Levi's is a leading apparel company whose branding strategy has recently shifted from just relying on being one of America's oldest and most-trusted jean manufacturers to being viewed as a leading corporation. With innovative products that incorporate their denim duds, such as denim netbooks, the Levi's brand is breaking through the clutter and frequenting the consumer's mind.
Levi's has also moved towards selling products that are considered collectible for those consumers who have a strong brand preference for the denim company. From denim dogs to canned jeans, Levi's branding has become innovative. Additionally, publicity stunts such as their portable closets and corporate social responsibility has made Levi's more popular than ever.
24 Levi's Branding Initiatives
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Youth Sexvertising To Sell Jeans
'First Time' Commercial by Levi's
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Graffiti Streetwear Mashups
Krink Levi's Collaboration for Fall/Winter 2009
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Denim Clad Lads
The Hottest Male Models Highlight the Best Denim in VMan
21
Denim Dogs
Levi's and Cram Jam Chest Create the Uber-Lovable 'Sit Puppy'
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Dangerous Denim Ads
Levi's Button Fly Jeans Leave You On the Edge
19
Body Painting Editorials
‘Paint Box' in Muse
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Denim-Clad Couples
Levi's Chambray by Opening Ceremony is Charming and Sweet
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Eco-Friendly Niche Denim
Levi's RED Jeans Collection Inspired by Amish Workwear
16
Archived Denim Inspirations
Robert Geller's Vintage Vision for Levi's Jeans
15
Distressed Fashion Factories
Tattered Jeans High on Kentucky Export List
14
Portable Closets
Innovative Levi's Storage Folds Under the Bed
13
Nifty Niche Denim
Levi's Commuter Series is Designed With the Urban Cycler in Mind
12
Backwards Commercials
Levi's: Onion Peel
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HIV/AIDS Awareness Fashion
Levi's ‘69 Com Camisinha'
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Crowdsourced Clotheslines
Levi Strauss Contest 'Care to Air' Design a Clothesline Challenge
9
Denim Netbooks
Levis Helps Launch the Limited Edition LG X120 Notebook
8
90s Puppet Icons
Levi's Flat Eric to be Resurrected in Short Film
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Denim-Branded Hotels
Ace Hotel and Levi's Team for Suite 501
6
Denim Snowboard Pants
Moutain Gear Wrapped in the Super Nova Box from Levi's and 686
5
Street Cred Denim
The Obey and Levi's Clothing Merger Will Make You Empty Your Wallet
4
Canned Jeans
Clever Paint Bucket Packaging for Levi's Denim
3
Back Pocket Packaging
Levi's Denim-Inspired Body Products for Men Designed by Lama Khayyat
2
Men's Disco Denim
Levi's Fenom U.E. Navy Disco Decoration 505 Jeans with Swarovski Crystals
1
Art-Inspired Denim
Damien Hirst Designs for Levi's
Related Ideas
Perma-Dark Wash Denim
Levi's Stay Dark Technology Preserves the Color of Jeans
Iconic Rock Band-Inspired Menswear
Eton Releases a Limited-Edition The Beatles Collection
Japanese-Inspired Selvedge Denim Capsules
Levi's Presents its Made in Japan Collection
Deadstock Denim Clogs
Levi’s x Crocs Upcycles Fabric Into One-of-a-Kind Footwear Designs
Brand-Honoring Staple Bold Footwear
Dr. Martens' 14XX Blends New and Retro Brand Themes
Graphic-Adorned Summer Fashion Collections
Boys Lie's June Collection Drop Was Stunning
Anime Film-Inspired Whimsical Fashion
Levi's Launches a Special Princess Mononoke Collection
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Co-Branded Californian Streetwear
