It seems that the next step up from having people wear a t-shirt with a logo on it is human body branding -- something that can't be removed so easily. Instead of the impermanence of carrying around a shopping bag with a brand name on it, some companies are seeking more permanent shows of devotion. And loyal consumers are more than happy to oblige, not just by wearing them on their sleeves but by imprinting them, sometimes permanently, onto their bodies.
These outrageous examples include ideas like Air New Zealand looking for men with bald heads to sport "cranial billboards," incentives for employees that get inked with the company logo and young Japanese women selling ad space on their thighs.
11 Examples of Human Body Branding
11
Logo-Branded Babies
Artist Dietrich Wegner is at it Again with Real Inked Infants
10
Human Billboards
Roomservice Magazine Features Real Life Transactions
9
Social Media Manicures
Twitter Nails Fuses the Internet with Beauty
8
Kanye West Sells His Head For Ad Space
7
Nail Art Advertising
These Designs Feature Product Placement at Your Fingertips
6
Counterfit Shoes Brand YOU
Fake Nikes Tattoo Your Feet
5
Social Media Thighvertising
Teenagers in Japan Do Human Billboard Advertising for Cash
4
Tattoo-Based Pay Raises
Rapid Realty in NY is Offering Employees a 15% Pay Increase to Get Inked
3
Mini Beard Billboards
The A&W Beardvertising Campaign Focuses on Unused Ad Space
2
Body Imprint Promotions
Superette Short Shorts Sale Ads Discreetly Promote on Your Thighs
1
Bald Head Billboard Ads
Air New Zealand Seeks Shaven Heads for Ad Tattoos
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The Miley Cyrus Maison Margiela Campaign Boasts Avant-Garde Themes
Fashion House Monogram-Celebrating Campaigns
Louis Vuitton Marks 130 Years of Its Monogram
Experiential Luggage Events
The BÉIS Bloomingdale’s Takeover Featured a Human Claw Machine
Mind-Activating Performance Sneakers
Nike Mind 001 And 002 Stimulate Feet To Sharpen Focus
Japanese T-Shirt Designs
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Unapologetic Women-Centric Campaigns
O Positiv Health Hosted an Empowering Event in New York
Custom Tattoo Generators
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Ramen-Branded Clothing Embroideries
UNIQLO, Cup Noodles & Top Ramen Launch New Embroidery Designs
GenAI Fashion Campaigns
Desigual x Neural Fashion Launched an Editorial with AI-Generated Garments
Ramen Embroidery Bags
The Cup Noodles UNIQLO Embroidery Adds DIY Patches to Clothing
Unique AI-Generated Ads
Skinny Mobile Introduces Its New AI-Powered Brand Ambassador
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Biomarker-Monitoring Wearable Skin Patches
Seveno Capital is Committing Funds to PointFit
Long-Term Bodycare Campaigns
OLAY's Skinsurance Spotlights Skin as an Under-Covered Asset
Playful Creative Design Billboards
Canva Unveils 3D Billboards to Spotlight its Capabilities
Limited Fashion Soda Cans
HUMAN MADE x Coca-Cola Cans Release at Familymart Japan
30-Second Nail Printers
30 Sec Nails Rapidly Prints Custom Graphics Directly onto Nails
Branded Power Banks
Reale Actives Created a Wireless Battery Pack for Recharging on the Go
Individuality-Focused Brand Campaigns
Adidas Originals' New Campaign Champions Timeless Classics
Pro-Aging Campaigns
Oura Challenges Cultural Perceptions with 'Give Us the Finger'
Live-Printed Billboards
HP Showed Off the Power of Its Smart Tank Printers One A4 Sheet at a Time
Milestone Beauty Campaigns
The Body Shop Launched Its 'Rebellious by Nature' 50th Anniversary Ad
Modern Vitamin-Powered Water Rebrands
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Experiential Beauty Campaigns
Heathrow Airport Launched Immersive Beauty Experiences
Panda-Inspired Sport Campaigns
Panda Station Dresses Panda Statues in Tracksuits for an Activation
Sneaker Tag-Inspired Car Keys
Nissan's Kicks Key Merges Auto Technology with Streetwear Culture
Tactile Gel Manicures
Braille Nails Brings Braille into Nail Salons to Boost Beauty Inclusivity
Haute Auto Pattern Campaigns
The Audi Car Couture Ad Turns Car Parts into Dressmaking Layouts
One-of-a-Kind Beauty Campaigns
The Beauty Machine by Dove Challenges Algorithm-Driven Standards
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Viral Temporary Renamed Stores
67-Eleven Replaced 7-Eleven Branding at a Stockholm Location
Drug-Themed April Fool's Gags
Innocean Berlin's Glory Over Pain Corporation Campaign is Satirical
