As these November 2016 brand activations illustrate, companies and organizations have taken steps to appeal to the many consumers who've been celebrating Halloween -- with limited-edition fast food menu items, macabre pop-ups and much more.
With the upcoming US election, others have been taking a political turn to encourage voter turnout and frame the controversy of it all a little more positively. Unrelated to these themes, one example that's highlighted in this selection of November 2016 brand activations includes a fresh sneaker store called 'UP NYC' by Fat Joe.
With this venture, the rapper plans to focus his sights on his fashion interests moving forward, allowing sneakerheads to have access to some of his favorite models. Meanwhile, a pop-up called 'The Garage Sale' aims to ready consumers for Christmas by curating a high-quality selection of goods from artists and designers.
Top 30 Brand Activations in November
From Immersive Selfie Towers to Tiny Restaurant Pop-Ups:
Riley von Niessen — Nov 12, 2016 — Lifestyle
30
Abstract Homeware Pop-Ups
Kelly Behun's 'A Kook Milieu' Collection Will Be Shown at Barneys
29
Storytelling Cosmetic Shops
The Body Shop's Pop-Up Location Connects Consumers to Product Origins
28
Political Food Trucks
An Oregon Food Truck Sells Baloney Sandwiches That Fact Check Trump Comments
27
Restorative Hangover Bars
The 'Matt Hangover Bar' Supplies Beds, Inhalable Oxygen and More
26
Charitable Fuchsia Sneakers
Victor Cruz Joined with the Sneaker Room for the 'Pink Fire' Release
25
Anti-Oppression Fashion Companies
This Company Aims to Empower Socially Isolated and Poor Women
24
Scarf-Personalizing Pop-Ups
Hermes' Pop-Up Store Takes Inspiration from the Task of Doing Laundry
23
Footwear Bar Pop-Ups
The 'Classics & Classics' Pop-Up Offers Footwear and Drink Pairings
22
Artful Automotive Pop-Ups
This Interactive Pop-Up Showcases the All-New Toyota C-HR
21
Blade Swap Pop-Up Shops
The Harry's Bartershop Lets Guys Trade Razor Blades on the Spot
20
Nostalgic Androgynous Apparel
Psychic Hearts' 'Enjoy This With' Collection Carries New Wave Motifs
19
Fast Food Vacation Experiences
Taco Bell Let Fans Stay in One of Its Restaurants as a SteakCation
18
Public Napping Pop-Ups
This Space Encourages Booking a "Snooze Session" to Try Casper Mattresses
17
Health-Focused Bounce Houses
This Pop-Up for the #CheckYoSelf Campaign Encourages Self-Exams
16
Serene Meditation Studios
'Moment Meditation' is Aiming to Make Meditation Accessible
15
Tiny Restaurant Pop-Ups
Tiny Cafe in New York City Offers Diminutive Dishes For Just 3 Days
14
Retro Rapper Sneaker Stores
Fat Joe is Gearing Up to Open His Own Business in New York City
13
Search Engine Pop-Up Shops
The 'Made by Google' Pop-Up Shop will Launch in NYC on October 20th
12
Curated Christmas Pop-Ups
'The Garage Sale' is a Pop-Up That Offers Goods by Artists and Designers
11
Immersive Selfie Towers
Toronto's Largest Selfie Campaign Was Hosted by CF Toronto Eaton Centre
10
Halloween Makeover Salons
Giffgaff's Pop-Up Salon Offers Halloween Hair and Makeup Looks
9
Porridge Breakfast Cafes
Quaker Oats' 'Oat Café' Serves a Different Porridge Every Half Hour
8
Exclusive Postal Chocolates
Kit Kat's Limited-Edition Chocolate is Only Available at Japan Post
7
Boozy Bread Pop-Ups
Virgin Trains' Food Store Pop-Up Features Bread, Baking Kits and Beer
6
Presidential Brand Activations
Budweiser Marked the Recent Presidential Debate with Beer & Horses
5
Extreme Shopping Challenges
North Face Promised Free Jackets to Consumers Who Zip-Lined
4
Safety-Focused Social Apps
The Klique App Helps You Safely Meet New People On Campus
3
Colorful Halloween Burger Buns
Burger King's Orange Halloween Whopper Resembles a Festive Pumpkin
2
Monsterous Makeover Pop-Ups
Haribo's Halloween Academy Helps Adults Dress Up with Monster Makeup
1
Spreadable Pumpkin Butters
Land O' Lakes Butter Now Comes in a Seasonal Pumpkin Spice Flavor
Related Ideas
Luxury Holiday-Themed Pop-Ups
Loro Piana Unveils its Holiday 2025 Pop-Up Store at Yorkdale
Immersive Multi-Brand Beauty Pop-Ups
Sephora Partners with Amorepacific for 'Seoul in the City'
Playful Student-Targeted Interactive Pop-Ups
Uber One Hits Campuses with ‘The One Arcade'
Newsstand-Style Pop-Up Series
Uber Eats x ALDI Celebrated Their Partnership with 'The Daily Feed'
Viral K-Beauty Pop-Ups
Anua Hosted its 'City of Glow' Pop-Up in L.A.
