As with every year around this time, the July 2017 sports trends tend to be centered around either general forms of fitness or baseball. America's pastime is the only pro sport with active games during the summer months, and so fans have the opportunity to bask in the quiet intensity and months-long grind played on diamonds across the continent.
The MLB recognizes its de facto summer sports monopoly, and the organization is making a push to engage as many fans as possible on as many media as are available. One such effort is in virtual reality: over the course of the 2017 season, the MLB will be releasing 20 specially produced VR videos from key games and events. Players can enjoy the benefits of baseball's summer reign as well, as New Balance's NB Power Hitter Challenge makes use of Zepp's swing- and player-tracking technology to turn batting practice into a gamified competition.
Top 40 Sports Trends in July
40
Streamlined Gliding Paddleboards
The Finpo Waterglider Uses a Built-in Propulsion System to Move
39
Millennial Sportswear Collaborations
The 'KITH x adidas Soccer' Collection is Performance-Inspired
38
Dollar Store Derby Activations
The Poundland Brand Activation Was Hosted at the Epsom Derby
37
Converted Firetruck Homes
This Home on Wheels Was Made from a 1953 GMC firetruck
36
Forearm Hydration Gear
The 'Wetsleeve' Wearable Hydration Bag Keeps Water Nearby
35
Aquatic Resistance Training Equipment
The 'Hydra' Resistance Trainer Increases Capabilities
34
Vivid Co-Branded Basketball Courts
Nike and Pigalle Designed a Stunning Geometric Basketball Court
33
Vibrating Smart Leggings
These Leggings by Wearable X Vibrate to Correct Yoga Poses
32
Inflammation-Eliminating Sleeves
The Mava Sports Knee Compression Sleeve Relieves Stiffness
31
iOS-Connected Mini Gyms
The 'Circ-It' Enables a Circuit Workout with a Compact Set of Equipment
30
Illuminating Cycling Helmets
Lumos' Smart Tech Helmet Ensures Visibility on the Road
29
Responsive Bike Helmets
The Classon Helmet Will Inform the Wearer If They're in a Car's Blind Spot
28
Ankle-Supporting Basketball Shoes
The Under Armour Curry 4 Features a Sock-Like Collar
27
Magnetic Smartphone-Tethering Armbands
The 'FitConnect' Smartphone Fitness Armband is Secure
26
Fitness-Focused Cruises
Blue World Offers Health-Minded Individuals Relaxing and Rewarding Trips
25
Carb-Heavy Sports Drinks
The Maurten Drink Mix 320 Packs Ample Carbs in Each Serving
24
Anti-Roll Life Rafts
Creature Craft Life Rafts Add an Extra Element of Protection and Stability
23
Swing-Analyzing Golf Smartwatches
The Garmin Approach S60 Smartwatch is Stylish and Advanced
22
Sport Board Activity Trackers
The 'Trace' Action Sports Tracker Mounts Directly onto Boards
21
Robotic Running Exosuits
This Assistive Running Suit Promises to Boost One's Stride
20
Folded Museum Facades
The New US Olympic Museum Has Just Broken Ground
19
Adjustable Feminine Dumbbells
These Female-Focused Dumbbells Add Weights with a Simple Click
18
Gamified Batting Practices
New Balance's NB Power Hitter Challenge Gamifies The Zepp Training App
17
Mass Card Stunt Apps
IBM Has Launched an App That Lets Crowds Project Their Signs With a Tap
16
Festival-Ready Workouts
StubHub and Beachbody Created a Workout to Get People Music Festival-Ready
15
Rose-Embroidered Skate Shoes
The Matchcourt Slip X Na-kel Smith Can Be Worn On and Off Your Board
14
VR Baseball Videos
Samsung and the MLB Will Release 20 VR Videos During the 2017 Season
13
Muscle-Controlling Devices
'Wired Muscle' Lets Someone Else Control Your Muscles
12
Collaborative Exercise Apps
The Racefully Running App Lets You Digitally Exercise with Friends
11
Anti-Homophobia Soccer Jerseys
The US Soccer Teams' New Jerseys Celebrate Pride Month 2017
10
Celebrity-Sponsored Soccer Stadia
The Miami Beckham United Stadium is Funded by the British Star
9
Storytelling Branded Bandages
The Nike 'Badge of Honor' Bandages Encourage Kids to 'Get Back Up'
8
Animated Water Advertisements
This Ad for G Active by Gatorade Shows Off Water That Moves
7
Smart Cricket Bats
Intel is Introducing VR, Drones and Bat Sensors to Cricket
6
Extreme Parkour Courses
