With summer tantalizingly soon, the May 2017 toys trends make it clear that consumers are yearning for the dog days of lounging in balmy climes. Whether pool toys or outdoor fun more generally, companies are thinking up unique ways for consumers to spend as much time as possible in the sunshine this coming season.
Like the watering holes of sub-Saharan Africa, pools become a communal meeting place during the summer, and pool toys offer outlets to channel that seasonal energy. The Intex 'Inflat-A-Bull' is a pool toy designed to be the aquatic equivalent of a mechanical bull, and Big Mouth's Floating Swim-Up Bar is a tiki bar that consumers can bring to their own backyard pools (rather than having to spend on a luxurious hotel or resort that might have a similar amenity.)
Top 30 Toys Trends in May
30
Whizzing Fidget Toys
The Fidget Hand Spinner Helps Fight Fidgeting Fingers
29
Arty Abstract Desk Toys
'Endless Puzzle' is a Combination Stress-Relief Toy and Art Piece
28
Geometrical Construction Toys
The 'TRIDO' Magnetic Toys Connect to Create Geometric Figures
27
Dictionary Stress Balls
The 'Random' Squeeze Ball Relieves Stress and Offers a Visual Experience
26
Oversized Octopus Playgrounds
The 'Kraken' Outdoor Playground is for Kids and Adults in Shenzhen
25
Bar Bull Pool Toys
The Intex 'Inflat-A-Bull' Inflatable Pool Toys are Fun for All Ages
24
Infant Programming Toys
The 'KUMIITA' Educational Programming Toy Teaches Coding Concepts
23
Glowing Electric Tube Games
The Nixie Chess Set Game Uses Nixie Tubes for a Glowing Experience
22
Replacement Crayon Campaigns
The Crayola Who's Leaving Countdown Celebrates the Brand's New Color
21
Customizable Kid Riding Toys
The 'Chou Du Volant' Children's Toy Can be Ridden, Pushed and More
20
Pixel-Themed Magnetic Toys
This Children's Construction Set Offers Endless Building Opportunities
19
Exposed Anatomy Artist Toys
These New KAWS Figurines are Available in a 'Blush' Colorway
18
Movement-Tracking RC Cars
This Remote Control Toy Car from Ultigesture Tracks Your Moves
17
Exclusive Graffiti Artist Collectibles
STASH and Medicom Toy Joined to Create a New Bearbrick
16
Hugging Stuffed Animals
Parihug Stuffed Animals Send Hugs Between One Another
15
Resurrected 90s Virtual Pets
The Bandai Tamagotchi Toy Pet is Being Re-Released
14
Collectible Glowing Eggs
This Novelty Toy Set Introduces Facehugger Eggs from the Alien Film
13
Architectural Stamp Sets
The 'Stampville' Set of Stamps Inspires the Creation of 2D Villages
12
Snack-Inspired Plush Toys
The Cheesy Puffs XL Plush is a Clever Toy with Its Own Storage Bag
11
Child-Distracting Playsets
These Toys for Kids Help Adults Watch the Versailles TV Show in Peace
10
Tiki Bar Pool Toys
Big Mouth's Floating Par Pool Toy is for Grown-Up Play
9
Conversational Candlelight Games
Saje Wellness' Card Game for Groups Includes Candles & a Diffuser
8
Animated Illustration Books
'Clown Thrown Away' is Based on Sir Quentin Blake's Illustrative Story
7
Triceratops Tex-Mex Tableware
The TriceraTACO Taco Holder is Great for Getting Picky Kids Excited
6
Collectible Beast Toys
Build-a-Bear is Offering a Cuddly Version of Disney's Beloved Beast
5
Chessboard Flower Holders
'Chess Vase' Turns the Strategy Game into a Lively Battle of Minds
4
Girl Scout Dolls
Lottie Doll is Introducing an Official Girl Scouts Brownie Doll
3
Anti-Pollution Animal Toys
'Pollutoys' are Animal Toys for Kids That Teach About Plastic Pollution
2
Real-Life Toy Pickups
The Toyota Hilux Tonka Truck Celebrates the Brand's Australian Sales Success
1
Crayon Farewell Tours
The Celebrate Dandelion Campaign Encourages Crayola Fans to Say Goodbye
Related Ideas
Anniversary-Commemorating Toy Designs
Spin Master Introduced a New Line of Dora the Explorer Toys
Easter-Themed Seasonal Doll Collections
Battat's Our Generation Debuts the Keepsake Collection
Nostalgic QSR Miniature Experiences
McDonald's Introduces the Adorable Happy Meal Collectibles
Plush-Inspired Sensorial Cosmetics
