These Halloween marketing innovations range from experiential holiday pop-ups to festive movie-themed beverage menus.
The Maoam Mischief Manor pop-up experience is a notable example that addresses COVID-19's impact on holiday celebrations. The UK-based pop-up is a response to haunted house closures across the globe and is specially designed to only allow in one household at a time. Furthermore, "groups will be guided along the way by an ambassador so that the experience remains safe for all."
Hellmann's Canada's partnership with Nintendo's Animal Crossing: New Horizons is another standout. In addition to creating a virtual island within the popular game earlier this year to engage Gen Z audiences, the condiment brand has transformed it into a virtual Halloween island just in time for the spooky holiday. In addition to the fun theme, the virtual Halloween activation addresses the "scary realities of food waste," and does so with food waste prevention tips and even food waste-themed costume ideas.
20 Halloween Marketing Innovations
From Experiential Holiday Pop-Ups to Halloween-Themed Beverages:
Jana Pijak — Oct 22, 2020 — Marketing
20
Cat Coffee Cup Collections
Starbucks' Cat Coffee Cups Have Arrived for Its Halloween Collection
19
Robotic Halloween Doors
Reese's Trick-or-Treat Door Safely Delivers Candy Directly to Doorsteps
18
Drive-Thru Halloween Experiences
HAUNTOWEEN LA Provides Shares a Safe Trick-or-Treating Event
17
Experiential Halloween Pop-Ups
The Maoam Mischief Manor Shares a Journey for Household Groups
16
Spooky Virtual Islands
Hellmann's Halloween Island Brings Attention to Food Waste
15
Charitable Food Bank Initiatives
The Bearaby x This Saves Lives Partnership Fights Food Insecurity
14
Halloween Doughnut Promotions
Krispy Kreme's Halloween Doughnut Promotion Runs Until Halloween
13
Immersive Halloween Games
Screamfest 4: The Kraken's Revenge is a Real Life Game
12
Halloween Cosmetic Sets
Folly Fire a Range of Five Makeup Kits to Enhance Your Halloween Getup
11
Halloween Movie-Honoring Shakes
Carvel's New Hocus Pocus Shake Pay Homage to the Sanderson Sisters
10
Monstrous Halloween Drinks
Sheetz's Made-to-Order Touchscreens Share Fun Halloween Beverages
9
Halloween Mascot Deliveries
The Kool-Aid Man is Delivering Treats with "Reverse Trick-or-Treating"
8
Glitter-Flecked Orange Syrups
Walmart's New Orange Glitter Syrup Gives Breakfast a Spooky Twist
7
Spooky AR Neighborhood Maps
Nextdoor's Treat Map Helps to Plan a Safe Halloween Route
6
Halloween-Themed Snack Cakes
The Hostess ScaryCakes Support Celebration from Home
5
Curbside Halloween Experiences
Lowe's Curbside Halloween Presents Family Friendly Fun
4
Bewitching Cosmetic Collaborations
Colourpop Cosmetics Created a Disney Hocus Pocus Collection
3
Halloween-Themed Prepackaged Cakes
The McVitie’s Funny Bones Sticky Toffee Flavour Cake is Tasty
2
Spicy Seasonal Snack Mixes
The Forest Feast Firecracker Chilli Nut Mix is Arriving for Halloween
1
Spooky Streaming Campaigns
HBO Max's 'Don't Stream Alone' Promotes Its Halloween Content
Related Ideas
Minimalist Coffee House Equipment
The Starbucks Reserve IVY Pour-Over is Clean and Elegant
80s Film Halloween Outfits
Angel Jackets' 80s-Inspired Film Jackets are a Retro Halloween Look
E-Commerce AR Packages
