Getting people to take toothbrushing and flossing seriously is tough -- kids hate it, adults ignore it and dentists are feared, which is why these creative oral health ads are so innovative and important.
From print ads to publicity stunts, brands like Colgate, Oral-B and Crest encourage people to keep their mouths healthy and clean. A screened kissing booth in Japan by 'DENTISTE' encouraged people to publicly show private affection -- encouraging minty fresh breath for kissing. A vending machine set up by Colgate aimed to eliminate cavities by giving away free samples of toothpaste whenever a sweet treat was purchased.
Even by making the packaging of a tube of toothpaste unique, like Fresh Toothpaste's vintage design, unique oral health ads can be very effective in getting people excited about something they'd normally consider a boring task.
15 Examples of Oral Health Ads
From Toothpaste-Testing Ice Creams to Silhouetted Kissing Booths:
Cadhla Gray — Oct 21, 2015 — Marketing
15
Toothy Hipster Advertisements
Sensodyne is Okay with Sensitivity, but Not When It Comes to Teeth
14
Texting Toothpaste Ads
These Ads Show How a Simple Smile Changes a Whole Story
13
Artistic Teeth Cleaner Ads
The Condor Dental Floss Campaign Depicts Corn and Beef
12
Superhero Floss Ads
These Oral-B Ads Outline the Shape of Superheroes to Show the Floss' Strength
11
Educational Toothpaste Packaging
Colgate Shipment Boxes are Improving Oral Hygiene Education
10
Fruity Candy Floss Containers
Flossy's Cotton Candy Packaging Shows Off Its Exotic Flavorings
9
Monstrous Gum Health Ads
This Oral-B Glide Floss Campaign Catches Big Foot
8
Helpful Oral Health Charts
This Infographic Explains How Taking Care of Your Teeth Improves Health
7
Silhouetted Kissing Booths
This Fun Kissing Booth by DENTISTE' Ecourages Affection in Public
6
Reprogrammed Toothpaste Machines
This Cavity Prevention Campaign Involves Free Toothpaste Samples
5
Ice Wall Publicity Stunts
Speed Stick Gear Literally Brings Men's Hygiene to New Heights
4
Mouthy Baby Ads
The Oral B Babies Stages 1 Campaign Focuses on Strong Teeth
3
Toothpaste-Testing Ice Creams
This Sensitive Teeth Demonstration Involved Exotic Ice Cream Flavors
2
Vintage Toothpaste Packaging
Fresh Toothpaste Goes Retro with its Latest Design
1
Oral Health Challenges
Listerine is Trying to Reverse Early Gum Disease and Promote Their Product
Related Ideas
Creative Ad Responses
Kiehl’s Response to Censorship Embraces Bold Creativity
Sci-Fi Series Toothpastes
Stranger Things x Hismile Shares a Flavor Inspired by the Upside Down
Sound-Focused Ice Cream Ads
Magnum Ice Cream Ads Bring the Ultimate Sensory Experience to Life
Chocolate-Peanut Toothpastes
Hismile's Reese's Peanut Butter Cup Toothpaste is Officially Licensed
Modern Newsstand Skincare Pop-Ups
Neutrogena x AIRE Health Hosted a Thematic Event
Candy-Inspired Sodas
Candy Lips Recreates Childhood Flavors Without Artificial Sweeteners
Stain-Whitening Mouthwashes
Hismile's iD Stain Whitening Mouthwash is Alcohol-Free
Sniffable Deodorant Billboards
Sure's Out-of-Home Campaigns Invites Passersby to Take a Whiff
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
Major Fan-Centric Candy Campaigns
Skittles Debuts the Playful Skittles Obsessed Initiative
Vibrant Mental Health Campaigns
CDC Has Launched the Playfully Illustrated Free Mind
Toothpaste-Flavored Ice Creams
KFC Spain and Licor del Polo Teamed Up on an Unconventional Treat
Fried Chicken-Flavored Toothpastes
The Hismile x KFC Collection Sets a New Standard for Oral Care
Luxury Oral Care Brands
Arame's Products Rely on Hydroxyapatite Science to Drive Results
Chicken-Flavored Toothpastes
Hismile's Kentucky Fried Chicken Toothpaste is Real & Ready to Buy
Fantastical Candy Toothpastes
Hismile's Everlasting Gobstopper Toothpaste is Tangy, Fruity & Fun
AI Dog Dental Health Tools
Greenies' Canine Dental Check Helps Pet Parents Monitor Health
Functional Benefit Chewing Gums
The EXTRA Plus Gum Range Features Functional Ingredients
Humorous Mens Fragrance Campaigns
A New Axe Campaign Takes Sweetness to Absurd New Heights
Gold-Plated Toothbrushes
