Burger King changed its name to Fries King, causing an uproar on the Internet. The marketing move is to promote its new limited 'for a time only' crinkle-cut, low-fat french fries. This temporary rebranding is reflected on the fast food restaurant's website, which now displays a new Fries King logo and the saying 'formerly known as Burger King.' The stunt is getting massive publicity, even becoming a trending topic on Twitter.
This collection of clever french fry advertising campaigns shows other lengths fast food restaurants have gone to in order to increase fries sales. Many of the ads focus on Fries King's competitor McDonalds, while others are from the joint formerly known as Burger King. These tactics includes print, commercials, interactive and other publicity stunts.
14 French Fry Ad Campaigns
Burger King is Now Fries King to Advertise its Crinkle-Cut Fries:
Alyson Wyers — Oct 4, 2013 — Lifestyle
14
Substance Parallel-Pulling PSAs
The OMA Obesity Combating Campaign Compares Junk Food to Drugs
13
Anime Fast Food Packaging
Mini Stop Cleverly Packages Its Fries to Act as Goku's Hair
12
Fresh Processed Food Ads
The Dallas Farmers Market Campaign Transforms Burgers into Vegetables
11
Creative Craft Packaging
Burger Kings ‘Create Your Own King' Packaging is Fun Fastfood
10
Convenient Mobile Fry Carriers
McDonald's Japan Offers Free Fry Holder For Its Customers
9
Sauce-Squeezing Fry Sleeves
The Ketchup Presser Makes Eating French Fries Less Messy
8
Father-Bonding Burger Ads
This McDonald's England Commercial is a Heartwarming Tale
7
Spotlight-Hogging Food
The McDonald's McWrap is the Newest Addition to the Fast Food Family
6
Giant Fries Hotspots
The Burger King 'What the French Fry' Campaign Promotes 'Satisfries'
5
Fast Food Political Campaigns
The Arby's 'Curly Fries vs Homestyle Fries' Campaign is Hysterical
4
Pond Diving Food Ads
The Leo Burnett 'Best Fries on the Planet' Campaign is Hilarious
3
Fry Bait Commercials
The McDonald's 'Best Fries on the Planet' Ad Has People Jumping into Water
2
Eco Freezer Bag Storage
This Bio-Degradable Freezer Bag Boasts a Sustainable and Recyclable Design
1
Dramatic Fry-Sharing Ads
The French Fries Story Depicts a Tale of Golden Fries and Friendship
Related Ideas
Limited-Time Pickle Menus
The KFC Pickled Menu Features Items Like Pickle Pepsi
Stackable Burger-Flavored Chips
The Pringles x Burger King Chicken Royale Flavour Just Dropped
Sweet-Savory Burger Debuts
Burger King Ecuador Introduces the 'Donut Burger' Menu Addition
Multi-Flavor Burger Boxes
King Size Sliders are a New Burger King Test Item
Football-Themed Pretzel Burgers
Burger King is Testing a New Game Day Pretzel Whopper
Nostalgic Kitchen Campaigns
Frigidaire is Running the Cheeky 'Daire to Expect More' Campaign
Pickle-Packed Fried Chicken Menus
The KFC Pickle Menu is Packed with Tangy Flavor
Nostalgic Adult QSR Meals
McDonald's McDonaldland Meal Revives a Classic Marketing Campaign
Basketball-Inspired Complimentary Menu Promotions
Wendy's Offers Free Fries and Frosty on April 7
Cheeky Burger Billboards
The Habit Burger & Grill Humorously Calls Out Five Guys
Built-In Ketchup Unit Boxes
HEINZ Unveils the 'HEINZ Dipper' for Convenient French Fry Dipping
Limited-Time Ketchup Dip Offerings
HEINZ Debuts the 'HEINZ Chip Dip' for Potato Chips
Renowned Chef Burger Campaigns
Burger King UK Launches its 'Not Made by Gordon' Spot
Pristine Fast Food Campaigns
McDonald's All Flavour, No Mess Spotlights a Tidy Snack
Show-Inspired QSR Menus
The Stranger Things Meals Campaign Introduces Two Parallel Food Options
Street Burger Campaigns
Mcdonald’s Street Fighter Menu Collaboration Celebrates Arcade Energy
Olympic-Themed French Fry Pop-Ups
McCain will Host a Team Canada Pop-Up in Toronto
Sci-Fi Fast Food Meals
KFC x Stranger Things Reimagines the Brand as Hawkins Fried Chicken
Affordability-Focused Game-Day Campaigns
Kroger Offers Discounts on Snacks, Beverages & Foods
Unusual Fast Food Ads
