The OLAPLEX °7 Shine Serum Oil Mist taps into the power of bi-phase technology to fuse a patented repairative serum with high-shine oils to replenish hair on demand with a super-fine spray. The beauty of bi-phase formulas is that they deliver more benefits in harmony the moment they're shaken to life, and this new release from OLAPLEX delivers weightless shine, replenishing hydration for visibly healthier-looking hair and less breakage.
While the Replenishing Repair Serum Treatment incorporates patented OLAPLEX Bond-Building Technology to strengthen and repair hair on a molecular level, plus humectants to draw in moisture, the oil phase combines Kalahari melon seed oil, kukui nut oil, and rosehip fruit extract to nourish mid-lengths and ends. As such, the serum-oil mist supports healthier hair from the inside out, and outside in.
What Makes This Trend Stand Out
- Bi-phase Beauty
- Shake-activated formulas create space for multi-benefit products that combine repair, hydration, shine, and nourishment without heavier traditional textures.
- On-the-go Hair Repair
- Portable treatment formats reflect demand for salon-grade maintenance throughout the day, blending convenience with visible hair health benefits.
- Weightless Oil Care
- Ultra-fine oil delivery systems are redefining shine products by offering nourishment and frizz control for consumers who avoid greasy finishes.
Sectors Adopting This
- Haircare
- Advanced bond-building and serum-oil hybrids are expanding the category beyond cleansing and styling into continuous molecular repair.
- Beauty Retail
- Premium multifunctional mists support higher-value merchandising around quick-use products that deliver treatment claims in accessible formats.
- Cosmetic Ingredients
- Botanical oils, humectants, and patented repair technologies are driving ingredient innovation for lightweight formulas with layered performance benefits.