Amazon Created AR Delivery Boxes with Interactive Halloween Content
Mad Scientist-Inspired Halloween Candy
Reese's Frankencups Include a "Monstrous Green Creme Base"
Cat Coffee Cup Collections
Starbucks' Cat Coffee Cups Have Arrived for Its Halloween Collection
Indulgent Crumb Cakes
Milk Bar's Truffle Crumb Cakes Reimagine Signature Cake Truffles for Retail
Spooky Drive-Thru Halloween Events
Huluween Will Take Over L.A's Griffith Park
Robotic Halloween Doors
Reese's Trick-or-Treat Door Safely Delivers Candy Directly to Doorsteps
Virginia Blonde Maple Syrups
This Maple Syrup is Made from the First Sap Run of the Season
Festive Coffee Stencils
Sophia Victoria Joy's Little Pumpkin Coffee Stencil is Easy to Use
Sous Vide Egg Bagels
Einstein Bros.' New Sous Vide Eggels are a Gluten-Free Bagel Alternative
Ghost-Hunting AR Games
Haunted Candy Hunt Supports a Safe, Stay-Home Halloween
Liqueur-Infused Cakes
The Baileys Marbled Celebration Cake is for Adults Only
Eco-Chic Bamboo Toilet Paper
No.2 Debuted a New Line of Fun Prints and Zero Waste 'Naked Rolls'
Celebratory Coffee Brand Mooncakes
The Starbucks 2020 Mooncakes are Named 'Full Moon, Full Circle'
Gummy Worm Video Games
Packages of Trolli Gummy Worms Connect to the Deliciously Dark Escape Game
Deep-Sea Rum Bottles
The Kraken Rum Unknown Deep Bottles Were Inspired by a Diving Expedition
Fantasy Drama-Inspired Furniture
Lionel Jadot's Game of Thrones Collection is Inspired by the Show
Glow-in-the-Dark Raisin Snacks
Sun-Maid's Playful Packaging Helps to Support a Healthier Halloween
Contactless Pickup Lockers
The Lowe's Pickup Lockers Are a Direct Response to COVID-19
Experiential Halloween Pop-Ups
The Maoam Mischief Manor Shares a Journey for Household Groups
Gruesomely Themed Food Ranges
The 2020 Marks & Spencer Halloween Food Range is Satisfyingly Spooky
Low-Sugar Mini Bars
ONE Minis Boast Seven Grams of Protein and Less Than a Gram of Sugar
Spooky Virtual Islands
Hellmann's Halloween Island Brings Attention to Food Waste
QSR Loyalty Program Expansions
Starbucks Rewards is Now Compatible with Cash & Card
Food Insecurity Programs
The University of Kansas Project is Working to Reduce Food Waste
Glow-in-the-Dark Tomato Soups
Heinz Cream of Beanz Tomato Soup Mashes Up Two Popular Products
Safety-Focused Customer Traffic Apps
A New Lowe’s Employee App Monitors In-Store Traffic
At-Home Holiday Coffee Products
These Nestlé Starbucks Seasonal Products are Festive
Realistic Vegan Jerkies
ELECTRIC Jerky Elicits the Same Brain Response as Animal-Derived Meat
Skeletal-Themed Contrasting Sneakers
Nike Gives its Air Force 1 a Vibrant Skeleton Update Design
Virtual Cocktail Showdowns
Kraken Rum's Cocktail Kombat Supports Bars & Bartenders
Seasonally Flavored Vegan Snacks
Beanfields Vegan Cracklins Now Come in Two New Flavors
Charitable Food Security Initiatives
Kraft Heinz Works with Food Banks Canada in a New Initiative
Charitable Food Bank Initiatives
The Bearaby x This Saves Lives Partnership Fights Food Insecurity
Contactless Candy Deliveries
This Halloween, Sour Patch Kids Offer Contactless Experiences
Home Improvement Style Partnerships
Lowe's is Building Runway Sets for Designers During NYFW
Mushroom-Elderberry Syrups
This Elderberry Plus Syrup Contains Superfood Mushroom Mycelium
