These MIllennial fatherhood portrayals range from father-daughter rap videos to personalized fatherhood ads that aim to dispel popular stereotypes surrounding new dads. While major brands are no stranger to showing moms their appreciation through compelling and sentimental commercials, new dads can often get a bad rap in ads that portray them as clueless when compared to their partner.
Brands like Dove, Duracell and Johnson's are aiming to dispel these negative notions with campaigns that illustrate the strengths of modern dads. Whether sharing stories of fathers who have fought adversity to provide their kids with a better life or profiling tear-jerking accounts of military dads and their daughters, these examples feature humorous, relatable and emotive themes.
In addition to a myriad of compelling commercials, other Millennial fatherhood portrayals include new dad conference events and father-friendly hairstyling classes that teach dads how to help daughters with their hair.
20 Millennial Fatherhood Portrayals
From Father-Daughter Rap Videos to Personalized Fatherhood Ads:
Jana Pijak — Jul 22, 2016 — Marketing
20
Edible Snack Cake Installations
McVitie's Launched a Jaffa Cakes Tower for Father's Day 2016
19
Modern Fatherhood Conferences
The Dad 2.0 Summit Explores the Changing Perspective of Parents
18
Fashionable Fatherhood Photography
Gracias Papa is a Father's Day Editorial by Dean Isidro
17
Father-Daughter Rap Videos
The Kanye West Only One Video is a Sentimental Clip with Daughter North
16
Anime Parody Promotions
A New Simpsons Parody Shows Homer Playing Pokémon Go at the Zoo
15
Fatherhood Vows Campaigns
The Emotional 'When I'm A Dad' Campaign Highlights Fatherhood
14
Parody Perfume Ads
The Chive's Dad Bod Fragrance Campaign Celebrates the Viral Fad
13
Paternal Lifestyle Guides
'Fatherly' is a New Parenting Website Designed for Modern Fathers
12
Father Hairstyling Classes
The Daddy Daughter Hair Factory Teaches Men How to Style Girl's Hair
11
Wrestling Dad Ads
This Ad Features WWE Star Roman Reigns Encouraging Fatherhood Involvement
10
New Dad Ads
Dove's Men+Care Commercial Captures Reactions to News of Becoming a Father
9
Patriotic Battery Ads
Duracell's 4th of July Commercial Celebrates a Real Father-Daughter Story
8
Modern Fatherhood Ads
Dove Men+Care's Super Bowl Ad Shows What Real Strength Means
7
Humorous Child Care Ads
This Ad Shows the First Time a Father is Left Alone to Care for His Baby
6
Fatherhood Cosmetics Campaigns
The Dove Men Care #RealStrength Campaign Targets Young Dads
5
Dad Appreciation Anthems
Taye Diggs Celebrates Dads in this Humorous Father's Day Rap Video
4
Superhero Streaming Ads
This Netflix Ad Enlists Vine Star 'BatDad' to Promote the Site
3
Boozy Father's Day Cruises
This Father's Day Cruise Treats Dads to Beer and Live Jazz
2
Passionate Fatherhood Ads
This Facebook Stories Submission Highlights Life as a Black Father
1
Personalized Fatherhood Campaigns
This Ad Negates Stereotypes of Incompetent First-Time Fathers
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AI Job Skill Tools
Dove Chocolate's Mom Experience Translator Helps with Reintering the Workforce
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Dad Bod-Inspired T-Shirts
Coors Light Launches Two New Dad Bod T-Shirts with Patrick Mahomes
Doll-Like Selfie Generators
The Barbie Selfie Generator Turns Fans into Favorite Characters
Celebration-Themed Candy Gifts
M&M'S New Gifts are for Mother's Day, Father's Day and Graduation.
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Parenthood Beer Campaigns
Coors Light Celebrates Parents with 'Cheers to Parenthood' Campaign
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Pizza-Branded Dad Promotions
Boston Pizza Introduces 'Za for Pa Father's Day Gift Shop'
Eco-Minded Millennial Ads
Coors Seltzer's 'Call to Inaction' Campaign Aims to Save Water
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Masculinity-Exploring Fashion Collections
Dior Spring 2024 Draws Inspiration from Menswear Codes
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Cartoonish Parental Timepieces
These New Swatch x The Simpsons Watches Come in Two Styles
Gen Z Deodorants
Miles' Clean Deodorants Help Tweens & Teens Neutralize Odors
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Next-Generation Plant-Based Milk Campaigns
This Silk Nextmilk Campaign Boasts Plant-Based Diets
Romantic On-Demand Gift Deliveries
Minted and DoorDash Have Partnered for On-Demand Delivery
Gen Z Fragrance Campaigns
Axe's Fine Fragrance Collection Campaign Stars Lil Baby
Sunscreen Rom-Com Campaigns
CeraVe's The One Under the Sun Shares a Love Affair with SPF
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Targeted Gen Alpha Skincare
Hi!papa Makes Personal Care for Kids Ages Three to 12 in China
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Hispanic Hair Care Campaigns
Acast and Henkel Fostered Positive Conversations in a New Campaign
AI Mother's Day Campaigns
Showcase is Simplifying Mother's Day Shopping with ChatGPT
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Collaboration Mother's Day Campaigns
Jergens Skincare Partnered with Nicole Ari Parker and More
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Hybrid Fruit Candies
This Father's Day, "Dad Things" are Being Traded for Laffy Taffy Fruit Combos
Personalized AI Album Covers
Hennessy Created an AI Tool That Turns Selfies into Hip-Hop Album Art
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
TV Tray-Inspired Ice Creams
The Hungry Dad Father’s Day Tray is a Deceptive Dessert
Anti-Sexist Beer Campaigns
Miller Lite Launches ‘Bad $#!T to Good $#!T’ Ahead of Women’s Day
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Erectile Dysfunction Medication Ads
Phoenix Wants to Help Canadian Men ‘Rise Again’
Parenting-Inspired Furniture Campaigns
Al-Futtaim IKEA Launched the Proudly Second Best Campaign
