The top May 2018 toys include everything from motorcycle-inspired rocking chairs to official board games released by the CIA, as well as a mix of both high- and low-tech options for entertainment and education.
Classic kids toys like piggy banks and bubble-blowing wands are being unique new makeovers, with GoSave offering a connected plaything that helps to make money-saving fun and Candylicious Bubbles' Chocolate Bunny releasing edible chocolate-flavored bubbles.
Some of the most educational toys for kids that offer both tangible elements and digital learning include Microsoft's Project Zanzibar playmat, the empowering robotic dolls from Smartgurlz and the MangoBot toy, which helps to teach kids how to code in an easy-to-understand and intuitive way—without having to use a screen.
Top 25 Toy Trends in May
From Debate-Starting Card Games to Inflatable Dinosaur Toys:
Laura McQuarrie — May 27, 2018 — Life-Stages
25
Fidget Toy Candies
YOLO Candy's Fidget Pop Pairs Two Lollipop Flavors on a Spinning Unit
24
LEGO-Made Modular Furniture Pieces
Stüda's Life-Size LEGO Furniture is Appropriate for All Ages
23
Connected Gamified Piggy Banks
The 'GoSave' Smart Piggy Banks Make Saving Money Fun for Kids
22
Debate-Starting Card Games
The Master Debaters Smosh Edition Game Gets Conversations Started
21
Terrifying Alien Collectibles
Slideshow Collectibles Alien Queen Marquette is Scarily Realistic
20
Earth Day Kid's Collectibles
BoxLunch and Disney Created a Wall-E Collection for Earth Day
19
Motorcycle-Inspired Rocking Toys
Moto Rocker Captures the Feel of a Real Bike with Custom Pieces
18
Inflatable Dinosaur Toys
Jurassic World Inflatable Costumes Bring Fans Closer to the Upcoming Film
17
Architecture-Themed Kids Toys
Areaware's New Blockitecture Tower Set is Both Fun and Educational
16
Film Anniversary LEGO Sets
The Jurassic Park LEGO Set is Comprised Out of 360 Pieces
15
Color-Changing Toy Brand Cereals
The Funko Pop Cereal Has a Pop Culture Character in Every Box
14
Developmental Toy Subscription Services
'Elfbox' Delivers Personalized Toys Each Month
13
LEGO-Recreated Subway Systems
Aaron Chapman Created a LEGO Subway System Replica of the TTC
12
Screenless Coding-Teaching Toys
The MangoBot Toy Helps Children Three and Up Learn STEM Skills
11
Princess-Themed Board Games
Hasbro's Monopoly Disney Princess Edition is Perfect for Disney Fans
10
Realistic Figurine Collectibles
Mezco Creates a Freakishly Realistic One:12 Popeye Figurine
9
Streetwear Glow Stick Keychains
Supreme Dropped a Stylish Glow Stick Keychain for Kids and Adults
8
Miniature Villain Statues
DC Collectibles' Batman: the Killing Joke Statue Is Highly Limited
7
Plush Child Nutrition Kits
This Kit Uses Koalas and Animated Cards to Gets Kids to Eat Right
6
Biscuit Brand Board Games
'Milka Biscuit Run' is a Board Game Featuring Advertising Characters
5
STEM-Encouraging Robotic Dolls
Smartgurlz Robotic Dolls Teaches Young Girls About Coding Basics
4
Chocolate-Flavored Blowing Bubbles
Candylicious Bubbles' Chocolate Bunny Releases Edible Bubbles
3
CIA-Created Board Games
Two Official CIA Board Games are Being Developed for Everyone
2
Interactive Digital Playmats
Microsoft's Project Zanzibar Brings All Objects into a Digital Space
1
Recycled Plastic Kids Books
'The Queen of the Ocean' Book is Made from Plastic Found in the Ocean
Related Ideas
Anniversary-Commemorating Toy Designs
Spin Master Introduced a New Line of Dora the Explorer Toys
Interactive K-Pop Film Toys
Furby Furblets KPop Demon Hunters Take After Favorite Characters
Gaming-Themed Chocolate Partnerships
Kinder Joy and Nintendo Partnered on a Limited-Edition Range
Easter-Themed Seasonal Doll Collections
Battat's Our Generation Debuts the Keepsake Collection
Nostalgic QSR Miniature Experiences
McDonald's Introduces the Adorable Happy Meal Collectibles
Wooden Figure Sets
