Getting people to take toothbrushing and flossing seriously is tough -- kids hate it, adults ignore it and dentists are feared, which is why these creative oral health ads are so innovative and important.
From print ads to publicity stunts, brands like Colgate, Oral-B and Crest encourage people to keep their mouths healthy and clean. A screened kissing booth in Japan by 'DENTISTE' encouraged people to publicly show private affection -- encouraging minty fresh breath for kissing. A vending machine set up by Colgate aimed to eliminate cavities by giving away free samples of toothpaste whenever a sweet treat was purchased.
Even by making the packaging of a tube of toothpaste unique, like Fresh Toothpaste's vintage design, unique oral health ads can be very effective in getting people excited about something they'd normally consider a boring task.
15 Examples of Oral Health Ads
From Toothpaste-Testing Ice Creams to Silhouetted Kissing Booths:
Cadhla Gray — Oct 21, 2015 — Marketing
15
Toothy Hipster Advertisements
Sensodyne is Okay with Sensitivity, but Not When It Comes to Teeth
14
Texting Toothpaste Ads
These Ads Show How a Simple Smile Changes a Whole Story
13
Artistic Teeth Cleaner Ads
The Condor Dental Floss Campaign Depicts Corn and Beef
12
Superhero Floss Ads
These Oral-B Ads Outline the Shape of Superheroes to Show the Floss' Strength
11
Educational Toothpaste Packaging
Colgate Shipment Boxes are Improving Oral Hygiene Education
10
Fruity Candy Floss Containers
Flossy's Cotton Candy Packaging Shows Off Its Exotic Flavorings
9
Monstrous Gum Health Ads
This Oral-B Glide Floss Campaign Catches Big Foot
8
Helpful Oral Health Charts
This Infographic Explains How Taking Care of Your Teeth Improves Health
7
Silhouetted Kissing Booths
This Fun Kissing Booth by DENTISTE' Ecourages Affection in Public
6
Reprogrammed Toothpaste Machines
This Cavity Prevention Campaign Involves Free Toothpaste Samples
5
Ice Wall Publicity Stunts
Speed Stick Gear Literally Brings Men's Hygiene to New Heights
4
Mouthy Baby Ads
The Oral B Babies Stages 1 Campaign Focuses on Strong Teeth
3
Toothpaste-Testing Ice Creams
This Sensitive Teeth Demonstration Involved Exotic Ice Cream Flavors
2
Vintage Toothpaste Packaging
Fresh Toothpaste Goes Retro with its Latest Design
1
Oral Health Challenges
Listerine is Trying to Reverse Early Gum Disease and Promote Their Product
Related Ideas
Uninhibited Snogging Photography
Harley Weird Photographs People Kissing in her Latest Project
Unhealthy Bodybuilding Portraits
'The Four Horseman of the Oesophagus' Focuses on an Odd Pairing
Dental Health-Tracking Toothbrushes
The Foreo Issa From CES 2014 Will Keep You on Your Tooth Game
French Kissing Couples
Snog by Rankin Captures Close Ups of Tongue-on-Tongue Action
Silly Stuttering Campaigns
The Kekemelodi Print Ads Inject Humor Into a Serious Matter
Bathroom-Set Fashion Ads
The Alexander Wang Spring 2014 Campaign Stars Anna Ewers
Cotton Candy Afros
The Photo Series Starring Anastasia T by Jeff Tse is Quirky and Colorful
Twirling Toothpaste Tubes
The Swing Toothpaste Pushes the Toothpaste to the Front
Regal Cotton Candy-Like Editorials
The Magazine 'Dream Spell' Photoshoot Stars Sung Hee Kim
Warped Face Ads
The Colgate Total Dental Floss Campaign Shows How Food Can Ruin Beauty
Hunger-Fighting Campaigns
