These Gen-Z beauty innovations range from Disney-themed K-Beauty collections to expressive cosmetic lines for tweens. Standouts like the Innisfree & Disney range pay homage to iconic animated films -- like the popular Toy Story franchise -- while Petite 'n Pretty's makeup range lets kids express themselves in a safe and age-appropriate way. The brand's products are not only gentle on skin and free of harsh toxins but are also pediatrician-approved.
Other notable Gen-Z beauty innovations include Spectrum Collections' Minnie Mouse makeup brush set and pouch, and Nuest Cosmetics' Chic2Cheek cushion compacts. While Spectrum Collections' limited edition brush set appeals to Disney fans of all ages, Nuest Cosmetics' product is geared toward consumers looking to customize their makeup. This is thanks to the fun sticker sets included within each package.
30 Gen-Z Beauty Innovations
From Expressive Gen-Z Cosmetics to Disney K-Beauty Collaborations:
Jana Pijak — Jan 8, 2019 — Life-Stages
30
Gen Z-Targeting Makeup Brands
Marta Veludo & Another Studio Produce a Whimsical Brand Identity
29
Expressive Gen Z Cosmetics
Petite 'n Pretty Shares Safe, Pediatrician-Approved Makeup for Kids
28
Customizable Cushion Compacts
Nuest Cosmetics' Chic2Cheek Dual Cushion Compacts Come with Stickers
27
Whimsical Cosmetic Pop-Ups
The Winky Lux Experience is Styled as a Photo-Friendly Retail Museum
26
Fantasy-Inspired Brush Sets
Flawless Lighting Released an Alice in Wonderland Makeup Set
25
Gen Z Beauty Brands
'My Mood' is a Youthful New Brand from the Founder of Nails Inc
24
Disney Makeup Brush Sets
Box Lunch Created a Lilo and Stitch Makeup Brush Kit
23
Rainbow Glitter Sunscreens
Sunshine + Glitter's Seastar Sparkle SPF 50 Boasts a Cake Fragrance
22
Face Mask Sticks
Milk Makeup's Skincare Products are Packed in Ready-to-Use Face Mask Applicators
21
Kid-Friendly Body Mists
'Sniffy' is a Conceptual Collection of Body Sprays for Kids
20
Pizza-Themed Makeup Palettes
Glamlite Cosmetics' Pizza Palette Boasts 18 Boldly Colored "Toppings"
19
Sleeping Princess Headbands
This Sleeping Beauty Accessory is Made for Makeup Application
18
Disney K-Beauty Collections
Innisfree & Disney Collaborated on Toy Story Limited-Edition Makeup
17
Collaborative Cartoon-inspired Cosmetics
Sugarpill Cosmetics Partnered with Little Twin Stars
16
Child-Focused Cosmetic Brands
Petite ‘N Pretty Offers High-Quality Makeup Geared For Kids
15
Cat-Stamped Lipstick Lines
Winky Lux's Cat Lipsticks are Chic and Adorable
14
Glittery Cosmetic Gels
This Mermaid Glitter Gel Offers Youthful Cosmetic Experimentation
13
Multi-Use Glitter Sticks
Milk Makeup's Glitter Sticks Have Been Released in Two New Colors
12
Disney-Themed Cosmetic Lines
L'Oreal's Disney-Themed Lipstick Cosmetic Line is Available Now
11
Pre-Teen Self-Care Products
'Blume' Makes Empowering Products for Pre-Teens Going Through Puberty
10
Cartoon Dog-Themed Cosmetics
The New innisfree Collection Boasts Peanuts' Snoopy on the Packaging
9
Simple Glitter-Filled Eyeshadows
The Ciaté London Glitter Storm Palette is Perfect for Travel
8
Cartoon Mouse Makeup Accessories
These Minnie Mouse Makeup Brushes are Ideal for Disney Fans
7
Lifestyle-Centric Acne Treatments
Frezyderm's Teen Acne Treatments Destigmatize the Skin Condition
6
Kid-Friendly Essential Oil Sets
The dōTERRA Kids Collection Supports the Mind, Body & Emotions
5
Cartoon Cat Sheet Masks
The Crème Shop Recently Introduced a Series of Sanrio Sheet Masks and More
4
Colorful Celebration Skincare
Rituals' 'Ritual of Holi' for Teens Takes Cues from Indian Tradition
3
Beauty Lab Toys
Thames & Kosmos' 'Creative Cosmetics Lab' Teaches Chemistry Through Beauty
2
Collaborative Gen Z Skincare
Simple Launched Limited-Edition Skincare with Girl Band 'Little Mix'
1
Teen-Friendly Skincare Sets
SkinOwl's Skincare Starter Kit Addresses Concerns with Five Products
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Inclusive Performance Cosmetics
