Whether you're a part of fan culture or simply curious about the latest cultural shifts, this list of pop culture trends explores everything dominating mainstream media and fashion. From nostalgic television channels to meal-accompanied adorable toys, the pop culture space is experiencing a unique shift inspired by changing consumer attitudes.
To appeal to fans of the iconic Bridgerton series, the Lush Fresh & Flowers Box offers regency-themed body care inspired by the characters in the Netflix series. For a limited time, subscribers who join the preorder process will receive an exclusive preview of products from the upcoming collection.
Elsewhere, BIC EZ Reach Lighters has announced "Slow Burn Sessions" for the 420 weekend, featuring four hours and 20 minutes of exclusive content on YouTube. Viewers can chill out with celebrity hosts Snoop Dogg, Willie Nelson, and Martha Stewart, making it a must-watch event for fans.
Top 50 Pop Culture Trends in May
From Hydrating Bi-Phase Perfumes to Antihero-Inspired Gin Bottles:
50
Meal-Accompanied Adorable Toys
McDonald's Japan Unveils New Functional Sanrio Happy Meal Toys
49
Sci-Fi-Honoring Toy Puzzle Books
LEGO and Star Wars Unveils the Force of Creativity Book
48
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
47
Collaborative Racing Streetwear Capsules
NOCTA Drops its L'Art De L'Automobile Racing Collection
46
Anniversary-Celebrating Toy Collections
The LEGO® Group & Hasbro Unveil LEGO DUPLO® PEPPA PIG Sets
45
Celebrity Strawberry Ice Creams
Cosmic Bliss Debuts the Hailey Bieber Strawberry Glaze Pint
44
Hydrating Bi-Phase Perfumes
Bella Hadid's Ôrəbella Perfumes are Alcohol-Free and Skin-Nourishing
43
Disney-Inspired Home Fragrances
Aroma360 Transports Individuals into the Magical World of Disney
42
Inclusive Singer Clothing Collections
This New Jessica Simpson Collection is Arriving at Walmart
41
Potato Chip-Brand Streetwear Series
Ruffles Breaches into New Realms with the RidgeWear Series
40
Pimple Patch Challenges
Florence by Mills Encourages People to Wear Spot a Spot Acne Patches
39
Multisensory Culinary Soundtracks
The Al Bronzo Soundtrack Pairs with Barilla's Al Bronzo Pasta
38
Sci-Fi-Themed Donut Collections
These Pinkbox Doughnuts Star Wars Day Treats Arrive This May
37
Tequila Espresso Martini Kits
Chamberlain Coffee and 818 Tequila are Putting a Twist on a Classic
36
Horror Media Creation Games
In 'Content Warning,' Players Aim to Create Viral Horror Videos
35
Regency Bodycare Boxes
This Lush Fresh & Flowers Box Shares a Peek at the Lush Bridgerton Collab
34
Sustainability-Backed Denim Collections
The RE/DONE x Pamela Anderson Collection is Chic
33
Nostalgic Television Channels
PBS Retro is a Vintage Television Channel Remembering the Past
32
Exclusive Premium Electric Vehicles
Mercedes-Benz and Mattel Join Forces on the Electric G 580
31
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
30
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
29
Filmic Toaster Pastry Packaging
Unfrosted Inspired Pop-Tarts' Limited-Edition "Trat-Pops" Boxes
28
Innovative Music Streaming Services
PewPee Emerges as a Groundbreaking Music Streaming Service
27
Enchanting Springtime Perfumes
Vince Camuto Wonderbloom is Arriving with the Help of Ava Phillippe
26
Exclusive Culinary Memberships
