Water gun backpacks, solar-powered fishtanks and cans of spray chalk are just a few of the top July 2016 toys that indicate that summer has officially arrived. These toys put an emphasis on skill-building and physical fitness through active outdoor play.
While toys and games can often be a costly investment for many parents, there are dozens of low-cost toys that are emerging to offer endless hours of entertainment. A few of the most inexpensive examples include slingshots that shoot foam balls and pop-up dollhouses that are made from flat cardboard pieces.
In contrast to these low-tech toys, there are also a number of toys being created around technology themes. For instance, Google launched 'Project Bloks' as a tangible way to teach kids to code, while one of Mattel's newest Barbies has been introduced as a game developer character.
Top 50 Toys Ideas in July
49
Intuitive Dinosaur Toys
The CogniToys Dino Combines Fun and Learning in a High-Tech Way
48
Customizable Children's Bikes
This Adjustable Bike Intersects Style with Functionality
47
Classic Artwork Action Figures
The Vitruvian Man Action Figure Brings a Classic Image to Life
46
Moldable Soap Toys
'Sudsy Dough' is a Bath Toy for Kids That Dries in Air & Dissolves in Water
45
Solar-Powered Fish Toys
These Terrarium Tanks Provide an Alternative to Real or Robotic Fish
44
Classic LEGO Autos
These LEGO Cars Mirror the Design of the Volkswagen Beetle Perfectly
43
Connected Children's Toy Boxes
The Smart Toybox Teaches Children to be Tidy with Games
42
Cloud Rocking Horses
The Iconic Cloud by Maison Deux Rethinks the Classic Children's Toy
41
Active Jumping Mats
The 'Leaping Long Jump Mat' Challenges Kids to Hop Long Distances
40
Imaginative Fairy Tale Accessories
The Irish Fairy Door Company Inspires Kids to Dream
39
Educational Electronics Kits
Play Lab's Kits Encourage Children to Explore and Enjoy Electronics
38
DIY Robot Creatures
UBTECH's Programmable Robotics Kit is Easy Enough for Kids to Use
37
Spray Chalk Cans
This Non-Toxic Spray Chalk Paint Washes Off with Soap and Water
36
Soap-Printing Pens
Shine's Kid-Safe 'Awamoko' 3D Printing Pens Use Foam Instead of Plastic
35
LEGO Remote Controls
This Remote Control Aims to Make Creations Move Faster
34
Race Car-Inspired Drones
Vantage Robotics Designed a Drone That's Based on a Formula 1 Race Car
33
STEM-Teaching Robot Kits
The 'IronBot' Robot Toy Kit Enables Kids to Build their Own Companion
32
Visual Programming Toys
The 'Photon' Toy Robot Makes Learning Code Fun and Interactive
31
Bear-Shaped Notebooks
This Fun Coloring Book for Kids Doubles as a Dress-Up Game
30
Geometric Dome Playhouses
Geodome is a Colorful Area for Children to Explore Their Imaginations
29
Video Game Board Games
The Super Mario Bros Classic Monopoly Gives the Game an 8-bit Spin
28
Oversized Miniature Racing Vehicles
The Anki Overdrive Supertrucks Up the Ante for the Racing Game
27
Connected Building Block Kits
The 'ROKduino' Robot Building Blocks are an Educational Form of Play
26
Aquatic Bubble-Blowing Guns
This Clown Fish Bubble Gun Enables Bubbles with Sound Effects
25
Anniversary Intergalactic Action Figures
The Mattel Star Trek Series Dolls Celebrate the Franchise
24
Auto-Loading Foam Launchers
The Foam Sling Shot Shooter Packs Multiple Rounds to Keep Playing
23
Programmable Robot Toys
Marty is a Robot for Kids That Teaches Coding in a Fun Way
22
Convertible Kid Scooters
The Globber Adjustable Child Scooter Features a Five-in-One Design
21
Tangible Coding Toys
Google's 'Project Bloks' Uses Toys to Teach Kids How to Code
20
Kid-Friendly City Guides