The Levi's x Stussy Collaboration Line is Effortlessly Cool
Nostalgic Upcycled Denim
Levi's Plant-Based 501 Jeans are Made from the Fabric of Older Jeans
Attention-Grabbing Denim Lines
Wrangler and Fender Unveil Second Global Collaboration
Premium Motorcycle Lifestyle Apparel
These Harley-Davidson Clothing Lines are Rebellious
Soda-Branded Sweatsuit Merch Lines
poppi Launched a Stunningly Playful & Stylish Sweatsuit Line
Game Pixel-Inspired Apparel Collections
LOEWE Releases Its Latest 'Pixel' Capsule
Denim-Wrapped Home Vacuums
Bless Grows its Jeansified Object Collection with a Vacuum
Brand History-Honouring Capsules
Vans and WP Collaborate on a Head-to-Toe Fashion Collection
Virtually Outfitted Landmarks
JD Sports Dressed Big Ben in a Nuptse 1996 Jacket by The North Face
Collaboration Denim-Accented Clogs
The Crocs x Levi's All-Terrain Clog Has a Deep Blue Color
AI-Powered Travel Campaigns
Samsonite's Bring It 2024 Campaign Exudes Timeless Style & Durability
Post-Depression Jean Styles
The Levi’s Vintage Clothing 1937 501 Jeans Revive a Classic
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Online Merchandise Storefronts
The Panera Shop Gives Access to Bread-themed Apparel & Carb-Couture
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
Nostalgic DIY-Inspired Denim
The Levis 501® 90s Patchwork Women's Shorts Boast Intricate Detailing
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Fall-Centric Rebellious Fashion
KSUBI Presents its Capsule for the Pre-Fall 2023 Season
Raw Material-Inspired Capsules
Gucci Vault Continues Collaborating on the Continuum Collection
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Utility-Inspired Denim Capsules
Mavi’s Sustainable Denim Collection Boasts a Utility Aesthetic
Graphic Garment-Dyed Streetwear
Stüssy and Levi's Join on a New Collection Together
Leathery Black Sporty Fashion
adidas and IVY PARK Continue to Work in Collaboration
Evolved Streetwear Brand Launches
NEPENTHES Presents the New SHIDEN Brand This Year
Canine-Friendly Branding Projects
Layer Overhauls the Branding of Canadian Dog Brand Earth Rated
Digital Streetwear Collaborations
The Fabricant x Highsnobiety Dropped During Paris Fashion Week
Age-Inclusive Collaborative Streetwear
LL Bean Joins Forces with BEAMS on a Capsule for SS23
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Repurposed Denim Furniture
Levi's Icons Re/Outfitted Refreshes Iconic Designs with Discarded Denim
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Patchwork Statement Denim Designs
Frame Unveils a new Range of Denim Pieces for Summer
Juxtaposing Artful Denim Capsules
Levi's and Kenzo Join Forces on a New Collection Together
Smoothie-Inspired Denim
Icon Denim's Smoothie Capsule Collection Mixes Lilac & Cream
Animation-Inspired Collaborative Streetwear
Highsnobiety Presents a Special Pixar Collection
Anime Merch-Inspired Apparel
Levi's Launches a New Collection Inspired by Mobile Suit Gundam
Streetwear Icon Jean Collaborations
This Levi's® and NIGO Collection Honors 150 Years of the 501®
High Fashion Workwear Boots
Louis Vuitton and Timberland's New Boot Set to Debut at Fashion Week
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Denim-Centric Streetwear Capsule
Carhartt WIP Presents its New Collection for the Season
Vintage-Inspired Luxe Fashion
The John Elliott Folsom Collection Takes Staples to a New Level
Festival-Backed Merch Collections
Levi's and Rolling Loud Boasts a Co-Branded Merch Collection
Iconic Heritage Brand Sneakers
Le TIGRE Unveiled an Exciting New Sneaker Collection
Miner-Inspired Denim Jeans
Levi's 1917 Homer Campbell 501 Tells the Story of Durable Denim
Durable Outdoor-Centric Lifestyle Apparel
The North Face Presents the Ripstop Collection
