From face masks for kids to immunity-boosting chocolates, the top July 2020 youth trends tap into the future of health, education and virtual experiences. At a time when parents are looking for additional support at home, a variety of new platforms are launching to provide access to everything from pay-what-you-can music classes and virtual summer camps to online family-friendly quizzes and brain games. Parents are also doubling down on health by investing in better-for-you snack bars, functional treats and breakfast cereals for kids—especially if they tout immune-boosting benefits.
This year, students won't be able to gather in the cafeteria or schoolyard and pass around their physical yearbooks but alternatives are emerging to replicate the experience on Snapchat. Similarly, Gen Z is gathering on TikTok for its virtual pride celebrations.
Top 30 Youth Trends in July
From Virtual Yearbook Pages to Kid-Friendly Face Masks:
Laura McQuarrie — Aug 18, 2020 — Life-Stages
30
Handcrafted Wooden Toys
ESNAF Toys' Product Brings Together Parents and Children Through Playtime
29
Kid-Friendly Face Masks
MaskClub Offers Exclusive Designs Featuring Heroes, Cartoons & More
28
Kid-Targeted Protein Bars
RX Kids Protein Snack Bars Share Five Grams of Real Food Protein
27
Plant-Powered Kid's Beverages
Creative Roots is a Hydrating Kids Beverage with 1 Gram of Sugar
26
Kid-Designed Magazine Covers
The June Edition of Vogue Italia Features Colorful Child Drawings
25
Monogrammed Trunk Dollhouses
This Portable Dollhouse Resides in a Luxurious Louis Vuitton Trunk
24
Cartoon Alien Skincare
The Tonymoly x Minions Collection Features Playful Formulas & Packaging
23
Free Digital Cartoon Channels
Kartoon Channel! is Described as "Netflix for Kids, But Free"
22
Juvenile Spy Car Beds
The Dragons of Walton Street VC150 Kids Car Bed is Retro and Stylish
21
Virtual Yearbook Pages
HAGS Helps Students Collect Yearbook Messages on Snapchat
20
Fast Food Dance Challenges
Burger King is Trading Whopper Dance Moves for Discounts on TikTok
19
Kid-Friendly Toiletry Collections
Bagunça Children's Toiletries Target Kids Ages Three to Eight
18
Playful Fashion Design Kits
Bandai's Harumika is Being Reintroduced for a New Generation
17
Digital Pride Celebrations
TikTok's #MyPride Celebrations Recognize 25 TikTok Trailblazers
16
Kid-Friendly Anime Smartwatches
The Hello Kitty iTOUCH PlayZoom Smartwatch Has a Games & a Camera
15
Voice-Recording Robot Toys
Hexbug's MoBots Let Kids Capture and Modify Their Voices
14
Immunity-Boosting Chocolates
Avida Health's Chocolate Balls to Strengthen Immune Health Amid COVID
13
Reward-Based Gamified Digital Therapy
Amblyoplay's Product is Geared Toward People with Lazy Eye
12
Kid-Created Superfood Cereals
Kashi's Super Loops Cereal Uses Red Lentil & Brown Rice Flour
11
Kid-Friendly Brain Games
LogicLike Helps Players Develop Meaningful Skills for the Future
10
Versatile Outdoor Sport Sets
This Kit Features Equipment for a Variety of Different Outdoor Sports
9
Funny Impression Card Games
Quirk! is a Family Card Game That Has Players Show Their Silly Side
8
PWYC Kid's Meals
Hugo's Restaurants is Alleviating Stress from Family Life Amid COVID-19
7
Toaster Pastry Crisps
Pop-Tarts Crisps are Made with Five Grams of Whole Grains
6
Math-Powered Interactive Crime Dramas
Murder by Numbers Employs Math Puzzles to Solve Crimes
5
Kid-Friendly AI Platforms
PictoBlox Teaches Machine Learning and AI for Kids
4
PWYC Virtual Music Classes
Sing Like A STAR Provides Classes for Children Through Zoom
3
Wizardly Surprise Collectibles
Magical Capsules Open to Reveal Harry Potter Collectibles
2
Family-Friendly Virtual Quizzes
Hasbro Gaming Teamed Up with Jay’s Virtual Pub Quiz
1
Anime Battle Board Games
Pokémon Trading Card Game Battle Academy is a Board Game Adaptation
Related Ideas
Gamified Smart Lunchboxes
FunFeast Encourages Healthy Eating Habits in Kids with ADHD
Flavor-Forward Lip Treatments
Sweet July Skin's Lip Treatments are Fruity & Antioxidant-Rich