Social Distancing Treat Bags
Meijer's Boo Bags Help with Socially Distanced Halloween Celebrations
Pili Nut Snacks
Laird Superfood's Pili Nuts Share a Healthy Source of Fuel and Energy
Halloween-Themed Chunky Footwear
Nike Gives a Slimey Tonal Design on the Air Max 97 Sneaker Model
Immersive Halloween Games
Screamfest 4: The Kraken's Revenge is a Real Life Game
Sleek Fall Runner Boots
Raf SImons' New RUNNER Boots Arrive for the FW20 Season
Week-Long Donut Celebrations
Krispy Kreme is Turning Doughnut Day Into National Doughnut Week
Halloween Cosmetic Sets
Folly Fire a Range of Five Makeup Kits to Enhance Your Halloween Getup
Charitable Vegan Chocolate Bars
jcoco Commits to Supporting Those Experiencing Food Insecurity
Bean-to-Cup Traceability Tools
The Starbucks Digital Traceability Tool Ensures Supply Transparency
Free-From Superfood Tortillas
Mikey's Vegetable-Based Tortillas Use Purple Sweet Potato & Beets
Contactless Retail Consultations
Lowe's Launched an AR Video Chat Tool for Homeowners or Clients
Condiment-Themed Virtual Islands
Hellmann's Created Its Own Animal Crossing Island
Halloween Movie-Honoring Shakes
Carvel's New Hocus Pocus Shake Pay Homage to the Sanderson Sisters
Upcycled Box Costumes
Amazon's DIY "Boxtumes" Help to Reuse Delivery Boxes
Virtual Stay-at-Home Halloween Parties
The Swizzels Fright Night Live Event is Family-Friendly
Gummy Candy-Inspired Beers
Sheetz Brewed a Beer Using with Over 100 Pounds of Gummy Rings
Cruelty-Free Blush Ranges
Folly Fire Introduces Four New Blush Products to Its Vegan Line-Up
Monstrous Halloween Drinks
Sheetz's Made-to-Order Touchscreens Share Fun Halloween Beverages
Chocolate Candy Snack Cakes
Reese’s Snack Cakes Combine Chocolate Cake and Peanut Butter Creme
Celebrity-Led Quarantine Cooking Shows
Selena Gomez's HBO Cooking Show will Air This Summer
Customer-Loyalty QSR Launches
Starbucks Rewards Members with its New Star Days Promotion
Sports-Celebrating Doughnut Promos
Krispy Kreme is Celebrating Sports Spirit Day with Doughnuts
Social VR Experiences
Lovecraft Country: Sanctum Invites Fans Into a Virtual Reality World
Sweetly Spiced Cheddar Cheeses
The Ilchester Bonfire Night Cheddar Cheese is Versatile
Glitter-Flecked Orange Syrups
Walmart's New Orange Glitter Syrup Gives Breakfast a Spooky Twist
Candy-Paired Pizzas
Blaze Pizza and Candy are Coming Together for Safe Trick-or-Treating
Crossover Holiday Confections
The Country Choice Halloween Gingerbread Pumpkins are Tasty
Halloween-Themed Snack Cakes
The Hostess ScaryCakes Support Celebration from Home
Thaw-and-Serve Dessert Pies
These New Marie Callender's Cream Pies Come in Two Flavors
DIY Donut Kits
Dunkin' Donuts Launched Its DIY Donut Kit for Halloween
Brewed Hot Dog Beers
Sheetz Created a Uniquely Brewed Beer by Adding Hot Dogs to the Brew Kettle
Apple Cinnamon-Themed Kombuchas
JuneShine Launched a New Seasonal Flavor, Cran Apple Cinnamon
Candy-Filled Frozen Desserts
Sonic's Trick or Treat Blasts Blend M&M’s Minis, Snickers and OREO
Curbside Halloween Experiences
Lowe's Curbside Halloween Presents Family Friendly Fun
Unpalatable Candy Costumes
The Zombie Skittles Costume Emits Odor to Keep Others Away
Monstrous Mochi Giveaways
My/Mo Mochi Ice Cream is Giving Away a FrankenFreezer for Halloween
Fall Video Game Updates