Nintendo Unveiled 'My Mario' in 30-Piece and 3-Piece Sets
AI-Enhanced Play Experiences
Mattel Partners with OpenAI to Develop AI-Powered Toys
Sensor-Driven Play Blocks
LEGO Smart Bricks Introduce Responsive Building Toys
Hybrid Toy Figurines
Playmates Toys Debuts the Kaiju Power Rangers
Sci-Fi Creature Collectibles
The Grogu Tiny But Mighty Series Figures Revsits On-Screen Looks
Toy-Doll-Starring Travel Spots
Expedia Debuts its 'Going Places with Ken' Campaign
Easter-Ready Toy Plushies
Jazwares Launches a Whimsical Squishmallows Collection Ahead of Easter
Collectible Pop Culture-Referencing Toys
Mattel Debuts Its 2025 San Diego Comic-Con Showcase
Baby Collectible Tech Lines
Sonny Angel x CASETiFY Has Returned for Another Adorable Collaboration
Play-Based Preschool Apps
LEGO Bluey Mobile Game Makes Screen Time into Building Play for Kids
Interactive Gaming Cubes
The Rubik’s WOWCube Combines Digital Play with Tactile Puzzle Mechanics
Co-Branded Toy Collections
Spin Master Has Partnered with the Hidden Pigeon Company
Playful Ai Companions
AI Bunny Turns Screen Time into Active Learning and Calm Engagement
Treat-Themed Crafting Dolls
Far Out Toys' Pretty Sweets Invites Kids to Customize Mini Desserts
Collaborative Kid-Focused Sensory Balls
Biggest Little and Sundae Kids Debut 'Balls on Wheels'
AI-Powered Digital Gifting Experiences
Prezzee's Magical Moments Delight Kids, Family & Colleagues
Color-Changing Cooking Toys
The Simmer & Stir Stovetop Play Set Inspires Realistic Pretend Play
Psychologist-Designed Educational Toys
ThinkPsych Spotlights Its Line of Therapeutic Games & Tools
Family-Friendly Tech Accessory Designs
CASETiFY x Toy Story is Whimsical and Vibrant
Preschool Coding Toys
Codie Blocks and iCode are Preparing Young Kids for an AI Future
Science-Backed High-Energy Toy Collections
Moose Toys Partners with Mark Rober on CrunchLabs
Collectible Digital Toys
BE@RBRICK x Tamagotchi Marks the Virtual Pet’s 30th Anniversary
Collaborative Toy Models
Hasbro's MONOPOLY and Mattel's Hot Wheels Join Forces
AI Companion Toys
Haivivi Announced the Launch of a Full Core Product Line and Brand-New Toys
Cuddly Costumed Dolls
The Barbie Cutie Reveal Care Bears Series Shares Fun Surprises
Interactive Hatching Dinosaur Toys
Spin Master Corp. Boasts the Primal Hatch Jurassic World T.REX
AI-Assisted Toy Design Tools
Hasbro Uses AI Peppa Pig Assistant to Design Toys
Blind Box QSR Collectibles
KFC Thailand Created a Celebratory Baby Sanders Collection of Toys
Playful Film-Inspired Toy Lines
Spin Master Builds on the Excitement of PAW Patrol: the Dino Movie
Baby Pig-Themed Toys
The New Walmart Toy Collection is Inspired by Peppa Pig's Sister, Evie
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Inaugural Toy-Inspired Tournaments
BEYBLADE X Franchise is Expanding with BEYBLADE Day
Inclusive Fashion Dolls
Mattel’s First Autistic Barbie Boasts Sensory Experiences & Support Tools
Tiny Toy-Inspired Jewelry
Alex and Ani's Polly Pocket Pool Party Collection is Nostalgic
Viral Satisfying ASMR Toys
MGA Entertainment's Slime Life Turns Digital Trends into Physical Play
Chinese Toy Company Debuts
Kayou is Making Its Official Debut at the New York Toy Fair
Toy Brick Advent Calendars
LEGO Introduces All-New Advent Calendars for 2025
Interactive Holographic Companions
Imagix is a A First-of-Its-Kind Friend for Kids
Community 3D-Printed Toys
3D Printing Elves Launches Free Toy Program for Children
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Responsive Building Toys
LEGO SMART Play Integrates Technology That Reacts in Real Time
Educational Series-Inspired Preschool Toys
Bonkers Toys Debuts the Genevieve's Playhouse Line
Air-Powered Racer Toys
The Air-Power Turbo Racer Travels Up to 30 Feet at 13 Feet Per Second
Collectible Sensory Toys
Moj Moj Delights Kids and Adults with Textures, Characters & Surprises
Dinosaur Tile STEAM Toys