Denim-Colored Logo Sneakers
Nike Unveils Air Force 1 with "Just Do It" Slogan and Denim Logo
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Grocery Store-Branded Apparel
ALDI Has Launched the 2023 ALDI Gear Collection of Clothes & Goods
Whiskey Branded Apparel
Jameson and Dickies Debut a Collection of Apparel and Whiskey Bottle
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Character Graphic Collaborative Apparel
UNIQLO Presents an Adorable Hello Kitty Capsule
Collaborative Graphic Streetwear Series
Dockers and Zalando Join Forces on a New Collection
Ivy-Inspired Apparel Collections
Bodega Joins adidas and BEAMS For Ivy League-Inspired Collection
Commemorative Apparel Lines
The Lee Valley 45th Anniversary Range Features Exclusive Merchandise
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Authentic Denim Collections
Calvin Klein Emphasizes Youthful and Classic for Fall 2023
Understated Collaborative Denim Series
JJJJound and Levi's Work Together on a New Capsule
Wide Denim Collaborative Capsule
Levi's and BEAMS Join on the Super Wide V2 Collection
Denim-Centric Streetwear Collections
Stüssy and Levi's Join Forces on a Collaborative Capsule
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Shoe-Inspired Lifestyle Apparel
Converse's Unveils its New Chuck Taylor Clothing Line
Modern Consignment Programs
GotStyle Recently Launched a New Consignment Program
Japanese-Inspired Outdoor Apparel
LL Bean Presents its Dynamic Outdoor Japan Collection
Premium Sustainable Denim Collections
Miu Miu Unveils its New Upcycled Denim Collection
Plant-Based Denim Jeans
Levi's Launches a Plant-Based Version of the Popular 501 Denim Jeans
Denim-Covered Furniture Capsules
Harry Nuriev Designs a Capsule of Fabric-Based Furniture
Iconic Artist-Adorned Jeans Lines
The Lee x Jean-Michel Basquiat Capsule is Effortlessly Stylish
Footwear Heritage-Honoring Fashion
Clints Celebrates its Footwear Archives in its Latest Capsule
Patchwork Vintage Denim
AMBUSH® Unveils 'Part Two' of Its Denim-Focused Levi's Collaboration
Street-Centric Collaborative Workwear
Supreme and Dickies Join Forces on a Slew of Workwear
Colorful Collaborative Lifestyle Sneakers
New Balance and Levi's Join Forces on the MT580 Shoes
Expansive Graphic-Detailed Streetwear
Drama Call Presents its New Collection for the Season
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Luxe Lifestyle Streetwear Collaborations
Bernaderre Corporation Joins Supreme on a New Capsule
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Co-Branded Bespoke Denim
Diesel and Lee Team Up for a Collaborative Denim Collection
Compostable Denim Packaging Trials
Levi's Rolls out Hybrid Polybags as a Sustainable Packaging
Timeless Workwear Collections
visvim Just Recently Released Its Fall/Winter 2023 Offerings
Celebrity Sportswear Capsules
Adidas Unveils the 'Z.N.E. Collection' for its New Sportswear Label
Hip-Hop-Commemorating Concerts
Levi's and Rolling Loud Unite for an Intimate Little Simz Concert
Retailer-Collaborative Fall Streetwear
Stüssy Presents Another Collection Alongside DSM London
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Skull Logo-Adorned Lifestyle Capsule
MASTERMIND WORLD Joins Vans on a New Collection
Colorful 80s-Inspired Denim Collections
Lee Has Introduced the 80's Archives Collection
Vintage Denim Jackets
Lee Archives Launched the Vintage-Inspired 'Rider Jacket'
AI-Generated Model Tests
Levi's is Experimenting with AI-Generated Models for E-Commerce Channels
Mature Fashion-Forward Brands
'Wit & Wisdom' Launched for Older Consumers to Stay Fashion-Ready
Banana-Based Denim Collections
This Apparel Makes Use Of a Novel Cotton and Banana Fiber Blend
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Classic Leather Lifestyle Sneakers
