With the recent announcement that Lance Armstrong was stripped of Tour de France medals after alleged allegations that the impressive athlete was doping and using banned substances to get ahead, Armstrong has topped the news stories. The testicular cancer fighter has fought a long journey that earned him seven Tour de France titles among many others.
However, as he announced he would no longer be protesting the charges (but yet continuing to proclaim his innocence), the USADA has stripped him of his winnings at Tour de France. Whether these allegations are or are not true, it is a sad day for athletes everywhere. The inspirational survivor has been an encouragement to fellow athletes and cancer survivors with his Live Strong brand through Nike.
28 Lance Armstrong Innovations
Lance Armstrong was Stripped of Tour de France Winnings:
Jennifer Gosnell — Aug 26, 2012 — Social Good
25
LiveStrong Apparel
Lance Armstrong Teams With Nike To Expand Into Fashion
24
Armstrong-Approved Cycles
The Lance Armstrong Trek District Bike is Worthy of His Name
23
7 Olympic Shoe Innovations
Tech Shoes Help Athletes Going for Gold
22
Sneaker Ad Art
Nike's LIVESTRONG Collaboration Advertises Lance Armstrong Partnership
21
Cups for Cancer
LiveStrong Travel Mug
20
Personalized Pop Art Bikes
KAWS TREK Madone Bicycle for Lance Armstrong Features Graffiti Graphics
19
Graffiti Bicycles
Trek Lance Armstrong STAGES Bike by Yoshitomo Nara Takes Cues from the Street
18
Splattered Sport Art
Timothy Raines Takes 'LIVESTRONG' to a Whole New Level
17
Hi-Tech Jogging Gear
Nike LIVESTRONG 2011 Collection Offers High Performance for Runners
16
Competitive Stationary Cycles
Le Tour de France Exercise Bike Makes You Feel Like Lance Armstrong
15
Colorful Reminder Accessories
Bravo Company's REMEMBERINGS are Stylishly Useful
14
Social Cause High Tops
The Nike Dunk High LIVESTRONG Fights Cancer with Coolness
13
Presidential Awareness Cycling
Will Barack Obama Bike With Lance Armstrong For Cancer?
12
Global Cancer Campaigns
Lance Armstrong Travels to Mexico to Kick Off LIVESTRONG Initiative
11
Tour de France Marketing
Branded Merchandise for Fans
10
Cancer-Fighting Sportswear
LIVESTRONG 15th Anniversary Collection Continues Battling the Disease
9
Race Against a Million Others
Nike+ Human Race (With Free Apple Music)
8
Touring Art Exhibitions
Lance Armstrong and Nike Sportswear Launch "Stages" for LIVESTRONG
7
Celebrity Twitter Challenges
Shaquille O'Neal to Race Lance Armstrong
6
Three-Wheeled Paint Jobs
Lance Armstrong Tricycle Art
5
Recycled Ad Campaigns
The Nike Better World Commercial Uses Only Previously Done Nike Ads
4
Clean Air Exhaust Ads
The Nissan Leaf Lance Armstrong Ads Take a Look at Rear Ends
3
Cyclist Charity Exhibits
Lance Armstrong Hosts 'Stages' For Livestrong Support
2
Celebrity Hand Posters
The Rocco Malatesta Affiches are Digit Oriented
1
Bumblebee Charity Bikes
Shed Bulk with the Limited Edition Livestrong LS28IC Indoor Trainer
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Performance Swimwear Brands
Surface Athletic Launches Canada’s Boldest New Swimwear Brand
Collector-Edition Racing E-Bikes
Mercedes-AMG Released Three Limited-Edition V17 E-Bikes
Motorsport-Style Joint Apparel
Carnival x Toyota Gazoo Racing Injects Racing into Its Streetwear
Actor-Starring Underwear Campaigns
Lacoste Taps Taylor Zakhar Perez for a Retro-Style Spot
Tennis Star-Approved Product Campaigns
Thorne X Ben Shelton Spotlight Thornes On-The-Go Line
Spring Trail Running Collections
Arc'teryx Released Its Spring Mountain Run Collection
Celebratory Anniversary Apparel
The Terry Fox Foundation Unveils Its 'Finish It' Collection
Recycled Textile Soccer Kits
Nike's 2026 World Cup Kits are Made from 100% Recycled Textiles