ZigZag's City Guide for Kids Comes in a Fun and Educational Kit
19
Presidential Candidate Response Toys
The 'Pocket Donald' 20-Sided Die Offer Donald Trump Quips
18
Record-Breaking Toy Guns
The World's Largest Nerf Gun is Stuffed with Toilet Plungers
17
Interactive Toy Blocks
These Toys Aim to Help the Social Problems That Arise from Autism
16
Fridge Interior Robot Toys
The Star Wars BB-8 Robot Fridge Toy Interacts When the Door is Opened
15
Classroom 3D Printers
XYZprinting's 'da Vinci miniMaker' Printer for Kids is Designed for School
14
Smart Alphabet Toys
These Classic Wooden Letters Teach via iPad Apps
13
Simplistic Building Blocks
Edo's Cardboard Blocks Give Children Limitless Creation Opportunities
12
Miniature Dentist Board Games
These Alligator and Shark Dentist Games are Pocket-Sized
11
Gamified Programming Apps
Apple's 'Swift Playgrounds' Teaches Kids to Code Through Play
10
Educational Space Station Toys
The Playmobil Space Rocket with Launch Site Toy is Built by Kids
9
Backpack Water Gun Toys
These Water Guns are a Fun Toy for Hot Summer Days
8
Disc-Launching Toy Guns
The Pocket Shot Disc Launcher is a Safer Alternative to Gun Toys
7
Motorized Surfer Figurines
The RC Surfer 3 is a Mechanical Toy That Simulates Carving a Wave
6
Intergalactic Domination Board Games
The Star Trek 50th Anniversary Risk Game is Commemorative
5
Celebratory Submarine Model Cars
The Beatles Yellow Submarine Hot Wheels Collection is Funky
4
Cardboard Dollhouse Kits
This Dollar Store Playset Includes a House, Characters and Stickers
3
Bouncing Meteor Toys
This Dollar Store Space Toy for Kids Creates Gold and Silver Meteorites
2
Saucer-Launching Toy Guns
These Flying Saucer Shooters Offer Analog Drones for Kids
1
Phone-Shaped Water Games
The Shape of 'Water Fun' Puts a New Spin on Classic Water Toys
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Anniversary-Commemorating Toy Designs
Spin Master Introduced a New Line of Dora the Explorer Toys
Easter-Themed Seasonal Doll Collections
Battat's Our Generation Debuts the Keepsake Collection
Nostalgia-Driven Cereal Promotions
Kellogg’s Toy Story 5 Cereal Boxes Reintroduce In-Pack Toys
AI-Enhanced Play Experiences
Mattel Partners with OpenAI to Develop AI-Powered Toys
Snap-Together Race Tracks
Hot Wheels' Speed Snap Track System Supports Flexibility & Independence
Sensor-Driven Play Blocks
LEGO Smart Bricks Introduce Responsive Building Toys
Playful Sport-Centric Partnerships
NIKE x LEGO Group Announced a Multi-Year Partnership
Humorous Cocktail-Inspired Pull Designs
The Buzzballz Pool is Affordable and Hilarious
Bright Playful Sport Playgrounds
LEGO and Nike Reimagine Sports as Playful Learning in Shanghai
Collectible Pop Culture-Referencing Toys
Mattel Debuts Its 2025 San Diego Comic-Con Showcase
Play-Based Preschool Apps
LEGO Bluey Mobile Game Makes Screen Time into Building Play for Kids
Elevated Kitchen Appliance Collections
SMEG Launches New Kitchen Appliances for the Summer Season
Screen-Free Play Companions
Fabli Creates an Immersive World of Storytelling, Music and Games
Collaborative Kid-Focused Sensory Balls
Biggest Little and Sundae Kids Debut 'Balls on Wheels'
Color-Changing Cooking Toys
The Simmer & Stir Stovetop Play Set Inspires Realistic Pretend Play
Psychologist-Designed Educational Toys
ThinkPsych Spotlights Its Line of Therapeutic Games & Tools
Family-Friendly Tech Accessory Designs
CASETiFY x Toy Story is Whimsical and Vibrant
Preschool Coding Toys
Codie Blocks and iCode are Preparing Young Kids for an AI Future
Gender Stereotype-Busting Toy Campaigns