The Aurezzi 24K Gold Plated Toothbrush Makes Everyday Routines Luxurious
Sanitizing Toothbrush Cases
The Ultim8 Travel SmartCase Carries and Protects Oral Care Essentials
Bright Finger Toothbrush Designs
The Dino Brush Introduces a Playful Baby-Friendly Brushing Tool
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
Oral Health-Focused Programs
Colgate's Bright Smiles, Bright Futures Program is Supportive
Biomimetic Toothpastes
Clockwork Rituals is Introducing nHAp to Indian Consumers
Slushie-Inspired Toothpastes
The Simpsons x Hismile Shares the Taste of a Kwik-E-Mart Favorite
Nano Hydroxyapatite Mouthwashes
Davids Health Sciences Debuts a Powerful Fluoride-Free Mouthwash
Triple-Action Whitening Toothpastes
Gem Created a Better-For-You Whitening Toothpaste
Chocolate-Coconut Toothpastes
Hismile x Cocobella Choc Coconut Toothpaste Tastes Like a Drink
Eating Ritual Campaigns
Müller You Know How You Like It Celebrates Unique Snacking Methods
Period Care Campaigns
Honey Pot Launched its 'Periods Made Better' Campaign
K-Pop Beauty Campaigns
Colgate Featured Icon IU in a New Oral Care Campaign
Innovative Outdoor Advertising Campaigns
Unilever's Dirt is Good Turns Billboards into Playgrounds
Pocket-Sized Mouthwash Sachets
Swishables Provide Single-Serve, Alcohol-Free Oral Care on the Go
Reparative Sensitive Teeth Toothpastes
Sensodyne Clinical Repair Starts Working in 60-Seconds
Eco-Conscious Charcoal Toothpastes
BOONBOO's Bamboo Charcoal Toothpaste is Natural and Sustainable
Next-Gen Sensorial Toothpastes
Colgate's MaxFresh Range Shares Heart-Shaped Cooling Crystals
Chocolate-Honeycomb Toothpastes
Hismile's Violet Crumble Toothpaste Takes After an Aussie Treat
Ultra-Sweet Dessert Toothpastes
Moon Oral Beauty and Sprinkles Craft a Dessert-Themed Toothpaste
Natural Dental Treats
Wellness WHIMZEES Help to Support Clean Teeth, Healthy Gums & Fresh Breath
Humorous Healthcare Campaigns
Zocdoc And 72andSunny Reframe Doctor Search With Playful Anxiety
Butter-Flavored Toothpastes
Salt Oral Care Teased Its First-Ever Edible Butter Toothpaste
Comprehensive Oral Care Packages
The Something Nice Essentials Kit Boasts Three Products
Beauty-Infused Oral Care Events
Colgate's Toronto Optic White Renewal Launch Was Hosted at Lip Lab
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Vanilla-Cardamom Toothpastes
The Vanilla Cardamom n-Ha Toothpaste Celebrates a Boka Milestone
Actress-Led Kombucha Campaigns
Health-Ade and Lindsay Lohan Partnered to Promote Kombucha
Cheeky Hygiene Company Campaigns
The ‘So Clean You Can Kiss It’ Campaign Spotlights Butt Showers
Melon Soda Toothpastes
Hismile's Exclusive Flavor Makes Oral Care Juicy, Sweet & Effervescent
Back-To-School Hygiene Campaigns
Lysol’s Latest Campaign is Titled 'The Story of SOMO'
Comedic Body Wash Ads
Moist Humor by Dove Debuted During SNL50: the Anniversary Special
Healthy Kid's Toothpastes
NOBS Jr Kid's Toothpaste is a Fun and Safe Choice for Kids
Stain Removal Tooth Polishes
The Closeup White Now Range Was Co-Created with Gen Z Consumers
Dental Longevity Services
Smile House Offers a Modern, Personalized Approach to Wellness
Divergent Chewing Gum Campaigns
Trident's TriDifferent Inspired Gen Z to Break Away from Sameness
Ice Cream Popsicle Campaigns
Häagen Dazs’ Devoured Campaign Sparks Craving Through Absence
Low-Cost Sonic Toothbrushes
The Ordo Sonic Edge Toothbrush Comes in Seven Color Options
Nano-Hydroxyapatite Toothpaste Flavors
Davids Health Sciences Introduces Two New Flavors
Body-Positive Brand Campaigns
Dove's Super Bowl Ad Challenges Toxic Body Talk in Sports
Oral Care Range Expansions
Better & Better Introduces New Vitamin-Packed Toothpastes
Dual-Action Oral Care Foams
foamgle's Breath Care Functions as a Toothpaste and Mouthwash
Sensitivity-Reducing Mouthwashes
Listerine Clinical Solutions Sensitive Teeth Works for 24-Hours
AI-Powered Electric Toothbrushes
Oral-B iO Series 8 Offers Real-Time Brushing Guidance
Elevated Oral Care Sessions
TheraBreath's Breathapy Makes Mouths Healthier & Fresher
Actress-Supported Oral Health Campaigns
TheraBreath Taps Demi Lovato for Ready. Fresh. Go.
