With the recent announcement that Lance Armstrong was stripped of Tour de France medals after alleged allegations that the impressive athlete was doping and using banned substances to get ahead, Armstrong has topped the news stories. The testicular cancer fighter has fought a long journey that earned him seven Tour de France titles among many others.
However, as he announced he would no longer be protesting the charges (but yet continuing to proclaim his innocence), the USADA has stripped him of his winnings at Tour de France. Whether these allegations are or are not true, it is a sad day for athletes everywhere. The inspirational survivor has been an encouragement to fellow athletes and cancer survivors with his Live Strong brand through Nike.
28 Lance Armstrong Innovations
Lance Armstrong was Stripped of Tour de France Winnings:
Jennifer Gosnell — Aug 26, 2012 — Social Good
25
LiveStrong Apparel
Lance Armstrong Teams With Nike To Expand Into Fashion
24
Armstrong-Approved Cycles
The Lance Armstrong Trek District Bike is Worthy of His Name
23
7 Olympic Shoe Innovations
Tech Shoes Help Athletes Going for Gold
22
Sneaker Ad Art
Nike's LIVESTRONG Collaboration Advertises Lance Armstrong Partnership
21
Cups for Cancer
LiveStrong Travel Mug
20
Personalized Pop Art Bikes
KAWS TREK Madone Bicycle for Lance Armstrong Features Graffiti Graphics
19
Graffiti Bicycles
Trek Lance Armstrong STAGES Bike by Yoshitomo Nara Takes Cues from the Street
18
Splattered Sport Art
Timothy Raines Takes 'LIVESTRONG' to a Whole New Level
17
Hi-Tech Jogging Gear
Nike LIVESTRONG 2011 Collection Offers High Performance for Runners
16
Competitive Stationary Cycles
Le Tour de France Exercise Bike Makes You Feel Like Lance Armstrong
15
Colorful Reminder Accessories
Bravo Company's REMEMBERINGS are Stylishly Useful
14
Social Cause High Tops
The Nike Dunk High LIVESTRONG Fights Cancer with Coolness
13
Presidential Awareness Cycling
Will Barack Obama Bike With Lance Armstrong For Cancer?
12
Global Cancer Campaigns
Lance Armstrong Travels to Mexico to Kick Off LIVESTRONG Initiative
11
Tour de France Marketing
Branded Merchandise for Fans
10
Cancer-Fighting Sportswear
LIVESTRONG 15th Anniversary Collection Continues Battling the Disease
9
Race Against a Million Others
Nike+ Human Race (With Free Apple Music)
8
Touring Art Exhibitions
Lance Armstrong and Nike Sportswear Launch "Stages" for LIVESTRONG
7
Celebrity Twitter Challenges
Shaquille O'Neal to Race Lance Armstrong
6
Three-Wheeled Paint Jobs
Lance Armstrong Tricycle Art
5
Recycled Ad Campaigns
The Nike Better World Commercial Uses Only Previously Done Nike Ads
4
Clean Air Exhaust Ads
The Nissan Leaf Lance Armstrong Ads Take a Look at Rear Ends
3
Cyclist Charity Exhibits
Lance Armstrong Hosts 'Stages' For Livestrong Support
2
Celebrity Hand Posters
The Rocco Malatesta Affiches are Digit Oriented
1
Bumblebee Charity Bikes
Shed Bulk with the Limited Edition Livestrong LS28IC Indoor Trainer
Related Ideas
Professional Tennis Player Ambassadors
Carroten Taps Amanda Anisimova as Ambassador
Performance Swimwear Brands
Surface Athletic Launches Canada’s Boldest New Swimwear Brand
Collector-Edition Racing E-Bikes
Mercedes-AMG Released Three Limited-Edition V17 E-Bikes
90s-Inspired Heritage Jerseys
adidas Unveils FIFA World Cup 26™ Away Kits
Athletic Recovery Wearables
Oura Ring 5 Athletes Kane and Rice Have Became Brand Ambassadors
Brazil-Only Sporting Event Spirits
The Johnnie Walker FIFA World Cup 2026 Was Matured for 24 Years
Motorsport-Style Joint Apparel
Carnival x Toyota Gazoo Racing Injects Racing into Its Streetwear
Actor-Starring Underwear Campaigns
Lacoste Taps Taylor Zakhar Perez for a Retro-Style Spot
Athlete Ambassador Promotions
Total Wireless Named Justin Gaethje as Its UFC Brand Ambassador
Elder Athlete-Supported Serum Campaigns
Paula’s Choice Markets Its CellularYouth Longevity Serum
Tennis-Forward Pop-Ups
