These lash-enhancing beauty products range from cannabis-infused lash serums to AI-designed mascaras. While products like Milk Makeup's Kush Growhouse Lash + Brow Serum work to "nourish, strengthen and promote the growth of healthy hair with plant-powered ingredients" and a "94% natural" formula, Avon's True 5-in-1 Lash Genius Mascara was created with a Genius Algorithm and machine learning. The product relied on thousands of consumer comments and ideas to create a product that would fulfill a variety of beauty concerns including lift, length, precision and volume.
In light of the ongoing COVID-19 pandemic, beauty obsessed consumers are re-creating the look of popular lash extension treatments with over-the-counter products and formulas. These products include everything from hair growth serums and cosmetics to false lashes that are effective and easy to apply without breaking the bank.
25 Lash-Enhancing Beauty Products
25
User-Friendly Beauty Brands
Guide Beauty Created a New Approach for Applying Makeup
24
Multi-Directional Mascaras
Gucci's Mascara L'Obscure Can Be Used Horizontally or Vertically
23
Blowout-Inspired Mascaras
IT Cosmetics and Drybar Collaborated on 'Lash Blowout'
22
Squeezable Mascara Applicators
Cosmopak's Luxury Mascara Packaging is Enhanced with SqueezeControl
21
Celebrity-Branded Volume-Enhancing Mascaras
Rihanna’s Fenty Beauty Drops First-Ever Mascara
20
Cat Eye-Enhancing Mascaras
Bourjois's New Eye Catching Mascara Thickens and Defines Lashes
19
Eyelash-Previewing Apps
Deka Lash's Lash Selector App Visualizes Different Styles & Colors
18
AI-Made Mascaras
Avon's True 5-in-1 Lash Genius Mascara Was Created with Machine Learning
17
Volumizing Sweat-Proof Mascaras
Tarte Cosmetics' Surfer Curl Mascara Boasts a Vegan Formula
16
Multi-Purpose Eyeliner Glues
Velour Lash & Go Eyeliner is an Eyelash Glue and an Eyeliner
15
Premium Cruelty-Free Lashes
Golden Dream Beauty's Vegan-Friendly Lashes Feature Four Styles
14
Luxurious Lash-Boosting Mascaras
The Marc Jacobs Beauty At Lash’d Mascara Offers Extra Definition
13
Cannabis-Infused Lash Serums
Milk Makeup's Kush Growhouse Lash & Brow Serum Naturally Nourishes
12
Eyelash-Curling Mascara Tubes
The trèStiQue Good Vibes Mascara Incorporates a Popular Beauty Tool
11
Sustainably-Made Plant-Based Mascaras
W3LL PEOPLE Debuted the New Expressionist Volumizing Mascara
10
Glueless Eyelash Cosmetics
Eylure's Promagnetic Eyeliner & Lash System Needs No Glue
9
Dramatic 4D Mascaras
Clarins' Wonder Perfect Mascara 4D Lengthens, Curls, Defines & Volumizes
8
Lengthening Lash Replacements
Eylure London & C-Lash Create False Eyelashes for Cancer Patients
7
Volumizing Flake-Free Mascaras
COVERGIRL's Exhibitionist Mascara Offers Buildable Coverage
6
Under-Eyelash Extensions
Falscara Lashes by KISS are Placed Underneath Natural Lashes
5
Diamond-Infused Mascaras
Stila's Magnum XXX Mascara is Formulated with Diamond Powder
4
3D-Printed Mascara Wands
Chanel's Le Volume Stretch Mascara Brush Optimizes the Formula
3
Sweat-Proof Mascaras
CoverGirl's Lash Blast Active Mascara Offers a Long-Lasting, Durable Formula
2
Conditioning Caviar Mascaras
The Laura Mercier Caviar Volume Panoramic Mascara is Ultra-Hydrating