Star-Studded Brand Campaigns
'Play With Icons' is Redefining Lacoste’s Global Identity
Elder Athlete-Supported Serum Campaigns
Paula’s Choice Markets Its CellularYouth Longevity Serum
Tennis-Forward Pop-Ups
Lacoste’s Activations Serve Up Style Across NYC Ahead of U.S. Open
Tennis Star Hydration Partnerships
Aryna Sabalenka Taps Electrolit Ahead of the 2025 U.S Open
Basketball Player-Supported Hydration Products
Stanley 1913 Collaborates with Caitlin Clark
Greek Olympic Outwear Sponsors
ANTA Partners with the Hellenic Olympic Committee
Ultra-Exclusive Supercar Designs
Grand Touring Automobiles Delivered Aston Martin Valiant
90s-Inspired Heritage Jerseys
adidas Unveils FIFA World Cup 26™ Away Kits
Interactive Soccer-Themed Brand Activations
Henkel House Was Designed to Delight US Soccer Fans
Figure Skater Merch
Nike's Alysa Liu Collection Turns Olympic Moments into Graphic Streetwear
Indulgent Sports-Focused Chocolate Medals
Hershey's Taps the Olympic and Paralympic Games
Pro-Aging Campaigns
Oura Challenges Cultural Perceptions with 'Give Us the Finger'
Bespoke Jersey Designs
adidas Unveils its Largest Home Kit Collection Ahead of FIFA World Cup26
Tricolored Tournament Soccer Balls
adidas Unveiled the Official Match Ball of the FIFA World Cup26
Stylish Athlete-Informed Kits
lululemon Debuted the Canadian Athlete Kit for Milano Cortina 2026
Limited-Edition Gold Beer Cans
Bud Light Canada Announces the Special UFC Gold Edition Can
Single Shoe Services
adidas Launched a Service for Those Living with Leg Limb Differences
Haute Fashion Fitness Products
The Celine Fitness Collection Showcases the Triomphe Insignia
Wellness Athletic Campaigns
On Running's 'Soft Wins' Campaign Emphasizes Mental Performance
Luxury Bespoke Trophies
2025 Ballon d’Or® Winners Celebrated With Louis Vuitton Trophy Trunks
Performance-Focused Wearable Technology Campaigns
Amazfit Partners with NFL Star Derrick Henry
Limited Edition Tequila Bottles
Don Julio Reveals a 1942 FIFA World Cup-Inspired Bottle
Digital Icon-Inspired Tennis Balls
Wilson and Apple Join Forces to Bring the Digital Wheel to Life
Audio Tech Brand-Supported Teams
USA Cycling Recently Partnered with Shokz for Three Years
Nourishing Mind-Body Menus
evian, Daniel Boulud & Frances Tiafoe Made a Limited-Time Menu
Motorsport-Inspired Vodka Activations
NEFT Vodka Amplified Its Presence During Formula 1 Weekend
Personal Care-Focused Olympic Initiatives
Procter & Gamble Hosts the Champions Clubhouse
Fitness-Focused Coffee Branding Initiatives
Throne SPORT COFFEE Partners with Alex Toussaint
Sports-Based Philanthropic Activations
Cigna Healthcare Hosted the 2026 Safe Zone Activity Day
Reimagined Crocodile Logos
Lacoste x Novak Djokovic Introduce an Exclusive GOAT Capsule
Athlete-Led Marketing Strategies
Forta Cosmetics Uses Athlete Network to Launch Its Setting Spray
Tennis Star Yogurt Partnerships
Carlos Alcaraz Becomes YoPRO's Chief Progress Officer
Antiperspirant Sports Partnership Campaigns
Dove X the US Open Launch an Underarm Ambassadorship
Customized Luggage Lines
Travelpro and Dominic Ciambrone Team Up for a Limited-Edition Drop
Regular Exercise-Encouraging Brand Initiatives
Red Bull Debuts Zero Missed Workouts Via Strava
Consolidated Sports Innovation Engines
Nike is Focusing Its Innovation Efforts Across Its Brands
Athlete-Approved Intimates Lines
Victoria's Secret Debuts the Season of Strapless with Angel Reese
Celebrative Tennis Courts
Lacoste Unveiled the Novak Djokovic Court in Belgrade
Reimagined Performance Jewelry
Nike Introduces the After Dark Tour Necklace Race Metal
Tennis-Ready Apparel Ranges
Reigning Champ's SS25 Tennis Collection Serves Style and Performance
Athlete-Driven Hydration Campaigns
Gatorade x Kendrick Lamar Partner for 'Lose More. Win More.'
