The following inclusive beauty examples provide an indication that brands, individuals and marketing agencies are becoming increasingly aware that there are many demographics they should be targeting, and that their ability to target more than one idealized standard of beauty will positively influence the lives of many people.
H&M's advertisement for its Fall 2016 collection is a subversive commercial that understands the importance of feminism, body positivity, gender and racial diversity. The ad forgoes beauty norms that implicitly or explicitly target restricting beauty norms, and sets an example for how other large retailers should be targeting an array of demographics rather than limiting themselves to just one.
The young teenager Rayouf Alhumedhi's insistence provides an excellent example of individuals who choose to carve out paths that otherwise would not exist. When she found that there were no emojis that represented people who wear different religious and cultural garments on their heads, Rayouf designed a set of emojis with the help of 'Unicode' that would. The teenager saw an issue with a lack of representation for people who wear garments such as hijabs, or those worn by some Christian women, and she chose to resolve the issue herself.
26 Inclusive Beauty Examples
From Subversive Fast Fashion Commercials to Cultural Emoji Concepts:
Mishal Omar — Dec 6, 2016 — Pop Culture
26
Male Makeup Brand Ambassadors
Influencer James Charles Will Be Covergirl's Newest Ambassador
25
Subversive Fast Fashion Ads
The New H&M Ad Shows a Less Constricted Representation of Femininity
24
Body Positive Social Efforts
Nike Women is Promoting Relatable Instagram Models in Recent Posts
23
Inclusive Japanese Fashion
The New WYATT Collection Was Presented on a Diverse Range of Models
22
Inclusive Bra Palettes
These Bras Seeks to Expand the "Nude" Fashion Market
21
Inclusive Men's Campaigns
The AXE Canada Campaign Ditches Its Old Hyper-Masculine Inspirations
20
Inclusive Hijab Collections
This Blogger Created a Line of Hijabs for All Skin Tones
19
Body-Positive Barbie Dolls
The Ashley Graham Barbie Was Designed with Thighs That Touch
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Body Positive Fashion Editorials
Liz Black Shows Off Garments with Sample Size Measurements
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Cultural Emoji Concepts
Rayouf Alhumedhi Designed an Idea for a Hijab Emoji
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Inclusive Boy-Focused Dolls
The 'Melanites' Toy Company Creates Toys for Boys of Color
15
Provocative Body Positivity Ads
The Newest 'Addition Elle' Campaign Stars Famed Plus-Size Models
14
Geeky Size-Inclusive Activewear
This Activewear Collection Lets Consumers Embrace Their Nerdy Side
13
Inclusive Model-Designed Clothing
Model Jordyn Woods is Set to Release Two Capsule Collections
12
Empowering Female Clothing Brands
'Too Pretty' Knows That Success Isn't About External Beauty
11
Inclusive Female Emojis
The She-Moji Keyboard is Designed to Help Women Express Themselves
10
Inclusive Emoji Apps
The Love-Moji App Embraces Same-Sex, Mixed-Race Couples
9
Inclusive Tone-Adjusting Makeup
These Products Help People Change Their Foundation Colors
8
Democratized Fashion Brands
This Inclusive Fashion Brand Provides Clothing for Women of All Sizes
7
Inclusive Olympic Ads
Canadian Tire's Heartwarming Ad Pays Tribute to the Canadian Olympic Team
6
Inclusive Retail Campaigns
This Violeta by MANGO Initiative Sparks a Dialogue About Fashion
5
Inclusive Dating App Extensions
Tinder is Seeking to Be Inclusive of Gender Diversity
4
Multicultural Beauty Campaigns
The #BornandMade Campaign Encourages Women to Share Their Stories
3
Body Positive Apparel Campaigns
JCPenney is Inclusive to Plus-Size in Its New Marketing Endeavors
2
Trans-Inclusive Fashion Campaigns
The Diesel x About You Lookbook Features Two Transgender Models
1
Inclusive Pride Campaigns
The You Can Sit with Us Campaign Celebrates the Diversity of Pride Month
Related Ideas
Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
AI-Influenced Fashion Campaigns
Heaven by Marc Jacobs Fall 2023 Stars Bella Hadid
Artist-Inspired Athletic Wear Collections
Hyba Activewear Partners with Michelle Hoogveld
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Confusing Fashion Collections
The Capable 'Manifesto' Collection Hides Wearers From Cameras
