Customer loyalty is essential for businesses of all types, and premium loyalty programs are perhaps most important of all. Whereas bargain brands are able to rely on competitive pricing in order to drum up consumers, premium brands need to establish deep ties with their consumers in order to prevent them from seeking out competitors. As such, premium loyalty programs tend to offer nice perks and benefits for those who use luxury services.
These types of programs span all kinds of industries. In travel, many luxury airlines and hotels have loyalty programs or membership clubs, such as the Emirates Skyward Plan and Hilton HHonors. In home decor, California brand Restoration Hardware offers a rewards program so impressive that consumers need to pay an annual fee to get its advantages.
12 Premium Loyalty Programs
From Cross-Channel Cosmetics Campaigns to Premium Rideshare Loyalty:
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Premium Rideshare Loyalty Promotions
Uber is Offering Loyalty Rewards for UberBLACK Customers
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Experiential Rewards Programs
Holt Renfrew Icon Privileges Earns Experiences Rather Than Points
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Active Apparel Shopping Apps
The UA Shop App Brings Personalized Shopping to Under Armour
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Hotel Loyalty Program Perks
Hilton HHonors is Offering 30% Discounts Exclusively for Members
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Discount-Focused Loyalty Programs
The New RH Membership Program Offers A Variety Of Privileges
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Cross-Channel Cosmetics Campaigns
'Innisfree' Uses South Korean Influences to Promote Its Products
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Direct Travel Booking Perks
The Marriot Rewards Program Offers Points For Direct Booking Activity
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Eco-Friendly Loyalty Programs
Reformation's New Rewards Program is Part of an Earth Day Initiative
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Beneficial Airline Loyalty Programs
The Emirates Skywards Plan Helps Members Earn Rewards Faster
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Review-Rewarding Dress Stores
The New Ever-Pretty Website Lets You Win Points For Leaving Reviews
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Sustainable Decor Loyalty Programs
This Home Decor Brand is Offering an Exclusive Loyalty Program
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Limitless Travel Reward Cards
BankAmericard's Travel Rewards Credit Card Offers Unlimited Points
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Upgraded Hotel Points Programs
Hilton's New Bonus Promotion Offers Double Points For Hotel Stays
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Exclusive Agent Rewards
ITC Luxury Travel's Agent Rewards Include Mystery Getaways and VIP Meals
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Travel Reward-Optimizing Services
RewardStock Recommends Smart Ways For You To Accumulate Rewards
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Furniture Brand Credit Cards
The Wayfair Credit Card Collects Rewards at Five Different Stores
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Cross-Industry Loyalty Platforms
The Virgin Red App Rewards Users While Promoting Its Businesses
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Luxury Hotel Loyalty Programs
'Warwick Journeys' Eschews Points in Favor of Benefits-Based Rewards
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Agent Appreciation Travel Rewards
Karisma Hotels' Initiative Helps Travel Agents Win Luxury Points
Related Ideas
Progressive Loyalty Reward Programs
RBC Expands Avion Rewards Access to All Canadians
Mobile Consignment Concierges
The eBay Luxe Line Bus Shares the Ease of eBay's Consignment Service
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Anti-Loyalty Memberships