Lacoste’s Activations Serve Up Style Across NYC Ahead of U.S. Open
Tennis Star Hydration Partnerships
Aryna Sabalenka Taps Electrolit Ahead of the 2025 U.S Open
Recycled Textile Soccer Kits
Nike's 2026 World Cup Kits are Made from 100% Recycled Textiles
Basketball Player-Supported Hydration Products
Stanley 1913 Collaborates with Caitlin Clark
Greek Olympic Outwear Sponsors
ANTA Partners with the Hellenic Olympic Committee
Indulgent Sports-Focused Chocolate Medals
Hershey's Taps the Olympic and Paralympic Games
Single Shoe Services
adidas Launched a Service for Those Living with Leg Limb Differences
Playful Tennis-Inspired Fashion Campaigns
Gucci Debuts the Original Sinner Campaign
Bespoke Jersey Designs
adidas Unveils its Largest Home Kit Collection Ahead of FIFA World Cup26
Tricolored Tournament Soccer Balls
adidas Unveiled the Official Match Ball of the FIFA World Cup26
Stylish Athlete-Informed Kits
lululemon Debuted the Canadian Athlete Kit for Milano Cortina 2026
Dual-Sided Sports Scarves
FanDuel's Dual Fan Scarves Help Enthuaists Represent Two Countries
Wellness Athletic Campaigns
On Running's 'Soft Wins' Campaign Emphasizes Mental Performance
Luxury Bespoke Trophies
2025 Ballon d’Or® Winners Celebrated With Louis Vuitton Trophy Trunks
Figure Skater Merch
Nike's Alysa Liu Collection Turns Olympic Moments into Graphic Streetwear
Performance-Focused Wearable Technology Campaigns
Amazfit Partners with NFL Star Derrick Henry
Culturally Provocative Sponsorship Campaigns
La Roche-Posay Debuts the Shadow Sponsor Campaign
Athlete-Approved Beverage Ads
Accelerator Active Energy Debuts the 'This Can. So You Can' Campaign
Limited Edition Tequila Bottles
Don Julio Reveals a 1942 FIFA World Cup-Inspired Bottle
Golf Tournament Sponsorships
T-Mobile Powered the 2026 PGA Championship With Its 5G & AI Tools
AI-Driven Golf Wearables
Arccos Air Tracks a Player's Golf Game to Deliver Personalized Insights
Sport Insurance Sponsors
Supersure Has Became the Official Insurance Sponsor of the TKO Group
Audio Tech Brand-Supported Teams
USA Cycling Recently Partnered with Shokz for Three Years
Nourishing Mind-Body Menus
evian, Daniel Boulud & Frances Tiafoe Made a Limited-Time Menu
Women-Focused Multi-Year Research Initiatives
Gatorade Announced the Body of Science Initiative
Reimagined Crocodile Logos
Lacoste x Novak Djokovic Introduce an Exclusive GOAT Capsule
Clay Bar Beer Activations
This Stella Artois Roland-Garros 2026 Activation is Immersive
Women's Race Medal Accessories
Nike Redesigned the After Dark Tour Medal as a Wearable Accessory
Tennis Star Yogurt Partnerships
Carlos Alcaraz Becomes YoPRO's Chief Progress Officer
Antiperspirant Sports Partnership Campaigns
Dove X the US Open Launch an Underarm Ambassadorship
Gold Drinkware Collection
The Messi Legacy Collection Adds Gold Finishes to Seven Stanley Designs
Regular Exercise-Encouraging Brand Initiatives
Red Bull Debuts Zero Missed Workouts Via Strava
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
Athlete-Approved Intimates Lines
Victoria's Secret Debuts the Season of Strapless with Angel Reese
F1-Inspired Golf Irons
McLaren Golf Irons Debut at Cadillac Championship with Miami Grand Prix
Athletic Performance Cosmetics
TIVA Makes Products to Optimize the Athlete Experience
Olympic Star Ambassadors
Louis Vuitton Names Alysa Liu as Latest Global Ambassador
Luxe Wellness Apparel Activations
alo Yoga Featured a Minimalist French Riviera Takeover
Collaborative Street-Ready Footwear
Under Armour Debuts the 'UA Halo Racer' with Tini Stoessel
Collaborative Artistic Bicycle Designs
Rapha Partners with David Carson for an Eye-Catching Design
Athlete-Led Marketing Strategies
Forta Cosmetics Uses Athlete Network to Launch Its Setting Spray
Athlete-Backed Stigma-Addressing Campaigns
U by Kotex Partners with Anna Leigh Waters
Phone Case Collaborations
TORRAS Dropped Its Portugal National Team Ostand Phone Case