1
Cannabis-Infused Lash Primers
The 'Kush Lash Primer' Features Hemp-Derived Cannabis Seed Oil
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Science-Backed Hair Growth Serums
Neuvian Launches Anagen Activator Serum to Boost Hair Growth
Beard-Focused Premium Grooming Brands
Beards & Beyond® Elevates Men's Self-Care
Meme-Inspired Holiday Lines
Matrix x Little Miss Holiday Collection Brings Playful Personality
Luxurious CBD Skincare
Lea Black Beauty® Introduces Clean, Effective CBD Skincare Solutions
AR-Powered Vending Machines
Snapchat and L’Oréal Made a Gamified Lens to Share Refillable Haircare
Dramatic Length-Lifting Mascaras
L'Oréal Paris Unveils the 'Extensionist Mascara' for 2026
Mixed-Reality Makeup Studios
Kosé Corporation Debuted a Beauty-Tech Innovation at CES 2025
Mood-Lifting Neurocosmetics
Loya's Formulas Address the Physical & Emotional Impacts of Ageing
Nourishing Eyelash Oils
Ardell Beauty 100% Pure Castor Oil Works All Over the Face
Influencer-Approved Beauty Brands
Mikayla Nogueira’s Point of View Beauty Focuses on Makeup Prep
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Waterless Functional Makeup Debuts
LIXR Beauty Launched at Sephora in the U.S. and Canada
Pet-Powered Beauty Campaigns
e.l.f. Cosmetics' Animal Intelligence Redefines "AI"
Ergonomic Beauty Brands
REVOLVE Features 'Tilt Beauty' to Make Beauty More Accessible
Frizz-Reducing Hair Serums
The Magic Serum Delivers Smooth Hair Without Compromising Skin Health
5-in-1 Hair Treatments
RevitaLash Cosmetics' Leave-In Hair Mask & Conditioner is Restorative
Assistive Beauty Systems
L'Oréal SYNC Makes Applying Makeup More Enjoyable & Accessible
AI-Powered Cosmetic Assistants
L’Oréal Paris Beauty Genius Provides Personalized Diagnostics
Skin Longevity Systems
Timebeam Beauty Combines Multi-Benefit Skincare and Supplements
Hair Styling-Inspired Mascaras
Lancôme Debuts the Lash Idôle Curl Goddess
Plant-Based Lip Treatments
Naturium Introduces Phyto-Glow Collection to Canadian Market
Self Love Beauty Brands
Canadian Brand HighOnLove Revolutionizes Self-Care
Hair Care Product Expansions
Wella Professionals Launches Two New Products for Effortless Haircare
Jam-Inspired Beauty Products
Korean Beauty Brand dearcloud™ Embraces Current Viral Makeup Trends
Next-Gen Moisturizing Cosmetics
Make Up For Ever Super Boost Appeals to Gen Alpha and Gen Z
Reusable Under-Eye Masks
Après Beauty's The Everlast Eye Mask is Convenient & Reusable
Multipurpose Haircare Cosmetic Oils
The Hollywood Beauty Level-Up Trio is Nourishing
Bio-Based Liquid Haircare
Kitsch's Liquid Shampoo and Conditioner Formulas are Targeted
Rewards-Based Beauty Devices
Sephora Expanded its Rewards Catalog With High Tech Skincare Tools
Affordable Glow-Boosting Serums
Trader Joe's Dewy Skin Serum Features 4 Forms of Hyaluronic Acid
Skin Health Cosmetic Products
These New Neutrogena Skincare and Makeup Launches are Beneficial
Personalized Lash Recommendation Experiences
LashLovr Helps Shoppers Find Styles That Fit Best
Feel-Good Lip Products
Serotonin Beauty Makes Products for Self-Expression
Concentrated Skincare Serums
The New Omorovicza Elixir is Transformative
Gen Z Self-Care Capsules