Dis-Loyalty Actively Rewards Members for Exploring New Destinations
In-Store Beauty Sampling Kiosks
Ulta Beauty and SOS are Partnering to Promote Product Discovery
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Membership-Based Luxury Men’s Clothing
Grey Clothiers Offers Made-to-Order Men’s Clothing
Customer Loyalty Partnerships
tokenproof and adidas Announce a Strategic Long-Term Partnership
Rewarding Travelwear Collections
Fruit of the Loom and Southwest Airlines Made Travel Uniforms
Web3 Loyalty Platforms
Flaunt is the World's First Enterprise-Level Web3 Loyalty Platform
Premium Skincare Amenity Kits
JetBlue's Mint Airline Amenity Kits Feature Multiple New York Brands
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Eco-Conscious Skincare Brands
Kiehl's Mission Renewal Shows its Commitment to People and the World
Luxury Lifestyle Credit Cards
Revolut Ultra Offers Travel, Lifestyle and Investment Benefits
Pre-Release Cosmetics Programs
Too Faced Launches an Exclusive Pre-Release Access Program
Clothing Buy-Back Programs
Eileen Fisher Revolutionizes Clothing Recycling with Renew Program
Luxury Experience Clubs
Taste Club Treats Members to Unforgettable Dining & Travel Experiences
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Birthday Beauty Gifts
Sephora's 2024 Birthday Gift Options Have Been Revealed
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Luxury Airport Retail Expansions
Schiphol Airport's Lounge 2 Will Feature More Luxury Brands
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Beauty Brand Accelerator Programs
Walmart Start™ Returns to Discover Next Gen Beauty Brands
Exclusive Culinary Memberships
The Membership by Giadzy is a VIP Program for At-Home Chefs
Upgraded Airline Cabin Products
Lufthansa Launches Its Allegris Product for Premium Customers
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Private Label Beauty Ranges
The Rite Aid Ryshi Brand Prioritizes Quality at Accessible Prices
Luxury Beauty Relaunches
Marc Jacobs Beauty is Relaunching on the Market with Coty
Integrated E-Commerce Apps
Amazon is Adding 'Buy with Prime' to Shopify through New Integrations
CPG Rewards Campaigns
This Nestlé Promotion Rewards Shoppers with $20 Visa Rewards Cards
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Gamified Skincare Memberships
Barefaced's No Sun Club Offers Challenges and Rewards
Engaging Airline Platforms
KLM Royal Dutch Airlines Launches a New Travel Well Platform
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Instant Retail Savings Platforms
formi by Patron Points Offers Universal Savings for Shoppers
Progressive Traveler Programs
Ennismore Upgrades its Existing Loyalty Offerings to Include 'Drops'
Refreshed Sandwich Rewards Programs
Subway MVP Rewards is Coming to the US, Canada and Puerto Rico
Elevated Health Rewards Apps
MassMutual Debuts a Rewards-Focused Wellness App Called LivingWell
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Digital Wallet Loyalty Solutions
Loopy Loyalty Adds Loyalty Cards in Apple and Google Wallet
Revamped Private Label Ranges
The Target up&up Collection Has Been Expanded and Updated
Coffee Disloyalty Programs
Peet's Coffee Accepts Points from Rival Brands on National Coffee Day
Toronto Milestone Retailers
Carriage Trade Celebrates 60 Years of Luxury and Philanthropy
Rewarding App-Based Games
Pick n Pay Introduces the New 'Smart Hopper' Game for Shoppers
Unlimited Loyalty Programs
Panera Bread Has Introduced the Panera Unlimited Sip Club
Web3 Loyalty Programs
Wow Bao Created a Next-Gen Loyalty Program with Digital Collectibles
Jewelry Rewards Initiatives
Mejuri Launches a New App and Loyalty Program Called Mejuri+
Luxury Auto-Branded Travel Experiences
The Porsche Travel Experience is Available in Canada
One-Stop-Shop Bridal Boutiques
LoversLand Has Everything Wedding-Related in One Marketplace
Community-Supporting Business Models
Ben & Jerry's' 'Linked Prosperity' Model Drives Positivity
Benefits-Focused Racing Partnerships
