As these November 2016 brand activations illustrate, companies and organizations have taken steps to appeal to the many consumers who've been celebrating Halloween -- with limited-edition fast food menu items, macabre pop-ups and much more.
With the upcoming US election, others have been taking a political turn to encourage voter turnout and frame the controversy of it all a little more positively. Unrelated to these themes, one example that's highlighted in this selection of November 2016 brand activations includes a fresh sneaker store called 'UP NYC' by Fat Joe.
With this venture, the rapper plans to focus his sights on his fashion interests moving forward, allowing sneakerheads to have access to some of his favorite models. Meanwhile, a pop-up called 'The Garage Sale' aims to ready consumers for Christmas by curating a high-quality selection of goods from artists and designers.
Top 30 Brand Activations in November
From Immersive Selfie Towers to Tiny Restaurant Pop-Ups:
Riley von Niessen — Nov 12, 2016 — Lifestyle
30
Abstract Homeware Pop-Ups
Kelly Behun's 'A Kook Milieu' Collection Will Be Shown at Barneys
29
Storytelling Cosmetic Shops
The Body Shop's Pop-Up Location Connects Consumers to Product Origins
28
Political Food Trucks
An Oregon Food Truck Sells Baloney Sandwiches That Fact Check Trump Comments
27
Restorative Hangover Bars
The 'Matt Hangover Bar' Supplies Beds, Inhalable Oxygen and More
26
Charitable Fuchsia Sneakers
Victor Cruz Joined with the Sneaker Room for the 'Pink Fire' Release
25
Anti-Oppression Fashion Companies
This Company Aims to Empower Socially Isolated and Poor Women
24
Scarf-Personalizing Pop-Ups
Hermes' Pop-Up Store Takes Inspiration from the Task of Doing Laundry
23
Footwear Bar Pop-Ups
The 'Classics & Classics' Pop-Up Offers Footwear and Drink Pairings
22
Artful Automotive Pop-Ups
This Interactive Pop-Up Showcases the All-New Toyota C-HR
21
Blade Swap Pop-Up Shops
The Harry's Bartershop Lets Guys Trade Razor Blades on the Spot
20
Nostalgic Androgynous Apparel
Psychic Hearts' 'Enjoy This With' Collection Carries New Wave Motifs
19
Fast Food Vacation Experiences
Taco Bell Let Fans Stay in One of Its Restaurants as a SteakCation
18
Public Napping Pop-Ups
This Space Encourages Booking a "Snooze Session" to Try Casper Mattresses
17
Health-Focused Bounce Houses
This Pop-Up for the #CheckYoSelf Campaign Encourages Self-Exams
16
Serene Meditation Studios
'Moment Meditation' is Aiming to Make Meditation Accessible
15
Tiny Restaurant Pop-Ups
Tiny Cafe in New York City Offers Diminutive Dishes For Just 3 Days
14
Retro Rapper Sneaker Stores
Fat Joe is Gearing Up to Open His Own Business in New York City
13
Search Engine Pop-Up Shops
The 'Made by Google' Pop-Up Shop will Launch in NYC on October 20th
12
Curated Christmas Pop-Ups
'The Garage Sale' is a Pop-Up That Offers Goods by Artists and Designers
11
Immersive Selfie Towers
Toronto's Largest Selfie Campaign Was Hosted by CF Toronto Eaton Centre
10
Halloween Makeover Salons
Giffgaff's Pop-Up Salon Offers Halloween Hair and Makeup Looks
9
Porridge Breakfast Cafes
Quaker Oats' 'Oat Café' Serves a Different Porridge Every Half Hour
8
Exclusive Postal Chocolates
Kit Kat's Limited-Edition Chocolate is Only Available at Japan Post
7
Boozy Bread Pop-Ups
Virgin Trains' Food Store Pop-Up Features Bread, Baking Kits and Beer
6
Presidential Brand Activations
Budweiser Marked the Recent Presidential Debate with Beer & Horses
5
Extreme Shopping Challenges
North Face Promised Free Jackets to Consumers Who Zip-Lined
4
Safety-Focused Social Apps
The Klique App Helps You Safely Meet New People On Campus
3
Colorful Halloween Burger Buns
Burger King's Orange Halloween Whopper Resembles a Festive Pumpkin
2
Monsterous Makeover Pop-Ups
Haribo's Halloween Academy Helps Adults Dress Up with Monster Makeup
1
Spreadable Pumpkin Butters
Land O' Lakes Butter Now Comes in a Seasonal Pumpkin Spice Flavor
Related Ideas
Luxury Holiday-Themed Pop-Ups
Loro Piana Unveils its Holiday 2025 Pop-Up Store at Yorkdale
Immersive Multi-Brand Beauty Pop-Ups
Sephora Partners with Amorepacific for 'Seoul in the City'
Newsstand-Style Pop-Up Series
Uber Eats x ALDI Celebrated Their Partnership with 'The Daily Feed'
Viral K-Beauty Pop-Ups
Anua Hosted its 'City of Glow' Pop-Up in L.A.