Not Your Mother's Launches the Aura Boost Line for Gen Z Shoppers
Textured Hair-Focused Product Lines
Taliah Waajid Debuts the Love My Natural Hair Collection
Virtual Beauty Speakeasies
e.l.f. Cosmetics' Virtual Luxe Lounge Offers an Exclusive Experience
Skin-Rejuvenating On-The-Go Self-Care Solutions
ESW Beauty Has Introduced the Glow Rescue Kit
Skin-Caring Cosmetics
Versed Makeup Introduces Color Cosmetics That are Beneficial for Skin
Gentle Conditioning Mascara Removers
Lancôme Boasts a Gentle and Conditioning Mascara Remover
AI Beauty Apps
Refresh App Combines Hair, Makeup and Styling in One AI Platform
Mocktail-Inspired Beauty Masks
ESW Beauty Emphasizes Playful Packaging for Cosmetic Formulations
Press-On Lash Systems
Jetzi Engineers Comfortable, Lasting False Lashes for All Eye Types
Lengthening High-End Mascaras
Prada's Pradascope Promises to Lift and Lengthen
Beauty-Inspired Bodycare
NYX's Fat Oil Body Collection Builds on the Success of Its Lip Oils
Advanced Eye Serum Formulas
FURCY Botanik Unveils its No Appointment™ Instant Eye Lift
Root Touch-Up Mascaras
The Gray Escape Hair & Brow Mascara Provides Instant Coverage on the Go
Hair Growth Supplement Expansions
Nutrafol Enters Ulta Beauty With Hair Health Solutions
Luxurious Sweat-Resistant Mascaras
The YSL Lash Latex Mascara Launches at Sephora
Shoppable Beauty Routine Apps
BeautyShelf Helps Users Discover Authentic Recommendations
Eye Makeup Product Releases
Yves Rocher’s Botanical Eye Essentials Channel Spring Beauty
Customizable At-Home Nail Solutions
KISS Products Inc. Has Introduced Its Spring 2025 Lineup
Organic Personal Care Brands
Ella & Eden is Available Through Major Online Retailers
Skincare-Focused Sunless Tanning Products
Brown Bee Debuts Its Product Formulations in the States
Emotional Wellness Neurocosmetics
The Skin-Brain Axis Inspired Gotha Cosmetics' Neuroaura Concept
Clear Haircare Collections
It's a 10 Haircare's Clear Collection Features Transparent Formulas
Beautifying Nutrient Shots
LR's Beauty-Food 5in1 Shots Support the Skin, Hair and Wellness
Bold Mascara Launches
Milk Makeup’s KUSH Big Hit Volumizing Mascara is Weightless and Clump-Free
Skin-Loving Cruelty-Free Cosmetics
Lush's New Skincare-Makeup is Nourishing & Multitasking
Dedicated Express Beauty Chairs
Chatters Hair Salon Has Expanded Its Service Offerings
Ageing-Friendly Skincare Systems
Collage Beauty Introduces The Pro-Aging Skincare System
Mushroom-Infused Skincare Mists
Five Types of Mushrooms Power Glow Hub's Super Shroom Serum Mist
Premium Private Label Cosmetics
California Gold Nutrition BEAUTY from iHerb is High-Quality
Cosmetics Ingredient Advancements
Lubrizol Beauty Launches Botanical-Powered Functional Polymers
Gourmand Beauty Products
Cake Beauty Brings Dessert-Inspired Haircare to Mass Retail
Hair Care-Focused Supplements
The Laced Hair Care Growth Vitamins Deliver Beauty from Within
Growth-Focused Beauty Pop-Ups
UKLASH's Self-Growth Studio Spotlights Multiple Dimensions of Growth
K-Beauty Skincare Collections
COSRX Receives the Prestigious Amazon’s Choice Badge
Dermatologist-Approved Products
Musely Launches Two New Prescription-Grade Serums
Sensorial Jelly Serums