Animal Crossing's Fall Update Comes with Spooky Surprises
Spiced Candy Revivals
Skittles Sweet Heat Candies are Arriving Back in the UK for Halloween
Festive Cookie Collections
The McVitie’s Christmas Collection Has Been Unveiled by Pladis
Spooky Vegan Chocolate Eggs
Mummy Meagz Debuted the ‘Boo Boo Egg’ in Time for Halloween
Fruity Doughnut Glazes
Krispy Kreme is Rolling Out Three New Fruit-Flavored Glazes
Glittering Maple Syrups
Runamok Maple's Sparkle Syrup Contains Food-Safe Pearlescent Mica
Bean-Based Side Dishes
Carrington Farms' Ground Lupin Bean is Nutrient-Rich Side Dish
Halloween-Themed Prepackaged Cakes
The McVitie’s Funny Bones Sticky Toffee Flavour Cake is Tasty
Halloween Movie-Themed Wines
The New Hocus Pocus x Besa x Eliqs White Wine is Here for Halloween
Snackable Bite-Sized Donuts
Krispy Kreme Doughnut Bites are Created for On-The-Go Snacking
Playful Holiday Cheese Snacks
Strings & Things Cheeshape Scareshapes and Wintershapes are Tasty
Spicy Seasonal Snack Mixes
The Forest Feast Firecracker Chilli Nut Mix is Arriving for Halloween
Celebrity Global Makeup Ambassadors
SHISEIDO Signs Actress and Artist Hunter Schafer
Free Election Day Rides
Starbucks Employees Will Be Able to Access Free Lyft Rides on Election Day
Ancient Grain Puff Snacks
Tefftastic Puffs are Made with a Nutritious, Gluten-Free Superfood
Beer-Branded Charitable Donations
The 'Guinness Gives Back' Pack Funds Community Relief Efforts
Spooky Streaming Campaigns
HBO Max's 'Don't Stream Alone' Promotes Its Halloween Content
Miniature Apple Cinnamon Donuts
Hostess' New Apple Cinnamon Donettes are the Perfect Fall Treat
S’mores-Inspired Cupcakes
Hostess' New S’mores CupCakes are Available Exclusively from Walmart
Classic Dessert-Inspired Donuts
The Krispy Kreme Dessert Doughnuts Come in Three Flavors
Shrunken Graduation Cakes
Sam’s Club Has Launched Smaller Sized Cakes for 2020’s Virtual Graduates
Veteran-Supporting Syrups
The Lyle’s Golden Syrup Help for Heroes Tin Marks VE Day
Candy-Inspired Watermelon Donuts
The Watermelon Sugar HI-(CHEW) Donut Tastes Like a Summer Fruit
Meatless Frittata Cups
Veggies Made Great's Mini Frittatas are Made with Beyond Meat
Cheesecake-Flavored Mini Donuts
Hostess Has Debuted New Strawberry Cheesecake Donettes for Summer
Barrel-Finished Maple Syrups
The Rye Barrel Aged Maple Syrup from Finding Home Farms is Tasty
Vegan Whipped Cream Updates
Starbucks UK Updated Its Plant-Based Offerings with This Sweet Topping
Tiger-Inspired Snack Cakes
Hostess' New Tiger Tails Twinkies are Filled Will Orange Crème
Cereal Character Sculptures
Monster Cereals Made Busts of Count Chocula, Boo Berry & Franken Berry
Seasonally Spiced Doughnuts
The Krispy Kreme 2020 Pumpkin Spice Doughnut Collection is Tasty
Emergency Food Programs
The SEED Emergency Food Program is Aiming to Provide 50,000 Meals a Week
Halloween-Themed Cookie Doughs
The M&M’s Ghoul’s Mix Sugar Cookie Dough Makes 20 Cookies
Low-Cost Prepackaged Cakes
The McVitie’s Loaf Cakes Come in Two New Varieties
Floral Berry Syrups
Runamok Maple's Newest Flavor is Infused with Strawberry & Rose Flavors
Autumnally Spiced Cupcake Snacks
The Hostess Iced Pumpkin CupCakes are Limited-Edition
Patriotic Donut Packs
Krispy Kreme is Serving Up Indoughpendence Day Doughnuts for the 4th of July