Clixo's Dino Adventure Pack Encourages Screen-Free Holiday Play
Kids-First Personal Care Brands
Rayro Plans to Debut Creams and Balms in Toy-Like Formats
Plush Toy QSR Meals
McDonald's Presents the Special Squishmallows Happy Meal Offer
Competitive Toy-Inspired Circuits
The BEYBLADE X World Championship Partners with Walmart
Modernized Nostalgic Toys
Tin Can Offers a Novel Approach to Children's Communication
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
Game-Inspired Collectible Toys
Mattel Creations Debuts Two Minecraft Collectibles
3D-Printed Fidget Toys
Jigglets are Produced with Less Waste Than Traditional Toys
Anniversary Doll Capsules
Spin Master Celebrates 25 Years of Dora with an All-New Toy Collection
Playful Collectible Figures
The Zsiga × Care Bears Series Transforms Nostalgic Icons into Toys
Multi-Brand Match Games
Mattel Match: Toybox Unlocked Unites Brands Like Barbie & Hot Wheels
Colorful Bath Ball Toys
Biggest Little’s B is for Ball is Modern and Thoughtfully Reimagined
Nostalgic Film Merchandise
Disney Celebrates the Toy Story 30th Anniversary with New Collectibles
Art-Inspired Toy Collections
Hape x The Met Makes Masterpieces Accessible & Play-Inspiring
Nostalgic Toy Brand Celebrations
Tamagotchi Marks Its 30th Anniversary at the New York Toy Fair
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
Modeling Dough Fashion Dolls
Hasbro and Mattel Created the Play-Doh Barbie Collection
AI-Powered Plush Teddies
FoloToy's AI Teddy Kumma Holds Conversations and Tells Stories
Retro Plug-and-Play Games
Fizz Creations' Wireless Plug-and-Play Systems Appeal to Kidult Gamers
Backyard Electric Ride-Ons
Garvee Launched its 'Ride-On Toys Collection'
Award-Winning Educational Toy Brands
Learning Resources Earns 2026 Preschool Toy of the Year Award
Cosmetics-Inspired Slime Toys
Glime Brings Elements of Beauty and Fashion to Sensorial Play
STEAM-Inspired Construction Toy Systems
Meekins Corp. Introduces Rail Cube to the US Market
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Game-Based Learning Devices
Bubble Braille Controller Turns Tactile Reading into Interactive Play
Kid-Focused Screen-Free Learning Kits
Bellybees is Expanding Beyond Baby Food into a New Category
Wind-Up Collectibles
Wind-Upz Revive Wind-Up Toys for a New Generation of Kids & Collectors
Digital Pet Collector Games
Find Tamagotchi Introduces Nostalgic IP to Gen Zalpha on Roblox
Sensory Dough Toys
Play-Doh 6 Variety Compounds are Uniquely Textured & Scented
Toy-Inspired Music-Themed Workshops
The LEGO Group Launches Its Final Creativity Workshop of 2025
Pop-Out Pet Toys
Luki Lab Pets 2 Love Tuck into Heart-Shaped Purses That Doubles as Launchers
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Shark-Themed Balloon Collections
PartyWoo Debuts the Baby Shark All-In-One Balloon Collection
Screen-Free Wooden Car Toys
Qubs' RasKars Feature Hidden Tech That Drives Vehicles Autonomously
Open-Ended Exploration Toys
Melissa & Doug Entered Toy Industry Hall of Fame
Blind Box Easter Treats
These New Sophiepops & Gumdrops Easter Products are Extra-Sweet
Reimagined Age-Inclusive Classic Games
Ageless Innovation Recently Debuted YAHTZEE Slots
Hybrid STEM Activity Kits
Brainstorm's Science Activity Kits Pair Hands-On Play & Online Tutorials
AI-Powered Collectible Figurines
Personality-Packed HeyMates are Made for Modern Kidults
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Tech-Driven Building Toys
LEGO Introduced Its New Smart Play Platform with Enhanced Technology
Expansive Action Character Toys
Blokees Debuts Its Range in Toy Fair New York 2026
Child-Focused Handheld Games
The Game Boy-Inspired Kids Device is an Alternative to Tablets
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Surreal Dark Comedy Toys
Moose Toys Created a Line for YouTube-Viral Amazing Digital Circus