Milk Makeup's Skin-Caring Serum Sticks Take After Its Viral Jelly Tints
Upgraded Beauty Stick Formulas
BOOM! Beauty Upgrades the Formula and Packaging of Its Boomstick
Lanolin-Based Tinted Lip Masks
LIXR Beauty's Lip Mask is Multi-Functional and Practical
High-Performance Cosmetic Lines
Clariant Introduces a New Collection of Personal Care Products
Biotech-Enhanced Mascaras
Haus Labs' B Structural Mascara Features Vegan B-Silk
Inclusive Eye-Makeup Collections
Live Tinted Debuts its Ophthalmologist-Tested 'Legacy Collection'
Serum-Infused Mascaras
Urban Decay Tube Job Tubing Mascara is Launching with Mariah the Scientist
Lash Brand Expansions
Lilly Lips Marks Lilly Lashes’ Expansion Into Color Cosmetics
MUA-Approved False Lashes
Velour X CGonzalez Team Up to Launch Celeb-Inspired Lash Clusters
Dual-Benefit Lash Primers
blinc's Curling Tubing Primer Prolongs Lash Lifts, Tints & More
Affordable Makeup Offers
Maybelline New York Drops its Black Friday Deals Ahead of the Holidays
Reviving Eyecare Sets
The 'Angel Eyes Bundle' Features a Reusable Eye Mask
Grip-Friendly Mascaras
LASHSCAPE by TILT Got the Arthritis Foundation’s Ease of Use Certification
Beauty Vitamin Patches
Looks Good on You by The What Supp Co. Supports Healthier Skin & Hair
Luxe Beauty Oil Expansions
Moroccanoil® Launches in Ulta Beauty
Date-Powered Brow Serums
AÏZA Date Setter Thickens Brows and Lashes with Arab Superfoods
Hybrid Skin Products
Danessa Myricks' '10/10 Barrier Boost' adds Hyaluronic Ectoin Plumping Serum
Nourishing Brow Fixing Gels
Annabelle's New Brow Fixing Gel is a Thoughtful Addition to the Market
Glow-Focused Beauty Campaigns
Pixi Beauty Debuts the 'Glow, Reimagined' Collection
Vegan Leave-In Treatments
Matrix Has Introduced the Instacure Build-A-Bond Billion Bond Oil
Concealer-Inspired Lip Glosses
Huda Beauty's LightCealer, MidCealer & RichCealer Revive Y2K Style
Hair Volumizing Foams
LUS Brands Introduces a Product for Effortless Curl Enhancement
Defining Richly Black Mascaras
Urban Decay Introduced its 'Perversion Volumizing Mascara'
Glow-Enhancing Sun Care Products
Australian Gold® Debut Three New Launches for the Warmer Months
Length-Extending Mascaras
RevitaLash Cosmetics Unveils its Length Define Tubing Mascara
Lash-Lifting Statement Mascaras
Pupa Milano's Vamp! Mascara Lash Extender is Long-Lasting
Breast Cancer Awareness-Focused Mascaras
Thrive Causemetics Debuts the Pink Bow Mascara
Naturally Powered Skincare
The New Lush Skincare Range Features 16 Different Fruits & Vegetables
Affordable Mascara Sets
The Maybelline Sky High Lash Sensational Gift Set Has Two Bestsellers
Natural Hair-Nourishing Supplements
Lemme is Investing in Haircare with its 'Lemme Grow' Product
Beauty-Enhancing Supplements
Orange Naturals' Supplements Turn Inner Wellness Into Outer Glow
Functional Oil Serums
The Heimish 'Rx Multi Vitamin Glow Serum' Promotes Radiance
Small-Batch Skincare Brands
Collage Skincare Champions Canadian Beauty with Scientific Formulas
Long-Lasting Eyebrow Mousses
Maybelline Introduced its 'Superfluff Brow Mousse'
Brow-Taming Makeup Mousses
Milani Cosmetics Stay Put Tinted Brow Mousse is Multipurpose
Eye-Catching Colored Mascaras
essence Lash Princess False Lash Effect Mascara Comes in Two Hues