Summer Soda Brand Campaigns
Sprite 'Turns Up the Refreshment' With its Immersive Campaign
Coffee Lip Balm Charms
Bubble Skincare’s Lip Balm and Charms Set is Fun and Functional
Gen-Z-Focused AR Campaigns
American Eagle Launched an AE Jeans Try-on Haul Lens
Digital Makeup Zines
MAC Cosmetics is Reviving MACzine, Digitally, for a New Generation
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Gen Z Advertising Initiatives
Tubi Targets Younger Viewers with Ad Innovations at IAB NewFronts
Wellness Swap Pop-Ups
Bragg's Trendy Trade-In Helped People Exchange Fads for ACV
Social Media-Inspired Retail Apps
Depop Outfits Lets Users Create Moodboards and Collages
BookTok Travel Experiences
EF Ultimate Break Launched Literature-Inspired Group Tours for Gen Z
Trend-Aligned Menu Launches
Jamba's New Summer Bundles are Inspired by Gen Z and Millenial Trends
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
Gen Z-Led Swimwear Campaigns
Pacsun Taps Gen Z Influencers for Spring/Summer 2026 Swimwear Capsule
Vibrant Mental Health Campaigns
CDC Has Launched the Playfully Illustrated Free Mind
Glow-Boosting Gen Alpha Skincare
Yes Day Was Co-Created by 13-Year-Old Coco Granderson
In-App Mental Health Features
Snapchat Launches 'Here For You' Canada for Young Users
Community-Driven Shopping Experiences
A TikTok Shop Pop-Up is Coming to Westfield Stratford
Phone-Free Crafting Experiences
Pinterest Brought a Phone-Free Experience to the Desert
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Digital Avatar Makeup
Roblox Expands into Digital Avatar Makeup with Customizable Cosmetics
Premium Youth Skincare
Kinside Supports Gen Alpha with Safe, Simple Skincare Made for Their Age
Solid Skincare Keychains
Purepeak Appeals to Gen Z's Love of Compact, Portable Cosmetic Keychains
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Brand Anniversary Capsule Collections
Hollister Reissues a Y2K Collection to Mark 25th Anniversary
Immersive K-Beauty Pop-Ups
TIRTIR Brings Jeju Matcha Skincare to NYC with a Sensory Experience
Viral Satisfying ASMR Toys
MGA Entertainment's Slime Life Turns Digital Trends into Physical Play
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Limited-Edition Flip Phones
The SVEDPHONE Only Offers Call and Text for Living in the Moment
Customized Summer Essentials
FabFitFun x Vacation Inc. Collaborate for a Summer-Inspired Box
Limited-Edition Chocolate Launches
Hershey’s Debuts Winter Games Tie-In On TikTok Shop
Customizable Triple-Texture Candies
Gummi Popz Target Tweens and Teens
Gen Z Cosmetic Brands
Myntra and SUGAR Cosmetics Partner to Launch Molten Beauty
Kid-Friendly Superfood Gummies
Grüns Cubs Help to Fill Nutritional Gaps for Kids
Rural Running Vacations
Airbnb and Strava are Motivating Gen Z to Book Run-Cations
Sun-Soaked Youthful Fashion Campaign
PACSUN Shoots Its Spring 2026 Capsule in Sun-Soaked Locations
Social-First Local Shopping Schemes
Shop Local by Tiktok Shop Makes Homegrown Goods Accessible
Takeout-Style Serum Sets
Glow Hub’s Skin Sips to Go are Packaged Like Cups in a Carrier
Gen-Z-Targeted Language Platform Campaigns
Duolingo Introduces its Character-Driven 'Duolingo Ads'
Experiential Student Activations
Just Eat's Hey U Up Campaign Coincides with Freshers’ Week
Counter-Wellness Skincare Collections
Party of You Delivers Joyful Remedies for Real Life
Gen Z Sun Care Campaigns
indu's Latest Initiative Aims to Improve Teen SPF Application Habits
Bold Beauty Campaigns
IPSY Reframes Beauty as a Hobby with the 'I Play Beauty' Campaign
Inclusive Age-Appropriate Skincare
Pour Tous is a First-of-Its-Kind Brand for Gen Alpha & Gen Z
Influencer-Driven Fashion Events
Pacsun Collaborated with Prominent Gen-Z Creators
Pop Culture-Inspired Beauty Campaigns
Peter Thomas Roth Taps 'The Summer I Turned Pretty'
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Chinese Band-Supported Beauty Brands
Maybelline New York Partners with Teens in Times (TNT)