Serena Williams' Wyn Beauty Products are Made to Move
Consumer-Driven Mascara Products
Essence Makeup Lash Princess Mascara Comes in Two New Options
Affordable Skincare Holiday Collections
Burt's Bees Launches a Series of Giftable Bundles
High-Spirited Lipstick Lines
Young Entrepreneur Ziye Burgess Unveils an Empowering Lipstick Line
Gen Alpha-Focused Eyewear Collabs
Zenni Partnered with FreshCut to Market to Roblox Users
Gen Z-Focused Fashion Labels
The 'MIXT' Label Caters to Youthful Fashion-Forward Indian Consumers
Travel-Friendly Skincare-as-Makeup
MILK MAKEUP Debuted the BOUNCE and JUICY TONES Lip + Cheek Line
Disney-Inspired Home Fragrances
Aroma360 Transports Individuals into the Magical World of Disney
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
Cartoon-Themed Makeup Collections
The Alice in Wonderland x wet n wild Collection is Playful
Anime-Style Cartoon Apparel
The Disney x Tommy Collab Fuses Preppy Styles & Manga Influences
Gen Z Gloss Brands
Glosshood Celebrates Your Inner Child with Its Product Range and Branding
Updated Affordable Cosmetic Ranges
No7 Beauty's Cosmetic Range Gets a New Look in Recent Launch
Playful Doll-Themed Cosmetics
NYX Cosmetics x Barbie Was Inspired by the Forthcoming Movie
Cookie-Inspired Cosmetics
Hard Candy x Girl Scouts is a Limited-Time Treat for Beauty Lovers
K-Pop-Backed Cosmetic Lines
NACIFIC Launches a New Line Inspired by the K-Pop Group ATEEZ
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Teen Self-Care Collections
H&M Beauty is Launching a Gen Z-Focused Skincare and Body Care Range
Limited-Edition Make-Up Bundles
This Cheekbone Beauty Bundle Boasts the Brand's Boldest Products
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Rococo-Inspired Cosmetic Lines
Flower Knows Calls Attention to Its Violet Strawberry Rococo Line
Luxury Spa-Inspired Skincare Lines
clé de peau's SYNACTIF Line Delivers Radiant Skin
Green Tea Beauty Collections
Innisfree Just Released Its Green Tea Seed Collection
Glossy Pink Travel Capsules
BÉIS Unveils its Pink Travel Collection Inspired by Barbie™ The Movie
Children's Beauty Collections
Zara Launches a Beauty Collection for Children with Diane Kendal
Glow-Enhancing Makeup Sticks
NUDESTIX's Multi-Tasking Makeup Product is Versatile and Portable
Japanese Skincare Collections
MUJI Enhances the J-Beauty Routine with a Line of Powerful Formulas
Affordable Cosmetics Holiday Bundles
e.l.f. Cosmetics Presents a Makeup Set Range for the Holidays
Bite-Sized Beauty Collabs
Fenty Beauty Collaborated with Ulta and Target to Debut Fenty Snackz
Targeted Plant-Based Cosmeceuticals
ID Skin Identity is a Line of Skincare for Gen Z
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Gen X Influencer Campaigns
L’Oréal Paris Taps 10 Influencers for Its Age Perfect Rosy Oil-Serum
Gen Alpha Skincare
JB Skrub Fills a Gap in the Market for Tween Boys
Gen Z Deodorants
Miles' Clean Deodorants Help Tweens & Teens Neutralize Odors
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
Luxe Lemon Meringue Skincare
Nuxe's Sweet Lemon Skincare Range Targets Gen Z
Rejuvenating Springtime Cosmetics
The Tree Hut In Bloom Collection Has New and Returning Favorites
Expressive Eye Cosmetic Capsules
Millie Bobby Brown Launches All Eyes On You Cosmetics Collection
Teen-Targeted Skincare Lines
btwn is a Dermatologist-Founded Simplified Skincare for Teens
Science-Led Skincare Ranges
Marks & Spencer Launched Its First Own-Brand Skincare in Seven Years
Relaunched Celebrity Cosmetics
Kim Kardashian's SKKN Will Take a Skincare-First Approach to Makeup
High-Performance Beauty Lines
Varsity Beauty Shares Products Made by Athletes for Athletes
Portable Tinted Sunscreens
NUDESTIX Boasts the NUDESCREEN BLUSH TINT SPF 30
Cookies-Inspired Personal Care Lines
Native Unveils a Girl Scouts of the USA Personal Care Line
Opulent Beauty Product Expansions
The Prada Beauty Launch Brings the House into a New Realm
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Multi-Benefit Beauty Sticks