Ulta Beauty x Squishmallows is Full of Fun, Tactile Features
Spherical Surprise Dolls
Barbie Roll & Reveal Shares a Novel Unboxing Experience
Spooky Summer Fragrances
Bath & Body Works' Summerween Collection Brings Spooky Season to Summer
Playful Toy-Inspired Pop-Ups
The Jellycat Café Pops Up at Shanghai’s Plaza 66 to Revive Traffic
Toy-Doll-Starring Travel Spots
Expedia Debuts its 'Going Places with Ken' Campaign
Swedish Candy Pop-Ups
BUBS' Sweeteasy Brings Indulgent Candy Traditions to US Consumers
Instinct-Driven Pet Toys
Tall Tails' New Plushes Support Auditory Stimulation, Exercise and More
Sensory Snoopy Plushies
Kids Preferred Expanded Its Peanuts Snoopy Collection for Their 75th Year
Collectible Pop Culture-Referencing Toys
Mattel Debuts Its 2025 San Diego Comic-Con Showcase
Floral Drink Tumblers
These Tumblers Combine Elegant Aesthetics With Sturdy Construction
Whimsical Halloween Decor Ranges
Michael's Alice's Adventures Collection Will Arrive for Halloween
Soccer Collectible Series
The Labubu FIFA World Cup Capsule Expands into Toys and Lifestyle Items
Collaborative Kid-Focused Sensory Balls
Biggest Little and Sundae Kids Debut 'Balls on Wheels'
Family-Friendly Halloween Essentials
Oriental Trading Creative Decor Options
Science-Backed High-Energy Toy Collections
Moose Toys Partners with Mark Rober on CrunchLabs
Giant Custom Inflatables
Creatable Inflatables Designs Eye-Catching Structures for Brand Exposure
Oceanic Inspiration Accessory Collections
The YETI Seafoam Collection Embraces Beach Life
Decor-Friendly Developmental Toys
Playcor's Design-Forward Toys are Made to Display
Modular Play Chairs
Nugget's Smore Chair is Made to Take Apart, Rebuild and Transform
Summery Adventure-Inspired Drinkware
Starbucks Launched its 'Road Trip Collection'
Baby Pig-Themed Toys
The New Walmart Toy Collection is Inspired by Peppa Pig's Sister, Evie
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Sensorial Summerween Bodycare
The 2026 Lush Cosmetics Halloween Collection Launched Mid-July
Tiny Toy-Inspired Jewelry
Alex and Ani's Polly Pocket Pool Party Collection is Nostalgic
Viral Satisfying ASMR Toys
MGA Entertainment's Slime Life Turns Digital Trends into Physical Play
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Functionally Focused Dog Campaigns
The Honest Kitchen's Inflatable Dogs Challenge Beauty Standards
Glow-in-the-Dark Marshmallows
Jet-Puffed Jumbo Stars are Extra-Large & Come in Novelty Packaging
Vibrant Nautical-Themed Cartoon Meals
Burger King x SpongeBob SquarePants Launch an Exclusive Menu
Toy Brick Advent Calendars
LEGO Introduces All-New Advent Calendars for 2025
AI-Driven Art Toys
MOMOTOY Debuts in the Us at Toy Fair New York
Doll-Themed Café Pop-Ups
The Malibu Barbie Café is Coming to Canada for the First Time This Summer
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Pop Culture Chocolate Products
These New Kinder Products Embrace Collaborations
Pickle Plush Toys
Giggle Pickles are Personality-Packed Collectibles That Laugh When Shaken
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Summer-Inspired Japanese Snack Collections
TokyoTreat Minimart Has Launched a Special Summer Line
AI-Powered Outdoor Smart Appliances
At CES 2026, iGarden Debuts Its Products Under an AI Ecosystem
3D Animal Gummies
Bazooka Brands Launches the Juicy Drop® Gummy Mystery Cube
Mediterranean Warmth-Inspired Swimwear Collections
Nii HAi Debuts Capsule 023 Part 2
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
Game-Inspired Collectible Toys
Mattel Creations Debuts Two Minecraft Collectibles
3D-Printed Fidget Toys
Jigglets are Produced with Less Waste Than Traditional Toys
Water-Friendly Plush Toys
Moosh-Moosh's Aqua Plushies Makes a Splash for Summer Water Play
Nostalgic Film Merchandise
Disney Celebrates the Toy Story 30th Anniversary with New Collectibles
Immersive Curl-Powered Pop-Ups
göt2b is Helping Gen Z & Millennials Celebrate Their Waves & Coils
Cheeky Swimmer Spirit Campaigns
Tom Daley and Malibu Reunited to Showcase Heat-Reactive Swimwear