Next-Gen Lash Serums
groa's Lash Enhancing Serum Was Tailor-Made for Gen Z and Gen Alpha
Eye Area-Lifting Skincare Masks
The BROWAID IllumiLift Eye & Brow Hydrogel Mask Has a Hybrid Use
Lash-Enhancing Gel Coats
The Ordinary Launches Its Lash Curl Finisher for Defined, Natural Makeup
Efficient Lash-Enhancing Products
Babe Original Recently Debuted Its New Renewing Lash Serum
Liquid Lash Extensions Mascaras
Thrive Causemetics Adds a New Color Option to Its Mascara
Nightly Lash-Conditioning Serums
Rodan + Fields' Lash Boost Supports Length and Fullness
Expanded Vegan Beauty Lines
Caudalie Adds New Products to its Resveratrol-Lift Range
Serum-Infused Collagen Eye Masks
Apres Beauty Boasts the Lift + Restore Collagen Eye Masks
Ultra-Concentrated Sheet Masks
The Glass Skin Collagen Mask Contains a Full-Size Bottle of Serum
Peptide-Powered Eye Serums
NOOANCE Paris' Youth Serum Eye Contour Treatment Drains & Lifts
Affordable Holiday Beauty Sets
Babe Original Debuts Exclusive Holiday Gift Sets
Botanical Haircare Serums
BondiBoost HG Lock Drops Support Thicker Hair and More
Vegan Eyebrow Serums
Sweed's Brow Serum Transforms Growth for Fuller, Fluffier Brows
Buildable Beauty Balms
CoverGirl TurBlend Skin Enhancer Balms Offer Buildable Color
Multifunctional Mascara Collections
Texen Beauty Partners’ Moon Collection Enhances Lashes & Brows
Affordable Curling Mascaras
e.l.f. Cosmetics' Incredi-Curl Mascara is Functional
Album-Inspired False Lashes
FlutterHabit Debuts the Limited-Edition Showgirl Lash
Cream Eyeshadow Shade Expansions
RMS Beauty’s Cashmere Matte Eyelights Bring Effortless Elegance
Lash-Bonding Complex Mascaras
CoverGirl Lash Blast Bond Mascara Improves Lash Volume and Quality
Lip Serum Hybrids
Thrive Causemetics Expands Its EmpowerGloss Ultra-Glossy Lip Serum Line
Glue-Free Natural-Looking Falsies
The Kiss imPRESS Falsies are Hassle Free and Affordable
Hybrid Makeup Pens
Annabelle Cosmetics Introduces the Bigshow Multi-Use Eyeshadow Pen
Dramatic Luxury Mascaras
Gucci Beauty Has Unveiled Its Latest Mascara — Le Magnétisme
Pearlescent Sculpting Highlighters
5 Point Lift by ISAMAYA Delivers an Immediate, Needle-Free Lift
Daily Lash Growth Serums
Daily Practice's 'Lash Enhancing Serum' is Powered by Biomimetic Peptides
Anniversary-Celebrating Cosmetic Lines
Thrive Causemetics® Debuts the 10th Anniversary Vault L:ine
DIY Brow Lamination Kits
Mylee's Brow Wow System Creates Lasting Results in Minutes
Tubing Flake-Free Mascaras
Revolution Beauty Wrap Lash Mascara Comes in Three Shades
Scientifically Formulated Cosmetic Lines
Dabalash Promises to Enhance Eyelashes and Eyebrows
Scalp Health Serums
FOREO's Dual-Peptide Scalp Serum Promotes Fuller, Healthier Hair
Full-Sized Lip Oil Sets
Milk Makeup's 'Kush Best Buds Lip Duo' Features Flavorful Shades
Scientifically Proven Natural Skincare
Finally All Natural's Formulas Avoid Fillers & Irritants
Lightweight Buildable Mascaras
The L’Oréal 'Paradise Big Deal Mascara' is for Sensitive Eyes
High-Performance Eye Brow Gels
Thrive Causemetics Debuts the Liquid Brow Lamination Gel
Bee-Inspired Beauty Serums
The Intoxicated Cosmetics Bee Serum is a High-End Skincare Product