AI-Driven Golf Wearables
Arccos Air Tracks a Player's Golf Game to Deliver Personalized Insights
Collaborative Street-Ready Footwear
Under Armour Debuts the 'UA Halo Racer' with Tini Stoessel
Inflatable Olympic Jacket Designs
The Nike Therma-FIT Air Milano Jacket Inflates in 15-Seconds
Collaborative Artistic Bicycle Designs
Rapha Partners with David Carson for an Eye-Catching Design
Retro Sports Drink Revivals
Gatorade partners with Stranger Things to relaunch its 1987 campaign
Athlete-Backed Stigma-Addressing Campaigns
U by Kotex Partners with Anna Leigh Waters
Beauty Brand-Supported Sailing Teams
La Roche-Posay Supports the French Challenger Team
Celebratory Midlife Campaigns
The Stripes Beauty Hotter Than Ever Destigmatizes Menopause
Chic Winter Athlete Kits
Ralph Lauren Debuted the Team USA Outfits for Milano Cortina 2026
Nostalgic Brand Ambassador Revivals
Dos Equis Reintroduces the Most Interesting Man in the World
Basketball Athlete-Backed Water Campaigns
Saratoga Spring Water Partners with Skylar Diggins
Official Bracelet Sponsors
Karina Brez Jewelry Partners with an Equestrian Championship
Performance-Driven Competitive Attires
Columbia Sportswear Dresses the US Curling National Team
Artisan-Dyed Activewear Ranges
The Reigning Champ 2026 Kyoto Black Collection is Limited-Edition
Caveman-Centric Running Campaigns
Craft Sportswear's Brand Film Channels the Primal Joy of Running
Country Music-Inspired Apparel Campaigns
TravisMathew Taps Alana Springsteen and Dylan Gossett
NBA-Honoring Alcohol Bottles
Victor Solomon X Michelob ULTRA Unveil a Trophy-Inspired Beer Design
Basketball Culture-Inspired Campaigns
Under Armour x RDCWorld will Debut 'Let Them Talk'
Basketball-Inspired Undergarments
Tommy John’s Tournament Collection is Trusted by NBA Stars
F1 Driver Fashion Ambassadors
Lacoste Named Pierre Gasly as Its Newest Brand Ambassador
Groundbreaking Athlete-Focused Lab Tests
NADMED's Test Assesses Two Key Biomarkers for Athletes
Tennis Champion Hydration Partnerships
Carlos Alcaraz Becomes evian's Global Brand Ambassador
Rainforest-Focused Fundraising Galas
Sergio Soldano Sponsorerd Monaco's Save the Rainforest 2025
Luxurious Motorsport-Inspired Trunks
Louis Vuitton Debuts a Bespoke 'Trophy Trunk' in Montreal
Gaming Style Capsules
The Nike x Martine Rose Campaign Spotlights Esports Athletes as Modern Icons
Canadian Fan-Based Campaigns
Molson Launches its 'Performance Enhancing Canadians' Initiative
Defiance-Inspired Disease Awareness Campaigns
ARSLA Debuts the 'A Finger for Hope' Campaiggn
Luxury Race Trunks
The Louis Vuitton Trophy Trunk Honors Victory at the Las Vegas Grand Prix
Athlete-Inspired Personalized Workout Experiences
Zing Coach Partners with Paris Saint-Germain
Emerging Race Driver Partnerships
WHOOP is Partnering with Rising Race Drive Star Alba Larsen
Private Label Sports Apparel
The New Champs Sports Gear Spring/Summer Range Has Over 100 Pieces
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Athlete-Endorsed Cleaning Product Lines
ARM & HAMMER™ Debuts 'The Whole Darn Arm' Campaign
Accelerated Hiv Care Innovations
Elton John AIDS Foundation Celebrates Zipline's US Funding
AI-Powered Workout Apps
This Strava App Update Rolls Out AI Capabilities and Cheater Detection
Youth Arthritis Challenges
The Arthur Tut Empowers the TikTok Generation to Fight Stigma
Athlete Arrival Fashion Activations
ATP Introduces Athlete Arrivals to Spotlight Players Style
Fitness Competitor-Approved Sneakers
R.A.D. Partners with CrossFit Competitor Danielle Brandon
Dapper-Themed Group Motorcycle Rides
Movember and the Distinguished Gentleman's Ride Partner
Playful Pickleball Apparel Lines
Erne + Ace Delivers an 11-Piece Line for National Pickleball Day
Advanced Thermoregulation Cycling Apparel
Rapha Unveils Pro Team Ghost Collection for Extreme Heat
athlete development-focused partnerships
TrainingPeaks continues partnership with USA Cycling
Off-Road Vehicle Debuts
Jetour's G700 SUV Completed the 2025 Taklamakan Rally
Cycling Esports Partnerships
Trainingpeaks Will Platform USA Cycling's Esports Competitions
Racing Icon-Supporting Vodka Brands