India's Rice Bucket Challenge Immediately Helps the Hungry
Accordion Toothpaste Branding
Colgate Redesign Packaging Makes Squeezing Out the Last Bit Easy
Romantically Submerged Photography
Underwater Lingerie by Michael David Adams is Drowning in Pink
Photoshop Fail Floss Ads
Y&R Brazil's Funny Anatomically Odd Campaign for Colgate Dental Floss
One Star Motel Ads
The Road Lodge Campaign Uses the Motel's Ranking Creatively
Basic-Focused Branding
Basic Stuff by Catherine Adreani Celebrates Tradition and Simplicity
Wanderlust Kissing Photography
This Couple Re-Created a Spontaneous Kiss Around the World
Empty Bucket Challenges
OndAzul Encourages Participation in the Ice Bucket Challenge Without Water
Facial Recognition Snack Machines
This Facial Recognition Vending Machine Personalizes Purchases
Budget-Concious Movie Ads
The Lemonade Film Production Campaign is Epic on a Small Scale
Nanotech Toothbrushes
The New Misoka Toothbrush Uses Ions to Clean Teeth Instead of Toothpaste
Colorful Rocker Fashion Ads
The ElevenParis Spring 2014 Campaign Stars Supermodel Kate Moss
Mini Dental Message Ads
The Colgate Pro-Gum Health Campaign Advocates Healthy Mouths
Pioneering Natural Makeup Companies
JASON Cosmetics Offers Products That Aren't Harsh on Your Skin
Instant Hipster Ads
TakeYour Look from Nerd to Cool with this Piaggio Vespa Campaign
Compressed Packaging Redesigns
Unilever's Compressed Deodorant is Eco-Friendly
Soap-Making Guides
Fix.com's DIY-Focused Infographic Explains How to Create Homemade Soap
Smartphone Comparison Charts
This Smartphone Guide Compares Apple and Android Phone Features
Interactive Print Magazine Ads
Wired’s Interactive Moto Ad Lets You Choose Your Favorite
Creepily Illustrated Toothpaste Ads
The Colgate Pro Sensitive Toothpaste Campaign is Disturbing
Slobbering Pet Hygiene Ads
The Protex Balance Antibacterial Hand Soap Campaign is Adorable
Animal Family Photography
Marina Cano Captures Expressive Affection in the Wild
Sneaker Snickering Photography
These Laughing Sneakers are Photographed With Facial Expressions
Eco-Conscious Cone Campaigns
The Ice Cream Expedition Hopes to Spread Conservation Education
Kissing Tea Cups
Artist Johnson Tsang Creates a Sculptural Take on Traditional Dishware
Snack Shaming Vending Machines
An Incentivizing Healthy Vending Machine Tweets Every Purchase Made
Crystallized Jelly Food Photography
Edible Earth by Katie Fotis Looks Deceptively Inedible
Texting Toothpaste Ads
These Ads Show How a Simple Smile Changes a Whole Story
$100 Luxury Toothpaste Tubes
The Theodent 300 Will Make Your Teeth Sparkle
Playful Commuting Ads
The Volkswagen Polo GTI Campaign Likes Drives to Slides and Poles
Decaying Candy Floss Installations
Erno-erik Raitanen‘s Work Disintegrates Before Your Very
One-for-One Toothbrush Brands
Smiles for the People Delivers Oral Health Supplies to Those in Need
Slobbery Fundraising Challenges
The Kissed by a Pit Challenge Benefits a Discriminated Dog Breed
Frozen Cotton Candy Desserts
SNOBAR Brings You a New Treat Made of Shaved Ice and Ice Cream
Socially Revived Retro Games
Foam Snake Frenzy is a Classic Arcade Game Remade with Social Gaming
Carbonated Carnival Cocktails
The EasyBaked Cotton Candy Fizz Drink is Festive and Kid-Friendly
Disintegrating Animal Ads
