With the thousands of advertisements that people are faced with every day, catching the attention of a consumer can be challenging, but these humorous eyewear ads are some clever examples of how marketers are targeting a more youthful audience.
Gone are the days when retailers would simply showcase their product in print in hopes that buyers would simply admire the look and design of their item. Nowadays, companies have to market more than just a product, they have to portray an image and theme that buyers can easily relate to, and using humor as a tactic is definitely a creative way to draw in consumers. From adorable grannies modelling sunglasses to eyewear ads promoting the single male, these humorously creative ads are going outside-the-box to attract a more hip and youthful buyer.
20 Humorous Eyewear Ads
From Aged Hipster Eyewear Ads to Spectacled Mustache Marketing:
Tana Makmanee — Jun 12, 2013 — Marketing
20
Hispter-Approved Eyewear Ads
The Ksubi Autumn/Winter 2012 War Lookbook is Edgy and Urban
19
Antenna Eyewear Advertorials
The Karen Walker 2012 Lookbook is Alien-Inspired
18
Structural Eyewear Campaigns
The Sixlee Fall/Winter Campaign is Avant-Garde and Edgy
17
Spectacled Mustache Marketing
The Oliver People's Summer 2011 Campaign is Hipsterriffic
16
Granny-Modeled Sunglasses
The Karen Walker Eyewear Summer 2013 Lookbook is Fit for All Ages
15
Age-Exposing Eyewear
These Mitchell Eye Centre Ads Suggest a Younger Look
14
Eclectic Eyewear Campaigns
The Lunettes Kollektion's 2012 Lookbook is Retro-Inspired
13
Single Man Spectacles
The Spring 2010 Tom Ford Eyewear Ads
12
Surrealist Eyewear Ads
The Kenzo Accessories Fall/Winter 2012 Campaign is Artfully Bold
11
Aged Hipster Eyewear Ads
The KUBORAUM Spring 2013 Collection Transcends Generations
10
Photo-Fragmented Eyewear Ads
The Commune de Paris x Waiting for the Sun Catalog Youthful and Bold
9
Crescent-Shaped Specs
This Esotika Eyewear Campaign Introduces Curved Spectacles
8
Interactive Eyewear Timelines
Ray Ban 'Legends Never Hide' Campaign Inspired by Real-Life Stories
7
Human-Hybrid Eyewear Ads
The Oxydo Tell Your Story Campaign Focuses on Creative Self-Confidence
6
Eyeglasses Funeral Ads
The Bausch & Lomb Pure Vision 2 Campaign Gives Eyes New Life
5
Vibrant Folding Eyewear
The Sunpocket Sunglasses Summer 2012 Collection is Great for Sports
4
Sensual Sci-Fi Spectacles
The Colab Timba Smits Campaign Marries Seduction, Rebellion and Fashion
3
Animal Mask Ads
The Sears Optical Campaign Promotes Seeing Like a Hawk and Lynx
2
Contract-Magnifying Eyewear Ads
The Visionlab Prescription Glasses Campaign Hones in on Fine Print
1
Musical Note Eyewear Ads
The BBiGB.com Campaign Promotes Music That Has to Be Read
Related Ideas
Punk Fashion Pictorials
Carbon Copy Magazine's Latest Shoot Will Rock Your World
Antenna Eyewear Advertorials
The Karen Walker 2012 Lookbook is Alien-Inspired
Extreme Haute Platforms
The Omar Perez Stilett"O"s Collection Shows Shoes Fit for Gaga
Gagafied Menswear Editorials
The Mitchell Smith MR Style Hong Kong Shoot Goes Outside the Box
Crystallized Couture Campaigns (UPDATE)
The Swarovski Vogue Germany Lookbook is Glamorously Glitzy
Structural Eyewear Campaigns
