To encourage a festive cheer for the holiday season, Ginza Maison Hermes has constructed a skating rink just outside of its store. Yet this is no ordinary skating rink. As though transported from a magical forest, it is one that is fit for fairy princesses and woodland nymphs. The 3×3 meter circular rink is enclosed in a rustic wood fence and surrounded by pines.
Open until Christmas day, the Ginza Maison Hermes skating rink goes hand in hand with free 30-minute ice skating lessons. According to Psfk, "Given the tight space, Hermès set up a lottery system to randomly [choose] a few lucky shoppers to skate." So people in the Tokyo area will want to sign as as soon as possible.
What Makes This Trend Stand Out
- Designer Skating Rinks
- Opportunity for luxury brands to create unique and enchanting skating experiences.
- Free Skating Lessons
- Increasing consumer engagement by offering free lessons as part of the skating experience.
- Limited Space Skating Rinks
- Creating exclusive and intimate skating settings in compact areas.
Sectors Adopting This
- Luxury Retail
- Luxury brands can leverage their brand image to offer unique and luxurious skating experiences.
- Entertainment
- Opportunity to attract customers by providing free skating lessons and creating memorable experiences.
- Events and Experiential Marketing
- Creating limited space skating rinks as a part of experiential marketing campaigns to drive customer engagement.
