The generation of tomorrow is an important demographic for brands to consider, and many are supporting this group with new campaigns, products, and launches.
In the era of the "new normal," brands are encouraging youth to wear masks with Wild Republic mask-wearing plush toys, dubbed Mask Buddies, that help kits practice safety by wearing a mask. Brands are also supporting back-to-school season including Bluemap Design x ClearSpace's new safety barriers that are designed to protect pupils. They can easily be added onto existing desks and feature a see-through design with a nametag at the front.
With Halloween around the corner, Amazon's DIY "Boxtumes" that help to reuse delivery boxes in fun, playful ways. The eco-friendly initiative includes two adorable costume concepts, a DIY Fire Truck Boxtume and a matching Fire Hydrant Boxtume.
Top 55 Youth Trends in October
55
Gen Z Streetwear Collaborations
H&M, Kangol and Mabel are Celebrating Self-Made Stars
54
At-Home Play Gyms
Brainrich Play Gyms Support Physical Activity & Cognitive Development at Home
53
Self-Unboxing Puppy Toys
Present Pets Puppies are Soft, Interactive & Unwrap Themselves
52
Dynamic Classroom Seating
Studio Lancelot's Active Classroom Collection Supports Movement
51
Classroom Safety Partitions
The Bluemap Design x ClearSpace Safety Barriers Protect Pupils
50
Elevated College-Inspired Apparel
The UCLA x Princess Polly Collection is Perfect for Fall
49
At-Home Student Chairs
The Sidiz Ringo Kids Desk Chair Support Student Learning at Home
48
Gen Z-Targeted Luxury Eyewear
The MBB x Vogue Eyewear Collection Features Bold Silhouettes
47
Avant-Garde Affordable Apparel
Walmart's Free Assembly Range Offers Modern Styles for Men & Women
46
Gen Z Influencer Beverages
Dunkin' Named 'The Charli' After TikTok Star Charli D'Amelio
45
Candy-Paired Recorder Toys
The Smarties Music Creator Helps with Learning and Treating
44
Shopping Cart Play Trays
The 'Buggie Huggie' Keeps Little Ones Safe While Shopping
43
Immune Support Lollipops
The Immuniteez Pops Share the Benefits of Vitamins & Elderberry
42
Phone-Matching Press-On Nails
PopSockets Nails Perfectly Coordinate with PopGrips
41
Mask-Wearing Plush Toys
Wild Republic Mask Buddies Help Kids Practice Wearing a Mak
40
Healthy Student Meal Deliveries
Mealpro Delivers Health-Conscious Meal Plans to One's Door
39
Gen Z Social Platform Expansions
IRL App is Expanding Its Social Calendar to Colleges
38
Critical Thinking Card Games
Flex Factory's Reflex Card Game is Designed by Influencer @flex.mami
37
Gen Z Collectible Campaigns
ZURU & Fanbytes are Creating a Mini Bytehouse on TikTok
36
Screen-Free Audio Systems
Tonies is a Screen-Free System for Kids Ages Three and Up
35
Premium Alcoholic Jello Shots
Boozy Bites Offers an Elevated Yet Fun Drinking Experience
34
Rock Music-Inspired Kid's Apparel
The Rolling Stone’s Carnaby Kids Collection is All Under $50
33
Activism-Inspired Puzzles
The Movement Puzzle from Wander Puzzle Co. Celebrates Solidarity
32
Family Lunch Programs
CPK's Back-to-School Lunch Program Supports Busy Parents
31
Dynamic Disney-Themed Socks
Disney and Happy Socks Launched a Mickey Mouse Collection
30
Uplifting Sustainable Tees
Christy Dawn Just Unveiled an Adorable Line of Graphic Tees
29
Vibrant Toy-Inspired Socks
Happy Socks and Mr. Potato Head Debut a Colorful New Collection
28
Anti-Bullying Crafting Kits
This Special Edition Quick Knit Loom Kit Promotes Friendship
27
Prom-Inspired Fashion Dolls
Hairdorables' Hairmazing Prom Perfect Dolls Share Multi-Colored Looks
26
Discount Grocery Store Albums
NO FRILLS Launched the Edgy 'Haulin' State of Mind' Album
25
Homemade Meal Delivery Startups
From Home With Love Lets Parents Send Homemade Meals to Their Kids