The Sixlee Fall/Winter Campaign is Avant-Garde and Edgy
War Leader Accident Ads
The Centre of Consultancy for The Road Victims Campaign Urges Safe Driving
Tribal Tattoo Couture Campaigns
The Sass & Bide Playman Resort12 Resembles Stylishly Drawn Ink
Windblown Face Ads
The Brampton Transit Zum Campaign Promotes Faster Public Transportation
Offbeat Opulence Editorials
The Anna Zasada Fashion Magazine Feature Embraces Glamor
Pop Art Knitwear Catalogs
The Rebel Yuths Lookbook Features Eccentric Eyewear Accents
Packaging-Infused Interiors
The Eye Candy Shop Uses Eyewear Boxes Instead of Shelves
Versatile Literary Logo Ads
The Penguin Books 'Books for Every Interest' Campaign Appeals to Many
Suited Skater Lookbooks
The Marc Jacobs Fall/Winter Collection has Retro-Inspired Flair
Grainy Gatsby-Inspired Editorials
The Time Traveller Client Magazine Editorial is Retro-Infused
Tropical Cuban Hipster Eyewear
SUPER Flat Top Havana Sunglasses Brings the Vacation Home
Electric-Hued Shoots
The Jeremy Wardlaw and Leebo Freeman Spread is Eye-Catching
Monthly Subscription Sunglasses
The Freshades Company Delivers Handpicked Eyewear
Gray-Haired Rockstar Campaigns
The Record Planet Print Ads Show Old Legends Still Rocking Out
Eccentrically Androgynous Editorials
The 'Star Man' Shoot by Krzysztof Wyzynski Stars Greg Narwat
Granny-Modeled Sunglasses
The Karen Walker Eyewear Summer 2013 Lookbook is Fit for All Ages
Gagafied Car Editorials
The 'Another Day, Another Adventure' for Mini Cooper Editorial is Dynamic
History-Minded Sunglasses
The Wildfox Sun Spring Shade Collection is Inspired by Classic Looks
Kid-Friendly Retro Ads
The Museum of Childhood Campaign Reads 'Playing is Learning'
Famed Photographer Galleries
The Mario Testino MFA Exhibit Will Highlight the Best of Editorials
Yarn-Wrapped Spectacles
The Miracle Megane Knitted Sunglasses are Intriguing Pieces of Eye Wear
Opulent Old-School Eyewear
The Isson Spring Summer 2012 Collection is Strange and Unusual
Hipster Dome Installations
Step Inside a Creative Mind by Prodigium Looks like a Bald Man
Human-Eared Pet Politic Ads
The Post Internazionale Campaign Promotes an Insider's Viewpoint
Bold Kaleidoscopic Shades
These Mrs Herskin Sunglasses are Avant-Garde
Girlishly Athletic Fashion Campaigns
The Nasty Gal 2012 Lookbook Gives Sporty Classics an Update
Iconic Retro Eyewear
The DITA x Thom Browne Fall/Winter 2011 Collection Channels 50s Politicians
Upcycled Auto Couture
The Lexus Fashion Workshop Tasks Designers With Reusing Car Parts
Soccer Stud Campaigns
The Gerard Pique H.E. by MANGO F/W 2012 Ads Showcase the Spanish Footballer
Chromatic Geek-Chic Captures
The Romek by Natalia Madejska Portrait Series is Effortlessly Cool
Retro Gum Ads
The Gorila Bubble Gum Vintage Edition Campaign is Nostalgically Nerdy
Eclectic Eyewear Campaigns
The Lunettes Kollektion's 2012 Lookbook is Retro-Inspired
Vibrant Surfer Sunnies
The Sheriff and Cherry Spring/Summer 2013 Collection is Beach-Ready
Retro Hypnotizing Shades
The Jeremy Scott x Linda Farrow X-Ray Sunglasses are Sci-Fi
Accident Prevention Ads
The Home Safety Action Week Campaign Asks People to 'Fight the 5'
Mistake-Erasing Ads
The Etch A Sketch Campaign Focuses on Regretful Situations
Motion-Blur Illusion Campaigns
