronic device. French designer Baumeister reimagines the projector through a material palette of light ash wood, brushed aluminum, and woven fabric, drawing from Bang & Olufsen’s design language. The concept is presented in two formats: a low horizontal unit resembling a soundbar and a taller cylindrical version designed to stand as a freestanding object.
The horizontal model conceals its projection system beneath a slatted wood panel, where the lens slides out only when in use. Controls are integrated directly into the surface as minimal etched icons, removing the need for visible buttons or screens. Internally, the layout positions the speaker array between layered materials, with the projector mechanism housed centrally.
Image Credit: Baptiste Baumeister
What Makes This Trend Stand Out
- Sculptural Consumer Electronics
- Blending artful forms with functional tech creates devices that can double as statement furniture, opening space for premium lifestyle-focused product lines.
- Material-driven Device Design
- A renewed emphasis on natural and tactile materials signals potential for differentiated products that appeal through sensory quality rather than solely specs.
- Hidden-mechanism Interfaces
- Discrete moving elements and concealed components enable seamless aesthetics while introducing new possibilities for intuitive, minimalist user experiences.
Sectors Adopting This
- Home Entertainment
- Increasing demand for integrated audiovisual pieces suggests room for systems that prioritize form factor and living-space harmony alongside performance.
- Furniture and Interior Design
- Design-led electronics present opportunities for furniture brands to incorporate tech as built-in, design-forward elements within curated interiors.
- Consumer Electronics Manufacturing
- Manufacturers capable of marrying fine woodworking and precision optics could capture niche premium markets seeking crafted, hybrid products.