The Alka Seltzer 2014 Campaign Depicts Beasts Breaking into Smaller Bits
Personality-Matching Furniture Charts
This Infograph Pairs Your Lifestyle to an Ideal Couch Design
Glowing Cotton Candy
This LED Cotton Candy Glows in the Dark
Physical Transformation Ads
The Zin Pilates 25DK Campaign Shows that Results Can be Drastic
Poverty-Focused Innovation Labs
Proximity Designs is a Myanmar-Based Non-Profit Enterprise
Toothbrush Torch
Shining The Light On Your Teeth
Pixelated Athlete Ads
The Ironage Keep Improving Campaign Captures Determination in Dates
Explanatory Diet Infographics
This Chart Describes the Benefit of Adopting a Gluten-Free Lifestyle
Artistic Teeth Cleaner Ads
The Condor Dental Floss Campaign Depicts Corn and Beef
Toothy Cleanser Cartons
Potty Mouth Soap Packaging is a Box Made to Look Like Chops
Imperial Inspired Ice Creams
Chinatown Ice Cream Factory Incorporates Cool Asian Ingredients
Cartoon Living Cost Charts
This Graphic Shows the Cost of the Simpsons' Lives in Real Locations
Infectious Hand Ads
The Colgate Protex Balance Antibacterial Soap Campaign is Fit for the Family
Oral Care Squeezers
This Toothpaste Squeezer Will Help You Save Money
Development-Focused Dental Gum
This Xylitol Chewing Gum Will Improve Slum Dweller Dental Health
Helpless Dog Ads
The DStv Cesar Millan Campaign Shows How Canines See the World Differently
Auditioning Literary Character Ads
The Steimatzky Book Stores Campaign Promotes Personalized Casts
Kissable Cause Marketing
The Twizzler Challenge Hopes to be the Next Ice Bucket Challenge
Educational Toothpaste Packaging
Colgate Shipment Boxes are Improving Oral Hygiene Education
Instructional Prank Videos
This Video Shows You How to Do Seven Super Simple April Fool's Pranks
Chemical-Free Tooth-Cleaners
All-Natural Burt's Bees Toothpaste Takes Care of Your Pearly Whites
Chocolate-Flavored Toothpaste
Mint Chocolate Trek from Crest Encourages Delicious Dental Hygiene
Socially-Conscious Wearable Challenges
This Contest is Seeking Low-Cost Wearable Tech Solutions
Explosive Car Ads
The Fiat 'Don't Makeup and Drive' Campaign Focuses on Women
Exaggerated Smile Ads
Colgate Max White One Campaign Highlights Pearly Whites
Sleek Salve Branding
DUO Shaving Balm Packaging Has a Smooth and Unblemished Aesthetic
Toothbrush Subscription Services
Quip Delivers Dental Hygiene Supplies Every Few Months
Tearable Toothpaste Tubes
Thrift Toothpaste Package Lets You Squeeze Out That Last Glob
Chewable Toothpaste
Lush Introduces Dirty Toothy Tabs for Perfect Oral Hygiene
Tangled Animal Ads
The Dr. Phillips Dental Floss Campaign Depicts the Product's Strength
Monstrous Gum Health Ads
This Oral-B Glide Floss Campaign Catches Big Foot
Digital Literacy Campaigns
Grovo and Capital One Help to Hone Skills for the Digital World
Harmonizing Home Infographics
This Feng Shui Chart Helps Home Owners Bring Peace into Their Space
Comfy Comical Campaigns
The Prescott Beaverbrook Developments Ads Reveal Nose Picking Little Girls
Social Media Image Guides
This Infographic Shows the Most Popular Styles of Instagram Posts
Minty Deodorant Pills
Body Mint SPORT Pills are Deodorant Replacements That Keep You Minty Fresh
Lurking Allergy Advertisements
This Campaign for Telfastin Allegro Features Hidden Dangers
Baseball Bat Toothbrushes
This Red Sox Brush Will Have Kids Cheering for Dental Care
