With summer tantalizingly soon, the May 2017 toys trends make it clear that consumers are yearning for the dog days of lounging in balmy climes. Whether pool toys or outdoor fun more generally, companies are thinking up unique ways for consumers to spend as much time as possible in the sunshine this coming season.
Like the watering holes of sub-Saharan Africa, pools become a communal meeting place during the summer, and pool toys offer outlets to channel that seasonal energy. The Intex 'Inflat-A-Bull' is a pool toy designed to be the aquatic equivalent of a mechanical bull, and Big Mouth's Floating Swim-Up Bar is a tiki bar that consumers can bring to their own backyard pools (rather than having to spend on a luxurious hotel or resort that might have a similar amenity.)
Top 30 Toys Trends in May
30
Whizzing Fidget Toys
The Fidget Hand Spinner Helps Fight Fidgeting Fingers
29
Arty Abstract Desk Toys
'Endless Puzzle' is a Combination Stress-Relief Toy and Art Piece
28
Geometrical Construction Toys
The 'TRIDO' Magnetic Toys Connect to Create Geometric Figures
27
Dictionary Stress Balls
The 'Random' Squeeze Ball Relieves Stress and Offers a Visual Experience
26
Oversized Octopus Playgrounds
The 'Kraken' Outdoor Playground is for Kids and Adults in Shenzhen
25
Bar Bull Pool Toys
The Intex 'Inflat-A-Bull' Inflatable Pool Toys are Fun for All Ages
24
Infant Programming Toys
The 'KUMIITA' Educational Programming Toy Teaches Coding Concepts
23
Glowing Electric Tube Games
The Nixie Chess Set Game Uses Nixie Tubes for a Glowing Experience
22
Replacement Crayon Campaigns
The Crayola Who's Leaving Countdown Celebrates the Brand's New Color
21
Customizable Kid Riding Toys
The 'Chou Du Volant' Children's Toy Can be Ridden, Pushed and More
20
Pixel-Themed Magnetic Toys
This Children's Construction Set Offers Endless Building Opportunities
19
Exposed Anatomy Artist Toys
These New KAWS Figurines are Available in a 'Blush' Colorway
18
Movement-Tracking RC Cars
This Remote Control Toy Car from Ultigesture Tracks Your Moves
17
Exclusive Graffiti Artist Collectibles
STASH and Medicom Toy Joined to Create a New Bearbrick
16
Hugging Stuffed Animals
Parihug Stuffed Animals Send Hugs Between One Another
15
Resurrected 90s Virtual Pets
The Bandai Tamagotchi Toy Pet is Being Re-Released
14
Collectible Glowing Eggs
This Novelty Toy Set Introduces Facehugger Eggs from the Alien Film
13
Architectural Stamp Sets
The 'Stampville' Set of Stamps Inspires the Creation of 2D Villages
12
Snack-Inspired Plush Toys
The Cheesy Puffs XL Plush is a Clever Toy with Its Own Storage Bag
11
Child-Distracting Playsets
These Toys for Kids Help Adults Watch the Versailles TV Show in Peace
10
Tiki Bar Pool Toys
Big Mouth's Floating Par Pool Toy is for Grown-Up Play
9
Conversational Candlelight Games
Saje Wellness' Card Game for Groups Includes Candles & a Diffuser
8
Animated Illustration Books
'Clown Thrown Away' is Based on Sir Quentin Blake's Illustrative Story
7
Triceratops Tex-Mex Tableware
The TriceraTACO Taco Holder is Great for Getting Picky Kids Excited
6
Collectible Beast Toys
Build-a-Bear is Offering a Cuddly Version of Disney's Beloved Beast
5
Chessboard Flower Holders
'Chess Vase' Turns the Strategy Game into a Lively Battle of Minds
4
Girl Scout Dolls
Lottie Doll is Introducing an Official Girl Scouts Brownie Doll
3
Anti-Pollution Animal Toys
'Pollutoys' are Animal Toys for Kids That Teach About Plastic Pollution
2
Real-Life Toy Pickups
The Toyota Hilux Tonka Truck Celebrates the Brand's Australian Sales Success