The Membership by Giadzy is a VIP Program for At-Home Chefs
25
Financial Bootcamp Micro-Series
H&R Block's Responsibility Island Parodies Scripted Reality TV
24
Movie-Themed Fast-Food Campaigns
White Castle Commemorates 'Harold & Kumar Go to White Castle'
23
Rapper-Headed Strawberry Ice Creams
Dr. Bombay Ice Cream Introduces the Strawberry Cream Dream
22
Hip-Hop Festival-Inspired Skateboarding Capsules
DGK Collaborates with the Rolling Loud Festival
21
Adventure RPG Apparel Collabs
UNIQLO UT Launched a Second Final Fantasy Apparel Line
20
Sleek Whiskey Bottle Designs
BSB Whiskey & Jamie Foxx Debut an Exclusive Brown Sugar Blend Whiskey
19
Skincare-Inspired Self-Tanners
Tan-Luxe The Future Airbrush 360 Self-Tan Mist is Long-Lasting
18
Antihero-Inspired Gin Bottles
Aviation American Gin Created Six Specialty Deadpool Bottles
17
Anime-Inspired Collectible Collections
Fangamer Launches a New Line of Castlevania Merch
16
Cheeky Lighter Campaigns
Three Celebrities are Hosting Slow Burn Sessions by BIC for 420
15
Recycled Soccer Player Sculptures
Lionel Messi's Cleat Sculpture Advocates for Sustainability
14
Sustainability-Inspired Wine Brands
The Dreaming Tree Wines Relaunches Its Portfolio
13
Fur-Adorned Celebrity Figurines
Funko Unveils a New Pop! of Doja Cat's Coachella Performance
12
80s-Based Horror Trilogies
A24 Unveils the Trailer for Maxxxine to Round out the Trilogy
11
Canadian Rapper-Launched Fragrance Lines
Drake Goes into Beauty with Better World Fragrance House
10
Piquant Cocktail-Ready Tequilas
Casamigas Jalapeño Tequila is Cindy Crawford-Approved
9
Anime-Inspired Esports Merchandise
Team BDS Announces a New My Hero Academia Partnership
8
Presidential Election Candy Collections
Nassau Candy AmuseMints Election Collection is Patriotic
7
Content Creator News Sources
Creative Brew Offers Daily Insight and News for Content Creators
6
Anime Robot Replica Statues
A 59-foot-tall Gundam is Seen in Tokyo Bay's Yokohama Gundam Base
5
Star-Studded Anniversary Campaigns
Cartier Celebrate the Cartier Trinity's Centenary
4
Sci-Fi Film-Inspired Custom Eyewear
Pair Eyewear and Lucasfilm Join Forces on Custom Frames
3
Hydrating Longwear Foundations
This Fenty Beauty Foundation Pairs Plum and Papyrus Leaf Extracts
2
Engaging Trivia Arena Challenges
Boogala is a Quiz App for Competitive Trivia Games
1
Indie Game-Adapted Movies
The El Paso, Elsewhere Game is Getting Turned into a Movie
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Feel-Good Fruity Body Mists
Essence's Juicy Bomb Body Mists Share Affordable, Long-Lasting Scents
TV Series-Inspired Lip Balms
NIVEA x Bridgerton Nourishing Lip Care Collection Targets Fans
Summery Streaming Series Cosmetics
KISS x The Summer I Turned Pretty Products Celebrate the Series
Gen X Beauty Campaigns
Bluemercury's Up Next Campaign Celebrates Women 40+
Swedish Candy Pop-Ups
BUBS' Sweeteasy Brings Indulgent Candy Traditions to US Consumers
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Mexican Heritage Bodycare
The Lush 2025 Día De Muertos Collection is Full of Gourmand Scents
A-List Beauty Ambassador Campaigns
The Dior Addict 2026 Collection Will Launch After Christmas
Pick-N-Mix Skincare Pop-Ups
Weleda's Skin Food Glow Studio Spotlights Customizable Skincare
Next-Gen K-Beauty Pop-Ups
MUSKAT Hosted a Five Day Immersive Experience in L.A.