Anti-Stench Ads
The Old Spice ‘Believe in Your Smellf' Video is Humorous
Triangular Trivia Game Ads
These Trivial Pursuit Print Ads Are Visually Clever
Pinata Activism Ads
The Greenpeace 30th Anniversary Campaign is Creatively Celebratory
Quiet Car Cabin Ads
The Kia 2014 Cadenza Campaign Likens Rides to Libraries and Museums
Syringe Toiletries
Conserve Toothpaste With the Twist & Brush by Kawamura Ganjavian
Smelly Guessing Game Ads
The Colgate Plax Campaign Focuses on Bad Breath Cluelessness
Felt Organ Crafts
Your Organ Grinder Makes Organs You Can Cuddle
Crackling Breath Mints
32 Effervescent Breath Treatment with IsoVoxy is Pop Rocks for Adults
Protective Pearly White Prints
Guardian Dental Floss Ads Keep Animals Out
Dream-Crushing Dairy Ads
The Saudia Milk Campaign Encourages People to Take Care of Their Bones
Toothpaste-Testing Ice Creams
This Sensitive Teeth Demonstration Involved Exotic Ice Cream Flavors
Adorably Destructive Drink Ads
The Sognid'oro Chamomile Tea Campaign Knocks Kids Out
Christmas Kissing Drones
TGI Fridays UK Gets Couples to Kiss Under the Mistletoe
Creative Water Conservation Ads
Colgate Shows the Wasted Water From Brushing Your Teeth
Confidence-Boosting Charts
This Infographic Shares Ways to Build Courage in Many Situations
Everyday Object Characters
French Artist Gilbert Legrand Uses Active Imagination with Fun Work
Lip-Locking Equality Initiatives
Amnesty International's Same Sex Kiss Campaign Fights Homophobia
Personified Feeling Ads
The McDonald’s Easy Morning Campaign Promotes Better Moods
Vintage Toothpaste Packaging
Fresh Toothpaste Goes Retro with its Latest Design
Prepasted Toothbrush to Go
Exotic Marketplace Photography
These Photos Capture Exotic Markets from Around the World
Kissing Strangers Films
Director Tatia Pilieva Captures People's First Kiss on Camera
Precision Facial Cleansing Devices
The Foreo Luna Skin Care Devices Apply a Deeper Skin Cleanse
Cotton Candy Coifs
At the Barton G. Restaurant, You Can Order a Candied Marie Antoinette Hairdo
Flavorless Teeth Cleaners
The Nihilist Toothpaste is a Big Tube of Nothing (But Paste)
Break-Encouraging Vending Machines
This Beer Vending Machine Rewards Patrons Who Do Nothing
Chemical-Releasing Toothbrushes
Colgate-Palmolive Hopes to Enhance Oral Hygiene Experience
Hated Figure Toothpaste Ads
These Oral-B Ads Feature Pictures of Infamously Hated World Figures
Broken Tears Glue Ads
The Fewikwik Instant Adhesive Campaign Cleverly Visualizes Material Loss
Powerful Pork Perfumes
The Power Bacon is a Deodorant for Those Who Love Bacon a Little Too Much
Letter-Collaged Car Ads
The Jeep 'Don't Text and Drive' Campaign Promotes Road Safety
Military-Minded Deodorant Ads
The Axe Peace Line of Products Preaches Love Over War
Fruity Beer Ice Cream
Jackie Dodd Mixed Ale and Cheesecake for this Epic Beer Treat
Fluffy Sugared Fruits
The Cotton Candy Apples are a Royal Fairy Tale Dessert
Flavorful Firework Displays
This 2014 New Year's Fireworks Display Incorporated Taste and Smell
Sacrificial Water Campaigns
This Water Challenge Asks You To Give Up All Other Types of Beverages
Helpful Home-Buying Charts
This Infographic Helps First Time Homeowners Know How to Shop
Icy Awareness Challenges
This Celebrity Ice Bucket Challenge Has Tom Cruise Take the Plunge