Gamer-Targeted Donor Campaigns
Virtual Donors Turns In-Game Deaths into Real Registrations
Tattoo-Inspired QSR Promotions
Chipotle Mexican Grill Brings Back 'Tatted Like a Chipotle Bag'
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Cheeky Sports-Inspired Diaper Campaigns
Huggies Aligns Family Planning with a Major Sports Event
Football-Themed Hiring Campaigns
The NFL Links Draft Culture to Inclusive Hiring Practices
Hotel-Friendly Tattoo Pop-Ups
Kimpton Hotels Has Partnered with Tiny Zaps Tattoo Studio
Portrait-Inspired Luxury Campaigns
The Balenciaga Heart and Body Campaign Taps Brand Ambassadors
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
AI Sun Care Billboards
The Burnable Billboard Shows Damage Caused to Human Skin in Real-Time
AI-Powered 3D Avatars
AVATAi's Platform Creates Customizable Digital Brand Ambassadors
Athlete Grooming Campaigns
Head & Shoulders Partners with MLS to Launch Soccer-Focused Campaign
Vitamin-Infused Temporary Tattoos
Barriere Partners with INKED by Dani for a New Collaboration
Anti-AI Apparel Campaigns
Pamela Anderson for 100% Aerie Real Rejects AI-Generated People & Bodies
Biomimetic Fashion Lines
Nonhuman Life is a Collection by P.Andrade Inspired by Organic Forms
Human-Centric Bank Branding Campaigns
TD Bank Group Launches the More Human Platform
Wellness Brand Experiences
Pilates and Influencer Events Are Shaping Lifestyle Marketing in Peru
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Tattoo-Based Soda Sweepstakes
Mountain Dew Launches a Las Vegas Giveaway for Inked Fans
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Celebrity-Backed Luxury Jewelry Campaigns
Tiffany & Co. Runs an Ad with Natalie Portman
Emotional Wellness Neurocosmetics
The Skin-Brain Axis Inspired Gotha Cosmetics' Neuroaura Concept
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Kid-Friendly Press-On Nails
Pressies by Olive & June are Designed and Fitted for Kids and Tweens
Next-Gen Athlete-Starring Ads
Nike Presents its Cinematic 'Why Do It?' Ad Campaign
Esteem-Boosting Campaigns
The Dove Super Bowl Ad Champions Girls’ Body Confidence in Sports
Supermarket-Inspired Nail Art Designs
Aldi Dropped a Festival-Inspired Nail Art Collection
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Edgy Cruelty-Free Cosmetics
Barry M Beauty's Rebrand Embraces Its Rebellious Roots
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Beauty Tattoo Pop-Ups
Wonderskin is Celebrating a New, Limited-Edition Black Vinyl Lip Stain
Body Care Rebranding Initiatives
Tree Hut Embraces the Sentiment of 'Uncontain Yourself'
Early Allergen Exposure Ads
The Square Baby Super Bowl Spot Promotes a Science-Backed Message
AI Design Studios
DrawBrand Helps Users Create Logos, Illustrations, and Tattoos Quickly
Unfiltered Skincare Campaigns
The Indu Spots Happen Campaign Celebrates Unretouched Teen Skin
Branded Packaging Solutions
Custom Packaging Enhances Product Presentation And Brand Identity
Friction Care Campaigns
Vaseline Nipple Sponsorship Campaign Tackles Runner Chafing at Scale
Illustrator-Centric Brand Partnerships
Uniqlo's UTme! Program and Lauren Martin Partner
Art Print Bandages
The Met x Band-Aid Collection Applies Museum Works to Adhesive Strips
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Polo Shirt Marketing Campaigns
U.s. Polo Assn. Launches a Global Campaign Highlighting Its Origins
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Vintage Style Streetwear
Human Made Drop at Hbx Introduces Denim, Tees, Bags, and Homewares
Tattoo-Inspired Joint Blemish Patches
Starface & Heaven by Marc Jacobs Launch the Tattoo Compact
Inaugural Vodka Billboard Campaigns
ALB Vodka Introduces Its First Billboard in New York City
Interactive Tattoo Apps
InkStory Turns Tattoos Into Interactive Memories With Audio Integration
Brand-Funded Tattoos
The Lagunitas Brewing Company is Teaming Up with Female Tattoo Artists
Animated Footwear Campaigns
Vivobarefoot Unveils Free Your Feet Campaign Through Joyful Animation
Collective Brand Identity-Promoting Campaigns
Gucci Showcases the La Famiglia Campaign
Social-First Body Care Campaigns
Suave Runs the 'Smell Like Your Ex(foliating Body Wash)'
Footwear-Branded Heart Health Initiatives
Chinese Laundry Debuts the Wear Your Heart Campaign
Children's Beauty Products
Olive & June Expands into Kid-Sized Press-On Nails
Caveman-Centric Running Campaigns
Craft Sportswear's Brand Film Channels the Primal Joy of Running