BOOM! Beauty Supports Maturing and Menopausal Skin
Comprehensive Eye Makeup Kits
Rinna Beauty Boasts a Trio of Iconic Eye Kits for Any Occasion
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Low-Cost Skincare-Inspired Cosmetics
The Onyx Professionals Bath and Body Collection is Hydrating
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Gamer-Targeted Beauty Collabs
Revolution Beauty x Fortnite Features Favorite Game Characters
Gen Alpha Bodycare Brands
Australian Gen Alpha Brand 'Allkinds' Made its United States Debut
Personalized Cosmetic Printers
Color Jam Brings Customized Color Cosmetics to CES 2023
Diverse African Doll Collections
Disney Presents the Upcoming CreativeSoul Doll Collection
Nostalgic Cosmetic Cases
Caboodles x Taste Beauty x Hershey's Collaborated on a Beauty Organizer
Swiss Luxury Skincare Sets
CELLCOSMET Boasts Thee Luxurious Skincare Sets This Holiday Season
Dark Skin-Centric Beauty Brands
NaChé Cosmetics Aims to Provide a Positive Beauty Experience
Beauty Brand Accelerator Programs
Walmart Start™ Returns to Discover Next Gen Beauty Brands
Gen Alpha Fragrance Rollerballs
Petite N' Pretty is Targeting Gen Alpha with its Latest Products
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Turntable-Inspired Palettes
SHEGLAM's Vinyl Pop Color Palette is Made for Mixing and Matching
Miniature Luxury Beauty Products
clé de peau Boasts a Special Range of Travel-Sized Formulas
Fairytale Film Makeup
The Sigma Beauty x Disney Beauty and the Beast Collection is Enchanting
Nourishing Holiday Cosmetics
The Tree Hut Holiday Collection Gifting or Self-Indulgence-Ready
Nourishing Gen Z Skincare
'Nutritious' is a New Collection from Estée Lauder
Product-Integrated Filters
NYX and Snapchat Launched the 'Beauty Bestie' Shopping FIlter
Pink-Hued Cosmetic Lines
NARS Launches the Orgasm Collection—a Range of Limited-Edition Makeup
Private Label Beauty Ranges
The Rite Aid Ryshi Brand Prioritizes Quality at Accessible Prices
Cartoon-Inspired Pizza Merchandise
Disney Launches the New Pizza-Themed Disney Eats Collection
Museum-Inspired Artful Cosmetics
The Lancôme x Louvre Collection Honors Classic Artwork
Kids Show Cosmetics Collections
The Sesame Street x wet n wild Collection is Nostalgic and Fun
Monochromatic Cartoon-Inspired Kitchen Sets
The New Disney Kitchen Set has a Stealthy Design
Gen X Beauty Brands
Molly Sims Launches Yse Beauty for Those 40 Years and Older
Exclusive Pride Cosmetics
Beekman 1802 Celebrates Pride Month with Bloom with Pride Kit
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Illuminating Multipurpose Makeup
These New Makeup Revolution Products Come in Three Variants
Protective Color Cosmetics
Screensaver Makes Color Cosmetics with Blue Light-Blocking Benefits
Disney Lifestyle Capsules
Laline Celebrates 100 Years of Disney with New Limited Edition Capsule
Sustainable Baby Skincare Lines
'Mini Humans' is Eco-Friendly and Safe for Sensitive Skin
Animated Cosmetics Collabs
The Disney100 X Charlotte Tilbury Collab Shares Limited-Edition Makeup
Animated Film-Themed Cosmetics
The Revolution Beauty Finding Nemo Collection is Disney-Approved
Whimsical Premium Eyewear Collections
Gentle Monster Unveils the New Artful 2024 Collection
Sustainable Beauty Programs
NUDESTIX Partners with the Canopy Project to Reach Tree-Planting Goal
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Denim-Themed Beauty Collections
e.l.f. x American Eagle Speaks to Gen Z's Love of Self-Expression
Accessible Clean Beauty Platforms
Clean Beauty at Walmart Features More Than 900 Products
Makeup-Focused Metaverse Worlds
NYX Professional Makeup Unveils a Metaverse Experience in Roblox
Musical Makeup Metaverses
Maybelline's Makeup Your Mix Campaign Immerses Roblox Users
Vegan Personal Care Collections
H&M's 'OHH!' Line Of Beauty Basics Comprises Cruelty-Free Products
Frosty Holiday Makeup Lines
Elf Cosmetics’ holiday sets are affordable and eye-catching
Gender-Neutral Matte Eyeshadows