The Skyladder is the World's Largest Parkour Course
5
Eco Riptide Detectors
The Clever GIRL Buoy Alerts Surfers to the Presence of Deadly Rip Currents
4
Team-Oriented Obstacle Courses
The 'Tough Mann' Event Helps Build Teamwork and Mental Toughness
3
Social Memorabilia Campaigns
The NRL's 'Instabilia' Rewarded Fans with Instant Sports Memorabilia
2
Supercomputer Sports Video Curators
IBM Watson Identifies 'Cognitive Highlights'
1
Sporty Pride Month Campaigns
AEG's #BetterAsOne Campaign Celebrates Inclusivity in Sports
Related Ideas
Search Engine Football Games
Google's Mini Cup Excites Young Fans for the World Cup
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
Monthly Free Game Bundles
Sony Confirmed its Three Free Titles on PlayStation for June
Live Field Goal Campaigns
Rob Gronkowski Will Attempt a "Kick of Destiny" During the Super Bowl
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Collaborative Sports Club Fashion
Y-3 and Real Madrid Join Forces Again on a New Capsule
Preserve-Themed Pickleball Gear
Vlasic X Sprints Collaborated on a Pickleball Collection
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Fruit-Forward Energy Beverages
V8 +ENERGY Unveils Limited-Edition Summer Flavors
Beach Nostalgia Capsules
Duvin Design & Pabst Blue Ribbon Present 'Relax with Pabst' Capsule
Logo-Centric Soccer Campaigns
Apple Introduces the MLS Seasons Pass Campaign Visuals
Summer Edition Energy Drinks
Red Bull’s Summer Edition Juneberry Energy Drink Has Arrived
Full-Body VR Workouts
Total Body by Liteboxer Prioritizes One-on-One Interactions
Soda-Infused Ketchups
Pepsi Colachup is Coming to Select Baseball Stadiums on July 4th
Revolutionary Flying Disc
The Spin Pro Can be Thrown Like a Ball for Lasting Fun
Animated Football Games
Toy Story Funday Football Animates the Action Between NFL Teams
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Sporty Collectible Dolls
The L.O.L. Surprise! x FIFA World Cup Qatar 2022 Inspires Champions
Baseball-Inspired Lifestyle Sneakers
Nike's New Air Force 1 Low Celebrates Jackie Robinson
Affordable Tennis-Inspired Apparel
UNIQLO Leads Tennis-Core Trend Revival With Affordable Style
Gamer-Centric Beauty Campaigns
Dove Launched Real Virtual Beauty to Dismantle Gaming Stereotypes
Dynamic Sporty Sleek Fashion
District Vision Branches Out with a New Cycling Capsule
Smart Baseball Bats
Marucci & Diamond Kinetics Launch First-of-its-Kind Smart Bat
Luxe Baseball Fashion Collections
Gucci and Major League Baseball Launch a Summer Capsule
Playful Cafe Merch Collections
This Dunkin' Merch Celebrates the Summer Season
Limited-Edition Baseball Cap Nfts
9dcc and Stapleverse Enter into a Web3 Fashion Collaborations
Soccer Soda Brand Campaigns
This Coca-Cola World Cup Marketing Campaign is Launching Now
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Spherical Athletic Large Ballparks
BIG Designs a Ballpark on the Vegas Strip for the Athletics
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
VR Physiotherapy Tools
A Team of UniSA Researchers Created Superhero Therapy for Pain Management
Sports-Centric Digital Collectibles Platform
Sweet Took Part in the Launch of NHL Breakaway
NFL-Themed Athletic Apparel
NOBULL Drops NFL Combine Collection as 2023’s Presenting Sponsor
Metaverse Beauty Looks
L’Oréal Revealed Its First Virtual Beauty Styles for Web3
UK Summer-Ready Sporty Fashion
Unknown London Launches a New Capsule Designed for Summer
Branded Toronto Pickleball Courts
Vizzy and RendezViews to Open the Vizzy Pickleball Court
Summer-Themed Cafe Rewards Games
The Starbucks Summer Game: Adventure Awaits is Interactive
Trendy Metaverse Sportswear
adidas Enters the Virtual World Through a Roblox Collaboration
Relaxed-Fit Fall Menswear
Adsum's Fall 2022 Collection Draws From Workwear Styles
Color-Blasting AR Games
Samsung's Can You Beat the Box is an Exclusive Digital Game
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Car-Branded Basketball Giveaways
Canada Basketball & Turo Debut Unforgettable Fan Experiences
Athlete-Led Web3 Sports Platforms
LootMogul is a Sports Metaverse Powered by Virtual Assets
Football-Themed Retro Jerseys