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Athlete-Focused Watch Partnerships
Amazfit Signs Rory Linkletter as an Athlete Ambassador
Last-Place Runner Campaigns
CLIF Bar's Final Finishers Celebrate Athletes Who Ran the Longest
Tiger Stripe Sportswear
PEACEMINUSONE and Nike Drop the Tigers of Asia Collection
Chic Winter Athlete Kits
Ralph Lauren Debuted the Team USA Outfits for Milano Cortina 2026
Nostalgic Brand Ambassador Revivals
Dos Equis Reintroduces the Most Interesting Man in the World
Basketball Athlete-Backed Water Campaigns
Saratoga Spring Water Partners with Skylar Diggins
Beauty Brand-Supported Sailing Teams
La Roche-Posay Supports the French Challenger Team
Official Bracelet Sponsors
Karina Brez Jewelry Partners with an Equestrian Championship
Athlete-Approved Chocolate Sweepstakes
Ferrero and Tom Brady Partnered to Celebrate the World Cup
Performance-Driven Competitive Attires
Columbia Sportswear Dresses the US Curling National Team
Artisan-Dyed Activewear Ranges
The Reigning Champ 2026 Kyoto Black Collection is Limited-Edition
Performance-Driven Brand Partnerships
Electrolit's Nadia Ruiz Completes Everest Base Camp Marathon
Tennis Tournament Outfitters
BOSS Secures Australian Open Tennis Fashion Partnership
Canadian Soccer Style Campaigns
Levi's Canada Launched Its World Cup Campaign Starring Kaila Novak
Champion Sportswear Partnerships
Montirex Has Signed UFC Champion Ilia Topuria as a Brand Partner
Tennis Champion Hydration Partnerships
Carlos Alcaraz Becomes evian's Global Brand Ambassador
Luxurious Motorsport-Inspired Trunks
Louis Vuitton Debuts a Bespoke 'Trophy Trunk' in Montreal
Abstract Golf Trophies
The Cadillac Championship Trophy Captures the Motion of a Swing
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Canadian Fan-Based Campaigns
Molson Launches its 'Performance Enhancing Canadians' Initiative
Friction Care Campaigns
Vaseline Nipple Sponsorship Campaign Tackles Runner Chafing at Scale
Defiance-Inspired Disease Awareness Campaigns
ARSLA Debuts the 'A Finger for Hope' Campaiggn
Luxury Race Trunks
The Louis Vuitton Trophy Trunk Honors Victory at the Las Vegas Grand Prix
Vintage-Style Athleisure Collections
Steinmann Brothers Launch NBA and Man City Lines
Athlete-Inspired Personalized Workout Experiences
Zing Coach Partners with Paris Saint-Germain
Portuguese Athlete Brand Ambassadors
Vichy Laboratoires Taps Vitinha as Global Brand Ambassador
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Athlete-Endorsed Cleaning Product Lines
ARM & HAMMER™ Debuts 'The Whole Darn Arm' Campaign
Accelerated Hiv Care Innovations
Elton John AIDS Foundation Celebrates Zipline's US Funding
Padel Sport Financial Partnerships
VanEck Signed on as Its Exclusive ETF Partner of the Padel Cup
Playful Pickleball Apparel Lines
Erne + Ace Delivers an 11-Piece Line for National Pickleball Day
Advanced Thermoregulation Cycling Apparel
Rapha Unveils Pro Team Ghost Collection for Extreme Heat
Driver Fashion Ambassadors
Lacoste Named Pierre Gasly as Its Newest Brand Ambassador
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Off-Road Vehicle Debuts
Jetour's G700 SUV Completed the 2025 Taklamakan Rally
Cycling Esports Partnerships
Trainingpeaks Will Platform USA Cycling's Esports Competitions
Racing Icon-Supporting Vodka Brands
NEFT Vodka Welcomes Mad Mike Whiddett to Its Motorsport Roster
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
athlete development-focused partnerships
TrainingPeaks continues partnership with USA Cycling
Official Athletic Footwear Partners
R.A.D. Joins Forces with ROGUE INVITATIONAL in 2026/2027
Inclusive Tech Awards
The Qatar Assistive Technology Center Boasts the Mada Innovation Award
Smart Olympic Jackets
Nike Team Usa Smart Olympic Jacket is a Wearable Digitalized Outer Layer
Elite-Level Cycling Power Meters
4iiii Innovations Partners with Alex Dowsett
Performance-Driven Athletic Tennis Partnerships