24
Gen Z-Targeted Micro-Pore Mists
Dermalogica is Launching Its Clear Start Micro-Pore Mist
23
PB&J Stick Snacks
Trader Joe’s PB&J Snack Duo Shares a New Way to Enjoy a Classic Pairing
22
River-Celebrating Children's Books
Sales from 'The Mighty River' Support Waterway Conservation
21
Music-Inspired Fashion Dolls
The L.O.L. Surprise! Remix Packaging Plays Music
20
Upcycled Box Costumes
Amazon's DIY "Boxtumes" Help to Reuse Delivery Boxes
19
80s-Inspired Gamer Dolls
American Girl Courtney Moore Revives the Spirit of the 1980s
18
Online Card Game Entertainment
CardBoard Live Brings Player Interaction to the Digital Space
17
Subscription STEAM Education Kits
Nextmaker Offers Monthly Coding, Hardware Building, and More
16
Bendable Paper Juice Box Straws
Kiju's Recyclable Juice Boxes Come with Bendable Paper Straws
15
Kid-Friendly Seafood Snacks
SeaPak Shrimp Sea Pals Help Kids to Eat Servings of Seafood
14
Childhood Memory Apps
The 'Juno' Digital Memory Book Helps Keep Track of Beautiful Moments
13
Spooky Single-Serve Marshmallows
Stuffed Puffs Makes Chocolate-Filled Marshmallows for Halloween
12
Living Room Racing Games
Mario Kart Live: Home Circuit Turns Rooms into Racetracks with AR
11
Kid-Friendly Circular Clothes
Borobabi's Model Helps Parents Save Money and Reduce Waste
10
NFC-Enabled Memory Games
Klang2's Music Memory Game Pairs Wooden Pieces with a Smartphone for Play
9
Candy Cane-Flavored Mints
Mentos Debuts a New Candy Cane Variant Ahead of Christmas
8
Fantastical Gummy Candies
Bazooka Candy Unveiled the New 'Totally Awesome' Confectionary Brand
7
Multi-Sensory Sand Toys
The So Sand DIY Sand Studio Promises "100% ASMR"
6
Spooky Baking Mixes
Pillsbury Baking's Funfetti Slime Frosting, Cake and Brownie Mixes are Festive
5
Digitizing Boardgame Devices
Vorpal Board Lets You Play Traditional Boardgames Online with Friends
4
School Reopening Safety Measures
Toronto's Havergal College Employs Strict COVID-19 Measures
3
Mini Nut-Free Granola Bars
Don’t Go Nuts' Chewy Snacks are Compact and School-Safe
2
School Cost-Supporting Grants
The GroceryAid School Essentials Grant Reduces Financial Burdens
1
Kid-Friendly App Store Updates
Google Play Now Includes a 'Kids' Tab and 'Teacher Approved' Badges
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Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
Fashion-Branded Doll Designs
The Off-White x Mattel Monster High 'Memorabilia' Capsule is Spooky
Game-Themed Apparel Collections
BoxLunch and Super Mario Bros Launch Collaborative Apparel
Doll-Themed Fashion Collections
Bloomingdale’s Celebrates the Barbie Movie with New Capsule
Doll-Themed Movie Fashion
The Zara x Barbie Collection Features Iconic Styles
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Doll-Like Selfie Generators
The Barbie Selfie Generator Turns Fans into Favorite Characters
Gen Alpha-Focused Eyewear Collabs
Zenni Partnered with FreshCut to Market to Roblox Users
Cartoon-Themed Apparel Collections
This 'Teletubbies' Apparel Collection is 90s and Y2K-Inspired
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Autumn-Inspired Face Mask Collections
ESW Beauty Introduces the Autumn Glow Up Capsule
Imaginative Soft Toys
Blabla's Little Monster Soft Toys Promote Listening, Curiosity and Dreams
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
Buddhist-Themed Utilitarian Streetwear
maharishi's New Capsule is Inspired by Buddhism & Halloween
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
Cuddly Plush Collectibles
Build-A-Bear Workshop's SKOOSHERZ are Made for Hugging
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Sustainable EV Toys
Little Tikes’ Cozy Coupe Aims to Get Families Thinking More Sustainably