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Virtual Beauty School Experiences
NYX is Taking Over Roblox's Bayside High School
Immersive Curl-Powered Pop-Ups
göt2b is Helping Gen Z & Millennials Celebrate Their Waves & Coils
brand-focused social media shopping
TikTok Shop & Free Soul Launch the First 2026 Super Brand Day
24/7 Live Shopping Streams
QVC is Launching an Always-On Shopping Experience with TikTok Shop
Self-Expression Festival Activations
Barbie Brings Customizable Persona-Building to Coachella
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Kindness-Focused Travel Campaigns
Global Child: Travel & Purpose Debuts a Qatar Episode
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Kid-Friendly Press-On Nails
Pressies by Olive & June are Designed and Fitted for Kids and Tweens
Smart Youth Beds
The Neuro Wellness Youth Bed for Teens Has an AI Health Concierge
Berry-Inspired Kids Makeup Kits
Jovy Represents a Significant Advancement in Children's Cosmetics
Birthday Beauty Capsules
The Rhode Birthday Edit 2025 Brings Scented Tints and New Accessories
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Bingo-Style Reading Initiatives
Indigo's 2026 Reading Challenge Features a 'Phone-Free' Category
Bold Eyewear Collection Campaigns
Vogue Eyewear Unveils Its 'No Rules Club' SS25 Campaign
Kid-Focused Screen-Free Learning Kits
Bellybees is Expanding Beyond Baby Food into a New Category
College-Focused Social Platforms
TikTok's Campus Verification Feature Mirrors Early Facebook
Branded Summer Lunches
MESHKI Debuts Its Viva Resort ’25 Collection with a Soirée in St. Tropez
Gen Z-Targeted Wine Campaigns
The I heart kinda Summer Campaign is Launching Soon
Pizza-Inspired Skincare Sets
Glow Hub’s Pizza My Glow Shares Brightening Solutions in a Fun Box
Digital Well-Being Updates
Tiktok Adds Mindfulness Tools and User Controls Over Ai Content
Summer Camp-Inspired Travel Experiences
EF Ultimate Break Debuts Camp Ultimate, Targeting Gen Z
Festival-Inspired School Dining Programs
Chartwells K12 Has Launched Foodie Fest
Jelly-Coated Sheet Masks
Avatara Unveils Slushy Jelly Masks That Are Safe for Kids
Nostalgic Summer Ice Creams
Jeni's Super Fun Times Collection Captures the Essence of the Season
Redefining Screen-Free Cameras
Camp Snap Arrives at Target as a Mindful Disconnection
Back-To-School Hygiene Campaigns
Lysol’s Latest Campaign is Titled 'The Story of SOMO'
Teen Finance Education
SimplyBudget Helps Teens Manage Money With AI and Parental Oversight
Cultural Newsletter Subscriptions
American Eagle Launches Gen Z-Focused 'Off The Cuff' Publication
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Pizza-Branded Reading-Encouraging Apps
Pizza Hut Has Introduced Its First-Ever BOOK IT App
Gamified Back-to-Campus Campaigns
Urban Outfitters' UO Haul Supports Gen Z Through Transition
Customizable Kids Stationery
Taggeez Lets Kids Decorate Their School Essentials with Charms
Virtual Student Snack Stores
Fizz and Gopuff Partnered to Offer Quick Access to Snacks and More
Hybrid Indoor Play Spaces
Jumpin' Jellybeans Expertly Merges Play with Wellness
Hybrid STEM Activity Kits
Brainstorm's Science Activity Kits Pair Hands-On Play & Online Tutorials
Family-Focused Resort Promotions
Beaches Resorts Has Launched Its Annual Fall Fam Jam Promotion
All-Natural Youth Skincare
Just for Teens Makes Age-Safe Daily Skincare for a New Generation
Gen Z Vitamin Pop-Ups
Nature's Truth and Natural Vitality Unveil a New College Campus Tour
Next Gen Multimedia Platforms
Hello Sunshine Launches Sunnie, a Gen Z Media and Lifestyle Platform
Children's Beauty Products
Olive & June Expands into Kid-Sized Press-On Nails
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Child-Friendly Juice Shots
These New Plenish Shots Include Options for Kids and More
Nutrient-Rich Child Vitamins
Hyland's Launches the New Kids Multivitamins for a Balanced Lifestyle
Product-Inspired Halloween Looks
Aldi and EllaDoesFX Created a Look Inspired by Professor Peppy