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Natural Hair Portraits
Dove's Reclaiming School Picture Day Campaign Recreates Student Portraits
Boho-Chic Fashion Collections
Sophie & Hailee Boasts a Stylish Fashion Range for the Fall Season
Gender-Fluid Demi-Couture Collections
Reed Harris Spring 2023 Challenges Gender Codes in Design
Inclusive AI Trainings
Asics is Retraining AI on What Healthy People Look Like
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Inclusive Mobility-Focused Fashion
The Adaptable Collection by Will&Well Aims for Inclusivity
Uplifting Gen Z Fashion
Boohoo & Pantone Created a Collection for Mental Health Awareness Month
Pre-Teen Makeup Brands
Princess by Renee Encourages Creativity & Self-Expression
Empowering Body-Confidence Sports Ads
Dove's 2024 Super Bowl Ad Will Inspire Young Girls
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Empowering Cosmetics Campaigns
Sephora Canada Launched a New Campaign for Lunar New Year 2024
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Inclusive Beauty Campaigns
The e.l.f. 'Judge Beauty' Campaign Will be Featured at Super Bowl 2024
Virtual Beauty Brand Ambassadors
Nars Cosmetics Unveiled a Trio of Meta-humans—the Power Players
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Self-Love-Inspired Fashion Collections
Rastah Introduces the Chic and Eye-Catching VOLUME 11 Line
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Anti-Design Pet Food Packaging
Gentle Giants' Bags and Cans Waste No Available Visual Space
Anti-Filter Beauty Campaigns
Dove is Inviting Social Media Users to Fight Digital Distortion
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Inclusive Sporty Collaborative Fashion
Feng Chen Wang Joins Nike on a New Collection
Empowering AI Image Generators
Missjourney Generates Images of Female CEOs, Leaders & Innovators
Female-Led Swimwear Brands
Bydee Embodies Creativity, Resilience, and the Entrepreneurial Spirit
Gamer-Centric Beauty Campaigns
Dove Launched Real Virtual Beauty to Dismantle Gaming Stereotypes
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
Size-Inclusive Designer Shoes
Zalando and Seven Designers are Launching Footwear for All
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Conscious Shopping Promotions
Hey Harper is Holding 40% Sales Throughout November
Vibrant Caribbean-Inspired Collections
Adidas MAS NATION Draws Cues from the Caribbean Lifestyle
Eco-Friendly Inclusive Apparel
SHEIN Launches evoluSHEIN Line Designed to be Accessible for All
Mental Health-Protective Films
Dove's Cost of Beauty: A Dove Film Protects Teen's Mental Health
Empowering Pride-Themed Apparel
The Love For All Kinds Capsule Collection is Now Live
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Non-Gender-Conforming Spring Fashion
UNDERCOVER Unveils its New SS23 Collection During PFW
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Eponymous Denim Fashion Collections
Martine Rose and Tommy Hilfiger Launch a Joint Capsule
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Digital Holiday Dresses
Bershka x DressX Digital Going Out Collection Targets Gen Z Customers
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Iconic Shoe Campaigns
Amina Muaddi's Fall/Winter 2023 Campaign Ushers in 'New Icons'
Accessibility-Enhancing Beauty Packaging
The Boticário Group Launches Inclusive Accessories
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Mindful Styling Campaigns
Style Consciously by Chatters Promotes Making Mindful Choices
Inclusive Hair-Styling Campaigns
Dove's #MyHairAMiModo Campaign Supports Cultural Latina Hair
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Attraction-Building Fragrance Ads
Fit Check by AXE Speaks to Gen Z Men and Women Alike
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
Dark Skin-Centric Beauty Brands
NaChé Cosmetics Aims to Provide a Positive Beauty Experience
Urban-Themed Fashion Campaigns
The COS Fall/Winter 2022 Season Celebrates City Living Themes
Changemaker Beauty Campaigns
This Lil Nas x YSL Beauté Campaign Champions Bold Self-Expression
Emotive Smartphone Camera Covers
Yifan Hu Designs the Emoji-Inspired Smartphone Accessories
Phygital Fashion Brands
PUNK Challenges Conventions with Digital Assets & Physical Tracksuits
Empowering Women's Campaigns
PLT Celebrates International Women's Day in #PrettyPowerful Ad
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Colorful Pride Lingerie Campaigns