1
Crayon Farewell Tours
The Celebrate Dandelion Campaign Encourages Crayola Fans to Say Goodbye
Related Ideas
Gravity-Inspired Fidget Toys
The 'Moondrop' Fidget Toy Comes in Three Different Celestial Options
Arty Abstract Desk Toys
'Endless Puzzle' is a Combination Stress-Relief Toy and Art Piece
Inexpensive Fidget Toys
This Fidget Spinner Satisfies the Need to Play at a Low Cost
South African Fashion Campaigns
The Spring/Summer Alexander Wang Promotions Feature Die Antwoord
Geometrical Construction Toys
The 'TRIDO' Magnetic Toys Connect to Create Geometric Figures
Magnetic Office Stress Toys
The 'Flingons' Magnetic Stress Toys Reduce Occupational Pressure
Dictionary Stress Balls
The 'Random' Squeeze Ball Relieves Stress and Offers a Visual Experience
Spherical Doll Sets
'L.O.L. Surprise' Collectibles Play Off of the Unboxing Phenomenon
Bar Bull Pool Toys
The Intex 'Inflat-A-Bull' Inflatable Pool Toys are Fun for All Ages
Educational VR Map Toys
The 'WorldMapPortal' Mixed Reality Map Makes Use of VR Viewers
Cultivating Innovative Employees
Colleen Mendez, Director of Research at FremantleMedia
Regal Smock Fashion
This Craig Green Menswear Collection Explores Themes of Tapestry and Nobility
Flippable Wooden Fidget Toys
The Kururin Japanese Desktop Toy Keeps Hands Busy During Brainstorms
Knotted Fashion Kits
Make It Real's Fashion Craft Toys Encourage Creativity and Customization
Painted Fashion Kitchen Products
The Smeg 'Sicily is my Love' Collection Has Dolce & Gabbana Art
Posh Pet Accessories
Lisa Vanderpump is Selling Premium Pet Accessories Through Petco
Emergency Soup Can Campaigns
Heinz is Helping Londoners Beat the Winter Blues with Free Soup
Artistically Reimagined Dog Toys
The Kaws and Peanuts UT Collection Will Be Available at Uniqlo
Millennial Model Barbies
The Newest Supermodel Barbie from Mattel is Styled After Gigi Hadid
Food-Branded Intimates
The Opening Ceremony Valentine's Collection Includes Robes, Tees and More
Geode-Inspired Easter Chocolates
Kate Weiser's Easter Egg Chocolates Resemble Layered Rocks
Farming Cooperative Meat Products
First Light Ltd. Offers Meats That Have Been Ethically Farmed
Lifeguard Tower Hotels
This Beachside Hut in Tel Aviv is Now a Luxury Pop-Up Hotel
Immersive Festival Stages
Technology from HP Powers the 360-Degree 'Antarctic' Coachella Stage
Glowing Electric Tube Games
The Nixie Chess Set Game Uses Nixie Tubes for a Glowing Experience
Enchanting Cookware Pots
Le Creuset's Soup Pot Features Special Details for Disney Fans
Interconnecting Bottle Cap Maps
The Beer Cap Maps USA Puzzle Map Incorporates 48 States
Replacement Crayon Campaigns
The Crayola Who's Leaving Countdown Celebrates the Brand's New Color
Customizable Kid Riding Toys
The 'Chou Du Volant' Children's Toy Can be Ridden, Pushed and More
Cartoon Friendship Toys
TOMY's Molang Toys Teach Respect, Happiness and Solidarity
Disney Tea Collections
Twinings Launched a Herbal Tea Collection Inspired by Beauty and the Beast
Manhunting Reality TV Shows
Hunted on CBS is a Show Pitting Pairs Against Professional Agents
Nourishing Children's Minds
Sam Kass' Childhood Nutrition Talk Looks at Food and Learning
Transgender Doll Toys
The Tonner Doll Company's 'Jazz' Doll is Based Off of Jazz Jennings
Storage-Embedded Dining Tables
The Miro Dining Table has a Crevasse for Storing Tableware
Fairy Tale Cosmetic Boxes
L'Oreal is Releasing a Collection of Beauty and the Beast Makeup
All-Black Designer Fashion Campaigns