Lacoste Extends Partnership with Miami Open
Groundbreaking Athlete-Focused Lab Tests
NADMED's Test Assesses Two Key Biomarkers for Athletes
Multi-Use Performance Sport Shorts
Proof Launched Its Versatile Everyday Training Short
Macho Plant-Based Drink Campaigns
Oatly and EF Pro Cycling Partnered for an Athletic Campaign
Philanthropic High-Value Charity Auctions
Rare Champagne Delivered a Substantial Lot for Auction
Branded Motosport-Inspired Initiatives
Monster Energy Takes Over Miami for the Miami Grand Prix
Personalized Telehealth Service Platforms
Enhanced Reports Success of the Inaugural Enhanced Games
Robust Childhood Cancer Campaigns
Childhood Cancer Canada Launches 'Let's Face the Unimaginable'
Soccer Legend-Approved Laundry Detergents
all® free clear Taps Alex Morgan to Promote Its Product
Athlete-Supported Social-First Scalp Campaigns
CeraVe Taps Carmelo Anthony as Its Head Coach
Dynamic Pro-Ballplayer Partnerships
Under Armour Signs Savannah Bananas to its Athlete Roster
Inaugural Global Treadmill Championships
Technogym and World Athletics Make History with RUN X
Athlete Empowerment Programmes
Chanel Launches the CC League Programme for Athlete Development
Triathlon Community Development Initiatives
The Triathlon Industry Alliance Debuts Tri It Forward
Athlete-Approved Recovery Programs
Aman & Novak Djokovic Develop the Mobility and Recovery Program
Beer-Supported Motorcycle Events
Estrella Galicia 0,0 Expands in International Motorcycle Racing
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Gender Gap-Alleviating Grant Programs
VOICEINSPORT Initiated a New Multi-Year Grant Program
European Market Manufacturer Expansions
Superteam Wheels Partners with GCN Italia
African Cycling Talent-Focused Partnerships
Vekta Enters into an Agreement with Team AMANI
Extreme Product Tests
Columbia Sportswear's Balloon Product Test Doused Volunteers in Water
Emerging Race Driver Partnerships
WHOOP is Partnering with Rising Race Drive Star Alba Larsen
Tennis-Focused Tour Partnerships
Playtomic Joins Forces with Rafa Nadal Academy
Travel Gear Campaigns
The New TUMI Alpha Collection Campaign Features Lando Norris
Professional Tennis Roster Programs
Wilson Sporting Goods Welcomes Alex De Minaur in Tennis 360
Daring World-First Aviation Maneuvers
Red Bull Athlete Dario Costa Lands & Takes Off from a Train
Comprehensive Performance-Driven Golf Capsules
PUMA GOLF Joins Forces With Reigning Champ
Resistance-Focused Cancer Therapies
Ona Therapeutics Advances ADCs for Treatment-Resistant Cancers
Nutrition Strategies-Optimizing Features
TrainingPeaks Has Introduced Fueling Insights
Fintech Tennis Brand Ambassadors
Ant International Named Carlos Alcaraz Its New Brand Ambassador
Cycling Race Travel Itineraries
EF Adventures Debuts Eight New Itineraries for Tour De France
Motivational Athlete Campaigns
Lionel Messi and Patrick Mahomes Star in adidas' 'You Got This'
First Responders-Focused Cancer Screenings
Vincere Cancer Center is Launching Screen Shield
France-Themed Wine Tastings
Vinebox's Tour de France Box of the Month Explores Six French Wines
Athlete-Backed Charitable Events
Jonathan Osorio, CCCO, and Nando Partner for a Good Cause
Multisport Boarding School Sponsorships
SPIRE Academy Sponsors NASCAR Racers
International Adapted Sailing Events
The 2025 Mobility Cup is Taking Place in Montreal
Young Innovator-Honoring Award Initiatives
TNL Mediagene Runs Its Becoming Aces Awards Ceremony
Inclusive Sport-Focused Partnerships
The Canadian Paralympic Committee and Pfizer Canada Partner
Collaboration Soccer-Celebrating Tumblers
These Stanley 1913 Cups Celebrate Football
Comprehensive Trail Running Platforms
Marathon Sports' Recent Acquisition Assist Its Goals
Grand Prix Extensions
Formula 1 Extended Its Las Vegas Grand Prix Contract Through 2037
Multi-Level Cancer Awareness Ads
The United Breast Cancer Foundation is at Times Square