Umbro Releases the Nations Collection of Sporty Goods
Connective Metaverse Ballparks
The MLB Virtual Ballpark is a Destination for the Global Community
Gamified Tennis Metaverses
Race to Wimbledon is a Fast-Paced Game on Fortnite
Arcade-Style Metaverse Games
JD Sports Steps into the Metaverse with 'King of the Game'
Nostalgic Baseball Hats
Mitchell & Ness Rounds Out MLB Product Assortment
Sweat Fleece Sporty Campaigns
Nike's Don’t Sweat the Tech-nique Campaign Readies for Fall 2023
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Trading Card Collector Camps
eBay's Collectors Camp Provides Insights, Tools & Strategy
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Baseball-Inspired Wool Caps
Garment Project x Ebbets Field Flannels Includes Two Retro-Style hats
Sports-Certified CBD Oils
Charlotte's Web is Now the Official CBD of Major League Baseball
Collaborative Jersey Releases
Daniel Patrick, New York Red Bulls & MLS Debut a Sporty Collab
Summer-Ready Luxe Sporty Fashion
The New Fendi Active Basketball Series Readies for Summer
Athlete-Backed Menstruation Campaigns
#SportYourPeriod Addresses Menstruation Stigma in Sports
1980s Athletic Club Collections
Miller Lite and Mitchell & Ness Revive Iconic 1980s Capsule
Bold Sports Apparel Campaigns
New Balance Unveils 'We Got Now' Campaign Featuring Shohei Ohtani
Summer-Themed Gaming Accessories
The Xbox Summer Accessories Collection for 2023 is Dazzling
Sporting Moment-Inspired Fall Fashion
Admiral Sporting Goods Presents its New Capsule for FW23
Unsubscribing Activity Campaigns
Unsubscribe for Sports Challenges Canadians to Get Active
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Tech Sports Advertising Networks
Apple and MLS Join Forces to Launch an Advertising Network
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Soccer Structure-Inspired Brands
EA Sports FC is a New Brand Inspired by the Shape of Soccer
Sports-Inspired Pop-Up Shop Metaverses
Meetkai Announces Its Partnership with THINK450 at CES 2024
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
VR Track Racing Games
Micro Machines: Mini Challenge Mayhem Pushes Virtual Cars to the Limits
Toronto Pickleball Clubs
Fairgrounds and QuadReal are Hosting a Free-to-play Pickleball Weekend
20s-Inspired Sportswear Collections
Balmain Unveils Its New Vintage-Themed Sportswear Range
Data-Driven Ticket Reselling Features
SeatGeek Next Fan Up Simplifies the Ticket Reselling Process
In-Arena Content Spaces
TikTok and MLSE Introduced the Creator Zone and a Live Content Series
Sports Fan Advent Calendars
The Countdown to Chill Calendar Aligns with College Basketball Season
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Football-Themed Collaborative Fashion
Umbro and Percival Join on a New Sporty Collection
Ice Cream-Themed Esports Events
Team Vitality Launches The Frozen All Stars with Ice Cream Brands
Athlete-Approved Gaming Controllers
LeBron James Limited Edition PS5 Controller is Inspirational
Community Tournament Series
Rival and New Balance Launch a New Rocket League Tournament Series
Geography-Based Esports Competitions
GeoGuessr Hosts Its First Esports World Cup with 24 Players
Basketball League-Inspired Metaverses
The NBPA Metaverse Offers an Immersive Digital Experience
Expansive Pickleball Stadiums
The World's First Pickleball Stadium Will Open in South Florida
Sports Card-Inspired Footwear
Panini America and Reebok Celebrate Prizm Sports Cards
Esports Merchandise Capsules
PlayVS Partners with Emerge Apparel on a New Apparel Collection
Soccer-Themed Undergarment Capsules
Savage X Fenty Releases a New Collection Inspired by Soccer
Phygital Televised Races
Michelob ULTRA's Lap of Legends Pits Formula 1 Drivers Against Avatars
Sports Event Virtual-Reality Apps
Meta Quest Launches Xtaduym with the Help of VBVR Tech
AI Football Games
Futureverse's 'AI League' Lets FIFA Superfans Manage Their Own Pro Teams
Convenience Chain Golf Collections
7-Eleven Unveils its new Convenience Tour Golf Collection
Sports Metaverse Communities
FIFA+ Collect Enables Fans to Compete with Licensed Digital NFTs
Multi-City Workout Tours
Movement LIVE by Michelob ULTRA is a Lively Fitness Experience