Experiential Multisensory Pop-Ups
Pleasing's Immersive PleasingLand Includes a “Scent Arcade”
Creative Retail Competitions
Bricks & Minifigs Launches LEGO Clock Design Contest
Pop-Up Recovery Shops
Nike’s Soup Shop in China Redefines Comfort Post-Run Experiences
Blue-Toned NYC Pop-Ups
ANUA Hosted the 'Dew on the Go' Pop-Up to Spotlight its PDRN Mist
Summer Fragrance-Inspired Pop-Ups
Maison Margiela Launched a Pop-Up Café in Amsterdam
Sensory Supermarket Pop-Ups
ALDI will Host a 'A Very ALDI Holiday' Pop-Up in NYC
Experiential Convenience Stores
FamilyMart Announced IP-Centered Store Experiences in Japan
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
Minimalist Pizza Chain Rebrandings
The Latest Domino's Brand Refresh is Expansive
Luxury Eyewear Pop-Ups
Prada Opens an Immersive Eyewear Boutique at The Grove
Branded Power Banks
Reale Actives Created a Wireless Battery Pack for Recharging on the Go
Community-Driven Shopping Experiences
A TikTok Shop Pop-Up is Coming to Westfield Stratford
Design-Forward Concept Stores
Target SoHo is Immersive, Experiential and Shoppable
Constellation-Inspired Luxury Pop-Ups
Chanel Ran the Winter Constellation Pop-Up in Toronto
Immersive Soccer Hubs
adidas Unveiled its Toronto Brand Hub for the FIFA World Cup
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Multi-Sensory Nail Polish Activations
Beetles Gel Polish Runs the Taste of Spring Event
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Paris Fashion Week Cafés
Zara and Style Not Com Opened Its Pop-Up Café at Paris Fashion Week
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Wintry Retail Activations
ASOS will Host a Winter Wonderland Pop-Up in SoHo
New York Streetwear Collections
Gap and Awake NY Launch a 90s-Inspired NYC Culture Capsule
Viral Temporary Renamed Stores
67-Eleven Replaced 7-Eleven Branding at a Stockholm Location
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Bold Skate Shoe Campaigns
The New Vans Off the Wall Campaign Celebrates the Authentic Sneaker
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Large-Scale Nail Polish Experiences
OPI Celebrated its 45th Anniversary with an Immersive Event
Marathon Running Brand Pop-Ups
Bandit Running is Launching Its Boston Marathon Pop-Up
K-Beauty Pop-Ups
Amorepacific and Sephora's Multi-Brand Launches in New York
Fashion-Inspired Coffee Events
Starbucks Partnered with NYFW2026 and Hosted a Coffeehouse Rave
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Licensed Flavor Collaborations
Conagra Blends Celebrity and Brand Partnerships Into Snacks
Flagship Value Fashion
Primark expands affordable fashion with a major Manhattan flagship store
Superhero Sparkling Beverage Branding
poppi and Sony Pictures Partnered to Celebrate Spider-Man
Halloween-Celebrating QSR Menus
The Burger King Monster Menu Doubles Down on Halloween Themes
Prestige Beauty Storefronts
Ulta Unveiled Its Times Square Experiential Store
Recovery Soup Stalls
Nike Opened a Pop-Up Soup Shop in China to Nourish Runners
Pop Culture-Themed Snack Branding
Fan Foods Co. and Poppowls Launch New Licensed Snack Capsule
Pop Culture Chocolate Products
These New Kinder Products Embrace Collaborations
Luxe Wellness Apparel Activations
alo Yoga Featured a Minimalist French Riviera Takeover
Clinical K-Beauty Pop-Ups
Rejuran Debuts Science-Led Skincare Through a Sephora LA Activation
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Industrial-Inspired Brand Events
Reitmans Reimagined its Distribution Centre for a Curated Event