AI-Driven Dental Screenings
Colgate's Oral Health Movement Generates Reports Via WhatsApp
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Oral Health Awareness Initiatives
Philips Sonicare Declares March 20th as World Oral Health Night
Cut-Out Easter Treat Disguises
Cadbury Created Print Ads That Hide Easter Eggs as Everyday Items
Health-Boosted Candies
Baby Bottle Pop's Adulthood Survival Collection Recognizes Popular Callouts
Toothpaste Blind Boxes
Hismile's Blind Box Toothpastes Share Fun Flavors Like Ube or Waffles
Honest Mealtime Campaigns
Little Dish's 'Guaranteed to be eaten by kids' Was Crowdsourced
Joyful Oral Care Brands
Cocolab's Refreshed Look and Feel Delivers "Dental Dopamine"
Hong Kong Pop-Up Stations
Colgate Launches the 'Hong Kong Sentiments' Limited Edition Collection
Popping Breath Mints
breathROX's Fun, Functional Breath Mints are Infused with Zinc
Pocket-Sized Teeth Essentials
Lucky Toothpicks by Lucky Original Offer Durable White Birch
Dual-Flavor Toothpastes
Hismile's Watermelon Kiwi Mix Toothpaste Combines Two Flavors in One
Tangy Citrus Toothpastes
Hismile's Sharp, Bright Yuzu Toothpaste Keeps Oral Care Interesting
Oral Health Board Games
A Project Team is Developing a Game to Teach Kids About Food & Cavities
Cereal-Inspired Toothpastes
Hismile and General Mills Dropped Lucky Charms Toothpaste
Salty-Sweet Toothpastes
Hismile's Salted Caramel Pretzel Toothpaste Unexpectedly Indulgent
Blood Orange Toothpastes
Hismile Crafted a Juicy, Tangy-Sweet Citrus Toothpaste
Smart Childrens Toothbrushes
The AutoFlo+ From Willo is Designed for Oral Care Excellence
Entertaining Oral Health Products
The Aquafresh Paw Patrol Range is for Kids Aged Zero to Eight
Chewable Daily Dental Treats
Brush Buddies Help Dog Owners Support Effective Oral Care
Soft Chew Dental Treats
Wellness WHIMZEES Freshzees Target Breath, Plaque & Tartar
UV-Sanitizing Electric Toothbrushes
The Diamond Sonic Toothbrush From TAO Clean Has a Smart Dock
Probiotic Nano-Hydroxyapatite Toothpastes
Boka Launched Probiotic Toothpaste in Two Flavors
Tooth Gap Cleaning Tools
Ordo Denta Reach Helps Keep Teeth Cleaner Between Visits to the Dentist
Purple Oral Serums
Colgate-Palmolive India Debuts the Visible White Purple Serum for Teeth
Tiramisu-Flavored Toothpastes
Tiramisu Toothpaste by Hismile is Layered with Indulgent Flavor
Complete Oral Care Kits
Listerine's Wash Your Mouth Kit Elevates Mouthwash to an Essential
Advanced Theeth-Whitening Formulations
Colgate Boasts the Optic White Pro Series Toothpaste
Extra-Terrestrial Chocolate Ads
Kinder Bueno's Super Bowl Ad Makes a Moment "Yes Bueno"
Mystery Toothpaste Boxes
Hismile's Blind Box Toothpaste May Contain an Ultra-Rare Secret Flavor
Juicy Tropical Toothpastes
Hismile Collaborated with Deja Clark on a Pineapple Sorbet Toothpaste
Sensitive Mouth Toothpaste Innovations
Zion Health is Crowdfunding for its 'Claybrite' Paste
Kid-Designed Toothpastes
Hismile Challenged Kids to Dream Up Creative Toothpaste Flavors
Enamel-Strengthening Toothpastes
Pronamel Clinical Enamel Strength Deep Clean Offers Whitening
Mix-and-Match Toothpastes
TheraBreath Toothpastes Complement Fan-Favorite Oral Rinses
Canine-Targeted Dental Wipes
Oh Norman’s Dental Wipes Address Bad Breath and Prevents Plaque
Minty Whipped Toothpastes
hello Whipped Fluoride Toothpaste Makes Brushing Extra Sensorial
Exclusive Oral Rinses
