The Winter Olympic Games are in full swing and among the first to receive a gold medal is ice dancer Meryl Davis.
Ice skating is no glide in the park and Davis knows this better than anyone. This two-time world champion recently proved that she has still got all the stuff to be a winner with her most recent winning. Charlie White (her partner) and Davis were granted the gold for their performance in the 'Free Dance' category.
The athletes competing in this year's games have gone above and beyond with their training to be prepared for this historic event and so far, all their hard work shows.
As the games continue, I hope to see Meryl Davis grabbing even more medals.
12 Incredible Ice Skating Innovations
12
Mexico City's Mega Skating Rink
3,200 Sq Meter Rink in Zocalo Square
11
Shoe-Converted Skate Ads
The Desigual Linea Invierno Campaign Promotes Its Winter Collection
10
Crocheted Ice Skates
Hockey Skate Booties for NHL-Obsessed Newborns
9
Cavernous Ice Rink Pavilions
Stalactite is a Sculptural Structure That Shelters Shivering Skaters
8
Ice Skating Testicle
Check Your Balls Campaign
7
Olympian-Led Skate Lessons
The Waldorf Astoria Park City Hosts Private Skates with Patrick Me
6
Sleek Speedy Sleds
The Porsche Design Luge is for the Winter Sport Enthusiast
5
Designer Skating Rinks
Ginza Maison Hermes is Offering Free Skating Lessons for Some Holiday Cheer
4
Upcycled Designer Skates
The Dsquared2 Skate Moss Shoes Aren't Fit for Triple Axels
3
Performance-Enhancing Socks
Dr. Daryl Sherman and Athlete Erik Karlsson Take on the Sock World
2
Downhill Ice Skating
Roller Derby Meets Hockey at the Red Bull Crashed Ice Competition
1
High-Velocity Skating Races
This Video Previews the Red Bull Crashed Ice Track
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Chloe Kelly Barbie Doll Honors the Striker for International Women’s Day
Co-Branded Hockey-Inspired Whiskeys
Jack Daniel's and Washington Capitals Collaborate
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Tennis Player Jewelry Capsules
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Greek Olympic Outwear Sponsors
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Basketball Player-Supported Hydration Products
Stanley 1913 Collaborates with Caitlin Clark
Soccer-Inspired High-End Jewelry Lines
Pandora Calls Attention to Its Chic Soccer-Themed Charms
Winter-Themed Blended Desserts
The Dairy Queen OREO Snowdrift Blizzard Will Arrive in January
Athlete-Approved Sporty Shoes
INOV8 Collaborates with Dani Speegle on a New Design
Ice Cream Press-On Nails
Magnum x Naomi Yasuda Partner for Delectable 3D Press-On Nails
Icy Winter-Themed Chocolate Candies
M&M'S Winter Blend is Arriving with New and Returning Treats
Figure Skater-Supported Energy Drinks
Bloom Nutrition Taps Amber Glenn to Promote Its Drink
Olympic Ice Hockey Arenas
The Santagiulia Arena Hosts Ice Hockey at Milan 2026 Winter Olympics
Sleek Trophy Designs
Michelob ULTRA Unveils the FIFA World Cup 2026™ MVP Trophy
Festive Bodycare Partnerships
Dove Holiday Treats are Coming to Radio City Music Hall
Stylish Athlete-Informed Kits
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On Running's 'Soft Wins' Campaign Emphasizes Mental Performance
Magical Animation-Inspired Dolls
Mattel Debuts the Barbie in the Nutcracker Doll Collection
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Luxury Artistic Product Exhibitions
Miu Miu x Helen Marten Bring Immersive Art to Art Basel Paris
Founder-Inspired Snowboarding Gear
Burton Snowboards Debuts from Burton to the World
Sporty Drinking Accessories
The Miller Time MVP Matchball Holds Up to a Dozen Miller Lites
Humanoid Robot Games
The Great Robot Olympics Reveals Both Promise and Prose in Ai Evolution
Figure Skater Merch
Nike's Alysa Liu Collection Turns Olympic Moments into Graphic Streetwear
Competitive Reformer Pilates Events
Studio Pilates International Boasts the Pilates Games
Athlete-Approved Hair Accessories Brands
Goody Taps Laurie Hernandez as Its Ambassador
Internationally-Inspired Frozen Treats
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Freestyle Snowboard Brand Sponsorships
Oakley is the Official Apparel Sponsor for Canada & Finland
Soccer-Themed Snack Branding
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Athlete-Inspired High-Performance Winter Jackets
WHITESPACE Launches the Performance Parka
Cinematic Film-Inspired Jewelry Campaigns
Tiffany & Co. Debuts the Love & Celebration Campaign
Branded Sports Documentaries