The 2012 Mercedes-Benz C-Class Coupe Ads are Speedy
Phallic Produce Viral Videos
The PETA Stay Firm and Fresh Campaign Urges Men to Go Vegan
Indulgent Eyewear Memberships
The Monocle Order's Memebership Program is Heaven for Glass Hunters
Boldly Vibrant Sunglasses
The House of Holland 2012 Eyewear Campaign Stars Rapper Iggy Azalea
Guitar Eyewear Shoots
Jin Ng Photography is Youthful and Punchy
Vacant Mind Ads
The Academia de Ideias Campaign Encourages People to "Have More Inside"
Retro Baseball-Inspired Frames
The Oliver Peoples O Malley Sunglasses Take You Back to the 60s
Double-Framed Eyewear
The '4occhi Glasses' Accommodate Two Different Prescriptions
Temporary Eyewear Stores
The WOAW Pop-Up Store in Hong Kong Sells Diverse Glasses
Lavish Lucid Eyewear
The Kris Van Assche Eyewear Spring 2013 Collection Features Clear Handlebars
Surrealist Eyewear Ads
The Kenzo Accessories Fall/Winter 2012 Campaign is Artfully Bold
Eccentric Headdress Lookbooks
The Sass & Bide 2011 Eyewear Campaign Exudes Photobooth Fun
Ornamentally Glitzy Campaigns
The Michael Kors Holiday 2012 Ads Were Photographed by Mario Testino
Retro Oversized Eyewear
The Ksubi 2013 Sunglasses Collection Mixes Vintage Shapes and Prints
Sustainable Wood Sunglasses
Each 'Proof Eyewear' Purchase Funds a Sight-Giving Surgery
Custom Charity Bamboo Sunglasses
SOLO Eyewear x Raw Artists Shades are Philanthropically Stylish
Deliciously Dangerous Shoots
Vijat Mohindra Shoots a Gun-Wielding Editorial for Factice #8
Premium Celebrity Eyewear
The New Rob Dyrdek Sunglasses are Badass
Crutch-Clutching Shoots
The Darya Style Singapore January Editorial Shows Crippling Beauty
Aged Hipster Eyewear Ads
The KUBORAUM Spring 2013 Collection Transcends Generations
Headache-Transferring Ads
The Crocin Pain Relief Tablets Campaign Helps to Alleviate Pain
Giant Mogul Ads
The Sunday Times Rich List Campaign Features Towering Wealthy People
Fantasy-Inducing Eyewear Ads
The Hundreds 2012 Fall/Winter Series Lets You See What You Want To
Surreal Cultural Campaigns
David Lachapelle's Special T Ads Enter Three Magical Worlds
MOD Revival Spectacles
The Lunettes Kollektion Spring/Summer 2013 Eyewear Line is 60s-Inspired
Worldly Wi-Fi Campaigns
The AmtrakConnect Ads Advertise Internet While Traveling
Paper Plane-Like Leaf Ads
The Stihl Leaf Blower BG-86D Campaign Cleans Yards with a Show
Pop Icon Pintraits
The Pin Art Portraits by Philip Karlberg are Full of Personality
Candid Starfish Campaigns
The Rag & Bone Candice by Candice Ad is Playful
Racing Rally Shades
The Limited Edition 9five x Gumball 3000 Sunglasses are Super Slick
Color-Comparing Campaigns
The Etisalat Yellow Pages Print Ads Makes Products 'Stand Out'
Cinematic Guest Ads
The NBC Studio Universal Campaign Revolves Around a Mummy and Cowboy
Jet-Setting Footwear Campaigns
The Jeffrey Campbell Fall 2012 Lookbook Invokes Travel-Worthy Gear
Contentious Mother-Daughter Ads (UPDATE)
The Lake and Stars Ad Stirs Controversy
Corrected Comic Strip Ads
The Paper Mate Liquid Paper Campaign Corrects Written Blunders
Dramatically Ornate Eyewear
S. Anomalous Creates Theatrical Latex Monocle Prosthetics
Dual-Face Seeing Ads
The Sankara Eye Care Institutions Campaign Gives to the Needy