NEFT Vodka Welcomes Mad Mike Whiddett to Its Motorsport Roster
Inclusive Tech Awards
The Qatar Assistive Technology Center Boasts the Mada Innovation Award
Smart Olympic Jackets
Nike Team Usa Smart Olympic Jacket is a Wearable Digitalized Outer Layer
Elite-Level Cycling Power Meters
4iiii Innovations Partners with Alex Dowsett
Macho Plant-Based Drink Campaigns
Oatly and EF Pro Cycling Partnered for an Athletic Campaign
Philanthropic High-Value Charity Auctions
Rare Champagne Delivered a Substantial Lot for Auction
Superstitious Fan-Inspired Campaigns
Heineken Rebuilds Arsenal Fans' Beloved Pub in Lisbon
Robust Childhood Cancer Campaigns
Childhood Cancer Canada Launches 'Let's Face the Unimaginable'
Dynamic Pro-Ballplayer Partnerships
Under Armour Signs Savannah Bananas to its Athlete Roster
Inaugural Global Treadmill Championships
Technogym and World Athletics Make History with RUN X
Performance-Driven Athletic Tennis Partnerships
Lacoste Extends Partnership with Miami Open
Athlete Empowerment Programmes
Chanel Launches the CC League Programme for Athlete Development
Beer-Supported Motorcycle Events
Estrella Galicia 0,0 Expands in International Motorcycle Racing
Charitable Influencer-Targeting Campaigns
Puresport Runs the 'Thrift It Back' Campaign
Survivor-Focused Research-Backed Supplements
SurvivorRx Addresses the Needs of Cancer Survivors
Cancer-Combatting Advanced Genomic Techniques
STAAR Foundation & Not These Ovaries Fund Research
African Cycling Talent-Focused Partnerships
Vekta Enters into an Agreement with Team AMANI
Gender Gap-Alleviating Grant Programs
VOICEINSPORT Initiated a New Multi-Year Grant Program
European Market Manufacturer Expansions
Superteam Wheels Partners with GCN Italia
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Sports Memorabilia Authentication Technologies
Genuine Joins Bo Jackson for His Charity Event
Student-Athlete Mental Health Initiatives
POWERADE Has Partnered with Morgan's Message
Comprehensive Trail Running Platforms
Marathon Sports' Recent Acquisition Assist Its Goals
Professional Tennis Roster Programs
Wilson Sporting Goods Welcomes Alex De Minaur in Tennis 360
Travel Gear Campaigns
The New TUMI Alpha Collection Campaign Features Lando Norris
Daring World-First Aviation Maneuvers
Red Bull Athlete Dario Costa Lands & Takes Off from a Train
Limited-Edition Indoor Bikes
iFIT Unveiled a Licensed Tour de France Indoor Bike
Comprehensive Performance-Driven Golf Capsules
PUMA GOLF Joins Forces With Reigning Champ
Nutrition Strategies-Optimizing Features
TrainingPeaks Has Introduced Fueling Insights
Explosion-Damaged Sculpture Series
Light into Darkness Reconstructs Damaged Ukrainian Artefacts
Prideful Wrestling Gear Lines
TNA Wrestling Introduces its New Pride Month Capsule
Cycling Race Travel Itineraries
EF Adventures Debuts Eight New Itineraries for Tour De France
Motivational Athlete Campaigns
Lionel Messi and Patrick Mahomes Star in adidas' 'You Got This'
Energetic Gel Drink Events
Chargel Announced its 'June Athletic Race Station Lineup'
First Responders-Focused Cancer Screenings
Vincere Cancer Center is Launching Screen Shield
Athlete-Backed Charitable Events
Jonathan Osorio, CCCO, and Nando Partner for a Good Cause
France-Themed Wine Tastings
Vinebox's Tour de France Box of the Month Explores Six French Wines
International Adapted Sailing Events
The 2025 Mobility Cup is Taking Place in Montreal
Heritage Tennis Runways
Lacoste Transforms Roland-Garros Court for Fall-Winter 2025 Show
Charitable AIDS-Focused Medical Scrubs
HYPOTHESIS & (RED) Tackle HIV/AIDS Prevention & Treatment
Young Innovator-Honoring Award Initiatives
TNL Mediagene Runs Its Becoming Aces Awards Ceremony
Athlete-Joined High Fashion Capsules
Dior and Lewis Hamilton Explores Afrofuturism Themes
Banned Substance-Focused Certification Programs
Eagle Diagnostics Introduced Trushield™ Certified
Inclusive Sport-Focused Partnerships
The Canadian Paralympic Committee and Pfizer Canada Partner
Awareness-Raising Lung Cancer Campaigns
Give a Breath 5K Was a Local Fundraising Event in Edmonton
Collaboration Soccer-Celebrating Tumblers
These Stanley 1913 Cups Celebrate Football