TheraBreath Fresh Breath Oral Rinse in Eucalyptus Mint is Only at Target
Wrestler-Inspired Lollipop Ads
Chupa Chups Promoted a Packaging Update with a Lucha Libre Campaign
High-Quality Oral Hygiene Solutions
These New Dentalclean Products are Launching in the US
Advanced Whitening Toothpastes
Crest 3D White Deep Stain Remover Delivers Next-Day Whitening
Nostalgic Beauty Campaigns
Dove's #UnseenBeauty Initiative Challenges Y2K Beauty Standards
Nostalgic Berry Toothpastes
Hismile Smurfberry Toothpaste Builds Excitement for an Upcoming Movie
Dog Breath Challenges
Greenies' Double Dog Dare Encourages Early Detection of Dental Issues
Precious Dental Polishes
Mahsa's Elevated Oral Care Creates Sensorial Daily Rituals
Interactive Oral Hygiene Programs
Smile School Makes Oral Care Exciting to Kids with Fun & Flavor
Gold-Hued Smart Toothbrushes
The Oral-B iO10 Ultimate Lunar Gold Electric Toothbrush is Chic
Proative Gum Care Products
parodontax's New Toothpaste & Mouthwash Features a Hero Ingredient
Exclusive Tropical Toothpastes
Endless Summer Toothpaste Tastes of Passionfruit & Coconut
Social Home Cleaning Campaigns
CLR Brands Aims to Make Cleaning Attractive in New Campaign
Teething Care Baby Toothpastes
Brush Baby's Baby Toothpaste Line Includes Safe Flavored Pastes
Award-Winning Minty Mouthwashes
Opalescence Whitening Mouthwash Was Awarded
Three-Step Oral Care Systems
Colgate Total Active Prevention Addresses Problems at the Root
Sweet-Spicy Toothpastes
Hismile's Fireworks Toothpaste Shares a Kick from Sweet Chilli Heat
Oral Care Popstar Ambassadors
BLACKPINK's Lisa is the Newest DENTISTE Ambassador
Tangy Berry Toothpastes
Hismile's Grapple Berry Toothpaste is a Grape-Berry Mashup
Fluoride-Free Sensitive Toothpastes
Boka's Toothpaste for Sensitive Teeth is Performance-Driven
Colorful Flavored Toothpastes
MySweetSmile Released New Toothpaste Flavors to Encourage Brushing
Branded Mint Chocolate Toothpastes
Terry's Chocolate Mint Toothpaste is Here for April Fool's Day
Fluoride-Free Toothpaste Tablets
Mintly's Toothpaste Tablets are Eco-Friendly
Protective Whitening Sensitive Toothpastes
Sensodyne Advanced White Toothpaste is Enamel-Safe
Tropically Flavored Toothpastes
Hismile's Pine Lime Toothpaste Makes Daily Brushing a Fun Getaway
Herbaceous Plant-Based Toothpastes
Aesop Toothpaste is Fluoride-Free and Soothes the Gums
Lasting Freshness Toothpastes
Crest Clean Breath Neutralizes Odor-Causing Bacteria
pH-Elevated Toothpastes
CariFree Naturals Kids Toothpaste Neutralizes Acids to Promote Oral Health
Natural Pet Toothpastes
Tartar Shield® Spotlights Its Pro Care Natural Pet Toothpaste
Prepatory Dentist Playsets
The Super Smile Dentist Play Set Helps Kids Feel Ready for Check-Ups
Premium Dental Dog Chews
Ultimate Pet Nutrition Recently Launched Canine Fresh
Jammy Berry Toothpastes
Oishii Teamed Up for a Limited-Time Cocoshine Whitening Toothpaste
Flavor-Free Toothpastes
Oralieve's Non-Foaming Flavour-Free Toothpaste is Sensitive-Safe
Colorful Dental Packaging System
Veralidad Studio Reimagined Odoprox Packaging
Juicy Watermelon Mouthwashes
Listerine Watermelon Mint Has a Mild, Alcohol-Free Formula
Jammy Blackcurrant Toothpastes
Hismile's Blackcurrant Toothpaste Brims with Bright, Ripe Flavors
Toothpaste-Flavored Ice Creams
KFC Spain and Licor del Polo Junior Launch a New Dessert
Oral Care Surprise Packs
Hismile's Mystery Pack is Full of Best-Selling Products & Exclusives