The LEGO Group Launched the She Built That Campaign
Science-Backed High-Energy Toy Collections
Moose Toys Partners with Mark Rober on CrunchLabs
Color-In Hydrating Drinks
Oodles of Doodles' Flavored Water Encourages Creativity
Subtly Spooky Halloween Decor
The Target 2025 Halloween Collection Debuted Ahead of Summer
Kid-Focused Water Brands
Wave Kids Has Introduced an Innovative Approach to Children's Hydration
Playful Beach-Inspired Tech Lines
CASETiFY x SpongeBob SquarePants Drop a New Collection
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Inclusive Fashion Dolls
Mattel’s First Autistic Barbie Boasts Sensory Experiences & Support Tools
Nostalgic Gaming Devices
The Playdate Handheld Console Reimagines Retro Gameplay with Modernity
Interactive Educational TV Games
LeapFrog LeapMove Has a Webcam-Like Design
Tiny Toy-Inspired Jewelry
Alex and Ani's Polly Pocket Pool Party Collection is Nostalgic
Thematic Basketball Experiences
Nike x LEGO Play Arena Returns to LEGOLAND California
Interactive Toy Experiences
Spin Master Highlights Opportunities in the Toy Sector in 2026
Toy Brick Advent Calendars
LEGO Introduces All-New Advent Calendars for 2025
Summer-Forward Pet Collections
PetSmart's 'Arcadia Trail Collection' Targets Summer Adventures
Community 3D-Printed Toys
3D Printing Elves Launches Free Toy Program for Children
STEM-Driven Building Block Kits
These LEGO Education Science Kits Come in Four Options
Multi-Sensory Creative Toy Capsules
Crayola Has Announced a Range of New Creative Toys for 2026
Responsive Building Toys
LEGO SMART Play Integrates Technology That Reacts in Real Time
Air-Powered Racer Toys
The Air-Power Turbo Racer Travels Up to 30 Feet at 13 Feet Per Second
Screen-Free Children's Audio Toys
Tonies Introduces Three New Products for Littles
Sensory ASMR-Style Toys
Incredible Group's Squishi Toys Appeal to Gen Z Consumers
Game-Inspired Collectible Toys
Mattel Creations Debuts Two Minecraft Collectibles
3D-Printed Fidget Toys
Jigglets are Produced with Less Waste Than Traditional Toys
Anniversary Doll Capsules
Spin Master Celebrates 25 Years of Dora with an All-New Toy Collection
Multi-Brand Match Games
Mattel Match: Toybox Unlocked Unites Brands Like Barbie & Hot Wheels
AI-Powered STEM Camp Directories
AI is Optimizing a STEM Summer Camp Directory
Colorful Bath Ball Toys
Biggest Little’s B is for Ball is Modern and Thoughtfully Reimagined
Nostalgic Film Merchandise
Disney Celebrates the Toy Story 30th Anniversary with New Collectibles
Screen-Free Entertainment Toys
The Toniebox 2 Engages Kids with Stories, Sounds, Music & Games
AI Kids Coloring Pages
Retro Launches Splat To Turn Family Photos Into Art
Interactive Educational Toy Lines
LeapFrog Debuts Its Latest Collection at Toy Fair 2025
Adorable Vacation-Inspired Tech Accessories
Chiikawa x CASETiFY Boasts Blue Summer Hues
Athlete-Inspired LEGO Sets
LEGO Launches Collectible Football Sets with Messi and Ronaldo
Seasonal Pet Care Capsules
PetSafe® Unveils a Collection of Pet Essentials for the Summer
Retro Plug-and-Play Games
Fizz Creations' Wireless Plug-and-Play Systems Appeal to Kidult Gamers
Backyard Electric Ride-Ons
Garvee Launched its 'Ride-On Toys Collection'
Award-Winning Educational Toy Brands
Learning Resources Earns 2026 Preschool Toy of the Year Award
Cosmetics-Inspired Slime Toys
Glime Brings Elements of Beauty and Fashion to Sensorial Play
STEAM-Inspired Construction Toy Systems
Meekins Corp. Introduces Rail Cube to the US Market
Interactive Juice Boxes
Suntop's Mega Back to School Campaign Integrates Connected Packaging
Multi-Year Footwear Partnerships