Egyptian-Inspired Bodycare
Ancient Egypt Inspired the Ritual of Seshen's Fragrant Products
Halloween-Themed Self-Care Collections
Lush's 2025 Halloween Collection is Party-Ready
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Debunking Skincare Campaigns
The Periodic Fable by The Ordinary Exposes Beauty Industry Buzzwords
Cottagecore Home Scent Ranges
The Bath & Body Works Spring Collection is Arriving Early
4/20 Marketing Campaigns
Fat Tuesday and Still G.I.N. By Dre and Snoop Limited Offer
Gin Cocktail Experiences
Fords Gin Hosted its 'Beyond the Pour' Experience at Rockefeller Center
Wellness Swap Pop-Ups
Bragg's Trendy Trade-In Helped People Exchange Fads for ACV
Luxury Menswear Apparel Pop-Ups
Louis Vuitton's Soho Pop-Up Showcases the Fall/Winter 2025 Vision
Summer-Ready Healthy Fizzy Drinks
New Flavors from Poppi Arrive in Canadian Markets
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Bakery-Themed Beauty Pop-Ups
Clarins' Sweet Spot Activation Celebrates a Decade of Lip Comfort Oil
BookTok Travel Experiences
EF Ultimate Break Launched Literature-Inspired Group Tours for Gen Z
Hydrating Nature-Inspired Cosmetics
The Tree Hut Summer Collection is Packed with Seasonal Scents
Bizarre Influencer-Supported Beer Campaigns
Miller Lite Debuts Miller Tea Time with Livvy Dunne
Mood-Matching Body Mists
Glow Hub's Collectable Body Mists are Expressive and Made to Layer
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
House Party Pop-Ups
The Boots Beauty House Party Takes Guests Through a Beauty Routine
Bakery-Style Bodycare Pop-Ups
The Joonbyrd Joy Bakehouse Shares Treats & Product Samples
Slow-Release Solid Perfumes
Lush Club is Dropping a Collection of Exclusive Solid Perfumes
Gen Z-Influenced Drink Menus
These New McDonald’s CosMc Drinks are Headed to Over 500 Locations
Gourmand-Inspired Scent Collections
Lush’s New Pumpkin Spice Range Offers a Seasonal Indulgence
Milestone Beauty Campaigns
The Body Shop Launched Its 'Rebellious by Nature' 50th Anniversary Ad
Creator-Led Style Collabs
MAC Cosmetics and Depop are Reintroducing Gen Z Shoppers to Lipstick
Curated On-The-Go Beauty Sets
Sephora Launches The Sephora Favorites MVP Kit and The Courtside Kit
Luxe Hydration Collections
The Stanley 1913 x JENNIE Capsule Features New Silhouettes & Charms
Celebrity Fragrance Campaigns
Dior Addict Campaign Features Jisoo, Anya Taylor-Joy & Willow Smith
Plush Beauty Keychains
Ulta Beauty x Mini Brands Pops Plush Keychains Feature Hero Products
Soda-Inspired Beauty Sets
The Tower 28 x poppi Fizz + Frost Holiday Duo Shares a Festive Color
Black Metal-Inspired Lip Balms
e.l.f. Cosmetics and Liquid Death Launched "Lip Embalms"
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Immersive Restroom Experiences
The Refresh Room Reimagines the Female Festival Bathroom Experience
Multisensory Gourmand Pop-Ups
Lush's Café Gourmand Pop-Up Immerses Visitors in Cozy Scents
TV Series-Inspired Perfume Capsules
Coty Debuts New Perfumes Under COTYLAB, Inspired by Bridgerton
Whimsical Gin Pop-Ups
Refreshing Encounters by Hendrick’s Gin is an Invitation to a Curious World
Gen Z-Themed Soda Campaigns
Pepsi Relation-Sips Showcase Small Gestures This Valentine's Day
Anime Franchise-Inspired T-Shirts
Studio Ghibli Shines in the new GBL 2025 Spring/Summer Capsule
Community-First Beauty Hubs
The Immersive Club MAC Retail Concept Features Experiential Zones
Bio-Based Liquid Haircare
Kitsch's Liquid Shampoo and Conditioner Formulas are Targeted
Soda-Inspired Skincare Collaborations
poppi and Bubble Skincare Partnered for Lip Products
Sensorial Fragrance Retailer Experiences
The Perfume Shop Scent Sanctuary Leads 30-Minute Sessions
420-Friendly Travel Bags
The BIC Flickaway Weekender Bag Aligns with Surging Cannabis Tourism
Annual Summer Pop-Ups
