These out-of-home gaming innovations range from musical video game performances to immersive archery tag competitions. While examples like Journey Live -- an event taking place at the Music and Gaming Festival in National Harbor, Maryland -- fuse live music with digital gaming, themed laser tag and paintball courses make the popular live action games more memorable for participants.
In addition to arcade simulators that let users surpass video game levels outside of their home, these standouts also include outdoor activity arenas that are inspired by video game setting. Other notable gaming innovations include family-friendly laser tag facilities that replace weapon-inspired props with hero-themed handheld devices. Edmonton's Laser City facility is ideal for small kids and will appeal to parents who wish to limit their children's exposure to gaming that may promote violence.
Appealing to Millennial audiences, these out-of-home gaming examples target both young gamers as well as new parents. Each example is experiential and competitive, testing one's physical endurance and strategy or using simulated technology to transport players into another dimension.
26 Out-of-Home Gaming Innovations
25
Cosmetic Brand Arcades
Chanel's 'Coco Game Center' in Tokyo Pairs Retro Games and Makeup Tables
24
Underground eSports Bars
Red Bull Opens a Gaming Sphere with the Latest Tech in Gaming Culture
23
High-Tech Tag Games
Tag Team Inc. is Reinventing Laser Tag with 3D-Printed Weapons, AI and Drones
22
Immersive Archery Tag Experiences
Playmaker U's Archery Tag Games are Adventurous and Engaging
21
Hybrid Laser Tag Games
The 'Lazer Zoo' Event Combines Brunch and Laser Tag into One Experience
20
Japanese-Style Arcade Games
This Fighting Game Takes Players Through a Series of Intense Battles
19
Zombie Laser Tag Games
This Event Combines Laser Tag and Zombie Hunting into One
18
Horror-Themed Arcade Games
This 3D Arcade Game Immerses Players in a Creepy Fantasy Game
17
Intergalactic Multiplayer Games
This Star Wars Arcade Game Features a Fully-Immersive Cockpit
16
Arcade-Inspired Golf Games
The 'PuttSkee' Skee Ball Golf Game Can be Played Anywhere You Want
15
Creature-Capturing Games
The Pokémon Adventure Interactive Game Has Players Throwing Pokéballs
14
Competitively Oversized Arcade Games
The 'Power Drop X-Treme' Ball Drop Game is Over 13 Feet Tall
13
Scenario-Based Paintball Games
This Event Combines Role Playing and Paintball into One Game
12
Intense Arcade Simulators
The New Eleetus Motion Simulator Game Would Enhance Arcade Capabilities
11
Family-Friendly Laser Tag Activities
Laser City Specializes in Kid-Friendly Competitive Gaming
10
App-Inspired Arcade Games
The Angry Birds Arcade Skill Game Brings the Classic App to Life
9
Social Media Claw Games
Sports Experts' Grab-A-Gift Turned Facebook Live into an Interactive Game
8
Theater Video Games
These Terminator Genisys Screenings Treat Fans to Live Gaming Experiences
7
Legendary Soccer Experiences
'Play With A Legend' Lets You Enjoy a Day With a Legend of the Game
6
Olympics-Inspired Arcade Games
This Games Allows Players to Compete in Nine Olympic Events
5
Six-Player Arcade Games
The CAPCOM Mario Party Game Brings a Nintendo Favorite to the Arcade
4
Interactive Dance Installations
Coca-Cola Offers Exslusive In-Game Content for Just Dance Now
3
App-Inspired Laser Tag Games
This Event Brought Bubble Witch 3 Saga to Life Through Laser Tag
2
Musical Gaming Shows
The 'Journey Live' Interactive Performance Fuses Live Music and Gaming
1
AR Superhero Displays
This Augmented Reality Mall Stunt Promotes the Batman vs. Superman Film
Related Ideas
Nostalgic Gaming Timepieces
The Retro Gaming Watch Brings Gameplay to the Wrist
Customizable Mobile Gaming Consoles
The 'ORBIS' Handheld Gaming Console Concept is Multipurpose
Next-Gen Whiskey Bars
The Bulleit Limitless Lounge Changes Its Look with Projection Mapping Tech
Compact Gamepad Designs
99 City 8's Gamepad Concept Boasts a Hint of Playful Color
Motion-Sensing Mobile Gaming Consoles
The Conceptual 'Nova' Handheld Game Console is Sensor-Laden
Folding All-in-One Entertainment Systems
The PlayStation Capsule by Alisher Ashimov is Retro
Disappearing Display TV Sets
The AWOL Vision Vanish Laser TV Has an All-in-One Design
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Digital Board Game Devices
Arcade1Up's Infinity Game Board Offers Hundreds of Tabletop Games
Video Game-Inspired Vehicle Designs
The Conceptual 'MG MAZE' Celebrates Real and Virtual Worlds
Contemporary interactive workspaces
Kinzo Architekten collaborates with Dawon & Company
Chic Retro Consoles
The Atari Gamestation is a MInimalist Console for Retro Gamers
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Experiential Entertainment Spaces
Illuminarium is Set to Open in Toronto's Distillery District
Three-Dimensional Art Exhibits
3D Doubt Your Eyes Exhibition Opens in Toronto
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Open-Air Medi-Spa Services
The Scene Medical Beauty Bar Rides the Wave of the Beauty Market
Cosmic-Themed Art Exhibitions
Awol Erizku’s Newest Exhibition Has Space, Basketball, and Hip Hop
Futuristic Floating Concert Halls
The Shed is Hosting a Unique Event with a Spherical Concert Hall
Nostalgic Light Installations
Toronto's Illuminarium is Launching 'LITE-BRITE: Worlds of Wonder'
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Abstract Fantasy Home Exhibitions
Fort Makers Invite Six Creatives to Design Their Dream Home
Mobile-Friendly Gaming Controllers
The 'MOI3D' Concept Controller by Vadim Danilkov is Two-in-One
Content-Inspired Physical Retail Experience
Netflix House Creates a Space for Fans to Buy Merch
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Kid-Envisioned Urban Environments
The Little Big Playmat Takes a Creative Path to Design Problems
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Street Art Metaverses
LG OLED & Shepard Fairey Teamed up for a Frieze Los Angeles Exhibition
Interactive Phygital Hoodies
Beyond Dropped Three Hoodies with Physical & Digital Elements
Space-Exploring STEAM Toys
LeapFrog's Magic Adventures™ Line Arrives for Kids Five and Up
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Connected Digital Game Boards
'The Last Gameboard' is an Interactive Digital Board Game Platform
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Playfully Renovated Homes
This Home Has a Slide, Swings and Rock-Climbing Wall
Multi-Sensory Art Experiences
Arcadia Earth Toronto & Benjamin Von Wong for A Sustainable Future
Ambient Tabletop Gamer Lights
The Bowio Game Light Brightens Up Tabletops and More
Sweating Billboards
Netflix's Billboard Conveys the Intense Action of Extraction 2
4K Display Arcade Games
The AtGames Legends 4KP Digital Pinball Machine Has Virtual Design
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Audio-Focused Party Games
Wilder and Doing Things Team Up to Launch The Audio Game
Seoul-Themed Immersive Digital Exhibitions
London Opens the New Digital Delight Installation
Musical Vacation Rentals
Marriott Bonvoy's Aloft and Moxy Hotels Provide Music-Themed Stays
Sci Fi-Themed Glamping Retreats
The 'Outpost X' Retreats Boast An Ancient Yet Futuristic Aesthetic
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Gamified Home Chore Apps
Developers Showcased a Gamified Home Chore App at Meta's Hackathon 2023
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
Nostalgic Handheld Gaming Systems
My Arcade Gamestation Portable Has Retro-Style Controls
Nature-Inspired Indoor Playgrounds
Sarit Shani Hay Designs a New Playground in Tel Aviv
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Toronto Landmark Music Events
The Exhibition Place Music in the Park Series Has a Diverse Lineup
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
Interactive Activewear Metaverses
Alo Yoga Launches a Virtual Reality Shopping Experience
Enhanced Music Display Headsets
Olga Orel Designs the FUTUREAHEAD Headset with a Display
Color-Blasting AR Games
Samsung's Can You Beat the Box is an Exclusive Digital Game
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Digital Collectible Displays
Gatebox's Digital Figure Box Shows Off Virtual Collectibles
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Live Commerce Holiday Windows
TalkShopLive's WindowShopping Merges Physical & Digital Experiences
Arcade-Style Metaverse Games
JD Sports Steps into the Metaverse with 'King of the Game'
Stylish Outdoor Gyms
The Out-Fit Gym Was Designed by Studio Adolini for Ethimo
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
Cutting-Edge Digital Art Exhibitions
Arte Museum Las Vegas Offers Exclusive Deals to Residents
Immersive Holographic Zoos
Hologram Zoo Lets Visitors Interact with Animals Like Never Before
Mall-Based Indoor Adventure Parks
Elev8 Fun is Coming to Miami International Mall
Visual-Aiding AI Gaming Features
JBL Quantum Introduces the Inclusive Guide Play Feature
Nugget-Inspired Video Games
McDonalds and The Sandbox Create the McNuggets Land Game
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Modernized Nostalgic Gaming Consoles
The Atari Gamestation Pro Features More Than 200 Games
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Meta Mobile Gaming Consoles
The Conceptual Nintendo Switch Small Invader is Self-Referential
Weekend Excursion City Vehicles
The Playbox Urban Mobility Vehicle is Imagined for 2040
Expansive Toy-Inspired Amusement Parks
Mattel Adventure Park Will Open in 2024 in Arizona
Portable Theater Systems
Sony HT-AX7 Creates Room-Filling Sound Anywhere in the Home
Lego-Themed Escape Rooms
'Lost' Invites Players to Select One of Two Immersive Storylines
Nostalgic Motion Games
Hungry Hungry Hippos: Move N' Munch Reimagines a Classic Game with AI Tech
Musician-Themed Online Games
Fortnite Festival Lets Players Get in on the Concert Action
Summer-Themed Gaming Accessories
The Xbox Summer Accessories Collection for 2023 is Dazzling
Portable Holographic Displays
Looking Glass Go Shares Memories as 3D Holograms, Not Photos
Immersive Art-Technology Installations
WNDR Museum Boston Will Feature 20 Exhibitions
Live-Streamed Music Venues
PIXELYNX Partners with Vita Motus on a New Metaverse Music Game
Futuristic Glowing Playgrounds
The Joya Playground Will be Joining Texas' Farmers Branch
Gen Z Sports Apps
Stadium Live is Aiming to Entice Gen Z Consumers with Immersive Experiences
Challenging Sensory Games
Toy Mania's Quick Pops Feature Four Game Modes
Car-Free AR Lenses
Bolt's Feels Like Home Campaign Uses AR to Envision Car-Free Spaces
Casual Mini Games
This Online Hub Allows for Players to Easily Learn Engaging Games
Gaming Ads-Inspired Video Games
D3 Publisher and Monkeycraft Present the Ironic Those Games
Branded Gaming Events
Ubisoft Announced 'Ubisoft Forward' for June 12th in Los Angeles
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
VR-Compatible Gaming Controllers
The Conceptual 'Game Start' Gaming Controller is Multifunctional
Multi-Position Smartphone Controllers
The 'Telegun' Smartphone Controller Works in Two Modes
AR Apartment Platforms
3D Apartment Lets Home Hunters Virtually View Their Furniture in a New Home
Digital At-Home Archery Games
The WONDER FITTER Home Archery Game is Family-Friendly
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Esports Arena Partnerships
Omnic.ai Announced a 'Belong Gaming' Partnership on Activations
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Micro Tabletop Arcade Games
The Coleco Revival Mini Arcade Machines Pack the Latest Technologies
Virtual Game Tourism Campaigns
Cape Town Launches a Virtual Game for a New Tourism Campaign
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Inclusive Gaming Initiatives
RNIB and Twitch are Creating Change for Gamers with Sight Loss
Museum-Run Basketball Courts
adidas Basketball and CAMH Debuts Basketball Court in Art Museum
Kpop-Themed Live Exhibitions
HYBE, BIGHIT MUSIC, & Live Nation Confirm a New BTS Exhibition in LA
Video Game-Inspired Outdoor Play
ROXs is Getting Kids Outdoors
Earth-Honoring AR Games
Balenciaga Launches the Regenerative Agriculture Experience
Dynamic eSports Stadiums
This Saudi Arena Offers Immersive Experiences For eSports Fans
Design-Conscious Arcade Games
The Reigning Champ Home Court Arcade Basketball Game is Minimalist
Painting-Immersive Photo Exhibits
Abelardo Morell Presents the New Ground Exhibition
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Sports Event Virtual-Reality Apps
Meta Quest Launches Xtaduym with the Help of VBVR Tech
Adult Board Game Campaigns
Hasbro and Ageless Innovation Rebrand Childhood Games for Adults
Immersive Movie Experiences
Canon Shared a Unique Experience of Knock at the Cabin CES 2023
Augmented Reality Hunting Games
Capcom and Niantic are Launching 'Monster Hunter Now'
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Trendy In-Game Music Hubs
Roblox Launches the New Roblox Music Hub for Music Discovery
Inflatable Entertainment Complex Expansions
The Bubble Has Opened Its Second Location in the GTA
Immersive Language Games
Noun Town Puts a Gamified Spin on Learning a New Language
Esports Championship Events
The European Games Esports Championships Announces its Game Titles
Digitized Board Game Consoles
This Smartphone-Controlled System Displays Board Games On Your TV
Competitive Game Platforms
Gfinity’s Athlos Tournament Platform Joins with Playgendary Games
Virtual Arcade Worlds
Dave & Busters Announced its Offiical Metaverse World in Roblox
Immersive Rhythmic Concert Games
Epic Games Added Guitar Controller Support to 'Fortnite Festival'
AR-Based Video Games
Graffity, Qualcomm, and Nreal Launch Two New Augmented Reality Games
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Artfully Crafted Basketball Games
Reigning Champ and Calen Knauf Design the Home Court
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Outdoor Sales Kiosks
DynaScan Technologies Launches the New Kiosks for Outdoor Use
Mobile Esports Events
Tribe Gaming Partners with Samsung for a Mobile Gaming Event in Las Vegas
Generational-Lasting Dynamic Playgrounds
Mike Hewson Designs a New Public Playground with Boulders
Dynamic Interactive Lighting Installations
Zava Designs a New Light and Metal Installation
Dubai-Based Esports Centers
The DMCC Launches Gaming Centre to House Local Industry Professionals
Streaming Service-Backed Games
YouTube Is Testing Its Online Games Category Called 'Playables'
Science-Based Gaming Platforms
Skillprint Launched a New First-of-Its-Kind Gaming Pairing Platform
Stadium-Based Gaming Facilities
Sheffield Wednesday's Owls Esports Gets a New Esports Arena
Student-Focused Esports Deals
Generation Esports Partners with Nintendo for Middle School Esports
Corporate Team Building Parties
It's Game Night Revolutionizes Corporate Team Building in Toronto
Avatar-Centric Gaming Activities
Interactive New Meta Quests are Added to the Horizon Worlds
Web3 Gaming Ecosystems
NEOWIZ is Launching the 'Adventure' Web3 Gaming Platforn
EMEA-Based Esports Venues
Riot Games Revamps its LEC Studio to Improve its EMEA Esports Operations
Campaign-Led Esports Studios
Guild Launches New Creative Services Division Called ‘Guild Studios’