Carbon-Mitigating Travel Tours
EF Ultimate Break's Andiamo Campaign Targets Gen Z and Millennials
Peer-Powered Gifting Initiatives
indu and SoPost Encourage Customers to Share Samples with Friends
Gen Z-Focused Bag Charms
Travel Blue Launches the Memory Collection to Appeal to Gen Z Shoppers
Skincare Brand Grant Programs
Bubble Skincare Launches its 'Face The Future' Initiative
Teen-Targeted Dietary Supplements
Vitawell Teen Comes in Four Gummy Formulations
Youth Arthritis Challenges
The Arthur Tut Empowers the TikTok Generation to Fight Stigma
Curated Resale Storefronts
eBay's The NYC Edit Storefront Shares Tastemaker Selections
Social Media Shop-Exclusive Bundles
Zhou Nutrition Boasts TikTok Shop-Exclusive Wellness Bundles
Tech-Forward Teen Furniture
Rooms To Go Kids' Cloud9 Collection Features Smart, Modular Pieces
Low-Cost Back-to-School Campaigns
Target Back-to-School-idays Offers Discounts Up to 30%
Kid-Friendly Multivitamin Pops
MULTEEZ Deliver Key Nutrients in a Delicious Format
Personalized Daily Supplements
vyv Helps Women Create Simple, Intuitive Wellness Routines
Courageous Style Campaigns
Coach's Revive Your Courage Activates Gen Z
Colorful Youth Fashion Collections
Joe Fresh and Life at Home™ Have Partnered with Crayola
Digital Memory Keepers
Fun Bits Turns Kids’ Quotes Into Cherished, Shareable Family Memories
Balancing New Year Campaigns
Recess' You Don’t Need A New You Challenges Tired January Marketing
Cool-Touch Kid-Friendly Ovens
The YumYum! Real Baking Oven Helps Kids Safely Bake Real Treats
Parental Social Media Alerts
This Instagram Alert Will Let Parents Know of Troubling Teen Searches
Attention-Grabbing Acne Tubes
Pure Daily Care Designed a New Product with TikTok Shoppers in Mind
Social Food Delivery Apps
The 'Zesty' App from DoorDash Helps Users Find New Restaurants
Group Chat Insights
Discover WhatsApp Group Trends And Stats With ZapZipped’s Yearly Recaps
Gen Z-Focused Trades Campaigns
Petri Plumbing Wants to Make Gen Z the Toolbelt Generation
Social Media Creator Initiatives
Snapchat Launches its Gen Z-Focused Creator Connect Service
Custom Year Wrap-Ups
Your Wrapped Lets You Create Fun, Customizable Year-End Summaries
Interactive Oral Hygiene Programs
Smile School Makes Oral Care Exciting to Kids with Fun & Flavor
Nourishing Personality-Packed Combos
The New Summer Jamba Bundles Tap into Popular Personas
Body Appreciation Programs
Flamingo and Girl Scounts are Supporting Confidence & Wellness
Friend-Finding Virtual Hangouts
Strangely Matches Similar Personalities for Live Video Chats
IP-Based Kids Games
Netflix Turns Shows into Play Experiences
Real-Time Sharing Apps
MomentsHub Lets You Discover And Share Nearby Experiences Instantly
Branded Social Impact Initiatives
Youth To The People Unveils the Community To The People Program
Expressive App Icons
The Instagram Teen Icons Deliver Vibrant Customization for Younger Users
Creative Kid's Drawings
Joyful Outlines Inspires Creativity in Kids with Fun, Educational Themes
Texting Coffee Campaigns
The Costa Coffee Hypeline Connects with Gen Z
Hip Classroom-Ready Backpacks
The Kipling Back-to-School 2025 Collection is Expansive
Kid-Friendly Recipe Campaigns
Aldi Created a Series of Dishes with a 4-Year-Old TikTok Chef
Layered Online Content Reports
YouTube Defines Creative Maximalism as the Key Point After 20 Years
Youth-Targeted Finance Campaigns
Little Learners, Big Earners Teaches Money Basics to Gen Alpha
Gen Z-Focused Tech Initiatives
SJTU Welcomed Gen Z Students as Part to Discuss Tech
Dedicated Meal Planning Platforms
Yumm Yummy Helps Parents Plan Personalized, Healthy Kids Meals
Teen Content Filters
Instagram Expands Age-Rated Experiences with Stricter Parental Controls
Verified Campus Community Features
TikTok Launches Its Campus Hub With Group Chats
Kids Nutrition Apps
Yum Yum Go Teaches Healthy Eating Habits Through Interactive Games
Coffee Lip Balm Charms
Bubble Skincare's Lip Balm and Charms Set is Fun and Functional