YouTube is a goldmine for makeup tutorials, and it is customary for some makeup artists to recreate their favourite movie or book characters with pop culture eye looks.
Eye makeup is getting wilder and more dramatic as of late, partially because the actual advancement of makeup has made it so easy to paint on show and performance-quality looks. Gurus on YouTube have also made tutorial videos so detailed and accessible that such a past-time is especially rewarding. These looks are always so fascinating to try on, either for fun or for a potential halloween costume.
You are unlikely to see any of these looks sported on the average woman, on an average day, but who knows what the look of the future will behold—though directors of movie ‘The Hunger Games’ evidently think that makeup-wear is headed in a more animated direction.
11 Pop Culture Eye Looks
From Pocket Monster Beauty Enhancements to Fiery Feathered Brows:
Vivian Lau — May 26, 2012 — Fashion
11
Crazy Clownish Cosmetics
The Igor Oussenko 'Vision of Beauty' Series
10
Superheroic Eye Shadows
Makeup Artist Jangsara Celebrates The Avengers with Alluring Looks
9
Pocket Monster Beauty Enhancement
Makeup Artist Nazzara Prettifies Her Eyes Pokemon-Style
8
Disney-Inspired Eye Artwork
Katie Alves Creates Stunning Disney Depictions Using Eye Shadow
7
Extraterrestrial Cosmetics
The Vladimira Chichova Makeup Shoot Shows Off Futuristic Faces
6
Fiery Feathered Brows
Sergey Voronov's 'Hello Tokio' Series Offers Great Halloween Ideas
5
Cleopatra Eyes on Men
'Alex' by Sarah Schindehette Shows Androgynous Egyptian Makeup
4
Hogwarts Cosmetics
This Hufflepuff Eye Makeup is Spellbinding
3
Hamburger Eyeshadow Adverts
The Netherlands Burger King Ad Boasts Beefy Makeup
2
Queen of Hearts Makeup
Ana Claudia Michels Bats Her Lashes for Contributor Magazine
1
Retro Robot Cosmetics
Makeup Artist Jangsara Creates Astounding R2D2 Eye Looks
Related Ideas
Animation Series-Inspired Skincare Lines
Anua Draws Inspiration from Netflix's KPop Demon Hunters
Plush-Inspired Sensorial Cosmetics
Ulta Beauty x Squishmallows is Full of Fun, Tactile Features
High-End Beauty Campaigns
The La Beauté Louis Vuitton Campaign Debuts With a Bold Vision
Witchy Movie-Musical Cosmetics
r.e.m. Beayty x Wicked Explores Wicked: For Good's Darker Themes
Origami-Inspired Holiday Collections
Guerlain Debuts the 2025 ‘Tale of Wonders’ Collection
Nostalgic Toy-Film-Inspired Makeup Capsules
ColourPop Partners with Disney and Pixar’s Toy Story
Vampire Film Makeup Capsules
The ColourPop x Twilight: New Moon Collection Features Sultry Hues
Dark-Romance-Inspired Makeup Capsules
ColourPop Introduces its 'A Shadow of Secrets Collection'
Digital Makeup Zines
MAC Cosmetics is Reviving MACzine, Digitally, for a New Generation
Edible Chocolate Lipsticks
The MAC Cosmetics x Doja Cat Collab Started with a Memorable VMAs Stunt
Playful Cosmetic Collections
The Clinique x Crayola Collaboration Makes Makeup Feel Fun Again
AI-Enhanced Eye Patches
The Hyper Rejuvenating Eye Patch Supports Personalized Periocular Care
In-Stream Shoppable Experiences
e.l.f. Cosmetics Launched a Live-Shopping Element on Twitch
Crime-Inspired Beauty Mockumentaries
e.l.f. Cosmetics' Vanity Vandals Explores Chaos at the Sink
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Toy-Inspired Millennium Era Eyewear
The Bratz x GENTLE MONSTER Foldable Eyewear is Nostalgic
City-Inspired Beauty Looks
Ulta Beauty is Sharing Curated Looks for Cowboy Carter Tour Stops
Blurred Cosmetic Campaigns
MAC Cosmetics and Ella Gross Promote Innovative Powder Kiss Formulas
Vibrant Upscale Makeup Collections