Supermarket-Inspired Slime Toys
Zuru Slime Mart Shares Baskets & Bags with Food-Like Sensory Toys
Nostalgic Blind Toy Series
The Teletubbies Say Hello Series Nods to Childhood Icons for Collectors
Whimsical Miniature Toy Campaigns
LEGO Celebrates Star Wars Day 2025 with a Free Grogu Toy
Digital Pet Video Games
Tamagotchi Plaza is Arriving on the Nintendo Switch
DIY-Inspired Doll Designs
Rainbow High Unveils Its Exciting New Lineup of Products and Experiences
Branded Creativity-Focused Workshops
The LEGO Group Unveils Its 2025 Creativity Workshop Series
Puppy-Inspired Collectible Toy Lines
Battat Debuts the Pucci Pups Surprise Collectibles
AI-Powered Santa Toys
HeySanta Brings Artificial Intelligence into the Magic of Christmas
All-in-One Splash Pads
The Turtle Splash & Bubbles is a Splash Pad and Bubble Maker in One
Seasonally Themed Magnetic Toys
MAGNA-TILES Introduces New Thematic Toys at Toy Fair 2026
Annual International Toy Fairs
Spielwarenmesse is Running Its 75th Edition This Year
Digital Dinosaur Toys
Bitzee Jurassic World Helps Kids Nurture, Feed & Care for Baby Dinos
Snuggly Plush Toys
Jazwares Spotlights Giftable Squishmallows for the Holidays
Dog Birthday Cake Toys
Lesure Embraces Whimsical Sensibilities with Its New Toy
Tactile Learning Board Games
Toddler Plus Teaches Sequencing Through Sliding Peg Movement
Hybrid Educational Toy Designs
Fisher-Price Partners with Big Little Feelings
Interactive Collectible Games
The Make It Mini Mobile Game Engages Kidult Collectors
Collectible Dinosaur Desk Toys
Dead Zebra Designs the Google Chrome Dino Desk Toys
Friendship-Celebrating Doll Brands
Maison Battat's Hey Bestie™ Product Range Emphasizes Positivity
Water-Activated Pet Toys
Luki Lab's Blossom Pets Reveal Vibrant Colors When Misted
Sensory Audio Companions
My First Tonies Combine Early Learning with Soft, Squeezable Characters
Real-Circuit Board Games
Reactor Rescue Uses Functional Electronics in Gameplay
Collectible Mini Cameras
The Photo Creator Mini Cam Lets Kids Snap Photos Without a Phone
Plushie-Themed Halloween Offerings
Jazwares and Warner Bros. Launch Spooky New Plush Line
Adorable Remixed Board Games
Tokidoki Edition Monopoly Turns Classic Strategy into Pastel Pop Art
3D-Printable Toy Ranges
MakerWorld 'CyberBrick' Has Reusable Electronics and 3D-Printed Models
Interactive Toy Experiences
ToyPal Brings Soft Toys to Life with Personalized, AI-Powered Stories
IP-Based Kids Games
Netflix Turns Shows into Play Experiences
Cartoon-Inspired Card Games
Magic the Gathering x Teenage Mutant Ninja Turtles Arrives This Spring
Educator-Inspired Singing Toys
Nugget Partners with Ms. Rachel on The Ms. Rachel Nugget
Toy Trading Platforms
Toy Trader App Lets Families Trade Toys, Clothes, and Gear Without Cash
Interactive Learning Games
FamilyFunHub Makes Learning Engaging With Free Educational Games
Developmental Bath Toys
The Your (Un)Ordinary Bath Toy Collection Encourages Sensory Exploration
Travel-Ready Racing Toys
Compact Flat 2 Fast Card Racers Launch from Flat
Innovative Outdoor Play Solutions
YangQing Debuts the Turtle Splash & Bubbles Toy
Educational AI Companions
Mr. Nimi Introduces Safe AI-Driven Learning Companions For Children
Toddler Off-Screen Audio
Ms Rachel Tonie Offers Screen‑free Sing‑along Learning for Toddlers
Active Play Fair Presentations
JOYIN Gears Up to Present at Spielwarenmesse 2026
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Ultra-Nostalgic Toy Acquisitions
ArtCreativity Acquires the Wooly Willy Brand from PlayMonster
Cognitive Play Platforms
Toddlr Offers Educational Games for Kids with Balanced Screen Time
Co-Branded Digital Summer Events
Crayola Partners with Paddington™ and STUDIOCANAL
Family-Friendly AI Shopping Assistants
Duckymaze's New Tool Interacts with Voice & Text Prompts
Delectable Career-Themed Ice Pops
Happy Pops Launches the Barbie Career Collection