American Express Cardmembers Enjoy Benefits at Formula 1®
Luxury Experiential Event Brands
The Concierge Club Expands to the US Market
Branded Customer Resale Marketplaces
Relove Enables Businesses to Launch C2B2C Storefronts
Two-in-One Vacation Programs
Icelandair’s Stopover Program Turns One Vacation into Two
Luxurious Airline Credit Cards
Qatar Airways Unveils its New Airline Privilege Club
Wellness Credit Cards
The Ness Credit Card Powered by Mastercard Rewards Healthy Living
Premium Airplane Amenity Kits
Emirates Presents Its New Bulgari Amenity Kits for Travelers
Digital Loyalty Customer Cards
Passkit Makes Loyalty Cards for Apple and Google Wallet
Premium Retail Resell Categories
Walmart Restored Premium Offers Like-New Items for Less
Rejuvenated Fuel Loyalty Apps
The 'Gulf Pay' Program Offers Savings to New & Returning Customers
Luxury Beauty Promotions
The Sephora Spring Savings Event Spotlights YSL Beauty Products
Ecommerce Returns Programs
Loop Launches an App to Help Shopify Merchants Optimize Returns
Food Delivery Loyalty Programs
Grubhub Has Reintroduced Its Loyalty Subscription Program Grubhub+
Personalized Hydration Memberships
Gatorade Unveils its First Rewards Program for Frequent Buyers
Customizable Premium Car Programs
Range Rover Introduces the SV Bespoke Commissioning Suite
Alcohol Cashback Programs
Swiftly's Alcohol Cashback Program Redefines the Rebate Process
Simplified Loyalty Programs
CVS Pharmacy Adds Two More Membership Tiers to its Reward Program
AI-Enhanced QSR Rewards
Wendy's Leverages Artificial Intelligence for its New Rewards Platform
Barbecue Eatery Reward Programs
Dickey's Barbecue Pit Big Yellow Cup Rewards Offers Free Fare
Card-Linked Loyalty Clubs
Qatar Airways Launches a Privilege Club with Exclusive Card Offers
Accessible Premium Haircare
Boots Launches a Premium Hair Care Range Spanning 400 Products
Loyalty Ecommerce Promotions
Aeroplan Members to Earn 5x the Points When Shopping on Prime Day
Value-Minded Private Label Products
Target dealworthy Has Nearly 400 Products at $10 or Less
4/20-Ready Rewards Programs
Curio Wellness Offers a New Loyalty Program Ahead of 4/20
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Secondhand Footwear Services
Level Shoes Launches a Pre-Loved Buyback Service for Footwear
Romantic Getaway Platforms
Travel Platform LOVU Introduces the BETA for its Romantic Travel App
Chicken Restaurant Rewards Systems
KFC U.S. Introduces a New Loyalty Program for Frequent Shoppers
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
First-Access Fan Clubs
Curie's Sniff Club Shares Lab Samples with Members
Asian QSR Rewards Programs
Panda Express Launches a New Rewards Program with a Points System
Phygital Membership Programs
Selfridges Unlocked Provides Access to Digital & Physical Offers
Pizzeria Subscription Programs
The Chuck E. Cheese Membership Program Has Three Tiers
Token-Based Rewards Programs
Zenit World Debuts a New Interactive Loyalty Program for its Clients
Social Media Pre-Owned Luxury Marketplaces
LePrix Partnered with TikTok Shop in the U.S.
BNPL Shopping Subscriptions
Klarna Adds a Subscription Plan for Frequent Shoppers
Exclusive Hotel Vacation Clubs
Hyatt Hotels Launches a New Vacation Club Program for Guests
Indigenous-Supporting Cosmetics Brands
Cheekbone Beauty Drives its Loyalty Program with Good Deeds
Web3 Loyalty Clubs
Scotch & Soda Debuts a Web3 Loyalty Program with Exclusive Membership Perks
Model-Backed Travel Skincare
Madison Headrick Launches a Beauty Brand for Frequent Travelers
QSR-Backed Rewards Programs
Whataburger Launches New Points-Based Rewards Program at its Stores
Customized Membership Cards
Amaze Technologies Offers Digital Wallet Loyalty Solutions for Brands
Consolidated Fuel Credit Cards
This Card Combines Fuel Perks, Cash-Back Rewards and More
Actress-Backed Retail Giveaways
The Target Circle Holiday Giveaway Stars Hilary Duff
Trackable Package Return Programs
Uber Launches a New Package Return Service with Live Tracking