Nostalgic Toy Brand Celebrations
Tamagotchi Marks Its 30th Anniversary at the New York Toy Fair
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Spooky Carnival Scent Collections
Bath & Body Works' Halloween Collection Launched for Summerween
Bouquet Modeling Kits
Blooms by Play-Doh is the Play-Doh Line Designed Specifically for Adults
Cosmetics-Inspired Slime Toys
Glime Brings Elements of Beauty and Fashion to Sensorial Play
Dog Enrichment Activities
Brightkins Expands its Enrichment Product Line to Support Happier Pets
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Graphically Illustrated Drink Tumblers
The YETI Whippersnappers Collection is Travel-Inspired
Glowing Indestructible Dog Balls
The Haus of Dog TROOPER Ball is Durably Designed for Safe Play
Imaginative Pool Concept Sweepstakes
Airheads' Launches the 'Imagine the ImPOOLsible' Sweepstakes
Globe-Shaped Bar Carts
BuzzBallz's Buzz Around the World Bar Cart Elevates Soccer Watch Parties
Sensory Construction Toys
MAGNA-TILES Introduces Ocean-Themed Magnetic Building Sets
Nostalgic Summer Ice Creams
Jeni's Super Fun Times Collection Captures the Essence of the Season
Fashion Icon Toy Ranges
Playmates Toys Launches the Paris & Pups Range, Inspired by Paris Hilton
Seasonal Summerween Capsules
Bath & Body Works Unveils a New Summerween Body Capsule
Cocktail-Themed Oversized Vending Machines
The BuzzBallz Capsule Toy Vending Machine is Immersive
Portable Color-Changing Lanterns
The Tickit Sensory Glow Lantern is Made to Go Wherever Kids Go
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
Spy Adventure Toys
L.O.L. Surprise! Eye Spy Challenges Kids to Find Clues and Crack Codes
Play-Based Family Campaigns
Pirate's Booty Encourages Screen-Free Family Adventures
Playful Sculptural Collections
Tuleste Factory's Afterglow Series Has Whimsy High-Design Objects
Modular Water Toys
Wild Wetlands is a Modular Outdoor Game That Teaches River Ecology
Game-Themed Beauty Pop-Ups
Benefit Cosmetics' Beneland Shares Playful, Giftable Product Sets
Collaborative Summer Protective Fashion
BEAMS and Speedo Work on a Amphibious Collection
Open-Ended Exploration Toys
Melissa & Doug Entered Toy Industry Hall of Fame
Collaborative Inclusive Swimwear
Frankies Bikinis and Khy Join on the Cloud Cups Capsule
Festive Cocktail Shelves
BuzzBallz's Ballz on the Wallz Kit Keeps Drinks Cool
Bubble Wrap Billboards
Tombola's Interactive Billboards Engage Passersby with a Sensory Activity
Dessert-Inspired Shower Sets
Allkinds’ Fro-Yo Collection Shares Treat-Like Sensorial Experiences
Novelty Supermarket Ornaments
Aldi’s Novelty Baubles Take the Form of Familar Household Products
Uplifting Wellness Pop-Ups
The giffgaff Booost Bar Helps to Lift Moods and Energy
Playable LEGO Collectibles
LEGO Launches a Working Pinball Machine with Authentic Arcade Mechanics
Limited Insulated Grocery Totes
The Summer Fun Mini by Trader Joe's Launched Nationwide
Pasta-Themed Pool Noodles
Fan-Favorite Dishes Inspired Olive Garden Pool Noodles
ASMR Collectible Toys
Goliath's Clickeez Series 3 Expands Sensory Play With Bubble Pops
Expansive Action Character Toys
Blokees Debuts Its Range in Toy Fair New York 2026
Hot-Dog-Shaped Smoothie Popsicles
Tropical Smoothie Cafe Celebrates July 4th with the Smoothie Dog
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Modular Dog Toys
WAGLAB PlayStack Has Interchangeable Parts Like The Squiggle and The Bully
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Multi-Sensory Character Toys
Moose Toys Combines Scents, Sounds and Fog-Based Play
Swimming-Focused Branding Initiatives
British Swim School Debuts Jump on It Campaign
Energy-Generating Soccer Balls
PowerOn's Kinetic Energy Technology Powers Small External Devices
Supermarket-Inspired Slime Toys
Zuru Slime Mart Shares Baskets & Bags with Food-Like Sensory Toys
Thirst-Focused Innovative Summer Activations
Mountain Dew Launched 'Thirst Guards' Campaigns
Nostalgic Blind Toy Series