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Adaptable Kids' Headphones
Morrama Collaborates with Batch.Works on Kibu
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Emotional Support Plushies
WDYM Just Launched a New Doll for Kids and Its Called Ouch & Oops Plush
Fall-Inspired Home Cleaning Collections
Grove Co. Debuts Its Limited-Edition Traditions Aglow Line
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Cartoon Characters-Themed Apparel
The Hundreds and Warner Bros. Launch New Celebratory Collection
Streetwear Experimental Kids Capsules
The Ksubi 'Kids' Collection Arrives Ahead of the Holidays
Seasonal Autumn Treats
Target Launches a Fall-Themed Private Label Sweets Collection
Age-Inclusive Collaborative Streetwear
LL Bean Joins Forces with BEAMS on a Capsule for SS23
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Vibrant Children's Fall Fashion
nununu Recently Launched Its Fall 2023 Capsule & Its Eye-Catching
Targeted Gen Alpha Skincare
Hi!papa Makes Personal Care for Kids Ages Three to 12 in China
Halloween QSR Drinkware
Starbucks Brews Up Halloween Excitement with New Themed Drinkware
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
AR Halloween Costume Try-Ons
Snap Inc. and Disguise Release a New Halloween AR Shopping Feature
Fashionable Phygital Coats
Private Policy AW23 Took to the Metaverse
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Self-Esteem Promoting Plushies
Bigfoot Kin Teaches Children How to Love Themselves
Gamer-Targeted Beauty Collabs
Revolution Beauty x Fortnite Features Favorite Game Characters
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Interactive Pixel Plushies
Eolo Toys' Pixel Hugs are Cuddly Plushes Enhanced with Tech Features
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Experiment-Based Playsets
Moose Toys' Beast Lab Reinvigorates Action Figure Category
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Gen Z-Targeted Sleepwear Brands
The Children's Place Recently Launched the PJ Place Brand
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Timber Tech-Packed Dolls
These teenage engineering Wooden Dolls Come in Eight Varieties
Children-Catered Luxe Festive Collections
The New Louis Vuitton Holiday Capsule is Made for Kids
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Giftable Customized Figurines
Pop! Yourself Lets Anyone Create Customized Vinyl Collectibles
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Holiday-Scented Cleaning Products
Grove Co. Launched a Festive Collection of Cleaning Products
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Traceable Fashion Collections
Nobody's Child Unveils its New Digital Product Passport Program
Vibrant Bear-Themed Clothing
SHEIN Launches a Kidult-Inspired 'Care Bears' Collection
Gen Alpha-Targeted Ice Cream Trucks
Unilever Taps Robomart to Launch 'The Ice Cream Shop'
Phygital Fashion Platforms
Macy's and Journee Debut the mstylelab Platform for Users
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Digital Collectible Displays
Gatebox's Digital Figure Box Shows Off Virtual Collectibles
Fashionable Zombie Dolls
Zombaes Critter Chaos Dolls Have Spooky Mix-and-Match Features
Plush Apparel Collabs
The Squishmallows x H&M Collection Shares Personality-Packed Styles
Eco Tech Accessory Pop-Ups
The CASETiFY Style Lab Highlights the Work of Gen Z Fashion Students
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Kids Show Cosmetics Collections
The Sesame Street x wet n wild Collection is Nostalgic and Fun
Financial Support Apps
'Cleo' is Helping Gen Z Feel More Confident About Money
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Cartoon-Inspired Lifestyle Collections
BoxLunch Launches an Avatar-Inspired Lifestyle Capsule