Cooking Show Rewards Promotions
tcc Global Created a MasterChef-Themed Loyalty Rewards Promotions
Hobby-Funding Sweepstakes
Starburst's Pink Passion Protection Program Fuels Creativity with Cash
Comfort-Focused Business Features
Uber Launches a Series of Features to Benefit Business Travelers
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Premium In-Flight Cosmetics
Thirteen Lune and American Airlines Partnered for Onboard Amenities
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Affordable BNPL Programs
Apple Introduces the Apple Pay Later Program to US Market
Consolidated Rewards Apps
This App Offers Benefits For Convenience Store & Coffee Purchases
Crafting Retailer Loyalty Apps
The Hobbycraft Club App Offers Exclusive Discounts and More
Breakfast Rewards Apps
Effin Egg Launches the New Loyalty App for Consumers
Student-Targeted Delivery Programs
The Shipt College Student Membership Program is Only $4.99
Tiered Pizza Rewards Systems
Dominos Introduces an Update to its Pizza Rewards System
Loyalty Platform Partnerships
Team Liquid is Working with Mysten Labs on its New Loyalty Platform
Retailer-Backed Rewards Cards
Target Launches the New Target Circle 360 Paid Membership
Money Management Subscriptions
Revolut is Set to Launch a New 'Ultra' Subscription Tier
E-Commerce Membership Tiers
Flipkart Introduces the New 'Premium' Membership Tier for Consumers
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Teacher-Supporting Back-to-School Campaigns
Staples Canada Aims to Support Teachers
Reward-Based Empowerment Platforms
Learn It Live Launches the Learn, Earn, and Win Program
Luxury Resale Memberships
Rebag's Rebag+ Membership Offers Unprecendented Flexibility
Revamped Grocery Loyalty Apps
Tesco Unveils the New and Improved Digital Clubcard and Grocery App
Opulent Car-Exploration Experiences
Lexus India Introduces the ‘Lexus Meraki on Wheels' Experience
Customizable Credit Rewards
ila Bank Launches a Credit Card Rewards Program for Clients
Fitness Loyalty Programs
Under Armour Launched its First Official Loyalty Program for Customers
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Influencer-Focused Ad Platforms
Pearpop Helps Brands Find Creators to Sponsor in an Easier Way
Mobile Convenience Apps
Kum & Go Unveils its New Mobile Shopping Platform and Rewards Program
Opulent Traveler Rewards
Bank Of America Rewards Program Adds Experiential Perks for its Customers
Circular Luxury Clubs
'More' Supports More Conscious Shopping and More Accessible Luxury
Elevated Fuel Reward Programs
The Shell Fuel Rewards Platinum Status Elevates Savings
Marketing Insights Databases
Affinity Solutions Launches the Marketing Insights Platform Comet
Anti-Skimming Gas Pump Platforms
The Relay Payments Platform is Arriving at Pilot Travel Locations
Cheese Subscription Clubs
Murray's Cheese Club Offers Themed Journeys for Product Discovery
Accessible Retail Memberships
Walmart+ Assist Offers a Discount for Those on Government Assistance
Morocco-Based Card Programs
Citibank Partners with Mastercard to Launch a Commercial Card Program
Cruise Referral Programs
The Crystal Referral Program Gives Newcomers a 5% Discount on Cruises
BNPL-Enabled Home Retailers
At Home Debuts the Buy-Now-Pay-Later Program for Qualifying Purchases
Coffee-Focused Rewards Programs
The Human Bean Launches a New Rewards App and System
Experiential Workplace Rewards
Bondly Has Over 300 Experiences for Employers to Reward the Team
Gas Retailer Rewards Programs
Gas N Wash Unveils its Updated Mobile App and Rewards Program
Delivery Service Credit Lines
India’s Food Delivery Brand Swiggy is Launching a Credit Card
Retailer-Rewarding Brand Promotions
This PepsiCo Retailer Competition is Running in the UK
Back-to-School Loyalty Sweepstakes
The Good Rewards Anniversary Sweepstakes is Launching Now
Comprehensive Checkout Tools
TreviPay Launches an All-in-One Checkout Solution to Reduce Friction
Generous Referral Programs
SimpliSafe's Generous Referral Program Rewards Both Referrer and Friend