Toothpaste company Colgate is thinking outside the box by getting inside of one when it comes to cavity prevention. Using the extremely relevant medium of a vending machine, Colgate reprogrammed the small screen to offer dental care reminders. Plus, every time you purchase a sweet treat from one of their altered vending machines, you also get a free sample of toothpaste.
Committed to oral health, Colgate's cavity prevention campaign is called The Sweetest Treat. By coupling sugary snacks and dental hygeine reminders, this initiative is likely to be very successful. The objective here is to "revitalize the habit of brushing after eating." By targeting young adults who are on the go and experiencing cravings, they hope to emphasize the importance of routine oral care despite Colgate's long-lasting promises.