Dior’s Lucky Collection Enters Harrods with Starry Retail Experience
Creator-Powered Skincare Movements
The Inkey List's NO BS Skincare Club Celebrates Simplicity
Comprehensive Easter-Inspired Collaborations
Peeps' 2026 Spring Collaboration Lineup is Impressive
Foggy Self-Care Billboards
eos' Windows of Self-Care Let Passersby Interact with Unique Personas
Curated K-Beauty Boxes
FabFitFun Features Noteworthy K-Beauty Brands in its 'Seasonal Summer Box'
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Girl Group Beauty Campaigns
LANEIGE Taps KATSEYE for a JuicePop Box Lip Tint Campaign
Nostalgia-Driven Makeup Launches
The Huda Beauty Strawberry Latte Collection is Y2K-Inspired
Fandom-Honoring Building Block Sets
LEGO® Spotlights Iconic Pop Culture Films and Series
Sensorial Beauty Pop-Ups
The Pinterest x NYX Gimme Gummy Bar Entices Gen Z with ASMR & More
Cafe-Style Beauty Pop-Ups
Charlotte Tilbury's Café Airbush Immerses Fans in New Products
Body Butter Pop-Ups
Sol de Janeiro Arrives in the UK with a Pop-Up Celebrating its New Launch
Counter-Wellness Skincare Collections
Party of You Delivers Joyful Remedies for Real Life
Musical Cafe Drink Ranges
The Pop & Bottle Wicked: For Good Range is Arriving with a Contest
Interactive Grooming Brand Pop-Ups
Lynx Promotes its 'Lower Body Spray' at Boxpark Shoreditch
Connection-Centered Bag Campaigns
Kate Spade's Spark Something Beautiful Stars Gen Z Icons
Prescriptive Haircare Pop-Ups
The REHAB. Prescription Bar is Taking Over The Beauty Spot
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Pop Culture-Inspired Beauty Campaigns
Peter Thomas Roth Taps 'The Summer I Turned Pretty'
Fat Tuesday 4/20 Campaign
Nationwide Promotion with Still G.I.N. by Snoop Dogg & Dr. Dre
Reimagined Doll-Inspired Capsules
The Polly Pocket x Cider Collection Features Playful Silhouettes
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
Fragrance-Forward Bodycare
Soap & Glory Launched Five Sensorial Mood-Boosting Scents
Bubbly Body Wash Lines
Lux's New Body Wash Range Has a Textures Inspired by Sparkling Drinks
Period Care Campaigns
Honey Pot Launched its 'Periods Made Better' Campaign
Experimental Beverage Pop-Ups
Nespresso's The Recipe Remix Shares Unusual Flavor Combos
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Fragrance Layering Campaigns
Jo Malone London Uniquely You Helps Gen Z with Scent Layering
Romance Series Bodycare Collabs
Dove x Bridgerton Drop a Royal-Inspired Limited-Edition Collection
Immersive Curl-Powered Pop-Ups
göt2b is Helping Gen Z & Millennials Celebrate Their Waves & Coils
Fashion Label Beauty Collections
Vol. 1 White Fox The Beauty + Lifestyle Collection Debuts
Brunch Cocktail-Inspired Candles
Candier Debuts the Spicy Like Brunch Gossip Candle
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Collaborative Curated Fashion Capsules
SHEIN Taps Cultural Tastemaker Scot Louie
Laid-Back Fan Experiences
The Buldak Couch Time Pop-Up Invites People to Slow Down and Hang Out
Youthful Hair Mists
Mane is Launching Scented Hair & Body Mists for Millennials & Gen Z
Romance Series Makeup Capsules
NYX Drops its Vibrant and Shimmery 'NYX Bridgerton Collection'
Extra-Vibrant Soda Packs
Poppi's VIBES Party Pack Gives Favorite Flavors a Limited-Edition Look
Feel-Good Kombucha Pop-Ups
Lipton Ice Tea's Komboomcha Box Shared the Joy of Dance & Music
Beauty-Infused Oral Care Events
Colgate's Toronto Optic White Renewal Launch Was Hosted at Lip Lab
Cleaning Product Fragrance Expansions
Clean Cult Introduces New Scents for Its Products
Symbolic Pop-Up Wellness Experiences
Hone Health Hosts Death of Midlife Pop-Up
Luxe Parisian-Inspired Pop-Ups
The Longchamp x Constantin Riant Pop-Up is Uniquely Parisian
Beverage Fashion Collaborations
Malibu and Anya Hindmarch Launch Beverage-Inspired Capsule
Plush-Inspired Perfumes