Kosé Corporation is Promoting Gender-Neutral Beauty Brands
Eco-Friendly Sun-Kissed Eyeshadows
NUDESTIX Unveils Sustainable Nude Beach Eye Palette
Breath Freshener Cosmetics Collections
The Rude Cosmetics x Mentos Beauty Collection is Refreshing
Travel Beauty Kits
ESW Beauty Launches Two Travel-Friendly Kits for the Holidays
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Empowerment-Committed Beauty Lines
Kindness Powered Skincare Boasts Safe and Quality Formulas
Seasonal Winter Makeup Collections
Chanel's New LES BEIGES Collection is Designed for Winter
Makeup-Inspired Sticker Series
Hitotoki and Smanim Create the Coffret Series for KING JIM
Minimalist Holiday Skincare Sets
Biossance Boasts Festive Sets with Subtle Packaging Design
Everyday Hydration Skincare Products
Gemini Beauty is Introducing Four New Products
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
50s-Style Musical Beauty Collections
The Revolution Beauty x Grease Collection is Fan-Approved
Community-Made Skincare Products
Consumers Can Help Make Kiki World's Skin Development Kit
Villain-Themed Nail Polishes
Nailtopia Releases a Disney Villain-Inspired Nail Polish Capsule
New Year-Inspired Makeup Collections
NARS' Lunar New Year Collection Boasts a Brush Set & a Powder
Streamlined Age-Defying Skincare
PÜR Beauty's Skincare Range Supports a "Less is More" Approach
Styling-Targeted Haircare Ranges
Authentic Beauty Concepts Boasts a High-Performance Styling Range
Cruelty-Free Everyday Essentials
H&M Beauty Just Launched the New OHH! (OH HEY HERO) Collection
Inclusive Cosmetic Palettes
Milani Cosmetics Launches the All-Inclusive Eye, Cheek & Face Palette
Dazzling Holiday Makeup Collections
NARS Unveils Its Special Holiday Capsule for Winter 2023
Streaming Series Makeup Ranges
The Revolution x Emily in Paris Collection Celebrates the Show
Gen Z-Focused Eye Creams
Bubble Inroduces Morning Rays Brightening Eye Cream
Plumping Plant-Powered Cosmetics
GXVE Beauty by Gwen Stefani is Launching Two New Products
Gen Z Acne Solutions
These New Bubble Skincare Products Combat Acne in Multiple Ways
Customer-Crafted Beauty Products
KIKI World Presents a New Product Made by Consumers
Cruelty-Free Kohl Liners
Annabelle Cosmetics Unveils 8 New Kohl Eyeliner Collection Shades
Playful Artist-Designed Skincare
The Isle Adventure by Innisfree Tells the Story of Ingredients
Romantic Regency Makeup Collections
The Kiko Milano Bridgeton Makeup Collection is Refined
Teen-Focused Makeup Lines
Af94's Teen-Centric Makeup Line Features Products Under $10
Holistic Wellness Cosmetics
GPI Beauty The Harmony Collection Has Cosmetic and Skincare Solutions
Solution-First Beauty Brands
Skincare-Beauty Brand Good Weird Launches its First Collection
Dynamic Eyeshadow Brushes
Texen Beauty Partners Debuts an Eye Version of the Multi Intensity Brush
AI-Curated Beauty Boxes
The Ipsy Icon Box Features Products Selected by Celebrities and AI
Fall-Inspired Beauty Capsules
Annabelle Cosmetics Unveils Autumn-Inspired Beauty Collection
Age-Decelerating Skincare
A.P. CHEM's Skincare Targets Xennial and Gen X Consumers
Enchanting Kid's Beauty Boxes
Dans Un Jardin Launches the Princesse Jujube Collection
Youth-Focused Skincare Campaigns
Przm Launches a New Consumer-Centric Campaign for Proactiv
Youthful Overnight Masks
The Bouncy & Firm Sleeping Mask Provides Pre-Aging Support for Gen Z
Teen Hygiene Collections
Essynce Moore Launches the New Plant-Based Self-Care Products for Teens
Whimsical Hygiene Expansions
Personal Care Brand Clean Age Launches at Walmart Stores
Budget-Friendly Makeup Collections
Revolution Beauty Releases New Cosmetics Collection at Walmart
Cartoon-Inspired Fashion House Tributes
Givenchy and Disney Celebrate 100 Years
Vegan Nourishing Skincare
Thrive Causemetics Debuts Sibling Brand Bigger Than Beauty Skincare
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road
Inclusive Toxin-Free Makeup Products
Defiance Beauty by Nechami Introduced Two New Products