Nike and LEGO Team Up for a New Kid-Centric Collaboration
Kid-Focused Screen-Free Learning Kits
Bellybees is Expanding Beyond Baby Food into a New Category
Spooky Bubble Baths
Mr. Bubble Dropped a Fun, Festive Collection of Halloween Bubble Bath Products
Sensory Dough Toys
Play-Doh 6 Variety Compounds are Uniquely Textured & Scented
Runway-Inspired Fashion Dolls
The Styled by KidSuper Ken Doll Sports Boundary-Pushing Streetwear
Toy-Inspired Music-Themed Workshops
The LEGO Group Launches Its Final Creativity Workshop of 2025
Tech-Enriched Sports Equipment
The 'GOAL' Concept by Yewon Lee Encourages Physical Activity
Holiday-Ready Toy Product Lilnes
Crayola Has Unveiled Its 2025 Holiday Product Lineup
Modular Space Toys
Lego Space Exploration Telescope Set Transforms to Telescope, Microscope & UFO
Game-Based Learning Devices
Bubble Braille Controller Turns Tactile Reading into Interactive Play
Spring-Themed Toy Collections
MGA Entertainment Emphasizes DIY Creativity, Surprises & Pastel Hues
Snack-Inspired Pool Packs
The Garden Veggie Splash Pack Shares Playfully Shaped Summer Essentials
Mix-and-Match Scented Bracelets
Jelly Bands Simplify Jewelry-Making with Snappable Beads
Beauty Kiosk Playsets
Melissa & Doug's New Sort, Stock, Select Toy Explores Skincare & Makeup
Screen-Free Wooden Car Toys
Qubs' RasKars Feature Hidden Tech That Drives Vehicles Autonomously
Open-Ended Exploration Toys
Melissa & Doug Entered Toy Industry Hall of Fame
Hybrid Indoor Play Spaces
Jumpin' Jellybeans Expertly Merges Play with Wellness
Hybrid STEM Activity Kits
Brainstorm's Science Activity Kits Pair Hands-On Play & Online Tutorials
Kids-Focused Space-Themed Collaborations
Crayola Interprets McDonald's Happy Meal
Vibrant Slime Collections
Sloomoo Institute Introduced 18 Colorful Slimes
Screen-Free Audio Toys
Qubitunes Helps Kids Create Their Own Audio Adventures
Infant Wellness Play Collections
Fisher-Price Introduces its Mini Me Moments Capsule for Babies
Children's Beauty Products
Olive & June Expands into Kid-Sized Press-On Nails
Fruity Shower Foams
Allkinds' Whipped Shower Foam is Formulated for Kids & Teens
Halloween Countdown Doll Designs
Barbie Releases the 12 Days of Halloween Set with Daily Surprises
Tech-Driven Building Toys
LEGO Introduced Its New Smart Play Platform with Enhanced Technology
Buoyant Toy Spots
Tom Holland Stars in LEGO's Imaginative 'Never Stop Playing'
Expansive Action Character Toys
Blokees Debuts Its Range in Toy Fair New York 2026
Child-Focused Handheld Games
The Game Boy-Inspired Kids Device is an Alternative to Tablets
Race-Inspired Puzzle Collections
LEGO and Formula 1 Launch a New Build the Thrill Series
Interactive Mealtime Plates
Tej Belkhode Designs the Platoo Interactive Sensory Meal Plate
Toy Car-Inspired Fashion Capsules
Hot Wheels and Maje Join Forces on a SS25 Collection
Screen-Free Toy Collections
Luki Lab Spotlights Six Products at the New York Toy Fair 2026
Cartoon-Inspired Camping Gear
LOGOS Unveils the New Pokémon Camping Collection
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Swimming-Focused Branding Initiatives
British Swim School Debuts Jump on It Campaign
Energy-Generating Soccer Balls
PowerOn's Kinetic Energy Technology Powers Small External Devices
Supermarket-Inspired Slime Toys
Zuru Slime Mart Shares Baskets & Bags with Food-Like Sensory Toys
Social-Focused Childrens Games
Dragon Snacks Games' 'Solar Punk' Will Act as a Social Hub
Whimsical Miniature Toy Campaigns
LEGO Celebrates Star Wars Day 2025 with a Free Grogu Toy
Emotional Exploration Plushes