Bluebella Launches Pride Campaign with British Singer Girli
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Inclusive Swimwear Collections
Onewith Swim Boasts a Patent-pending Design
Reimagined Inclusive Community Flags
PANTONE Designs a New Inclusive Rainbow Flag
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Syringe-Based Billboards
Dove's Injectable Billboard Addresses Toxic Beauty Standards
Self-Referencing Fashion Collections
For Fall/Winter 2023, UNDERCOVER is Reimagining Old Design
Performance-Ready Sporty Sub-Labels
adidas Sportswear Launches Channeling Modern Themes
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Eco-Friendly Glam Fashion
The H&M Studio S/S23 Collection Converges Wearability & Glamor
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Luxury Avatar Outfits
Valentino Created Digital Fashion Looks for Meta Avatars
Honest Female Athlete Campaigns
'Get Explicit' by Hillberg & Berk Empowers Women in Sports
Individuality-Focused Luxury Campaigns
Burberry Focuses on Self-Expression with its New Collection
Racism-Combatting Handbag Designs
Grey Brazil Has Designed the Anti-Racist Handbag
Conformity-Challenging Spring Fashion
BMUET(TE) Presents WE ARE NOT YOUR STEREOTYPE for SS23
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Localized Beauty Marketplaces
Rinna Beauty Meets the Needs of Customers Across Different Regions
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Inclusive Beauty Care Products
The f.a.e. Beauty Care Line Was Created by Thrive Market
Vegan Personal Care Collections
H&M's 'OHH!' Line Of Beauty Basics Comprises Cruelty-Free Products
Senior Self-Care Campaigns
L'Oreal Paris is Celebrating the Aging Consumer with 'Age Perfect'
Mix-and-Match Self-Care Products
The one+other Beauty and Personal Care Brand is Only at CVS
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Bravery-Celebrating Short Films
Simons Launches 'All is Beauty' as a "Catalyst for Change"
AI-Generated Model Tests
Levi's is Experimenting with AI-Generated Models for E-Commerce Channels
Gender-Neutral Matte Eyeshadows
Kosé Corporation is Promoting Gender-Neutral Beauty Brands
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Gen Z Denim Brands
Karl Lagerfeld Jeans Celebrates Individuality & Self-Expression
Anniversary-Celebrating Colorful Beauty Campaigns
UOMA Beauty Launched the We See You Campaign
Stylish Size-Inclusive Intimates
Arula Makes Intimates for Millennials and Gen Z
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Styling-Targeted Haircare Ranges
Authentic Beauty Concepts Boasts a High-Performance Styling Range
Villainous Comic Character Makeup
The Revolution Beauty x DC Super-Villains Collection is Playful
Cruelty-Free Everyday Essentials
H&M Beauty Just Launched the New OHH! (OH HEY HERO) Collection
Rentable Inclusive Womenswear
Simply Be Launches Its First Rental Line with Hirestreet
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Mock Social Good Fashion Ads
Women's Aid Has Launched a New Campaign Called Not Model's Own
Personal Style Jewelry Campaigns
RS Pure's #Authentic100 Shares the Styles of 100 Influencers
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Bright Inclusive Leather Sneakers
Nike Expands its Be True Collection with a Dunk Low Sneaker
Inclusive Fashion Investments
L Catterton Invests in BloomChic, an Inclusive Digital Fashion Brand
Black Heritage-Inspired Campaigns
Converse Launches the Black Joy Campaign and Collection for 2024
Size-Inclusive Summer Fashion
Hayden LA's Summer Staples Boast Whimsical Floral Patterns
Empowering Visual Content Campaigns
Getty Images and Hiki Launches #AutisticOutLoud
Joy-Inspired Beauty Campaigns
Ulta Beauty Launches the Joy Project, a Ground-Breaking Study
Inclusive Intimate Skincare
Beauty Below Revolutionizes Intimate Care for Women of Color
Inclusive Chosen Family Campaigns
Calvin Klein's 'This Is Love' Campaign Emphasizes True Family
Provocative Performance Athleisure
Savage X Fenty Sport Shares Inclusive Sportswear with an Edge
Simplistic Everyday Fashion Designs
C2H4 Unveils its New Case#R007 Genesis Collection
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Society-Reflective Spring Fashion
YONGHAO XIE Presents Into a Better World for the SS23 Season
Story-Focused Empowerment Campaigns
Shyaway Debuts the '#jutstgoforit' Women Empowerment Campaign
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products