This list of May 2022 toys trends showcases notable patterns such as a resurgence in 90s-style toys, an influx of stress-reduction toys for adults, and a wide variety of educational children's toys.
This month, the 'Kingdom Hearts' franchise celebrated its 20th anniversary with custom Kingdom Hearts-themed 'Tamagotchi' devices. Tamagotchis are small keychain-sized digital toys from the 1990s. With these toys, users can take care of and play with a digital pet. Aside from Kingdom Hearts, the hit k-pop band BTS also released a Tamagotchi toy based on its 'TinyTan' characters.
Educational toys for children are a trend that continues each month as there is a constant demand for engaging children in active learning. This month, LeapFrog put out the 'Magic Adventures Microscope,' which is a children's toy designed to help kids learn about the world around them. The microscope comes with a variety of videos, images, and info cards based on the natural world. In addition to learning about the world through these cards, the toy also provides quizzes and mini-games based on the info cards.
Top 30 Toys Trends in May
From Celebratory Retro Game Devices to Portable Metal Fidget Toys:
Colin Smith — May 7, 2022 — Life-Stages
30
Stress-Alleviating Desktop Toys
The 'OLLY' Anger Management Toy Takes a Beating
29
Botanical Building Block Sets
LEGO's Newest Sets Embrace Nature and a Calming Beauty
28
Magnetic Wooden Animal Toys
The NINI AMICI Toy Set is Made with Elmwood
27
Pastel Indoor Bounce Houses
Thesmol Bounce Houses are Aesthetically Pleasing
26
Power-Free Water Blasters
The 'SpyraLX' Mechanical Water Blaster Doesn't Require Battery Power
25
Recycled Rice Husk Toys
The 'Rice Husk Village' Modular Toy Game by Subin Cho is Sustainable
24
Sci-Fi Building Block Sets
LEGO Announced the 1,890-Piece Star Wars Landspeeder Set
23
Smart Toy Microscopes
The Magic Adventures Microscope Toy for Kids Supports Foundational Skills
22
Certified Carbon-Neutral Toys
Mega Bloks Green Town is the First Certified CarbonNeutral Toy Range
21
Video Game-Themed Merchandise
Fangamer Released the Official Deltarune Merchandise
20
Portable Metal Fidget Toys
The MEZMOCOIN Nano is a Long-Lasting EveryDay Carry Spinning Toy
19
Pastel Basketball Sculptures
The NBA Collaborated with Artist Andy Blank to Create Art Sculptures
18
Kpop-Group Miniature Digital Toys
The Exciting BTS TinyTan Tamagotchi is a Pocket-Size Digital Toy
17
Signature Dog-Friendly Tennis Balls
Wild One's Tennis Balls for Dogs are a "Timeless Classic"
16
NFT-Inspired Vinyl Toy Figures
The 'SuperBored' Vinyl Art Toys Have a Limited-Edition Design
15
Community Board Game Pop-Ups
Scrabble is Combating Loneliness on National Scrabble Day
14
Pillow-Like Gaming Consoles
The Arcade1Up Pac-Man Couchcade Has 10 Classic Titles
13
Anime-Themed Smartphones
Samsung Releases a Limited Edition Pokémon Galaxy Z Flip 3
12
Ergonomic Mobile Game Controllers
GameSir Launches the X3 Type-C Mobile Gaming Controller
11
Grayscale Fashion Dolls
Shadow High Dolls Feature Gray Tones and Iridescent Details
10
RPG-Inspired Plush Toys
Kobold Plushies Offer a Cute Version of Tabletop Gaming Characters
9
Color-Changing Mermaid Dolls
Mermaze Mermaidz are Fashion-Forward Dolls with Surprises
8
Puppet-Inspired Building Block Figures
The LEGO Muppets Minifigures Includes 12 Classic Characters
7
Prideful Superhero Toys
The Funko Pop! Heroes: DC Pride Pack Benefits the It Gets Better Project
6
Fortune Cookie-Inspired Cat Toys
Modernbeast's Stuffs Its Toys with Organic Catnip
5
Celebratory Retro Game Devices
Tamagotchi Celebrates 20 Years of Kingdom Hearts
4
Superhero-Inspired LEGO Sets
Marvel Reveal's Superhero-Inspired LEGO Sets
3
Kimono-Adorned Fashion Figurines
STASH and Albino & Preto Team Up On New BE@RBRICK Release
2
Cartoon-Themed Board Games
Monopoly Hello Kitty & Friends Edition Features Classic Characters
1
Family Storytelling Games
KidQuest Inspires Higher Emotional and Mental Well-Being
Related Ideas
Anniversary-Commemorating Toy Designs
Spin Master Introduced a New Line of Dora the Explorer Toys
Interactive K-Pop Film Toys