Dick's Follows Three WNBA Stars in a Six-Part Documentary Series
Nourishing Mind-Body Menus
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Artist Bottle Bags
Evian 200 Years Young Celebrates Wimbledon with Three Artist Designs
Fashion-Driven Performance Sneakers
ASICS and FP Movement Partnered for Two Performance Shoes
Personal Care-Focused Olympic Initiatives
Procter & Gamble Hosts the Champions Clubhouse
Fan Participation Campaigns
The Fan Edit by Smirnoff Ice Taps into Love Island USA's Interactivity
Women-Focused Multi-Year Research Initiatives
Gatorade Announced the Body of Science Initiative
Beauty-Backed Sports Teams
First Aid Beauty is Supporting the Olympic & Paralympic USA Teams
Olympic Games-Inspired Timepiece Designs
Omega Boasts the Seamaster Diver 300m Milano Cortina 2026
Internationally Inspired Artisan Cheeses
White Lake Cheese Introduced Four New Dairy Products
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Seasonal Student-Made Dairy Campaigns
Graham's Family Dairy 'Make it a Gold Christmas' is Festive
Olympic Winter Sport Timepieces
The OMEGA Speedmaster Milano Cortina 2026 is Available Now
Twin Olympic Cauldrons
Milano-Cortina 2026 Cauldrons Will Feature Dual Flame Displays
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
Athlete-Approved Intimates Lines
Victoria's Secret Debuts the Season of Strapless with Angel Reese
Confidence-Inspiring Youth Beauty Campaigns
Dove Launches 'The Game is Ours' for FIFA World Cup
WNBA Footwear Partnerships
Skechers Became an Official WNBA Shoe Partner During Its 30th Season
Collaborative Winter Sports-Focused Collections
J.crew Debuts the U.S. Ski & Snowboard
Soccer Bodycare Partnerships
Sol De Janeiro Kicked Off a Collab with the Washington Spirit
Futuristic Winter Essentials
adidas x Moon Boot Reunite or a Winter Collaboration
Olympic Star Ambassadors
Louis Vuitton Names Alysa Liu as Latest Global Ambassador
Awards Season Ice Creams
Baskin-Robbins Grahammy Ice Cream Celebrates the Grammy Awards
Inflatable Olympic Jacket Designs
The Nike Therma-FIT Air Milano Jacket Inflates in 15-Seconds
Olympian-Backed Livestream Events
Walmart Hosted Her Day Made Easy With Laurie Hernandez and P&G
Joyful Sport Campaigns
Dove's Super Bowl Ad, The Game Is Ours, Celebrates Girls' Confidence
Champagne Podium Celebrations
Moët & Chandon Has Marked 60 Years of the Formula 1 Champagne Spray
Hockey-Inspired Jewelry Pendants
Pandora Has Introduced a New Hockey Charm
Gold Drinkware Collection
The Messi Legacy Collection Adds Gold Finishes to Seven Stanley Designs
Performance-Driven Winter Sport Lines
Oakley's Team Collection is Sleek, Comfy, and Functional
Beauty-Branded Holiday Markets
L'Oréal Paris Partners with Toronto's Distillery Winter Village
Chic Winter Athlete Kits
Ralph Lauren Debuted the Team USA Outfits for Milano Cortina 2026
Winter Sports Event-Inspired Hats
New Era Cap Honors the US Team at the Olympics with a New Line
Basketball Athlete-Backed Water Campaigns
Saratoga Spring Water Partners with Skylar Diggins
Performance-Driven Competitive Attires
Columbia Sportswear Dresses the US Curling National Team
Global Canadian-Athlete-Starring Campaigns
adidas' Spotlights Jonathan David for its FIFA Campaign
Ice Shortage-Tackling Brand Campaigns
VEVOR Debuts the Free Ice for Game Nights Activation
Branded In-House Content Studios
Dick's Sporting Goods Showcases Cookie Jar & A Dream Studios
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Grooming Brand Hockey Partnerships
Gillette Has Become the Official NHL Shave Partner in Canada
Performance-Driven Brand Partnerships
Electrolit's Nadia Ruiz Completes Everest Base Camp Marathon
Female Athlete Wellness Programs
Muse Capital Launched Its Optima Program for Sports Performance
Athlete-Approved Winter Goggles
Oakley's New Performance-Driven Goggles are Named Flow Scape
Canadian Fan-Based Campaigns
Molson Launches its 'Performance Enhancing Canadians' Initiative
Chef-Led Dairy Video Series
Milk Masters on the Moove Showcases Ontario Dairy
Immersive Cookie Dough-Inspired Experiences
INTENNSE Partners with Doughlicious at INTENNSE Arena
Luxury-Driven All-White On-Court Collections
New Balance and Miu Miu Extend Collab with Coco Gauff
Temporary Olympic Hospitality Venues
CASA DESCENTE Opens in Cortina d'Ampezzo
Daring Gymnast Stunts
Rimmel Launched Its Thrill Seeker Mega Lift Mascara with a Performance
Doll-Themed Hockey Collections
CCM Hockey Joins Forces with Mattel's Barbie for a Co-Branded Line
Ice-Powered Fitness Classes
The Coolest Class in Dubai by GymNation Helps People Beat the Heat