Crescent-Shaped Specs
This Esotika Eyewear Campaign Introduces Curved Spectacles
Punching Perfume Ads
The Old Spice Pure Man Scent Campaign is Made for the Guy's Guy
Delightful Daisy Sunglasses
The Mercura NYC Shades are All Flowers
DIY Shade Designs
'Her New Leaf' Blog Shows How to Easily Spruce up Any Sunglasses
Hair Signature Ads
The Fermo Five Campaign Promotes Prevention of Hair Loss
Bokeh-Inspired Auto Ads
The Mercedes Night View Assist Campaign Focuses on a Photo Effect
Molten Gold Accessories
The Victoria Kelsey Precious Grime Collection is Organically Ornate
Licence Plate Address Plaques
The AVTOTravel.com Ad Campaign Promotes Permanent Motor Homes
Scholarly British Eyewear
The Archibald Optics Eyewear Collection is High Quality
Dirty Domino Effect Ads
The Skay Cleaning Wipes Roll Campaign Promotes Easy Clean-Ups
Sultry Sunglasses Collaborations
The Linda Farrow x Agent Provocateur Eyewear Collection is Retro
Celebratory Gallery Campaigns
The Museu de Arte de Sao Paulo Ads Salutes Its 64th Birthday
Geek-Chic Editorials
Bob Packert Snaps a Portrait of the Modern Day Urban Professional
Bifocal-Chronicling Charts
The 'Evolution of Eyeglasses' Infographic Colorfully Charts Lenses
Paint Chip Furniture Ads
The Histor Paint Campaign Features Simple Colorful Dioramas
$75,000 Luxury Sunglasses
The CliC-Gold 18K Eyewear Act as More of a Lavish Accessory
Idyllic Holidaymaker Campaigns
The Gucci Cruise 2013 Ads Showcase Exotic Ventures
Swapable Hipster Shades
The Elizabeth and James Melrose Sunglasses are Smart and Snappy
Reliving Past Photo Ads
The Amnesty International Uruguay Campaign is a Sad Reminder of Lost Loves
Multicolored 3D-Printed Eyewear
These Tapestry Glasses are Fun, Colorful and Customizable
Architecture-Inspired Eyewear
The Ron Arad PQ Eyewear Collection is Distinctive in its Design
Odd-Person-Out Ads
The ZMG Newspaper Marketing Association Campaign Stars Colorful Characters
Scarlet Socialite Ads
The Valentino Fall 2012 Campaign is Darkly Mysterious
Desert Duality Eyewear Ads
EPOKHE Eyewear Will Have You Seeing Double
Biodegradable Luxury Lenses
These Gucci 'Liquid Wood' Sunglasses are Unexpectedly Eco-Friendly
Giant Paperclip Sunglasses
Doktor A's H.R. Giger Glasses are Inspired by Illuminatus II
Plaid-Inspired Campaigns
The Bohemian Denim & Supply Line is a New Take on Classic Americana Style
Head-Stealing Campaigns
Women Go to Great Lengths to Buy Hats from Kristina Dragomir
Retro Angular Shades
The IMKING Straight Edge Sunglasses Evoke Vintage Charm
Senses-Transmitting Eyewear
Sound Perfume Glasses Enhance Face-to-Face Encounters
Tot Dictator Ads
The Santher Nappies Brand Campaign Urges "Don't Let Your Baby Rule Your Night"
Ethnic Eyewear Editorials
The TUSH Encore Portrait Series Embraces Indian Culture
Iceberg Landmass Ads
The Tui Travel Campaign Shows Landmarks are Just the Tip of World Wonders
Digital Camera Eyewear
The Fuuvi Megane Glasses are Made for the Hipster Photographer
Printable Chic Shades
'Make' Eyewear Takes Your Input to Design Dream Glasses
Oversized Beach Viewers
Marc Moser Creates a Giant Pair of Wayfarers with Pink Lenses
Epic Mash-Up Movies
‘Girl Walk // All Day' Presents Girl Talk's Record as a Film