Comedic Laundry Campaigns
Tide Partners with Kumail Nanjiani in a New Campaign
Mother-Themed Hat Designs
Mother Hats Offers Stylish Headwear and Empowerment
Underarm Celebration Initiatives
Dove's #FreeThePits Challenges Stereotypes and Boosts Confidence
Charged Phone Ads
Apple's 'Miss You' Ad Features a Personified Plug Longing for a Phone to Charge
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Caring Father Campaigns
Blue Bunny Honors Soft-Side Dads with 'Softest Dad in America' Contest
Stylish Platform-Branded Merchandise
OnlyFans Debuts a Merchandise Capsule Ahead of Father's Day
Kindness-Encouraging Soda Campaigns
The Coca-Cola 'The World Needs More Santas' Ad is Festive
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Fruit-Forward Tequila Cocktails
Dad Water is Personality-Packed Fruit-Infused Tequila Water
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Mother-Targeted Menstrual Pads
These New Carefree Pads Have Dry Technology for Added Support
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Scrubbing Sponge Cleaning Kits
Scrub Daddy and Dremel Created Home Cleaning Kits
Next-Gen Contraception Campaigns
Julie Challenges Contraceptive Use Stigma
Dramatized Caramel Candy Ads
Reese's Big Game Ad Shows Exaggerated, Relatable Reactions to Change
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Reparative Body Wash Products
Dove Men+Care Advanced Care Face + Body Cleansing Supports Skin
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Soap-Dispensing Dish Wands
Scrub Daddy Releases the 'Wand Daddy Kit' Soap Dispensing Dish Wand
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Celebrity Personal Care Brands
Dwayne Johnson's Papatui Brand is Affordable and Clean
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Affordable Pregnancy-Friendly Kits
The Honest Company's Pregnant + Pampered Set is Comprehensive
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Comedian-Backed Razor Campaigns
Annie Murphy and Eric Andre Head the BIC EasyRinse Razor Campaign
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Athlete-Backed Grooming Kits
LeBron James and Maverick Carter Launch The Shop Men's Grooming Line
AI-Powered Parenting Chatbots
ParentGPT Provides Answers to Parenting Questions
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Playful Parental Cafe Gifts
These Starbucks Japan Mother's Day Products are Charming
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Empowering Movie Industry Dolls
Mattel's 2024 Career of the Year Barbies Celebrate Women in Film
Changemaker Automotive Campaigns
The Ford Explorer Men's Only Edition Highlights Female Innovators
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Parenthood-Focused Dating Apps
Procreate Match is a Dating App for Those Looking to Start Families
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Mainstream Masculine Skincare Products
Bath & Body Works Expanded its Men's Product Range
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Maternity Skincare Brands
Talm Makes All-Natural, Plant-Based and Organic Skincare for Mamas
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Millennial Homeowner Hubs
The Home Depot's New Homeowners Hub Equips Millennials with Resources
Inclusive Baby Hair Care
Proudly's Hair Care Collection Supports the Needs of Black & Brown Babies
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Age-Inclusive Father's Day Campaigns
Brooks Brothers' Latest Campaign Celebrates Dads
AI Maternity Photoshoot Apps
Maternity Photoshoot Saves Mothers Time and Money
Raptors Basketball Campaigns
Gillette Partners with Raptors Gradey Dick and Gary Trent Jr.
Perception-Redefining Brand Campaigns
Hennessy's Made for More Campaign Boasts a Striking Vision
Free-From Children's Haircare
Urban Hydration Breath of Fresh Hair Kids is Debuting at Walmart
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Branded Pregnancy Scans
Marmite is Inviting Parents to Discover the Nature of Their Unborn Child
Faux Santa Ad Spots
Mint Mobile's Ad Features "Greg" Who Looks a Lot Like Santa Claus
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Supply Chain Inclusivity Campaigns
PepsiCo's 'She is PepsiCo' Campaign Celebrates Women
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Inclusive Chosen Family Campaigns
Calvin Klein's 'This Is Love' Campaign Emphasizes True Family
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Filmic Haircare Campaigns
The From Sister to Sister Campaign Celebrates The Color Purple
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
Giftable Cannabis Bundles
Emjay Curated a Father's Day Bundle for Cannabis-Consuming Dads
Childhood Memory Capturing Apps
Dear Little One Allows Parents to Record Messages for Their Child
Male Personal Care Collections
Bath & Body Works Has Officially Launched its First Men's Line
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Fandom-Exploring Sports Partnerships
NFL and Mitchell & Ness Collaborate to Spotlight Fan Stories
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Authentic Men-Targeted Campaigns
Schick Encourages Men to Follow Their Passions in New Campaign
Fatherly Fall Fashion Campaigns
Paul&Shark Spotlights Pierce Brosnan and his Son in New Launch
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Wasp Perspective Beauty Campaigns
Boots Launches its Perfectly Imperfect Campaign Video
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Destigmatizing Perimenopause Series
Always Discreet's 'I Wish I Knew' Shares Women's Experiences
Secure Firearm Campagins
The Ad Council, Brady, and Densu Unveil the Safe Stories Campaign
Boomer-Focused Voter Advertisements
Perth Creatives Launch the New Groom-a-Boomer Voting Campaign
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids
Presidential Note Campaigns
Joe Biden Launches a New Boomer-Focused Campaign Using the Notes App