Chanel's Spring 2025 Makeup Capsule Boasts Unexpected Pairings
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
Empowering Makeup Brand Campaigns
JuJu Watkins Stars in NYX Professional Makeup’s New Campaign
AR-Powered Makeup Experiences
NYX Professional Makeup Beauty Bestie 2.0 is Available on Snapchat
Influencer-Approved Beauty Brands
Mikayla Nogueira’s Point of View Beauty Focuses on Makeup Prep
Play-Centered Color Cosmetics
Trouble Maker Makeup Delivers Fun & Affordability to Gen Zalpha
Immersive Horror Games
Eyes Never Wake's Monster Sees Players Through Their Webcam
Beauty Hack-Inspired Campaigns
Vaseline Launched 'Vaseline World' Based on Social Media Content
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Inclusive Beauty Games
e.l.f Beauty's Glow Up! Experience Celebrates Self-Expression & Diversity
Fantasy-Comedy Makeup Collabs
ColourPop x DreamWorks Shrek Features Iconic Hues from the Film
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Gamified Beauty Pop-Ups
The Players' Lounge Pop-Up by NARS Spotlights Complexion Products
Beauty Comedy Collaborations
e.l.f. Beauty and Joe Hegyes Shared a GRWM Inspired by Collectibles
Enchanting Spring-Forward Makeup Capsules
ColourPop Teams Up with Disney for a Tangled Collection
Accessible Makeup Palettes
Shine Foundation and Cheekbone Beauty are Filling a Beauty Industry Gap
Playful False Nails
Digi Beauty is a Bold Collab Offering Ultra-Playful Nail Art
Hydrating Undereye Masks
LOOPS Launches the Hyper Eyes Undereye Masks for Spring/Summer
Creator-Led Style Collabs
MAC Cosmetics and Depop are Reintroducing Gen Z Shoppers to Lipstick
Thematic Holiday Makeup Lines
NYX Unveiled its Treat-Inspired Holiday 2025 Collection
Next-Gen Moisturizing Cosmetics
Make Up For Ever Super Boost Appeals to Gen Alpha and Gen Z
Black Metal-Inspired Lip Balms
e.l.f. Cosmetics and Liquid Death Launched "Lip Embalms"
Novel-Inspired Makeup Capsules
KimChiChic Beauty Debuts New Line, Inspired by Kim Chi's Novel
Holiday Film Makeup Collabs
ColourPop x The Grinch Drop a Limited-Edition Collection
Bird-Inspired Ethereal Cosmetic Collections
Guerlain's Fall 2025 Majestic Feathers Line is Chic
Basktball Athlete-Approved Makeup Ranges
NYX Professional Makeup Taps Lauren Betts
Gamified Shade-Matching Activations
Rare Beauty and Sephora Launched the True to Myself Match Up
Reusable Under-Eye Masks
Après Beauty's The Everlast Eye Mask is Convenient & Reusable
Community-First Beauty Hubs
The Immersive Club MAC Retail Concept Features Experiential Zones
Soccer Athlete-Starring Beauty Campaigns
e.l.f. Partners with the NWSL's Jess Carter
Cheeky Lip-Gloss Beauty Campaigns
NYX Professional Makeup Launches its 'If You NYX You Know'
Ultra-Blendable Shimmery Eyeshadows
Kaja Unveiled Two Additional Shades for its 'Beauty Bento'
Telenovela-Inspired Beauty Campaigns
e.l.f. Cosmetics' Big Game Ad Airs Ahead of Halftime
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Expressive Hair Campaigns
Wavytalk's Main Character Hair Campaign Makes Everyday Styles Memorable
Feel-Good Lip Products
Serotonin Beauty Makes Products for Self-Expression
Video Game-Inspired Makeup Ranges
The Pat McGrath Labs x Candy Crush Saga Range is Limited-Edition
High-End Holiday Makeup Capsules
The Chanel Holiday 2025 Makeup Line Explores the Flamboyant Sky
Girl Group Beauty Campaigns
LANEIGE Taps KATSEYE for a JuicePop Box Lip Tint Campaign
Collaborative Collection Expansions
Hard Candy and Girl Scouts Bring Back Their Sweetest Collab
Sensorial Beauty Pop-Ups
The Pinterest x NYX Gimme Gummy Bar Entices Gen Z with ASMR & More