Levi’s Releases 'Glide' Sneaker Made In Sustainable Leather
Denim-Based Summer Fashion
A1 Denim Highlights Themes from the 90s for the SS23 Capsule
Collaborative Dynamic Streetwear
Soho Yacht Club Joins Forces with Limo Boyz on Soho Limo Club
Statement-Making Logo-Adorned Jeans
Chanel's Denim Collection Emphasizes the Brand's Identity
Blocked Graphic Collab Streetwear
Our Legacy WORK SHOP Unveils a Special DSM Collection
British Vintage-Tinged Streetwear
Yardsale Presents its Latest Collection of Retro Looks
Dynamic Progressive Denim Capsules
KSENIASCHNAIDER and DL1961 Join on Intricate Denim Designs
Collaborative Gorpcore-Themed Apparel
IVY PARK and adidas Continue to Grow its Expansive Capsule
Sustainable Luxury Knitwear
Sheep Inc. is Pioneering Sustainable Luxury in Merino Wool Knitwear
Revived Archival Logos
Burberry's New Campaign Features an Archive-Inspired Logo
Vintage-Inspired Fashion Collaborations
Lee® and Daydreamer® Launch a Limited-Edition Fashion Line
Cat-Themed Apparel Capsules
Whisker Wear Clothing Co. Launches an Exclusive Cat Print Apparel Line
Sustainable Kids Apparel
Kidly Debuts a New Eco Denim Collection for Toddlers and School-Age Kids
Internet-Inspired Glitchy Denim
Barbie Ferreira Debuts a Collaboration with Denim Brand Levi's
Expanded Denim Recycling Programs
Anthropologie Customers Can Turn In Worn Denim to be Repurposed
Sustainably Upcycled Jeans
These 'Diesel' Jeans Reuse Textile Cutting Waste Materials
Modern Denim Pop-Up Shops
Urban Outfitters Launches a BDG Pop-Up with the Denim Swap Shop
Layering-Focused Elevated Streetwear
Clints Introduces its Latest Collection for the Season
Mascot-Honoring Collaborative Capsules
Lee and Be@rbrick Joins Forces to Highlight Buddy Lee
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Summer-Inspired Co-Branded Collections
Soho Yacht Club Joins Forces with the Emerging Limo Boyz
Homage-Paying 90s Fashion
Carne Bollente Celebrates Its Journey as a Brand with 90s Sensibilities
Sustainable Dairy-Branded Apparel
Organic Valley Releases a Collection of Sustainable Apparel
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Designer-Approved Western Apparel
Dapper Dan Debuts a New Spring Collection with GAP
Park-Inspired Outdoor Fashion Capsules
Parks Project Sets out to Preserve National Parks
Brewery-Backed Dog Merchandise
BrewDog Launches a Dog Collection for International Dog Day
Elevated Streetwear Labels
Streetwear Label Vans Launches its New Premium Brand, OTW by Vans
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
90s Clubbing-Inspired Streetwear
Palace and Evisu Join Forces Again on a New Collection Together
Simplistic Everyday Fashion Designs
C2H4 Unveils its New Case#R007 Genesis Collection
Bleach-Dyed Denim Apparel Collections
Dries Van Noten Unveil Bleach-Dyed Denim Capsule
Size-Inclusive Adaptive Apparel
QVC Launches the Denim & Co. Adaptive Apparel Collection
Thoughtfully Designed Menswear
Léonide is on a Mission That Combines Style and Sustainability
Debut Footwear Lineups
Le Tigre Taps Designer Brands for a New Footwear Collection
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Sporty Elevated Staple Apparel
The adidas Blue Version Capsule Delivers Ambitious Designs
Collaborative Denim Collections
Lucky Brand Partners with Laura Ashley on a New Capsule Collection
Vibrantly Tonal Dog Collars
Park's Best Creates a New Series of Dog Collars with Graphics
Hand-Customized Workwear Apparel
Sky High Farm Workwear and Dickies Drop the Icons Collection
Forest-Preserving Brand Initiatives
Three Prominent Chinese Fashion Companies Join Canopy
Bourbon-Inspired Capsule Collections
Wrangler and Buffalo Trace Craft Smooth & Stylish New Capsule