Psychic Hearts, a streetwear brand founded by Mikhail Bortnik and based in New York City, recently revealed its debut collection -- along with a selection of promotional images.
The pieces play with vintage styles, including pink-striped velour tracksuits, suspenders, retro cartoon graphics and distressed dad caps. Titled 'Enjoy This With,' the collection is modeled by androgynous muses, who confidently wear the clothing while standing against a baby pink backdrop.
Psychic Hearts' branding is shown near the collar of most of the crewneck tees and long-sleeves, where it stands out in black, pink and blue lettering, along with the image of three hearts beneath. In order to liken the clothing to the albums that inspired many of the designs, Psychic Hearts' lookbook highlights them in the images -- with album art from The Cure, David Bowie and more included.
Nostalgic Androgynous Apparel
More Stats +/-
Macabre Streetwear Collections
Futuristic Youth Streetwear
Brand-Centered Custom Jackets
Minimal Moody Apparel
Collaborative Streetwear Undergarments
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.