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Pressed Powder Phone Grips
Huda Beauty Made an In-Demand Tech Accessory to Promote a New Product
Connection-Centered Bag Campaigns
Kate Spade's Spark Something Beautiful Stars Gen Z Icons
Glow-Enhancing Eye Skincare Kits
grace & stella Expands into Costco Canada with the Eye Glow Trio
Functional Mini Cosmetics
MGA’s Miniverse Make It Mini Makeup Features Tiny, Pigmented Products
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Pop Culture-Inspired Beauty Campaigns
Peter Thomas Roth Taps 'The Summer I Turned Pretty'
Runway-Inspired Peel-Off Masks
Pat McGrath's Glass 001 Artistry Mask Easily Creates a Viral Look
Youth-Safe Skincare Hubs
Cult Beauty's Gen A–Z Hub Educates and Empowers Gen Alpha and Gen Z
All-Asian Beauty Campaigns
Maybelline Face the Difference Features 40 Asian Pacific Trailblazers
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Culture-Inspired Dolls
Katseye and Monster High Debut a Music Video & Inclusive Doll Collaboration
Co-Branded Beauty Albums
NYX Professional Makeup DroppedNYXTAPE with Indie Female Artists
Stackable Blush Balms
NYX's A Minecraft Movie Collection Celebrates a Film Adaptation
Virtual Beauty School Experiences
NYX is Taking Over Roblox's Bayside High School
Non-Crease-Proof Eyeshadows
Fara Homidi Beauty's Essential Eye Collection Achieves a Lived-In Look
Multi-Use Matte Cosmetics
MAC Cosmetics’ Multisculpt Matte is for the Eyes and Face
Multipurpose Beauty Crayons
Make Up For Ever's Artist Color Crayon Sticks Add Color with a Swipe
Shoppable Beauty Routine Apps
BeautyShelf Helps Users Discover Authentic Recommendations
Color-Centric Makeup Experiences
e.l.f Beauty's color e.l.f.nalysis Suggests Flattering Shades
Effortless Skincare Campaigns
Garnier's De-Glaze My Makeup with Me Pokes Fun at Beauty Fads
Beauty Store-Created Docuseries
‘Faces of Music’ Celebrates the Artistry of Beauty and Music
Eye Makeup Product Releases
Yves Rocher’s Botanical Eye Essentials Channel Spring Beauty
Telenovela-Inspired Makeup Campaigns
The 'Descubre e.l.f.ecto' Campaign is Launching in Mexico
Spoof Cosmetics Campaigns
Milani's America’s Next Top Primer Revisits 2000 Reality TV
Romance Series Makeup Capsules
NYX Drops its Vibrant and Shimmery 'NYX Bridgerton Collection'
Limited-Edition Spooky Makeup Collections
Annabelle Cosmetics is Gearing Up for Halloween
Brightening Under-Eye Creams
Molly Sims Debuts the Wide Awake Brightening Eye Cream for Tired Eyes
Coffee-Inspired Eyeshadow Palettes
Winky Lux's Coffee Kitten Eyeshadow Palette Boasts Nine Shades
Edgy Cruelty-Free Cosmetics
Barry M Beauty's Rebrand Embraces Its Rebellious Roots
Glam Actress-Starring Beauty Campaigns
Urban Decay Taps Dove Cameron for a New Creative Chapter
Multipurpose Beauty Booster Campaigns
The Many-Trick Pony Features a Horse Voiced by Rebecca Black
Skin-Loving Cruelty-Free Cosmetics
Lush's New Skincare-Makeup is Nourishing & Multitasking
Comedy Horror Cosmetics
The NYX Cosmetics x Wednesday Collection Creates Fun, Dark Designs
Multi-Use Lip Product Holders
ColourPop Cosmetics & PopSockets Teamed Up to Make ColourPopSockets
Interactive Shopping Streams
e.l.f. Cosmetics Launches Innovative Partnership with Amazon Ads
Metallics-Forward Makeup Capsules
Morphe Debuts the Dazzling Metallics Collection at Ulta
Glitter Freckle Makeup Patches
Fazit Serves Gen Z with Its Freckle Makeup Patches
Soft-Focus Eye Creams
YSE Beauty's Brightening and Depuffing Eye Cream Blurs Imperfections
Heart-Themed Makeup Collections
ColourPop Debuts its 'Heart to Get Valentine’s Day Collection'
Harmonious Eyeshadow Combinations