Emotional Baggage by Solobo Toys Helps Kids with Playful Expression
Branded Creativity-Focused Workshops
The LEGO Group Unveils Its 2025 Creativity Workshop Series
STEM Bath Bombs
Mr. Bubble's Galaxy Bath Bombs Teach Kids About the Solar System
Colorful Poolside Art Inflatables
The Cdm30 Lounger Turns Kinetic Art into a Bold Summer Float
Brick Toy Revivals
LEGO’s new Game Boy set includes Mario & Zelda-inspired cartridges
Travel-Optimized Baby Products
Stokke Launches the 'Jet Kids' Collection for Seamless Travel
Summerween-Themed Retail Ranges
These ALDI Summerween Products Embrace Warm Weather Autumn Vibes
All-in-One Splash Pads
The Turtle Splash & Bubbles is a Splash Pad and Bubble Maker in One
Low-Cost Back-to-School Campaigns
Target Back-to-School-idays Offers Discounts Up to 30%
Annual International Toy Fairs
Spielwarenmesse is Running Its 75th Edition This Year
Tech-Friendly Beach Chairs
PayPal's Tech-Chairs Upgrade the Classic Deckchair with Smart Features
Snuggly Plush Toys
Jazwares Spotlights Giftable Squishmallows for the Holidays
Tactile Learning Board Games
Toddler Plus Teaches Sequencing Through Sliding Peg Movement
Hybrid Educational Toy Designs
Fisher-Price Partners with Big Little Feelings
Curated Dog Toys
Playology Provides Toy Suggestions Based on Dog Needs
Skill-Building Play Kits
The Helper Play Kit Supports Independent Play Based on Life Skills
Interactive Beauty Destinations
Superdrug Beauty Playgrounds Inspire Fun & Product Discovery
Collaborative Color-Forward Toy Collections
Crayola and Ms. Rachel Debut Color Wonder Ms. Rachel
Water-Activated Pet Toys
Luki Lab's Blossom Pets Reveal Vibrant Colors When Misted
Sensory Audio Companions
My First Tonies Combine Early Learning with Soft, Squeezable Characters
Burger-Themed Slime Sets
The Slime Life Cheeseburger DIY Slime Kit Has Layers of Fun
Real-Circuit Board Games
Reactor Rescue Uses Functional Electronics in Gameplay
Collectible Mini Cameras
The Photo Creator Mini Cam Lets Kids Snap Photos Without a Phone
3D-Printable Toy Ranges
MakerWorld 'CyberBrick' Has Reusable Electronics and 3D-Printed Models
Interactive Toy Experiences
ToyPal Brings Soft Toys to Life with Personalized, AI-Powered Stories
IP-Based Kids Games
Netflix Turns Shows into Play Experiences
Waterproof Dog Tug Toys
Tug-E-Nuff Unveils the New BOB Water Tug Toy in Three Colorways
Interactive Learning Games
FamilyFunHub Makes Learning Engaging With Free Educational Games
Creative Kid's Drawings
Joyful Outlines Inspires Creativity in Kids with Fun, Educational Themes
Foamy Blaster Body Washes
Mr. Bubble's Super Blaster Body Washes Have an Interactive Sprayer
Educational Sensory-Support Tools
Ted Kangaroo Increases Availability of Its Sensory Product Range
Innovative Outdoor Play Solutions
YangQing Debuts the Turtle Splash & Bubbles Toy
Toddler Off-Screen Audio
Ms Rachel Tonie Offers Screen‑free Sing‑along Learning for Toddlers
Active Play Fair Presentations
JOYIN Gears Up to Present at Spielwarenmesse 2026
Expansive Child Product Ranges
The Latest Target Baby Products Will Come in Many Options
Cognitive Play Platforms
Toddlr Offers Educational Games for Kids with Balanced Screen Time
Co-Branded Digital Summer Events
Crayola Partners with Paddington™ and STUDIOCANAL
Family-Friendly AI Shopping Assistants
Duckymaze's New Tool Interacts with Voice & Text Prompts
Immersive Store Game Launches
Target Launches an In-Store Nintendo Switch 2 Launch Experience
Mental Health Toy Curations
Timeless Toys' D.O.S.E of Play Helps Kids Manage Stress & Anxiety
Delectable Career-Themed Ice Pops
Happy Pops Launches the Barbie Career Collection