The New Gucci Pre-Fall Campaign Featured an All-Black Cast
Makeup-Themed Art Exhibitions
'Colors of Beauty' Features Paintings by Moises Ramirez
Programmable Dancing Dolls
The Hasbro Dance Code Belle Character Toy Teaches Rudimentary Code
Hugging Stuffed Animals
Parihug Stuffed Animals Send Hugs Between One Another
Resurrected 90s Virtual Pets
The Bandai Tamagotchi Toy Pet is Being Re-Released
Drummer Boy Dolls
The Newest American Girl Doll is Logan Everett, the Brand's First-Ever Boy
Exotic Fruit Easter Eggs
Choc on Choc Created the 'Chocolate Pineapple Easter Egg'
Authentic Disney-Themed Tea Sets
Disney's 'Beauty and the Beast' Tea Set is Fine China
AR Coding Robots
Pai Technology's 'PaiGO' is a Bot That Teaches Programming for Children
Massive Inflatable Water Parks
'The Inflatable Island' is the Biggest Floating Playground in Asia
Video Game AR Toys
The 'SwapBots' Digital Toys Exist in Real Life and in the Digital World
Home Automation Control panels
The 'FetchitGO' Smart IoT System Controller Recalls Your Settings
Ultra-Realistic Easter Eggs
The Chocolate Trading Company's Treats Resemble Real Hen's Eggs
Fast Food-Scented Candles
This KFC Candle Smells Like Fried Chicken
Realistic Driving Performance Toys
The Enduro Toy Cars are Interactive and Eco-Friendly
Plush Seating Collections
Designer Katie Stout's Stuffed Furniture is Offered in Vivid Shades
Miniature Singer Figurines
This Pharrell Williams Action Figure Looks Just Like the American Star
Flow Programming Blocks
The Makeblock 'Neuron' Coding Blocks Enable a Variety of Different Uses
African Wood Bear Collectibles
This 'Bearbrick' Model from Medicom Toy Uses Padauk Wood
Tangible Programming Toys
The 'PETS' Programming Learning Kit Gets Kids Started with Tech
Apologetic Tourism Campaigns
Montreal's Sorry Tourism Campaign Sarcastically Apologizes to Cities
Playful Furniture Exhibits
The Marni Playland Collection is a Childlike Take on Outdoor Decor
Green Wall Retail Displays
The Saje at Home Concept Store Blends Organic Products with Greenery
Snack-Inspired Plush Toys
The Cheesy Puffs XL Plush is a Clever Toy with Its Own Storage Bag
Obscurely Painted Plates
Case Studyo Joined with Artist Jean Jullien for the 'Face Plates' Series
Project-Based Coding Programs
'code bigly' Lets Users Learn Computer Programming from Experts
Cleansing Room Sprays
Saje's 'Safe Air' Room Spray Features All-Natural Essential Oils
Heatable Plush Toys
The Microwaveable Heat Therapy Stuffed Animals Offer Soothing Warmth
Oversized Toy-Filled Chocolate Eggs
Chocolate Lovers May Now Purchase Giant Kinder Surprise Eggs
Snack-Decorating Machines
John Adams' 'Chocolate Sprinkle Stix' Makes Custom Stick Snacks
Fairy Fashion Dolls
The Newest World of Winx Dolls Have Holographic Wings and Dresses
Sleep-Assisting Sheep Toys
SleepPhones' Dozer the Sleep Sheep Toy Was Unveiled During CES 2017
Cushion Tablet Covers
This Tomaru Cushion Cover for Tablets are a Weekend Morning Must-Have
Collectible Fantasy Decor
Disney and HSN Teamed Up to Sell Beauty and the Beast Merchandise
Collectible Beast Toys
Build-a-Bear is Offering a Cuddly Version of Disney's Beloved Beast
Retail-Branded Bear Collectibles
Medicom Toy & THE PARK · ING GINZA Created an Exclusive Bearbrick
In-Store Game Development Classes
Microsoft's Xbox Academy Teaches Game Development and More
Girl Scout Dolls
Lottie Doll is Introducing an Official Girl Scouts Brownie Doll
Fantasy Film Apparel
Hot Topic's Beauty and the Beast Clothing Recreates Looks from the Movie