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Press-On Nails Rebranding Efforts
Kiss Products Inc. Relaunches Under 'NEW. MORE. BETTER.' Banner
Japanese Fabrics-Inspired Clothing Lines
Human Assembly Taps Traditionally Woven Japanese Fabrics
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Luggage Personalization Stickers
Monos Launched City-Inspired Destination Stickers
High-Tech Wellness-Focused Partnerships
Human Touch Partners with the Erewhon Lifestyle Collective
Mystery-Driven Beauty Brands
Enigma Launched with the Philosophy That Beauty Should Be Personal
Technical Streetwear Series
The Brain Dead Adidas Collection Has Multiple Apparel & Footwear
Aesthetic Practice Re-Branding Initiatives
The Aesthetic Syndicate Evolves into Manor
Miniaturized Product Art Photographs
Taysuya Tanaka Highlights MUJI Products with Small Muji
Human-Centric Marketing Agencies
Literal Humans Prioritizes Authentic Storytelling Over AI Content
QSR Temporary Tattoo Collections
Chipotle Created a Limited-Edition Temporary Tattoo Collection
Supermarket Temporary Tattoos
Aldi's Specialbuy Temporary Tattoos Take After Favorite Items
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
AI Nail Designs
Nail Designer AI Generates Personalized Nail Designs Instantly
Empowered Athlete Campaigns
Nike's "Why Do It?" Reintroduces "Just Do It" to a New Generation
Celebrity Wellness Brand Expansions
Bob Marley's Estate Expanded into Natural Health Markets
Tattoo-Friendly Sensitive Skincare
Forever Care Makes Formulas Gentle Enough for Fresh Tattoos
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Urban Egg Installations
The Diesel Human-Sized Egg Installations Bring Playful Fashion to Milan
Archive Graphic Tees
Dover Street Market x Nike Launch Vintage Graphic Tees Collection
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Patriotic Press-Ons Capsules
Paintbox Releases Ralph Lauren-Inspired Olympic Nail Sets
AI Logo Generators
Brandly AI Logo Generator Creates Professional Logos Instantly With Ease
Celebrity-Fronted Luxury Bag Campaigns
Gucci Debuts 'Beauty and the Bag' with Kate Moss
Logo Visualization Tools
Paper Transforms Static Logos into Dynamic Liquid Metal Visuals
Hyperreal Safety Installations
Sunburnt Car by TBWA\Eleven Visualizes In-Car UV Exposure
AI Tattoo Designers
Tattoo Maker AI Generates Unique Tattoo Designs From Text Prompts
Logo-Filled Streetwear Accessories
Bape’s Monogram-Heavy Bags Highlights a Logo Graphic
Multi-Use Soothing Shirts
The Sweat Sheet Holds a Mom's Scent and Turns into a NICU Mattress Cover
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Modern Beauty Agencies
Base Beauty Defines Itself as the Agency for Modern Beauty
Refreshed Private Label Products
CVS Brand Products Have Been Rebranded with Simplicity in Mind
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Founder-Celebrating Brand Campaigns
The Laura Ashley Brand Commemorates Its Founder's Birth
Human-First Marketing Agencies
Alev Digital Prioritizes Human Creativity Over AI-Generated Content
Branded Illustration Tools
iLLUSTRATiONS AI Generates Custom, On-Brand Visuals For Digital Content
Body Appreciation Programs
Flamingo and Girl Scounts are Supporting Confidence & Wellness
Color-In Press-On Nails
Tipzy's Color-By Number Sets Bring More Creativity to Nail Art
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Pregnancy-Safe Beauty Campaigns
Well People Spotlighted Clean Products for Mother's Day & Beyond
Branding Game Interfaces
Monday Nights Shapes CLUB with Sculptural Interface and Identity Design
Brand Name Visualizers
Does This Make My Brand Look Fat Lets You Preview Your Brand Everywhere
Tattoo-Covered Beer Packaging
The 2025 8.6 Tattoo Limited Edition Can Has Artwork by Dodie
Custom Travel Stickers
Your Travel Stickers Lets You Create Personalized Travel-Themed Stickers
Tree-Planting Drink Campaigns
The Human Bean links beverage sales to global reforestation efforts
In-House Screen Printing Services
Brewery Branding Co. Strategically Shifts Its Business Model
Human Trafficking Awareness Campaigns
BODYBAR Pilates Runs the BODYBAR Does Good Campaign
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Women-Empowering Photograph Campaigns
Ownever Made a Statement This International Women's Day
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Brand Recognition Games
Product Guesser Tests Brand Recognition Through Interactive Play Tool
Transformative Survivor Tattoos
Mark of Life Incorporates Radiation Marks into Custom Body Art