Three Squishmallows Fragrances Debuted with Mood-Boosting Scents
Cultural Newsletter Subscriptions
American Eagle Launches Gen Z-Focused 'Off The Cuff' Publication
Seasonal Summerween Capsules
Bath & Body Works Unveils a New Summerween Body Capsule
Production-Led Live Commerce Events
P.Louise Launches Get Unteddy With Me on TikTok Shop
Curated Discovery Stores
The Shelf Spotlights Emerging Food, Drink and Wellness Brands
Italian-Inspired Lip Collections
#eosflavorlab Spritz Shares Flavors Like Vanilla Cannoli
High-Performance Cosmetic Lines
Clariant Introduces a New Collection of Personal Care Products
Game-Themed Beauty Pop-Ups
Benefit Cosmetics' Beneland Shares Playful, Giftable Product Sets
Pride-Celebrating Skincare Campaigns
Leland Francis is Running Its Thoughtful 2025 Pride Campaign
Favorite Fragrance Body Sprays
New Lush Body Sprays Launched in Popular Scents Like Super Milk
Digitally Native Fragrance Stores
The Dossier Flagship Boutique Inspires Discovery & Education
Winter Cocktail Infusion Kits
Re:bloom Infusions Spotlights Its Best-Selling Winter Kits
Festival-Ready Bodycare Kits
The Lush x Download Festival Kit Helps Music Lovers Refresh & Reset
Multisensory Jazz Pop-Ups
Diptyque's Orphéon Inspired a Nostalgic, Musical Activation
Curated Canadian Beauty Sets
The Beauty Edit Vol. 1 Showcases Canada’s Indie Beauty Talent
Limited-Edition Designer-Forward Collaborations
Black Market Debuts the Highly Anticipated Capsule
Replenishing Wellness Pop-Ups
The Plenish Ritual Room Features a Shots Concierge and More
Custom Holiday Gifting Sets
Re:bloom Infusions Focuses on Personalization This Season
Uplifting Wellness Pop-Ups
The giffgaff Booost Bar Helps to Lift Moods and Energy
Mystery Cartoon Bodycare
Scooby-Doo x Lush Shares a New Scent Inspired by Scooby Snacks
Glow-Focused Beauty Campaigns
Pixi Beauty Debuts the 'Glow, Reimagined' Collection
First-Of-Its-Kind Consumer Aesthetics Events
OrangeTwist Debuts the TwistX Event
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Book-Inspired Drink Mix Flavors
Crystal Light Launches a Book-Forward Campaign with Brooke Averick
Regency-Era Body Care
Bridgerton x Dove Launch Target Exclusive Body Care Collection
Holiday Lifestyle Capsules
As Ever Holiday Collection by Meghan Markle Offers Cozy Essentials
Festive Creator-Led Series
Pepsi Pioneers is a Five-Part Christmas Series for Gen Z
Provocatively Packaged Fragrances
Discothèque's Handbag Scents Were Made for Life on the Move
Iconic Fantasy Character Soaps
Dr. Squatch x Harry Potter Capsule Features Harry and Voldemort
Drop-Culture Sport Campaigns
Easton and Dick's Launched Its Limited Edition Equipment Drop
Blind Box Fashion Collaborations
Cider Teams Up with POP MART to Unveil a New Collaboration
Premium-Style Body Mists
Hinode Aura Beauty Line Was Launched By Hinode
Pop Culture Wedding Collections
A Dynamic Duo Inspired The Engagement Era Collection by The Knot
Ritual-Driven Home Collections
Gotham Goods is Being Reintroduced to the Market
Celebrity-Supported Luxe Fashion Campaigns
BOSS Taps Renowned Public Figures for Fall 2025
Festive Fairytale Campaigns
Boots' Gift Happily Ever After Celebrates Meaningful Gifting
Folklore-Inspired Spirit Branding
The Bathtub Gin x Tart London Limited Edition is Whimsical
Mindful Cold Brew Rebrands
Here&Now Repositioned Its Cold Brew as an Antidote to Burnout
Expansive Summertime Cannabis Products
Squier's Speciality Elixirs Launched a Large Product Range
Women-Focused Curated Pop-Up Experiences
tm:rw Introduces the Bloom Pop-Up Concept Until April 15
Romantic Bodycare Collections
Rococo & Regency Inspired the Dove Garden Tea Party Collection
Cherry-Themed Bar Pop-Ups
Phlur and Space NK are Treating London to an Experiential Activation
Two-Step Spritz Campaigns
Make It Pop Expresses the Ease of Enjoying Gordon’s Spritz Edition