Psychic Hearts, a streetwear brand founded by Mikhail Bortnik and based in New York City, recently revealed its debut collection -- along with a selection of promotional images.
The pieces play with vintage styles, including pink-striped velour tracksuits, suspenders, retro cartoon graphics and distressed dad caps. Titled 'Enjoy This With,' the collection is modeled by androgynous muses, who confidently wear the clothing while standing against a baby pink backdrop.
Psychic Hearts' branding is shown near the collar of most of the crewneck tees and long-sleeves, where it stands out in black, pink and blue lettering, along with the image of three hearts beneath. In order to liken the clothing to the albums that inspired many of the designs, Psychic Hearts' lookbook highlights them in the images -- with album art from The Cure, David Bowie and more included.
Key Themes Behind This Trend
- Nostalgic Streetwear
- There is an opportunity for streetwear brands to incorporate vintage styles and designs that revive 80s and 90s fashion trends for modern audiences.
- Androgynous Apparel
- Gender-neutral clothing that plays with traditional masculine and feminine styles can disrupt conventional fashion norms and appeal to a wider audience.
- Music-inspired Collections
- Designers have a chance to create collections inspired by iconic albums and music eras that can attract music enthusiasts as well as fashion lovers.
Where This Applies
- Fashion
- Fashion designers can tap into nostalgia and gender neutrality to create streetwear collections that revive classic designs for modern audiences.
- Music
- Music industry professionals can collaborate with fashion designers to create collections inspired by iconic music albums and eras that resonate with music fans.
- Advertising
- Advertising firms can use nostalgic and music-themed designs to appeal to younger audiences who are drawn to vintage styles and indie culture references.