Esports Basketball Events
ESL FACEIT Group and FIBA Launch the NBA 2K23 eFIBA Esports Tournament
Connected Training Baseballs
The Playfinity Backyard League Smart Gaming Baseball is App-Enabled
Betting-Ready Sports Apps
Apple's Latest Sports App Streamlines Scores and Stat Viewing
Science Fiction Sports Equipment
The SPALDING x Stranger Things Basketballs are Limited-Edition
Superhero-Themed Gaming Features
Marvel Snap Prepares to Launch the PvP Mode by January 31st
Mixed Reality Racer Games
Hot Wheels Rift Rally Game is Set to Launch Officially in March
Virtual Arcade Worlds
Dave & Busters Announced its Offiical Metaverse World in Roblox
Sports-Focused VR Headsets
The 'JioDive' Headset Allows Users to Experience Cricket Games in VR
Baseball Team-Inspired Lifestyle Sneaker
Nike Launches a Kansas City Royals Colorway Palette
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
User-Generated Toronto Baseball Ads
GO Transit Celebrates Toronto Blue Jays with Fan-Created Ads
Streamlined Swiss Sports Apps
Swiss TV Provider Sunrise Launches a New Sports App Called MySports
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Football-Focused Esports Worlds
Roblox and FIFA Launch 'FIFA World' Through Their New Partnership
Cooling Hand-Made Scarves
Coors Light Creates Soccer Scarf to Keep Heated Fans Chill
Baseball Beer Branding
Philadelphia's Yards Brewing is Teaming Up With MLB Star Kyle Schwarber
Colorful Seasonal Americana Fashion
Blauer USA Presents its New Collection for Summer
Mobile Esports Events
Tribe Gaming Partners with Samsung for a Mobile Gaming Event in Las Vegas
Virtual STEM Fieldtrips
Panasonic, Katie Ledecky & Discovery Education Spotlight STEM Innovations
Exercise Recovery Campaigns
California Almonds' National Recovery Day Kick-Starts the Offseason
Streamer-Backed Trivia Games
Netlfix Launches a New Interactive Game Called 'Triviaverse'
NFL-Themed Caps
New Era Cap Unveil 2023 NFL Draft Class Collection
Vibrant Sportswear Lines
New Balance's Made in USA Season 3 Collection Celebrates Sport Heritage
Baseball-Branded Sports Drink Expansions
BODYARMOR Sports Drink Expands to Canada
Virtual Reality Racing Games
Sony Confirmed that Gran Turismo 7 Will be on PSVR2 from Day One
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Student-Focused Esports Leagues
Minnesota Varsity League Unveils a New League for Middle Schoolers
Anniversary-Commemorating Jersey Designs
Umbro and Over the Pitch Unite to Debut a New Collection
Cricket-Brand B2B Deals
Royal Expanded its Partnership with Cognizant Major League Cricket
Follow-Up Golf Game Launches
Sports Story Recently Launched on Nintendo Switch Platforms
Tournament Betting Platforms
GRID and KRAFTON Partner with ThriveFantasy for the PUBG World Finals
Baseball-Inspired Clothing Collections
Daniel Patrick Enters a Collaboration with adidas
Textural Travel Chocolate Products
The Ritter Sport Summer Selection Tower Has Five Bars
AR-Powered Football Cards
Sorare Launches the AR-Equipped 3D Digital Football Player Cards
Heritage Month Sports Campaigns
ESPN's 'Somos' Campaign Celebrates Hispanic Sports Icons
Convention-Based Esports Events
The Snapdragon Pro Series Will Be Held at DreamHack Japan
Student-Focused Esports Deals
Generation Esports Partners with Nintendo for Middle School Esports
Esports Sportswear Partnerships
Team Vitality Signs a Deal with Danish Sportswear Brand hummel
Multiview Streaming Platform Services
YouTube TV Adds New Multi-Viewing Features for March Madness
Fan Engagement Autograph Experiences
Virtual Tables Announces Partnership with the XFL
Virtual Esports Tournaments
Virtex Will Host an Entirely Virtual Esports Competition for Echo VR
Streaming Service Golf Tournaments
The Netflix Cup Teams Up Formula 1 Drivers & PGA Tour Golfers
Social-Platform Live Sport Features
Threads is Rolling Out Live Sports Scores with the NBA
Seamless Sports Betting Apps
theScore Bet Debuts New Commercial Spots as part of Fall Campaign
Integrated Streamed Sports Platform
Roku Launches a New Sports-Centric Content on the Home Screen
Amateur Youth Sports Channels
NBC Sports Next Launches the SportsEngine Play Platform