Furby Furblets KPop Demon Hunters Take After Favorite Characters
Gaming-Themed Chocolate Partnerships
Kinder Joy and Nintendo Partnered on a Limited-Edition Range
Movie-Themed Kids Meals
Super Mario Galaxy Happy Meal Launches with Collectible Toys
Easter-Themed Seasonal Doll Collections
Battat's Our Generation Debuts the Keepsake Collection
Nostalgic QSR Miniature Experiences
McDonald's Introduces the Adorable Happy Meal Collectibles
Collectible Fast Food Miniatures
The Lil McDonald's Happy Meal Shares Tiny Registers, Fries & More
Plush-Inspired Sensorial Cosmetics
Ulta Beauty x Squishmallows is Full of Fun, Tactile Features
Cartoon Mashup Qsr Meals
Hello Kitty TMNT Toys are the Latest in Mcdonald’s Happy Meals
Virtual K-Pop Pets
BLACKPINK x Tamagotchi Lets Fans Raise Girl Group Members
Wooden Figure Sets
Nintendo Unveiled 'My Mario' in 30-Piece and 3-Piece Sets
Sensor-Driven Play Blocks
LEGO Smart Bricks Introduce Responsive Building Toys
Digital Pet Dining Experiences
Kura Sushi USA and Bandai Namco Partnered for a Tamagotchi Range
Comic-Honoring Digital Pixel Pets
The Special Peanuts Tamagotchi Celebrates 75 Years
Sci-Fi Creature Collectibles
The Grogu Tiny But Mighty Series Figures Revsits On-Screen Looks
Pocket-Sized Fidget Toy
Slider-Gamemackey Combines Retro Gaming Buttons with Fidget Puzzle Action
Gamified AR Footwear Fittings
Tootsie Augmented Reality Makes Shoe Shopping More Fun for Kids
Anime-Themed Virtual Pet Toys
The Poke-Nade Monster Ball Features Pokémon Characters
Next-Gen 90s Dolls
Manhattan Toy is Reviving Groovy Girls for a New Generation of Kids
Digital Pet Toy Exhibitions
The Tamagotchi Grand Exhibition Celebrates the Toy's 30th Anniversary
Play-Based Preschool Apps
LEGO Bluey Mobile Game Makes Screen Time into Building Play for Kids
Collectible Pop Culture-Referencing Toys
Mattel Debuts Its 2025 San Diego Comic-Con Showcase
Sensory Pocket-Sized Pets
Nano-mals are Tiny, Interactive Companions That Double as Fidget Toys
Premium Kidult Collectibles
Starbox Collectibles Meet the Demand for Customization and Expression
Sensory Snoopy Plushies
Kids Preferred Expanded Its Peanuts Snoopy Collection for Their 75th Year
Soccer Collectible Series
The Labubu FIFA World Cup Capsule Expands into Toys and Lifestyle Items
Playful Ai Companions
AI Bunny Turns Screen Time into Active Learning and Calm Engagement
Miniature Collectible Pop-Ups
MGA Entertainment's World of Miniverse Brings Collectibles to Life
Color-Changing Cooking Toys
The Simmer & Stir Stovetop Play Set Inspires Realistic Pretend Play
Pop Culture-Inspired Collectibles
Kinder Joy & Stranger Things Launch Funko Pop!® Collection
Psychologist-Designed Educational Toys
ThinkPsych Spotlights Its Line of Therapeutic Games & Tools
Plushie Keychain Collectibles
The LINE FRIENDS Plushie Keychains are Playful and Expressive
Nostalgic Capsule Collections
The UNIQLO UT x Tamagotchi Range Marks 30 Years of the Digital Pet
Creative Retail Competitions
Bricks & Minifigs Launches LEGO Clock Design Contest
Nostalgic 90s-Inspired Gaming Consoles
Analogue 3D Funtastic Consoles Come in a Rainbow of Colors
Science-Backed High-Energy Toy Collections
Moose Toys Partners with Mark Rober on CrunchLabs
Anniversary QSR Toy Drops
Mcdonald’s Disneyland 70th Anniversary Toys Mark a Milestone
Collectible Digital Toys
BE@RBRICK x Tamagotchi Marks the Virtual Pet’s 30th Anniversary
Category-Defining Home Arcade Collections
Basic Fun! Debuts Its Inaugural Home Arcade Collection
Animatronic Sci-Fi Toys
The Hasbro Ultimate Grogu Was Designed with Disney Consumer Products
Nostalgic Tech Accessories
The Tamagotchi x CASETiFY Capsule Turns Virtual Pets into Accessories
Blind Box QSR Collectibles
KFC Thailand Created a Celebratory Baby Sanders Collection of Toys
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Inaugural Toy-Inspired Tournaments
BEYBLADE X Franchise is Expanding with BEYBLADE Day
Vinyl-Faced Plush Toys
L.O.L. Surprise! Plush Surprise Has a Keychain Clip for Accessorizing
Plush Beauty Keychains
Ulta Beauty x Mini Brands Pops Plush Keychains Feature Hero Products