Luxe Designer Beauty Activations
YSL Launched an Entertainment-Themed Light Club 2.0 Concept
Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Playful Toy-Inspired Pop-Ups
The Jellycat Café Pops Up at Shanghai’s Plaza 66 to Revive Traffic
Gen-Z-Targeted Retail Concepts
Urban Outfitters Debuts 'On Rotation' with Nike
Swedish Candy Pop-Ups
BUBS' Sweeteasy Brings Indulgent Candy Traditions to US Consumers
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Next-Gen K-Beauty Pop-Ups
MUSKAT Hosted a Five Day Immersive Experience in L.A.
Large-Scale Apéritif Activations
Aperol Kicked Off its 'Summer of Spritz Campaign' in NYC
Pop-Up Recovery Shops
Nike’s Soup Shop in China Redefines Comfort Post-Run Experiences
Luxury Menswear Apparel Pop-Ups
Louis Vuitton's Soho Pop-Up Showcases the Fall/Winter 2025 Vision
Nostalgia-Driven Apparel Partnerships
The Pacsun x McDonaldland Collection is a Whimsical Revival
Tennis-Forward Pop-Ups
Lacoste’s Activations Serve Up Style Across NYC Ahead of U.S. Open
Shoe Brand Pop-Up Shops
Autry Opens an Ibiza Pop-Up to Debut Its 'Sandy' Espadrilles
Sensory Supermarket Pop-Ups
ALDI will Host a 'A Very ALDI Holiday' Pop-Up in NYC
Experiential Convenience Stores
FamilyMart Announced IP-Centered Store Experiences in Japan
Immersive Luxury Cosmetics Pop-Ups
Louis Vuitton Spotlights La Beauté Louis Vuitton
Curated Store Concepts
A New Target Soho Store Opens in New York with Design-First Looks
Minimalist Pizza Chain Rebrandings
The Latest Domino's Brand Refresh is Expansive
Olympic-Themed French Fry Pop-Ups
McCain will Host a Team Canada Pop-Up in Toronto
Monogram Heritage Pop-Ups
Louis Vuitton Celebrates 130 Years of its Monogram with an NYC Pop-Up
Dynamic Running-Focused Retail Concepts
Nordstrom Debuts Nike Running @ the Corner
Vintage Streetwear Pop-ups
Kronenbourg 1664 Launched a Three-Day Immersive Fashion Experience
Design-Forward Concept Stores
Target SoHo is Immersive, Experiential and Shoppable
Community-Driven Shopping Experiences
A TikTok Shop Pop-Up is Coming to Westfield Stratford
K-POP Group Retail Pop-Ups
The BLACKPINK Pop-Up Store Features Limited Edition Merchandise
Constellation-Inspired Luxury Pop-Ups
Chanel Ran the Winter Constellation Pop-Up in Toronto
Branded Power Banks
Reale Actives Created a Wireless Battery Pack for Recharging on the Go
Hydration-Focused Pop-Ups
Thorne Launched Its 'Just Add Water' Activation in NYC
Running-Centric Brand Activations
Hoka Brings Energy and Community Spirit to the Hackney Half
Faux Food Pop-Ups
MoMA Design Store Unveils an Immersive 'MoMA Mart' Pop-Up for NYC
Multi-Sensory Nail Polish Activations
Beetles Gel Polish Runs the Taste of Spring Event
Panda-Inspired Sport Campaigns
Panda Station Dresses Panda Statues in Tracksuits for an Activation
New York Streetwear Collections
Gap and Awake NY Launch a 90s-Inspired NYC Culture Capsule
Viral Temporary Renamed Stores
67-Eleven Replaced 7-Eleven Branding at a Stockholm Location
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Multisensory Gourmand Pop-Ups
Lush's Café Gourmand Pop-Up Immerses Visitors in Cozy Scents
Bold Skate Shoe Campaigns
The New Vans Off the Wall Campaign Celebrates the Authentic Sneaker
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Large-Scale Nail Polish Experiences
OPI Celebrated its 45th Anniversary with an Immersive Event
Gen-Z-Forward Coffee Apparel
An Urban Outfitters x Dunkin’ Capsule Unveiled for Fall
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
K-Beauty Pop-Ups
Amorepacific and Sephora's Multi-Brand Launches in New York
Fashion-Inspired Coffee Events
Starbucks Partnered with NYFW2026 and Hosted a Coffeehouse Rave
