From face masks for kids to immunity-boosting chocolates, the top July 2020 youth trends tap into the future of health, education and virtual experiences. At a time when parents are looking for additional support at home, a variety of new platforms are launching to provide access to everything from pay-what-you-can music classes and virtual summer camps to online family-friendly quizzes and brain games. Parents are also doubling down on health by investing in better-for-you snack bars, functional treats and breakfast cereals for kids—especially if they tout immune-boosting benefits.
This year, students won't be able to gather in the cafeteria or schoolyard and pass around their physical yearbooks but alternatives are emerging to replicate the experience on Snapchat. Similarly, Gen Z is gathering on TikTok for its virtual pride celebrations.
Top 30 Youth Trends in July
From Virtual Yearbook Pages to Kid-Friendly Face Masks:
Laura McQuarrie — Aug 18, 2020 — Life-Stages
30
Handcrafted Wooden Toys
ESNAF Toys' Product Brings Together Parents and Children Through Playtime
29
Kid-Friendly Face Masks
MaskClub Offers Exclusive Designs Featuring Heroes, Cartoons & More
28
Kid-Targeted Protein Bars
RX Kids Protein Snack Bars Share Five Grams of Real Food Protein
27
Plant-Powered Kid's Beverages
Creative Roots is a Hydrating Kids Beverage with 1 Gram of Sugar
26
Kid-Designed Magazine Covers
The June Edition of Vogue Italia Features Colorful Child Drawings
25
Monogrammed Trunk Dollhouses
This Portable Dollhouse Resides in a Luxurious Louis Vuitton Trunk
24
Cartoon Alien Skincare
The Tonymoly x Minions Collection Features Playful Formulas & Packaging
23
Free Digital Cartoon Channels
Kartoon Channel! is Described as "Netflix for Kids, But Free"
22
Juvenile Spy Car Beds
The Dragons of Walton Street VC150 Kids Car Bed is Retro and Stylish
21
Virtual Yearbook Pages
HAGS Helps Students Collect Yearbook Messages on Snapchat
20
Fast Food Dance Challenges
Burger King is Trading Whopper Dance Moves for Discounts on TikTok
19
Kid-Friendly Toiletry Collections
Bagunça Children's Toiletries Target Kids Ages Three to Eight
18
Playful Fashion Design Kits
Bandai's Harumika is Being Reintroduced for a New Generation
17
Digital Pride Celebrations
TikTok's #MyPride Celebrations Recognize 25 TikTok Trailblazers
16
Kid-Friendly Anime Smartwatches
The Hello Kitty iTOUCH PlayZoom Smartwatch Has a Games & a Camera
15
Voice-Recording Robot Toys
Hexbug's MoBots Let Kids Capture and Modify Their Voices
14
Immunity-Boosting Chocolates
Avida Health's Chocolate Balls to Strengthen Immune Health Amid COVID
13
Reward-Based Gamified Digital Therapy
Amblyoplay's Product is Geared Toward People with Lazy Eye
12
Kid-Created Superfood Cereals
Kashi's Super Loops Cereal Uses Red Lentil & Brown Rice Flour
11
Kid-Friendly Brain Games
LogicLike Helps Players Develop Meaningful Skills for the Future
10
Versatile Outdoor Sport Sets
This Kit Features Equipment for a Variety of Different Outdoor Sports
9
Funny Impression Card Games
Quirk! is a Family Card Game That Has Players Show Their Silly Side
8
PWYC Kid's Meals
Hugo's Restaurants is Alleviating Stress from Family Life Amid COVID-19
7
Toaster Pastry Crisps
Pop-Tarts Crisps are Made with Five Grams of Whole Grains
6
Math-Powered Interactive Crime Dramas
Murder by Numbers Employs Math Puzzles to Solve Crimes
5
Kid-Friendly AI Platforms
PictoBlox Teaches Machine Learning and AI for Kids
4
PWYC Virtual Music Classes
Sing Like A STAR Provides Classes for Children Through Zoom
3
Wizardly Surprise Collectibles
Magical Capsules Open to Reveal Harry Potter Collectibles
2
Family-Friendly Virtual Quizzes
Hasbro Gaming Teamed Up with Jay’s Virtual Pub Quiz
1
Anime Battle Board Games
Pokémon Trading Card Game Battle Academy is a Board Game Adaptation
Related Ideas
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Gen Alpha-Focused Eyewear Collabs
Zenni Partnered with FreshCut to Market to Roblox Users
Plant-Based School Lunch Guides
Forager Project & Veganuary Debut the Vegan School Lunch Challenge
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Gen Z Gloss Brands
Glosshood Celebrates Your Inner Child with Its Product Range and Branding
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Mindful Student Planners
The Centered Student Planner Offers Academic and Emotional Support