'Palettes of Beautifying Eye Trends' Celebrates Beauty Moments
SPF Comedy Specials
e.l.f. SKIN's Sunhinged Brings Awareness to Foundational Sun Care
Virtual Beauty Masterclasses
Charlotte Tilbury Beauty's Free Easy Beauty School Sharpens Skills
90s-Inspired Makeup Revivals
MAC Cosmetics' New Collection Revives Beloved Cool-Tone Colors
Painterly Eyeshadow Sticks
Renaissance Art Inspired Ilia's Eye Stylus Shadow Stick Shades
Digital Avatar Makeup
Roblox Expands into Digital Avatar Makeup with Customizable Cosmetics
Peach-Inspired Makeup Series
ColourPop Launches the ‘Sweet Peach’ Collection as Color of the Month
Inclusive Eye-Makeup Collections
Live Tinted Debuts its Ophthalmologist-Tested 'Legacy Collection'
AI-Powered Social Media Lenses
Snap Announced AI Video Lenses for Snapchat Platinum Subscribers
Cupcake-Scented Eye Patches
Iconic Treats Inspired the Patchology x Sprinkles Collaboration
Lash Brand Expansions
Lilly Lips Marks Lilly Lashes’ Expansion Into Color Cosmetics
Reviving Eyecare Sets
The 'Angel Eyes Bundle' Features a Reusable Eye Mask
GenAI Makeup Marketing
MAC Cosmetics is Tapping into the Power of Adobe Firefly Services
Essential Eyeshadow Palettes
Rare Beauty Launches the Essential Neutrals Palette
Adorable Beauty Sets
KimChiChic Beauty and Caboodles Present a Limited-Edition Set
Horror Doll Makeup Campaigns
Urban Decay x M3GAN Team Up for 'Killer Looks Only'
Digital Makeup Meeting Features
The Google Meet Makeup Feature Helps a User Get Camera-Ready
Creator-Boosting Platform Features
The YouTube Hype Feature Boosts Smaller Creators in Explore
Product-Inspired Halloween Looks
Aldi and EllaDoesFX Created a Look Inspired by Professor Peppy
Children's Show Makeup Collaborations
The Glisten Cosmetics x Teletubbies Collection is Bold
Faux Reality Drama Campaigns
Maybelline New York's Primer Donnas Stars Ariana Madix
Social-First Shade Match Campaigns
Erborian's Find Your Match Experience Launched on TikTok
Empowered Makeup Campaigns
Charlotte Tilbury Pillow Talk Beauty Soulmates is Star-Studded
Social-First Beauty Retailers
Sally Beauty Joins TikTok Shop
Foldable Fashionable Eyewear Capsules
Gentle Monster and Bratz Join on the Pocket Collection
Viral Face Generators
CrazyFace Generates Fun, Viral YouTube Faces from a User's Photos
Social Video Beauty Brands
Time Inc. Unveils 'The Pretty' Social Video-Based Beauty Brand
Energizing Eye Balms
'Spresso by TULA Skincare is Coffee-Inspired and Caffeine-Infused
Smokey Eye Liners
NYX Professional Makeup Launched the Epic Inky Stix Cream Gel Eyeliners
In-Store Creator Commerce
Mac Cosmetics Turns Retail Employees into Live-Streaming Creators
Album-Inspired False Lashes
FlutterHabit Debuts the Limited-Edition Showgirl Lash
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Whimsically Witchy Cosmetic Collections
The KISS Wicked Collection is Limited-Edition
Cream Eyeshadow Shade Expansions
RMS Beauty’s Cashmere Matte Eyelights Bring Effortless Elegance
Hybrid Makeup Pens
Annabelle Cosmetics Introduces the Bigshow Multi-Use Eyeshadow Pen
Celebrity-Supported Smart Glasses Campaigns
Ray-Ban and Meta Tap Doja Cat and Teyana Taylor
Personalized Beauty Planners
Makeup Playbook Helps Create, Share, and Explore Beauty Routines
Layered Online Content Reports
YouTube Defines Creative Maximalism as the Key Point After 20 Years
Soccer-Inspired Makeup Patch Designs
United States Soccer Federation Partners with Fazit
Daily Color Challenges
Eyedropper Turns Everyday Photography Into a Playful Color Game
Fake Video Gaming Essays
Super Eyepatch Wolf Explores Imaginary Gaming Worlds