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Marathon Running Brand Pop-Ups
Bandit Running is Launching Its Boston Marathon Pop-Up
Halloween-Celebrating QSR Menus
The Burger King Monster Menu Doubles Down on Halloween Themes
Recovery Soup Stalls
Nike Opened a Pop-Up Soup Shop in China to Nourish Runners
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Clinical K-Beauty Pop-Ups
Rejuran Debuts Science-Led Skincare Through a Sephora LA Activation
Temporary Design Pop-Ups
ORIGIN MADE Hosts a Pop-Up in Copenhagen's Historic Hotel D'Angleterre
Athletic Brand Flagship Stores
Gymshark Launches its First US Flagship Store in Downtown NYC
Experiential Student Activations
Just Eat's Hey U Up Campaign Coincides with Freshers’ Week
Immersive Seasonal Beauty Pop-Ups
This Oriflame Pop-Up is Launching in the UK This Fall
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Swedish-Style Kitchen Pop-Ups
IKEA House Warming Showcases Cooking & Eating Essentials
Paris Running Pop-Ups
New Balance Paris Marathon Weekend Activates Run House Cultural Space
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Luxury Festive Campaigns
Bloomingdale’s Unveils Its 2025 Holiday Campaign
Limited Collaborative Streetwear
HIDDEN.NY x UGG Classic Boot Becomes Prize in Citywide Contest
Festive Airport Pop-Ups
Urban Outfitters' Club Holiday Pop-Up Entices Gen Z Travelers
Influencer-Driven Fashion Events
Pacsun Collaborated with Prominent Gen-Z Creators
Collagen-Powered Pop-Ups
Vital Proteins' Vital Diner Celebrates Backstage Talent at Fashion Week
Shoppable AR Villages
The Snapchat Winter Village Has Three Immersive Luxury Brand Boutiques
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
shop-in-shop streetwear installations
U Urban Outfitters debuts the Vans 'On Rotation' experience
Health-Focused Interactive Pop-Ups
Ancient + Brave Ran the Live Bravely Pop-Up in California
Chocolate Chip Cookie-Inspired Billboards
Tate's Bake Shop Debuts an Ambitious Marketing Campaign
Cinematic Sneaker Campaigns
Adidas Originals Superstar Campaign Features Icons Such as Jennie
Grocer-Inspired Installations
FREITAG Launches Mini Market Pop-Up at Dover Street Market Ginza
Beauty-Centric Cafe Collabs
Velvet Vault x Brandor Coffee Teamed Up for a Two-Day Event
Holiday QSR Pop-Ups
Tim Hortons Unveils a New Pop-Up at the CF Toronto Eaton Centre
Festive Convenient Store Offerings
7-Eleven Gears Up for the Holidays with Food, Beverages & More
High-Profile Home Improvement Pop-Ups
VEVOR Celebrates Black Friday at Times Square
Mobile Beauty Retail Activations
Cardi B Debuts Beauty Truck for Her Haircare Brand
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Large-Scale Basketball Events
The Foot Locker Takeover is Timed with the NBA All-Star Weekend
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
College Gameday Campaigns
Urban Outfitters' Good Game Amps Up School Spirit
Localized Retail Media Platforms
Snappy Shopper Launches Connect, a Retail Media Network
Convenience Store-Inspired Holiday Lines
7-Eleven Debuts the Holiday Capsule from 7Collection™
Symbolic Pop-Up Wellness Experiences
Hone Health Hosts Death of Midlife Pop-Up
Luxe Parisian-Inspired Pop-Ups
The Longchamp x Constantin Riant Pop-Up is Uniquely Parisian
Residential-Inspired Beauty Stores
The Tom Ford Beauty Brand Opens in the SoHo District
Youthful Convenience Store Campaigns
7-Eleven is Running the Roll-Up & Refuel™ Initiative
Flea-Market-Inspired Brand Experiences
CASEKOO Hosted a DIY Experience in Beijing
Branded Retail Installations
Urban Outfitters Recently Spotlighted UGG in Its 'On Rotation' Series
Ranch-Inspired Pop-Up Restaurants