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
No-Swipe Gen Z Dating Apps
Summer is a No-Swipe Dating App That Uses Homescreen Widgets
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Gen Z Hotline Campaigns
Simply Spiked's 'Peach Responsibly' Campaign Addresses Generational Gaps
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Snack-Themed Textbooks
FUNdamental Textbooks by Heinz Make Learning More Playful
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
Educational Finance Child Smartwatches
The 'Mellow Watch' Helps Kids Build Good Money Habits
Virtual Skincare Schools
Skincare Summer School Helps Beauty Lovers Expand Their Knowledge
Vibrant Children's Fall Fashion
nununu Recently Launched Its Fall 2023 Capsule & Its Eye-Catching
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Targeted Gen Alpha Skincare
Hi!papa Makes Personal Care for Kids Ages Three to 12 in China
Gen Z Mental Health Apps
Chill Pill is a Social Media App Centered Around Mental Health
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Immersive Back-to-School Pop-Ups
Sprayground's NYC Pop-Up Invites Visitors to Travel Back in Time
DIY Monster Pops
tinyB's Fun Halloween Kit Helps Kids Make Their Own Spooky Treats
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Digital Wellness Inniaitives
Pinterest Focuses on the Digital Well-being of Gen Z
Travel-Focused Marketing Guides
TikTok Debuts a Playbook for Travel Marketers to Foster Engagement
Snackable Back-to-School Lunches
Little Spoon's Lunchers are Nutritious Meals for Big Kids
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Gen Alpha-Targeted Ice Cream Trucks
Unilever Taps Robomart to Launch 'The Ice Cream Shop'
Youthful Plant-Powered Snacks
'You Need This' Makes Healthful Snacks for Gen Z
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Back-to-School Metaverse Campaigns
Kickers UK Created a Kids' Footwear Campaign Through Roblox
Shoppable Hybrid Apps
Lemon8 is a New Social Media App Combining Aspects of Instagram & Pinterest
QSR Gen Z Campaigns
Chipotle Targets Gen Z with Wellness Snapchat Lens and Menu Items
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Social Media Candy Campaigns
The Starburst 'Ask the Universe' Campaign Engages Gen Z on TikTok
Pop-Up Interview Stores
Trainline's Fashion Pop-Up Preps Gen Z for Interviews with Free Clothing
Boomer-Focused Grocery Services
Baby Boomers Continue to Dominate in Online Shopping Post-COVID
Financial Support Apps
'Cleo' is Helping Gen Z Feel More Confident About Money
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Youth Activist Skincare Packs
The Body Shop is Removing Barriers for First-Time Voters in the US
Noise-Canceling Drink Packs
Capri Sun Created Special Juice Packs to Give Parents Peace
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
Rewarding Gen-Z Learning Apps
Kadama Aims to Make Learning More Accessible and Fun Online
Peer-Connected Support Platforms
'Togetherall' Offers a Safe Online Community for Mutual Support
Musical Back-to-School Campaigns
AE is the First to Use TikTok SoundOn for a Campaign
Young Professional Community Apps
Yuppie Helps Gen Z and Millennials Connect with One Another
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Gen Z-Targeting TikTok Tools
American Express & TikTok Launch the '#ShopSmall Accelerator' Program
Superhero-Themed Energy Drinks
GoPuff and Prime Video's Gen V Join Forces for Exclusive Launch
Youthful Backpack Capsules
Skybags and 'The Archies' Unite for a Gen Z-Focused Backpack Collection
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Kid-Targeted Holiday Bundles
Storypod Boasts Three Holiday Bundles for Kids
Gen Z Video Apps
Zigazoo is an Invite-Only App with a Focus on Short-Form Videos & Video Replies
Body Positivity Campaigns
Body Proud's #noBODYlikeyou Removes the Pressure to Look a Certain Way
Gen Z-Focused Menstrual Care
15-Year-Old Zoe Leffler Debuts a Menstrual Wellness Brand Called Cycl
Gen Z Budgeting Platforms
Buddy and Klarna Teamed Up to Support Gen Z Financial Health
Teen Positivity Apps
'Gas' is a Positivity-Focused Social Media Platform for Teens
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Plant-Powered Lunch Kits
Mighty Yum Makes Plant-Based Foods Fun for Kids
Social Media Music Festivals