Inclusive Fashion Dolls
Mattel’s First Autistic Barbie Boasts Sensory Experiences & Support Tools
Mini Camera Collectibles
Kodak's Charmera Blind Boxes Reveal Tiny Devices That Actually Take Shots
Nostalgic Gaming Devices
The Playdate Handheld Console Reimagines Retro Gameplay with Modernity
Interactive Educational TV Games
LeapFrog LeapMove Has a Webcam-Like Design
Viral Satisfying ASMR Toys
MGA Entertainment's Slime Life Turns Digital Trends into Physical Play
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Chinese Toy Company Debuts
Kayou is Making Its Official Debut at the New York Toy Fair
Fandom Culture Retail Experiences
EB Games x Vibrant Marketing Launch an 'EB Trends' Store Concept
Wooden Toy Lineups
Jasey's Toy Chest Debuted Its Mental Health-Focused Toy Line at Toy Fair 2026
Toy Brick Advent Calendars
LEGO Introduces All-New Advent Calendars for 2025
AI-Driven Art Toys
MOMOTOY Debuts in the Us at Toy Fair New York
Community 3D-Printed Toys
3D Printing Elves Launches Free Toy Program for Children
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Collectible Keycap Mystery Boxes
TapCap Creatures Mystery Box Blends Toy and Keycap Collectible
Responsive Building Toys
LEGO SMART Play Integrates Technology That Reacts in Real Time
Emotive Plush Collectibles
Care Bears Caring Cuties Tap into the Thrill of Blind Boxes
Pop Culture Chocolate Products
These New Kinder Products Embrace Collaborations
Collectible Wear-and-Share Jewelry
Twisty Petz Combines Wearable Pets with Friendship Bracelets
Summer-Inspired Japanese Snack Collections
TokyoTreat Minimart Has Launched a Special Summer Line
Screen-Free Children's Audio Toys
Tonies Introduces Three New Products for Littles
Decor-Friendly Developmental Toys
Playcor's Design-Forward Toys are Made to Display
Nostalgic Character Plushies
Aurora Expands Care Bears Into Collectible Plush Formats
Retro Digital Pet Collabs
CASETiFY x Tamagotchi Partner for a Custom-Branded Tamagotchi Device
Digitized Music Group Experiences
Toca Boca Partners with KATSEYE for a Unique Digital Experience
Plush Toy QSR Meals
McDonald's Presents the Special Squishmallows Happy Meal Offer
Children-Focused Tech Lines
MyFirst Specializes in Technology Products for Children
Guided Challenge Party Games
Tomy's Human Controller Game Involves a Connected Headset
Modernized Nostalgic Toys
Tin Can Offers a Novel Approach to Children's Communication
Mini Clog Toys
Mcdonald’s Crocs All American Games Happy Meal Includes Customizable Mini Clogs
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
Restaurant Pop-Star Collaborations
McDonald's Partnered with BTS For the Second Time on New Meal
Micro-Robotic Digital Pets
MicroPets Appeal to Digitally Native Kids and Kidults
Game-Inspired Collectible Toys
Mattel Creations Debuts Two Minecraft Collectibles
3D-Printed Fidget Toys
Jigglets are Produced with Less Waste Than Traditional Toys
Toy Kitchen Cookbooks
Melissa & Doug Announced Three Playable Books with Penguin Young Readers
Anniversary Doll Capsules
Spin Master Celebrates 25 Years of Dora with an All-New Toy Collection
Multi-Brand Match Games
Mattel Match: Toybox Unlocked Unites Brands Like Barbie & Hot Wheels
Nostalgic Film Merchandise
Disney Celebrates the Toy Story 30th Anniversary with New Collectibles
Screen-Free Entertainment Toys
The Toniebox 2 Engages Kids with Stories, Sounds, Music & Games
Art-Inspired Toy Collections
Hape x The Met Makes Masterpieces Accessible & Play-Inspiring
AI-Powered Plush Teddies
FoloToy's AI Teddy Kumma Holds Conversations and Tells Stories
Cosmetics-Inspired Slime Toys
Glime Brings Elements of Beauty and Fashion to Sensorial Play
Retro Plug-and-Play Games
Fizz Creations' Wireless Plug-and-Play Systems Appeal to Kidult Gamers
Award-Winning Educational Toy Brands
Learning Resources Earns 2026 Preschool Toy of the Year Award
Keyboard-Style Cap Collectibles
Clickeez Snap Together to Create Custom Fidget Keychains
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Wind-Up Collectibles
Wind-Upz Revive Wind-Up Toys for a New Generation of Kids & Collectors
Digital Pet Collector Games