Next-Gen Fuzzy Robot Toys
Hasbro is Introducing a New Furby for a New Generation
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Toy-Specific Storage Systems
Step2 Debuts a Toy Storage Box for Developing Organizational Skills
Customizable Halloween-Themed Treat Boxes
Halloween Sugarwish Boasts Customizable Gifting
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
STEM Subscription Crates
KiwiCo's STEM Subscription Crates Equip Children with Valuable Skills
Kid-Targeted Holiday Bundles
Storypod Boasts Three Holiday Bundles for Kids
Film-Themed Retailer Collections
Target x Disney The Little Mermaid Collection Arrives This Month
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Gen Z Budgeting Platforms
Buddy and Klarna Teamed Up to Support Gen Z Financial Health
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Childhood Show-Inspired 3D Makeup
HipDot Debuts Its Fourth Collection of One-of-a-Kind Makeup
Kid-Friendly Customizable Bags
Pop ‘n’ Swop Bags Can Be Decorated with Badges, Handles & More
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Educational Candy Toy Products
Yowie Baby Animals Put a Spotlight on Endangered Wildlife
Dream-Inspired Building Toys
Lego Dreamzzz Encourages Kids to Build with Their Imagination
Peel-and-Stick Fashion Dolls
Style Bae Dolls Have 2D Bodies and 3D Heads
Sensory Plush Accessories
Moosh-Moosh Offers Hooded Blankets and Starlight Buddies Plush Toys
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Cruelty-Free Everyday Essentials
H&M Beauty Just Launched the New OHH! (OH HEY HERO) Collection
QR-Equipped Fashion Collections
Nobody's Child Introduces QR Codes for its New Product Line
Revived QSR Halloween Toys
McDonald's New Halloween Pails Come in Three Styles
Halloween-Themed QSR Meal Containers
McDonald's Boo Buckets are Back in Several New Styles
Sticker Fashion Dolls
Decora Girlz Merge Creative Style Expression and Sticker Play
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Personalized Bed Time Reading
BlissFable Lets Kids Be the Protagonists of Their Own Stories
Versatile Winter-Ready Puffy Wearables
Brain Dead Joins Nanga on a New Set of Puff Products
Individualism-Focused Apparel Capsules
Gap Debuts a Collection with The Brooklyn Circus
Animated Turtle Clothing Collections
Shein's Teenage Mutant Ninja Turtles is Kid-Friendly
Personalized Child Education Apps
Sandbox Group Launches the PlayKids+ Application for Ages 2-12
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Mist-Making Genie Toys
Moose Toys' Magic Mixies Magic Lamp Inspires Magical Wish-Making
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Kid-Friendly Cartoon Bedding
Brooklinen Teams Up with Sesame Street on a New Kids Collection
Play Kidcore Games
Cutedressup Let's You Make Kidcore Dressup Games of Your Dreams
Child President Campaigns
The Tech Interactive Launches "President for a Day" Contest with Zigazoo
Whimsical Hygiene Expansions
Personal Care Brand Clean Age Launches at Walmart Stores
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Tycoon-Style Beauty Games
e.l.f. Cosmetics Launches a Digital Tycoon World on Roblox
Adventure-Inspired Editorials
HBX Has Debuted a New Lookbook with Items from Well-Known Brands
Light Colored Puffy Outerwear
Unknown Debuts New Drop, Featuring Puffer Jackets and Vests
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Growth-Inspired Spring-Ready Fashion
FACETASM's Coming of Age Capsule Readies for SS24
Halloween Safety Programs
Nissan Canada and Waze partner to Bring Back Glow Guards
Superhero-Themed Retail Toys
McFarlane Toys Launches Three New Target Exclusive Figures
Celebratory Claymation Fashions
The the Nightmare Before Christmas Collection is at Hot Topic