The Hidden Valley Ranch Tiny Restaurant is Coming to NYC
Limited-Edition Halloween Treats
Kellanova Brands Debut Exclusive Treats for Halloween
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Gamified Back-to-Campus Campaigns
Urban Outfitters' UO Haul Supports Gen Z Through Transition
Beauty-Branded Holiday Markets
L'Oréal Paris Partners with Toronto's Distillery Winter Village
Localized Game-Day Food Activations
Martha Stewart Joins Pepsi’s Bay Area Local Eats
Subway Station Fashion Takeovers
Reitmans Hosts its Spring 2026 Lower Bay Station Preview
Nostalgic Branded Pop-Up Events
AriZona Iced Tea Launches a New York City Pop-Up Event
Playful Tokyo Pop-Ups
Duomart Introduces a Themed Convenience Experience in Tokyo
Highly Anticipated Coffee Pop-Ups
NBA All-Star Jimmy Butler Presents the BIGFACE Coffee Pop-Up
Viral Collectible Toy Pop-Ups
POP LAND Unveiled a Whimsical Pop-Up in Singapore
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Retailer-Branded Holiday Apparel
7-Eleven's New Seasonal Merchandise is Themed Around Christmas
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Donation-Based Menu Deals
Domino’s Turns Pizza Purchases into Donations for Kids with Illnesses
NYC Identity-Inspired Retail Cconcepts
Concrete Amsterdam Designs the Inaugural Steve Madden Store
Pop-Up Sports Hospitality
Toronto’s FIFA Fan Festival Turns Urban Spaces into Immersive Fan Hubs
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
Customer Co-Creation Pop-Ups
Halara's You Speak, We Listened Pop-Up Welcomes Detailed Feedback
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Urban Egg Installations
The Diesel Human-Sized Egg Installations Bring Playful Fashion to Milan
Holiday-Theme Footwear Capsules
Footwear Brand AUTRY Uses AI to Generate its Holiday Campaign
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Protein Cheese Activations
Armstrong Cheese Celebrated its Protein Offerings with a Fridge Pop-Up
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Halloween-Themed Qsr Menus
Burger King Reveals a Monster Menu with Vampire Nuggets and Mummy Fries
Global Product Launch Events
Uber Unveils a New Go-Get Exhibit Featuring Interactive Vignettes
Festival-Themed Retail Snack Campaigns
Kellanova Announced Flavour Fest ’25 in the UK
Whimsical Desk Rituals
Starbucks Created a Small, Celebratory Post-CNY Activation
Young Consumer-Focused Store Redesigns
Auntie Anne's Presents a Contemporary Updated Aesthetic
Women-Focused Curated Pop-Up Experiences
tm:rw Introduces the Bloom Pop-Up Concept Until April 15
Exclusive Pop-Up Events
Man’s Best Friend Pop-Up Offers Limited Merch & Immersive Album Experience
Engagement Popup Builders
CookUp Creates Custom Popups To Make Your Product Impossible To Ignore
Collaborative Beauty Events
Stoney Clover Lane X Hello Kitty and Friends Host a Pop-Up Event
Omnichannel Seasonal Support Campaigns
Bestway Wholesale Launches 'Buzz About the Sweetest Deals'
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Expansive Month-Long Fashion Celebrations
Fashion Art Toronto Marks Its 20th Anniversary
Appreciative Brand Anniversary Activations
T-Mobile Launched a Thankiversary Celebration
Halloween Season Candy Campaigns
World Business Chicago is Promoting Chicago-Based Candy
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Australian Designer Pop-Ups
WeWearAustralian Opens its WeWearAustralian Soho Store
Retail Marketing Advancements
Westfield Rise Debuts a Programmatic Targeting Solution For Malls
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Celebratory Artisanal Pizzas
The California Pizza Kitchen National Pizza Month Promotion is Tasty