Find Tamagotchi Introduces Nostalgic IP to Gen Zalpha on Roblox
Wizard-Themed Chocolate Toys
The Kinder Joy Funko Harry Potter Collection is Limited-Edition
Virtual Pet-Themed Backpacks
Tamagotchi Introduces the All-New Adventure Companion Backpack
Toy-Inspired Music-Themed Workshops
The LEGO Group Launches Its Final Creativity Workshop of 2025
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
ASMR Collectible Toys
Goliath's Clickeez Series 3 Expands Sensory Play With Bubble Pops
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Open-Ended Exploration Toys
Melissa & Doug Entered Toy Industry Hall of Fame
Hybrid STEM Activity Kits
Brainstorm's Science Activity Kits Pair Hands-On Play & Online Tutorials
Screen-Free Interactive Toys
LEGO Pokémon Uses SMART Play Technology for Hands-On Fun
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Voice-Based Adventure Games
Dora Star Explorer Features Motion-Based, Microphone-Enabled Play
Viral Collectible Toy Pop-Ups
POP LAND Unveiled a Whimsical Pop-Up in Singapore
Tech-Driven Building Toys
LEGO Introduced Its New Smart Play Platform with Enhanced Technology
Expansive Action Character Toys
Blokees Debuts Its Range in Toy Fair New York 2026
Child-Focused Handheld Games
The Game Boy-Inspired Kids Device is an Alternative to Tablets
Interactive Iconic Toy Designs
Just Play Has Launched Tickle Me Elmo Giggle Max
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Supermarket-Inspired Slime Toys
Zuru Slime Mart Shares Baskets & Bags with Food-Like Sensory Toys
Nostalgic Blind Toy Series
The Teletubbies Say Hello Series Nods to Childhood Icons for Collectors
Video Game Desktop Toys
The Nintendo Talking Flower Plays Cheeky Comments and More
Brick Toy Revivals
LEGO’s new Game Boy set includes Mario & Zelda-inspired cartridges
Educational STEM-Focused Toys
hand2mind Launches Exclusive Back-To-School Collection at Target
Game-Based Learning Devices
Bubble Braille Controller Turns Tactile Reading into Interactive Play
Seasonally Themed Magnetic Toys
MAGNA-TILES Introduces New Thematic Toys at Toy Fair 2026
Annual International Toy Fairs
Spielwarenmesse is Running Its 75th Edition This Year
Mental Health Toy Curations
Timeless Toys' D.O.S.E of Play Helps Kids Manage Stress & Anxiety
Digital Dinosaur Toys
Bitzee Jurassic World Helps Kids Nurture, Feed & Care for Baby Dinos
Snuggly Plush Toys
Jazwares Spotlights Giftable Squishmallows for the Holidays
Skill-Building Play Kits
The Helper Play Kit Supports Independent Play Based on Life Skills
Digital Memory Keepers
Fun Bits Turns Kids’ Quotes Into Cherished, Shareable Family Memories
Handheld Voice Recorder Toys
Smith Brands Introduced talkBAK at the Toy Fair New York
Adorable Mini Instant Cameras
The Retro Digital Toy Camera Brings Tiny Photo Capture to Keychains
Sensory Audio Companions
My First Tonies Combine Early Learning with Soft, Squeezable Characters
Real-Circuit Board Games
Reactor Rescue Uses Functional Electronics in Gameplay
Anniversary Retail Collection
Pokémon x Target Collection Spans Apparel, Home Goods, & Accessories
Collectible Mini Cameras
The Photo Creator Mini Cam Lets Kids Snap Photos Without a Phone
Plushie-Themed Halloween Offerings
Jazwares and Warner Bros. Launch Spooky New Plush Line
Interactive Themed Educational Boxes
Enlightened Generation’s Themed Boxes Serve Children
Interactive Learning Games
FamilyFunHub Makes Learning Engaging With Free Educational Games
RPG-Inspired Merchandise
Disney and Square Enix Launch the New Official Kingdom Hearts Merchandise
Educational Sensory-Support Tools
Ted Kangaroo Increases Availability of Its Sensory Product Range
Toddler Off-Screen Audio
Ms Rachel Tonie Offers Screen‑free Sing‑along Learning for Toddlers
Active Play Fair Presentations
JOYIN Gears Up to Present at Spielwarenmesse 2026
Interactive Holiday Games
Easter Quest 2025 Creates Digital Scavenger Hunts For Families
QSR Meal Sunkissed Toys
McDonald's Japan Rolls Out Another Hello Kitty Happy Meal Range
Immersive Store Game Launches
Target Launches an In-Store Nintendo Switch 2 Launch Experience