TikTok 'In the Mix' is a First-of-Its-Kind Music Festival
Gen Z-Supporting Benefit Policies
Chipotle Launches a New Benefits Program for its Gen Z Employees
Child Creator Casting Calls
Kid-Focused Social Network Zigazoo Hosts Casting Call for New Creators
Human Candle Campaigns
These Human Statues of Candle Wax Bring Attention to Youth Burnout
Gen Z-Focused Eye Creams
Bubble Inroduces Morning Rays Brightening Eye Cream
Music-Driven Snack Campaigns
The Harvest Snaps 'Snap Sounds' TikTok Experience is Interactive
Healthy Superhero-Themed Snacks
Too Yumm! Teams Up with Marvel to Launch a Range of Healthy Snacks
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
School-Centric Eclectic Fall Fashion
Sundae School Presents the Back to School Capsule
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Experiential Gift Registries
Nabu is a Gift Registry Platform to Give Kids Memorable Experiences
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Gen Z Advertising Tools
YouTube Launches a New Music Tool to Connect Advertisers with Gen Z
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Peer-to-Peer Conversation Campaigns
JOYBA's Real Tea, Real Talk Supports Mental Health in Youth
Collaborative Home Decor Collections
Sweet July by Ayesha Curry x Pottery Barn Celebrates Summer
Gen Z-Focused Hotel Campaigns
Hyatt Recruits College Athlete Jalin Hyatt to Attract Gen Z
Nostalgic Music Discovery Apps
The 'Rewind' App Helps Gen Z Delve Into the Music Of Past Decades
Parental Social App Controls
Meta Debuts a Series of New Features Across its Social Media Apps
Kid-Friendly Aviation Programs
easyJet's Summer Flight School Challenges Gender Stereotypes
Personalized Child Education Apps
Sandbox Group Launches the PlayKids+ Application for Ages 2-12
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Personalized Bedtime Stories
StoryGenius Let's Parents Insert Their Children Into Books
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Parental Social Controls
Snapchat Debuts New Parental Controls for Parents Monitoring Their Kids
AI-Backed Telehealth Platforms
'Summer Health' Unveiled a Set of AI Features to Improve Services
Family-Focused Disinfectant Lines
SC Johnson Launches New FamilyGuard Brand Disinfectant Line
Utilitarian Student-Friendly Bags
Vismiintrend Offers a range of School Bags for Students
Stigma-Reducing Period Brands
August Relies on Playful and Wholesome Branding
School-Influenced Spring Fashion
TOMBOGO's For The Truant & The Fluent Series Readies for SS23
Teen-Targeted Banking Features
Verizon Launches 'Family Money' For Gen Z and Gen Alpha Bankers
Sporty Digital Apparel
Roots & Stadium Live Launched a Digital Experience for Gen Z
Social Sun Care Challenges
Cosrx's #LayerYourSPF Campaign Reached Milestone Views on TikTok
Modern Digitized Bookshelves
September is a Digital Bookshelf Where You Can Display Achievements
Home Decor Apps
Pottery Barn Kids and Pottery Barn Teen Launch Mobile Apps for E-Commerce Sales
Gen Z Debit Cards
Venmo is Introducing a Teen Account & Debit Card for Gen Z
Kid-Friendly Streaming Services
Google TV Added Parental Watchlists to its Smart TV Application
Carefree Y2K-Themed Eyewear
Giant Vintage Showcases its 90's-Inspired 'Back to School' Collection
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Child President Campaigns
The Tech Interactive Launches "President for a Day" Contest with Zigazoo
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Media-Based Music Expansions
DistroKid Users Now Have Access to TikTok Music for Promotion
Cartoon Avatar Digital Meetings
The New Zoom Avatars Add a Playful Personalization to Meetings
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Growth-Inspired Spring-Ready Fashion
FACETASM's Coming of Age Capsule Readies for SS24
Monetized Educational Series
TikTok Series is a New Way for Creators to Share Premium Content
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
Parent-Focused Social Features
Snapchat's 'Family Center' Allows Parents to Protect Their Kids
Student-Focused Esports Deals
Generation Esports Partners with Nintendo for Middle School Esports
Bite-Sized Gen Z News
Mata.Today Offers Quick Insights for Gen Z to Easily Digest
Summer-Ready Kidswear Subscription Boxes
Kidpik Releases Its New Summer-Styled Subscription Box
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids