These Gen Z gaming innovations range from socialite sister apps to digitized board games that blur the lines between physical and virtual reality. In addition to standouts like intuitive toys that can be connected to an accompanying app, other notables include celebrity-branded mobile games that follow a fictional journey to stardom.
While traditional board games are becoming more tech-focused and educational, branded celebrity offerings fuse entertainment with an unexpected sense of realism. Though targeting a tween audience, Gen Z gaming examples like Katy Perry's mobile game chronicle a user's path to fame while revealing the hard work and sacrifices that precede stardom.
Similarly, clever financing games like a bee farming simulator aim to teach children about money management from a young age while branded design platforms -- like IKEA's collaborative gaming app with Dreamworks -- encourage self-expression and creativity.
17 Gen Z Gaming Innovations
17
Physical Touchscreen Toys
The 'Pocket Racing 2.0' Racing Cars React to the On-Screen Action
16
Socialite Sister Apps
The Kendall and Kylie Jenner App Enters the Mobile Gaming World
15
Toy-Incorporating Game Platforms
The 'Yibu' Gaming Platform Blends Real World Toys with Digital
14
Songstress Smartphone Games
The Demi Lovato Mobile Game Chronicles a User's Path to Stardom
13
VR Board Games
'Mask of Anubis' Combines Virtual Reality and Gaming
12
VR Easter Egg Hunts
The Egg Hunt Game by SapientNitro Puts a Virtual Twist on an Easter Tradition
11
Socialite Video Games
The Kim Kardashian Video Game is an Unusual Product Launched by the Star
10
Pop Star Mobile Games (UPDATE)
Glu’s Katy Perry Game Shows Users How to Succeed in Show Business
9
Tablet-Top Racing Games
The Pocket Racing Game Lets You Place a Toy Car On Your Tablet Screen
8
African Safari Mobile Games
Kate and Harry in Africa Lets Kids Explore An African Safari
7
Kinetic Spelling Games
Spelling Stomp Has Kids Step on an Interactive Mat to Learn Words
6
Bee Farming Finance Apps
This Finance Game for Kids Provides Monetary Lessons
5
Imaginative Play Apps
IKEA Partnered with DreamWorks to Showcase Its New LATTJO Play Collection
4
Virtual Pinball Machines
The Flipppaper Pinball Machine Lets You Design Elements
3
Augmentation Anime Apps
The Pokemon Go Lets Users Battle & Play On the Go Via Mobile Devices
2
Monstrous Diabetic Games
Monster Manor Encourages Diabetic Kids To Record Blood Glucose Levels
1
Songstress Smartphone Games
This Shakira Game Lets Players Collect Gems with the Worldly Pop Star
Related Ideas
Four-in-One Child Scooters
The Chicco Ride On Scooter Converts to be Fun for Multiple Age Ranges
Celebrity Holiday Couture
Topshop Teamed Up with Kendall and Kylie Jenner for a Festive Lineup
Ceremonial Celebrity Snapshots
The Kanye and Kim Wedding Photo is Now Instagram's Most Liked Ever
Gaudy Bathtub Editorials
Model Kendall Jenner Rocks an Edgy Aesthetic for LOVE Magazine
Sunny Spring Fashions
The Kendall Jenner Penshoppe Campaign is Stylishly Casual
Anime-Inspired Hats
The BEAMS x New Era x Pokemon Fitted Cap Collection Celebrates a Milestone
Edible Board Games
These Snack Boxes are Inspired by Retro Games and Puzzles
Boomerang Remote Control Toys
The Air Hogs 360 Hoverblade Operates in an Unexpected Way
90s Cult Cartoon Apparel
This Printed Novelty Sweater Celebrates Nostalgic Animated Classics
Celeb Worship Collages
This Kim Kardashian Graphic Collage is Religiously Themed
Anime Monster Beds
This Giant Pikachu Character Bed is Perfect for Pokemon Fans to Sleep In
Toy Inventor Apps
Make Toys with Autodesk's 3D-Printing Tinkerplay App
Educational Board Games
The Hubo Cubo Offers Learning Opportunities in a Sustainable Package
60s Arcade Photography
This Photo Series Shows How Arcades Were a Precursor to Video Games
Architectural Bathtub Toys
WATERSCAPE Lets Kids Build Floating Cities in the Tub
Minion-Like Coding Robots
These Kids' Robots Come with a Connected App to Teach Users How to Code
Dissected Superhero Figurines
These Justice League Dolls Showcases the Heroes as Partial Skeletons
Gamified Lung Exercise Apps
Alvio is a Respiratory App That Helps Kids with Asthma Breathe
Punny Pokemon Apparel
This Apparel Line Combines Pop Culture and Pokemon to Create Hilarious Puns
Socialite Emoji Apps
Kim Kardashian Refashions Basic Apple Emojis with the Launch of 'Kimoji'
Wax Fashion Week Replicas
The Madame Tussauds LFW Experience Features a Wax Kendall Jenner
Galactic Pinball Machines
This R2D2 Pinball Game Machine Doubles as a Coffee Table
Advanced Chess-Inspired Games
The Kerak Strategy Board Game Blends Elements of Different Games
Fitness-Encouraging Playgrounds
Attivo by John Ditchburn Helps Children Become More Active
Wooden Camera Toys
These Retro and Handmade Toys Encourage Imaginative Play
Board Game Coffee Tables
This Risk Board Makes Having a Regular Coffee into a High Stakes Game
Movable Pinball Sets
This Magnetic Game Allows Children to Recreate Pinball in Different Ways
DIY Doll Kits
Seedling's Personalized Doll Toy is Reflective of a Young Maker Culture
Retro Sibling Couture
The Jenner Sisters' Latest Pac Sun Collection Offers 70s Styling
Artistic NYC Easter Hunts
'The Big Egg Hunt NY' Kicks Off April with its Easter Egg Hunt
Inclusive Boy-Focused Dolls
The 'Melanites' Toy Company Creates Toys for Boys of Color
Upcycled Arcade Decor
These Pinball Coasters by Milkrunco are Crafted From Old Arcade Games
Rapper-Inspired Coloring Books
Etsy's Drake Coloring Book Features Familiar and Printable Images
Socialite Sister Apps
The Kendall and Kylie Jenner App Enters the Mobile Gaming World
DIY Archery Kits
Seedling's Adventurous Toy Set Lets Kids Design Their Own Bow and Arrow
Toy-Incorporating Game Platforms
The 'Yibu' Gaming Platform Blends Real World Toys with Digital
Knitted Taxidermy Kits
These Faux Taxidermy Creations are Inspired by Wildlife
Cinematic Fashion Cafes
The Wes Anderson Prada Restaurant Boasts a Whimsical Design
Kid-Friendly Toothpaste Dispensers
These Novelty Oral Care Accessories are Inspired by The Minions
Pool Float Donuts
This Flamingo and Unicorn Donut Recipe is Inspired by Fun Flotation Devices
AR-Enabled Dinosaur Board Games
The Dino Mundi Triceratops Adventure Board Game is Interactive
Celebrity Backside Paintings
Kanye West Commissioned Bambi to Paint a Portrait of Kim Kardashian
Board Game-Compatible VR Headsets
The 'CastAR' Headset Adds a New Dimension to Classic Board Games
Socialite Lifestyle Apps
The Kylie App by Kylie Jenner Shares Her Personal Makeup and Fashion Tips
Sobbing Celeb Sweaters
Make a Funny Fashion Statment by Wearing a Shirt of Kim Kardashian Crying
Cartoon Mash-Up Tech Accessories
The Homerchu iPhone Case
VR Easter Egg Hunts
The Egg Hunt Game by SapientNitro Puts a Virtual Twist on an Easter Tradition
Hands-Free Banking Apps
Dutch ING Customers are Able to Transfer Money by Speaking Out Loud
Teen Flick Mobile Games
The Mean Girls App Expands the Movie Universe with Story-Centric Game
Workout-Converting Game Rewards
This Gamified Fitness App Offers In-Game Bonuses for Exercise
Transformative Dinosaur Toys
The VTech Switch & Go Dinos Turbo Spur Toy Can Turn into a Truck
Wellness Retreat Simulation Games
The Yoga Retreat Game App Provides Real World Wellness Tips
Playground-Connecting Fitness Systems
The HYBRIDPLAY Fitness Gaming Device Makes Kids More Active
Socialite Video Games
The Kim Kardashian Video Game is an Unusual Product Launched by the Star
Crowdfunded Gaming Sites
This Platform Allows Users to Finance New Computer Games
Belly Dancing Yogurt Commercials
The Activia Shakira Commercial Shows that Happiness Starts Inside
Solo Socialite Editorials
The Kendall Jenner Vogue Photoshoot Features a Dark Feminine Wardrobe
Educational Chalkboard Globes
This Chalkboard Globe Lets Kids Learn Creatively
Educational Animation Apps
The 'Shapekit' App Helps Kids Learn by Creating Their Own Cartoons
Social Skill-Developing Games
The 'Say and Do' Social Skills Game Gets Kids Ready to Interact
Board Game Installations
Giant Monopoly at Trafalgar Square Marks the London Games Festival
Anime Monster Hats
This Pikachu Pokemon Hat is Great for Gamers
Active Challenge Apps
Hotseat Encourages Workers to Stop Sitting and Interact With Each Other
Replica Feline Board Games
The Cat-Opoly Creatively Skews Monopoly to Cat Lovers
Papercraft Pinball Machines
The Pinbox 3000 Kit Makes a Handmade Version of the Retro Arcade Game
Science-Based Educational Apps
Kiko Labs's Brain Training Games are Developed for Children
Adult-Oriented Board Games
'Odious Lists' is an Outrageous Spin on a Classic Party Game
Immersive Gaming Vests
The KOR-FX Vests Allow Gamers to 'Feel' Explosions and Gunshots
Celebrity Emoji Apps
This App Lets You Express Yourself with Kanye West Faces
Ski-Inspired Sneakers
New Balance's 'MiUSA Connoisseur Collection' is Perfect for the Cold
Submerged Easter Egg Stunts
The Latest Cadbury Stunt is an Installation at Loch Ness
Extreme Easter Egg Hunts
The Full Bunny Contact Game Challenges Players to Find Prize-Winning Eggs
Full-Scale Board Games
This Human Hungry Hippos Game Will Bring Out the Kid in Everyone
Social Media-Based Banking
Fidor Bank Sets Its Interest Rates Based On Facebook Likes
Virtual Baby Showers
Shakira, Gerard Pique and UNICEF Team Up for a Facebook Celebration
Celebrity Trainwreck Apps
Lindsay Lohan's 'The Price of Fame' App Warns Against Becoming a Celeb
Interactive Coloring Boards
T-Ink Technologies Conceptualized Touch-Sensitive Coloring Tools
Geology-Exploring Apps
This Children's App Teaches About Volcanos and Quakes Through Tactile Play
Kid-Run Banks
Record Bank's Financial Campaign Has Young Kids Run Its Bank for a Day
Kids Financial Literacy Games
'Learning Money with Leo' by RBC Aims to Educate Kids on Money
Kid-Friendly Coding Robots
This Tiny Toy Helps Children Explore Robotics and Learn How to Code
Mystery Bar Tours
Old Speckled Hen's 'Hunt for a Hen' Sent People Out on a Bar Scavenger Hunt
Vision Training Video Games
Baseball Players Improve Their Sight by Playing a Digital Program
Music-Making Kids Apps
Loopimal Creates Charming Dancing Animals to Original Beats
Fairytale Banking Commericals
RBC Retells Classic Stories to Show the Benefits of Mobile Banking
Satirical Celebrity Selfies
Dan Rubin Parodies Celebrity Culture with These Hilarious Selfies
Imaginative Toy Stores
The Kolkid Toy Store's Offerings are Designed to Boost Kids' Imagination
Female Focused Smartphone Games
The Angry Birds Stella Game is Perfect for Female Audiences
Reality Star Editorials
Kendall Jenner for Interview Magazine is Dark and Moody
Urban Easter Egg Hunts
This Adult Easter Egg Hunt Takes Participants All Over New York City
Stress Reducing Gamer Gadgets
This Kickstarter Gadget Detects Stress with Game Apps
Retro Console Board Games
This Shogi Board Game is Designed in the Likes of Nintendo Game Boy
App-Integrated Board Games
Cheatwell's App-Player Board Game is Enhanced with Mobile Devices
Fantasy Pinball Machines
This Pinball Machine is Inspired by HBO's 'Game of Thrones'
Latino-Targeted T-Shirts
Color Latino is an Apparel Company By and for Latinos
Branded Easter Egg Hunts
The Lindt Gold Bunny Hunts Series Will Travel Around the UK
Pop Star Mobile Games
The Katy Perry Game is Set to Hit an App Store near You
Honest Financial Ads
Better Money Habits Helps Americans Become More Financially Responsibility
Classical Celebrity-Infused Portraits
The Carter Family Portrait Gallery Paints Popular Celebs
Crying Rapper Games
The Drizzy Tears App Encourages Players to Stop Drake's Flowing Emotions
Colorful Blocked Erasers
Get a Fresh Start with this Toy Eraser Set
Music Event Apps
The Osheaga Festival Teases Its Lineup in a Mobile Game
Rewarding Burger Games
McDonald's Mobile Food Game Tempts Players with Free Food Rewards
Emotive Pixel Toys
PIXL Characters Display Their Personalities on a Small 8-Bit Display
Limited-Edition Gaming Collections
The Xbox One Holiday Bundle Comes with Hardware and Software
Digitally Enhanced Boardgames
Golem Arcana Embeds Traditional Rule Book into an App
Predictive Search Board Games
The Query Game Plays Off Google's Predictive Search Feature
Hotel Easter Egg Hunts
The Thompson Chicago Hotel is Offering an In-Room Easter Egg Hunt
Personalized Guitar-Teaching Games (UPDATE)
Learn to Play the Guitar with Rocksmith 2014
Kid-Friendly Yoga Games
Thinkfun's 'Yoga Spinner Game' for Kids Teaches Flexibility and Balance
Educational Storytelling Apps
'ABCine' Lets Kids Learn Their ABC's Through Interactive Stories
Millennial Leadership Programs
Bluehat's Games and Workshops Empower Millennials in the Workforce
Charitable Celeb Endorsements
The Crest 3D White Shakira Partnership Raises Funds for Kids in need
Kid-Friendly Finance Platforms
'Rich Kid Smart Kid' Teaches Youth About Money Management
Sci-Fi Battlement Games
XCOM: the Board Game is Played Alongside an App
Alcoholic Anchorman Games
Anchorman 2 Scotchy Scotch Toss Lets You Drink with Ron Burgundy
Revived Anime Monster Games
Nintendo's New Pokemon Omega Ruby & Alpha Sapphire Are Coming Soon
Augmentation Anime Apps
The Pokemon Go Lets Users Battle & Play On the Go Via Mobile Devices
Emoji Racing Games
'Gran Text Auto' Simulates the Dangers of Drivers Texting on the Road
Anime-Inspired S'mores
These Matcha Green Tea S'more Cookies Look Like the Bulbasaur Pokemon
Anime Animal Pelts
This Pokemon Craft Brings the Series to the World of Hunting
Plastic Pizza Frisbees
This Toy Disc is Designed to Look Like a Realistic Cheesy Fast Food Pie
Stroke Victim Rehab Games
The Nintendo Wii Console is Being Adapted to Help Stroke Victims
Fantasy Tablet Board Games
The 'Armello' iPad Game Combines Role-Play and Strategic Gaming
Smart Racing Car Apps
The Anki Drive App Brings Video Games Into Reality
Inaugural Celebrity Fashion Covers
Kanye & Kim Star In the First Ever Family Vogue Photo Shoot
Monstrous Diabetic Games
Monster Manor Encourages Diabetic Kids To Record Blood Glucose Levels
Gamer Racing Competitions
The Nismo PlayStation GT Academy Converts Gamers to Racecar Drivers
Charitable Sports Anthems
The New Shakira World Cup Anthem Also Promotes the World Food Programme
Coin-Slot Car Ignitions
This Arcade Car Can be Driven on Real Roads if you Have a Quarter
Divorce-Mimicking Games
This Two-Player Card Game Involves Dividing Your Assets Regardless of Cost
Songstress Smartphone Games
This Shakira Game Lets Players Collect Gems with the Worldly Pop Star
Celeb Stylist Consultation Apps
Chat with Beyonce's Hair Stylist on the Notorious Style App
Coverpage Cosmetic Tutorials
This Kim Kardashian Makeup Tutorial Shows How to Perfect a Smoky Eye