Athletic Brand Flagship Stores
Gymshark Launches its First US Flagship Store in Downtown NYC
Experiential Student Activations
Just Eat's Hey U Up Campaign Coincides with Freshers’ Week
Immersive Seasonal Beauty Pop-Ups
This Oriflame Pop-Up is Launching in the UK This Fall
Swedish-Style Kitchen Pop-Ups
IKEA House Warming Showcases Cooking & Eating Essentials
Experiential Fast Food Collaborations
Popeyes Turned Chicken Tenders Into a Music Venue Experience
Luxury Festive Campaigns
Bloomingdale’s Unveils Its 2025 Holiday Campaign
Grocery-Inspired SPF Pop-Ups
Beauty of Joseon's Morning Moisturizer SPF Grocery is Experiential
Limited Collaborative Streetwear
HIDDEN.NY x UGG Classic Boot Becomes Prize in Citywide Contest
Festive Airport Pop-Ups
Urban Outfitters' Club Holiday Pop-Up Entices Gen Z Travelers
Festival Beauty Activations
Medicube Brings Skincare Tech and Experiences to Coachella
Experiential Brand Stores
New Era Creates Interactive Retail Space With Custom Cap Design
Creator-Led Beauty Retail
rhode Expands Across Sephora Europe After Strong Viral Demand
Paris Running Pop-Ups
New Balance Paris Marathon Weekend Activates Run House Cultural Space
Shoppable AR Villages
The Snapchat Winter Village Has Three Immersive Luxury Brand Boutiques
Collagen-Powered Pop-Ups
Vital Proteins' Vital Diner Celebrates Backstage Talent at Fashion Week
shop-in-shop streetwear installations
U Urban Outfitters debuts the Vans 'On Rotation' experience
Health-Focused Interactive Pop-Ups
Ancient + Brave Ran the Live Bravely Pop-Up in California
Playable Brand Universes
adidas and Brawl Stars Connect Gaming, Apparel and Live Fan Experiences
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Holiday QSR Pop-Ups
Tim Hortons Unveils a New Pop-Up at the CF Toronto Eaton Centre
Festive Convenient Store Offerings
7-Eleven Gears Up for the Holidays with Food, Beverages & More
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
High-Profile Home Improvement Pop-Ups
VEVOR Celebrates Black Friday at Times Square
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Large-Scale Basketball Events
The Foot Locker Takeover is Timed with the NBA All-Star Weekend
Collectible Fandom Packaging
Spider-Man-Themed Takis Bags Turn Snacks into Fan Collectibles
Content-Driven Flagship Retail
GARAGE Builds an Immersive Flagship in New York's Flatiron District
Streetwear Collector Events
VANDYTHEPINK Pop-Up Offers Exclusive Apparel and Trading Cards
American Running Brand Pop-Ups
Bandit Running Opened Its London Marathon Pop-Up and Capsule Drop
Nostalgic Summer Snacks
Entenmann's Launches Childhood-Inspired Seasonal Treats
Month-Long Luxury Jewellery Pop-Ups
Anne Sportun Fine Jewellery Opens a Month-Long Pop-Up in June
Sofa-Centered Marketing Activations
This Sofa Club Activation Encouraged Consumers to Take a Seat
Residential-Inspired Beauty Stores
The Tom Ford Beauty Brand Opens in the SoHo District
Branded Retail Installations
Urban Outfitters Recently Spotlighted UGG in Its 'On Rotation' Series
RGB-Themed Pop-Up Activations
Hisense Debuted a Pop-Up FIFA Activation at Hudson Yard
Ranch-Inspired Pop-Up Restaurants
The Hidden Valley Ranch Tiny Restaurant is Coming to NYC
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Urban Food Hubs
M&S Expands City Stores with Bakery, Coffee, Sushi, and Fresh Food
Limited-Edition Halloween Treats
Kellanova Brands Debut Exclusive Treats for Halloween
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Mobile Brand Experiences
M&M's Brings an Interactive Caravan to the Tour De France
back-to-school retail campaigns
Target rolls out its back-to-school & back-to-college campaigns
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Beauty-Branded Holiday Markets
L'Oréal Paris Partners with Toronto's Distillery Winter Village
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Immersive Soccer Tournament Pop-Ups
Lay's Unveils an Immersive Pop-Up Experience
Signature Food Giveaways
Craveworthy Brands' Bet on the Bite Shares Free, Fan-Fave Menu Items
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Retailer-Branded Holiday Apparel
7-Eleven's New Seasonal Merchandise is Themed Around Christmas
Elemental Retail Spaces
Goldwin Creates a Multi-Sensory Retail Environment in New York City
Bustling Street Culture Marketplaces
Next Level Apparel Supports Got Sole's Culture Festival
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Mobile Luxury Boutiques
Mytheresa Tours the Hamptons with a Curated Mobile Boutique
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Self-Expression Retail Campaigns
Tillys Marked Ten Months of Its Discover Your Style Campaign
Holiday-Theme Footwear Capsules
Footwear Brand AUTRY Uses AI to Generate its Holiday Campaign
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Branded Café Pop-Ups
The OPPO Enco Air5s Debuted Through a Branded Café Pop-Up in Paris
Protein Cheese Activations
Armstrong Cheese Celebrated its Protein Offerings with a Fridge Pop-Up
Marathon Performance Hubs
The PUMA NITRO Lab Transforms ICA into a Multi-Day Running Activation
Donation-Based Menu Deals
Domino’s Turns Pizza Purchases into Donations for Kids with Illnesses
Franchise Commerce Marketing
poppi Connects Retail Products with Love Island Experiences
Halloween-Themed Qsr Menus
Burger King Reveals a Monster Menu with Vampire Nuggets and Mummy Fries
Participatory Brand Platforms
Crown Royal Builds a Community-Driven Cultural Platform
Urban Activewear Activations
The Merrell Get Outside Activation Took Over Union Square
Year-Round Basketball Platform
Foot Locker Launches Its Hoops Lives Here Campaign
Running Footwear Showrooms
The Brooks Spring/Summer 2027 showroom previews upcoming footwear
Women-Focused Curated Pop-Up Experiences
tm:rw Introduces the Bloom Pop-Up Concept Until April 15
Nostalgia-Powered Retail
Zellers Revives a Canadian Favorite With New Ontario Stores
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Small Business-Honoring Events
Fairfax City Economic Development Brings Back Small Business Month
Seasonal Value Campaigns
Huey Magoo's Combines Value Meals with Collectible Cups
Community-Driven Loyalty Programs
Salad House Turned Guest Spending Into Local Donations
Marketplace Showrooms
StockX Combines Shopping, Seller Services and Community Events in New York
Halloween Season Candy Campaigns
World Business Chicago is Promoting Chicago-Based Candy
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Australian Designer Pop-Ups
WeWearAustralian Opens its WeWearAustralian Soho Store
Educational Running-Focused Activations
The Running Event Opens a Call for Education Sessions
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Community Fashion Events
Free People Hosts a Charitable Summer Gathering with Film and Activities
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
International Traveler-Focused Campaigns
Brand USA Launches Two Complementary Campaigns
Celebratory Artisanal Pizzas
The California Pizza Kitchen National Pizza Month Promotion is Tasty