Stress-Relieving Coloring Campaigns
The Art with Edge Campaign Helped Students Relieve Exam Stress
Musical Light-Up Dolls
This New Rapunzel Doll is Being Introduced Alongside Tangled: The Series
DIY Gaming Consoles
'MAKERbuino' is a Customizable DIY Game Console That Can Be Made for $35
Nest-Like Chocolate Eggs
Waitrose's Surprise Easter Egg Doubles as a Bowl for Dipping
Vehicular Dart Blasters
The Nerf Nitro Shoots Toy Cars Rather than Foam Bullets
Leather-Clad Producer Figurines
Japan's Medicom Toy Released a Fresh Batch of Daft Punk Models
Collectible Crystal Clutches
Judith Leiber's 'Belle of the Ball' Bag is a $5,300 Clutch
Drug Show-Themed Slots
The Breaking Bad Slot Machine is Based on the Popular TV Show
Nostalgic Digital Painting Commercials
Adobe Paid Homage to Bob Ross in a Series of Commercials
Iconic Producer Duo Pop-Ups
The Daft Punk Pop-Up in Hollywood Will Feature Exclusive Merchandise
Responsive Holographic Dolls
'Hello Barbie Hologram' Gives Kids a New Way to Interact with Barbie
Eyebrow Loyalty Apps
Wow Brows Lets Users Collect Loyalty Points When Getting Their Brows Done
Exploring Beyond Industry Norms
Director of Licensing at Enesco, Mark Haberman
Responsive Electronic Stamp Concepts
MIT's Carbon Nanotube Stamps Could Count Foods Freshness
Print-Marked Porcelain Tableware
'The Human Trace' Focuses on the Manpower Inherent in Production
Raw Chocolate Easter Eggs
This Easter Egg Takes the Form of a Healthy, Raw Chocolate Treat
Fantasy Princess Fragrances
'Belle by Worth' is a Scent for Women Inspired by a Beloved Character
Songstress Search Books
This Where's Waldo-Inspired Search Activity Book Stars Beyonce
Effortless Eyeliner Stamps
VaVaVoom's Vamp Stamp Creates Instant Wings with Liquid or Gel Liner
Truffle-Filled Easter Eggs
The Aldi Easter Eggs are Made by a Family of Chocolatiers in Cornwall
Furry Galactic Figurines
This Chewbacca Collectible from Medicom Toy is a Limited-Edition Release
Galactic Robot Collectibles
Medicom Toy's BB-8 Figurine Infuses the Robot into the Shape of a Bear
Telekinetic Chicken Campaigns
This KFC India Campaign Was Made to Promote Its 'Nashville Chicken'
Zombie Show Slot Games
The Walking Dead II is a New Slot Machine Based on the Show
Art History-Themed Card Decks
Art & Machine's Cards Were Designed to Commemorate Notable Moments
Live Long-Form Narrative Experiences
Pop-Up Playground Offers Live Narratives Featuring Actors
Pet Console Pranks
For April Fool's Day, Amazon Introduced 'Petlexa' for the Echo
Odoriferous Marker-Making Kits
Crayola's Silly Scents Marker Maker Helps Kids Craft Custom Smells
Autistic Adult Coding Classes
'Coding Autism' Teaches Programming to Adults with Autism
Carribean Commuter Campaigns
JetBlue Surprised Commuters at Jamaica Station with a Free Trip
Ephemeral Nature Shows
BBC Planet Earth II is Being Shared in Mini-Episodes on Snapchat
Honorary Musician Postage Stamps
The Limited-Edition David Bowie Special Stamps are Commemorative
LED Skydiving Campaigns
This Enchanting Red Bull Campaign Shows Flight Patterns Being Tracked
Bun-Flavored Chocolate Eggs
This Chocolate Egg Treat from Prestat Tastes Like a Hot Cross Bun
Passive Coding Education Apps
'CodeHabit' Lets You Learn to Program Whenever You Have Time
Armored Fire Truck Alternatives
The Lenco FireCat Can Stop Bullets and Budding Blazes
Truffle-Filled Chocolate Eggs
Prestat's Chocolates for Easter Boast Lemon and Gin Flavors
Record-Setting Carnival Rides
The World's Fastest Bumper Car Can Hit Up to 107 Mph