Young Scientist Challenges
The 3M Young Scientist Challenge Has Selected Ten Finalists
Competitive Swimwear Partnerships
arena Extended Its USA Swimming Partnership Through 2028
Hybrid Racing Championships
PUMA Athletes Have Dominated the 2026 HYROX World Championships
Olympic Capsule Apparel
SKIMS Team USA Limited Capsule Collection Celebrates U.S. Athletes
Collaborative Ballet-Inspired Capsules
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Rapper Alpine Winter Capsules
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DICK'S Sporting Goods and Nike Debut 'The Scouts are Out'
Sake-Inspired Curling Team Partnerships
SakéOne Teams Up with the USA Curling Men's Team Casper
Performance-Driven Nail Care Collabs
ORLY is the Official Nail Partner of the WNBA’s LA Sparks
Energy Drink-Branded Ski Competitions
Monster Energy Shares Its Athletes for X Games Aspen 2026
Elite-Level Cycling Power Meters
4iiii Innovations Partners with Alex Dowsett
Scalp Care Sports Sponsorships
Head & Shoulders Became the Official Shampoo of USA Gymnastics
International Barista Competitions
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Authentic Arena Hockey Games
EA Sports Has Launched NHL 27 With Macklin Celebrini as Cover Star
Split-Surface Olympic Medals
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Performance Scrubwear
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Athlete Swimwear Knit Fusion
Tom Daley Swimwear Blends Knits with Sport-Ready Design
Record-Breaking Skate Megaramps
Red Bull's 'Building Drop' Turns Brazilian High-Rise into Ramp
Athlete-Approved Football Boot Designs
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Inaugural Global Treadmill Championships
Technogym and World Athletics Make History with RUN X
Athlete Empowerment Programmes
Chanel Launches the CC League Programme for Athlete Development
Caesars-Focused Hockey Partnerships
Matt & Steve's Partners with the Toronto Maple Leafs
Athlete-Endorsed Protective Jellies
Vaseline and Beau Allen Promote the Original Healing Jelly
Youth Athlete-Celebrating Initiatives
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Birthday-Celebrating Sculpture Exhibitions
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Festive Collaboration Ice Creams
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Award-Winning Gouda Cheeses
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Social Running Activities
Olympian Meeting Partners with Running Mate to Elevate Its Conferences
Sports Jewelry Partnerships
GLD Became the Exclusive Jeweler at Mitchell & Ness Flagship
Athlete Commemorative Dolls
Venus Williams Barbie Celebrates Equality and Athletic Legacy
Olympic Hospitality Packages
On Location Has Launched New LA28 Hospitality Experiences
Floating Nordic Design Exhibitions
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Festive Musician-Led Campaigns
Smirnoff ICE Partners with Troye Sivan for the Holidays
Olympic Cultural Pavilions
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High-Stakes Phygital Competitions
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Iridescent Performance Gear
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Renewed Olympic Villages
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Women’s Hockey Star Apparel
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Youth Female-Focused Sponsorships
Oakley and RCX Sports Support Youth Female Flag Football
Athlete-Curated Outdoor Winter Collections
Outdoor Research Partners with Zoe Atkin
Hockey Fan Brand Activations
Molson Canadian's Cheer Canadian Campaign Bought Buffalo a Round
Dance-Inspired Phygital Experiences
Phygital International's Just Dance Returns to Its Games
Hockey Player-Endorsed Cottage Cheeses
Nordica Taps Natalie Spooner for Its Marketing Strategy
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Snowboard Slopestyle Athlete Celebrations
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Gender-Equal Olympic Programs
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Street Pole Vault Competitions
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Young Innovator-Honoring Award Initiatives
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Inclusive Sport-Focused Partnerships
The Canadian Paralympic Committee and Pfizer Canada Partner
Steel-Framed Recreation Centers
The Rosemary Brown Recreation Centre Blends Sport & Community
Strategic Water Polo Partnerships
S&R Sport Continues Its Partnership with Max Irving