The Teletubbies Say Hello Series Nods to Childhood Icons for Collectors
Supermarket Temporary Tattoos
Aldi's Specialbuy Temporary Tattoos Take After Favorite Items
Hippo-Shaped Chocolates
A Viral Baby Pygmy Hippo Inspired M&S Food's Hiccup the Hippo Easter Treat
Bath Bomb Advent Calendars
The Momcozy × BIG HUGS 14-Day Advent Calendar Supports Seasonal Comfort
Colorful Poolside Art Inflatables
The Cdm30 Lounger Turns Kinetic Art into a Bold Summer Float
Unstructured Play Kits
The Welly Boredom Box is Filled with Sticks, Rocks and Other Natural Items
Summerween-Themed Retail Ranges
These ALDI Summerween Products Embrace Warm Weather Autumn Vibes
Low-Cost Summertime Merchandise
The Dollar General Summer Collections are Arriving This Month
Seasonally Themed Magnetic Toys
MAGNA-TILES Introduces New Thematic Toys at Toy Fair 2026
Plush Tournament Collectibles
Jazwares is Dropping Officially Licensed Products for FIFA 2026
Annual International Toy Fairs
Spielwarenmesse is Running Its 75th Edition This Year
Creator-Led Toys
Bonkers Toys Transforms Toys and Colors into a Retail Toy Line
Elevated Spring Capsules
Psycho Bunny’s 'Spring Drop 3 Collection' Features Poolside Apparel
High-End Pool Float Ranges
Ranch Pools is Now Offering FUNBOY Inflatables as Part of Its Roster
Dreamy Summer Swimwear Collections
TRIANGL's MIRAGE drop Brings Sun-Soaked Swimwear to August
Mental Health Toy Curations
Timeless Toys' D.O.S.E of Play Helps Kids Manage Stress & Anxiety
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Tech-Friendly Beach Chairs
PayPal's Tech-Chairs Upgrade the Classic Deckchair with Smart Features
Snuggly Plush Toys
Jazwares Spotlights Giftable Squishmallows for the Holidays
Dog Birthday Cake Toys
Lesure Embraces Whimsical Sensibilities with Its New Toy
Interactive Beauty Destinations
Superdrug Beauty Playgrounds Inspire Fun & Product Discovery
Summer-Related Flexible Payment Surveys
Synchrony Showcases Its Survey Findings
Toy-Themed Real Estate Campaigns
Barbie and Rightmove Partnered for an Immersive Experience
Playfully Indulgent Gelato Treats
The Gelato Pique Cafe Sea Animals Series Has Four Items
Heavy-Duty Floating Coolers
The 'Cuddy Crawler' Floats and Rolls Over Terrain
Versatile Sleek Swimwear Designs
Dandy Del Mar Presents New Pieces to its Summer Roster
Whimsical Lawn Holiday Decorations
Gemmy Industries Debuts How the Grinch Stole Christmas!
Burger-Themed Slime Sets
The Slime Life Cheeseburger DIY Slime Kit Has Layers of Fun
Plushie-Themed Halloween Offerings
Jazwares and Warner Bros. Launch Spooky New Plush Line
Inflatable Building Toys
AirBuilders Helps Kids Construct Large, Custom Play Structures
Inflatable Art Trails
BlowUp Jubilee Brings 24 Large-Scale Inflatable Artworks to the Hague
Modular Outdoor Lifestyle Accessories
The BOTE Mule Series Features Modular Chairs and Coolers
Licensed Summerween Collections
Spirit Halloween Launched a Limited-Time Terrifier Collection
Cost-Effective Confectionery Items
World of Sweets Highlights Key Easter Trends Amid Rising Costs
Inflatable Mood Lamps
The Blow Lamp Rethinks Light with Air, Interaction and Emotional Concept
Insulated Self-Serve Cooler Tubs
The YETI Tank 30 Beverage Tub Elevates an Outdoor Party Essential
Water Quality-Monitoring Devices
SunnyWhale Debuts the FinWhale Robot Dispenser at CES
Active Play Fair Presentations
JOYIN Gears Up to Present at Spielwarenmesse 2026
Ultra-Nostalgic Toy Acquisitions
ArtCreativity Acquires the Wooly Willy Brand from PlayMonster
AI-Inspired Product Campaigns
Coleman Responded to the Coleman Lazy River with Enthusiasm
Co-Branded Digital Summer Events
Crayola Partners with Paddington™ and STUDIOCANAL
Drainable Summer Beach Bags
Steele Canvas Basket's Steeletex Beach Tote Features on a Hit TV Show
Category-Focused Ball Retailers
The Ball Depot Launches its New E-Commerce Platform
Summer Barbecue-Themed Burger Menus
The Smashburger Summer of Smash Menu Features New Classics
Delectable Career-Themed Ice Pops
Happy Pops Launches the Barbie Career Collection