KFC’s ‘Believe’ Campaign Ad Pushes Chicken Obsession to New Heights
Sauce-Loaded Fries
KFC is Launching Its First-Ever Dirty Loaded Fries for a Limited Time
Folded Potato Chips
Folds are Uniquely Shaped by a Special Compression Process
Re-Energized Snack Campaigns
J.M. Smucker Co Introduced the ‘Speakie Snackie’ Campaign
Grill-Inspired Snack Crisps
Pringles x Miller Lite Shares Limited-Editions Like Grilled Beer Brat
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Vibrant Nautical-Themed Cartoon Meals
Burger King x SpongeBob SquarePants Launch an Exclusive Menu
Halloween-Celebrating QSR Menus
The Burger King Monster Menu Doubles Down on Halloween Themes
Chicken Wing QSR Campaigns
McDonald's Australia and Wieden+Kennedy Launch a New Chicken Campaign
Real Mashed Potato Campaigns
Idahoan Foods Debuted the 'Get Real' Campaign
Recipe-Flavored Potato Chips
The Latest Pringles Chip Flavors Come in Three Varieties
Silly Restaurant Chain Ads
German Doner Kebab Brings Bold Flavors and Quirky Ads to America
Complimentary Fries QSR Promotions
Arby's Potato Pass Offers Free Fries with Every Purchase
Condiment Marketing Campaigns
Hellmann’s Launched Its ‘Main Flavour Energy’ Marketing Campaign
Cheeky Anti-Food-Sharing Campaigns
KFC Promotes Its Bucket for One with a Special Campaign
Customizable QSR Side Dishes
Five Guys Loaded Fries are Arriving Now in the UK
Ultra-Flavorful Snack Collaborations
Van Holten's and Pringles Unveiled an Unconventional Product
French Fry Ice Creams
The GoodPop Fudge n’ Vanilla French Fry Pop is Made with Crispy Potatoes
Pickle-Themed QSR Menus
The Wendy's Pickle Menu Prioritizes Tangy Taste Experiences
Bacon-Inspired Limited-Edition Snacks
Cheez-It and Wendy’s Collaborate on a Major Snack Release
Ultra-Flavorful Potato Latke Crisps
Little Latke Debuts Garlic Parm and Spicy Honey Dijon
Cake-Themed Commercials
KFC Thailand’s Birthday Ad Turns the World Into Cake
Cultural Mullet Campaigns
Mcdonald’s McMullet Campaign Turns a Viral Joke into a Live Activation
Celebrity Hot Sauce Ads
Frank's RedHot Partners with Paris Hilton for Crystal-Studded Ad
Cinematic Condiment Campaigns
Mike's Hot Honey Has Debuted Its First National Advertising Campaign
All-Day Hashbrown Pop-Ups
The Aldi Hash Brown Van Serves Crispy Bites After QSR Breakfast Hours
Appetizer-Flavored Snack Chips
These New Pringles Chips are Arriving with Football Season in Mind
Fantastical Fast Food Menus
Burger King's How to Train Your Dragon Menu Features Fiery Flavors
Supersized Textured Snacks
Crinklys BIG Makes Snacking Experiences More Satisfying
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Ketchup-Inspired Poutine Campaigns
The HEINZ Ketchup Poutine is Focused on Canada
Potato-Powered Pizza Crusts
Tombstone's French Fry Style Crust Pizza Combines Comfort Foods
Diner-Style Food Ranges
The Classic Diner Experience Inspired the ALDIner Collection
Chicken Wing Teasing Campaigns
This Pizza Hut Wings Campaign Pokes Fun at Competitors
Festive French Fry Events
Jameson & CHAIN House Debut a St. Patrick’s Day-Themed Event
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Crown-Shaped Nuggets
Burger King's Crown Nuggets are Coming Back for the First Time Since 2011
Spicy Nashville-Inspired Chips
Pringles Blazin’ Fried Chicken Chips Expand the Brand's Spicy Range
Flavor Anthem Ads
Frank's RedHot is Bringing Flavor to the Big Game with Its Eat The GOAT Campaign
Canada-Exclusive Menu Items
Taco Bell Launches Bold 'Nacho Fries' in Canada
Spicy Saucy Burgers
KFC's Zinger Drip is a Limited-Time Burger with Fiery Sauce
Beer-Themed Barbecue Snack Chips
The Latest Pringles x Miller Lite Chips Have a Patriotic Branding
Humorous Star-Studded Chip Campaigns
Pringles Unveiled its 'Call of the Mustaches' Campaign
Ultra Pickle-Flavored Chicken Burgers
McDonald's Canada Introduced the 'Triple Pickle McCrispy'
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Burger-Style Frozen Novelties
The Frosty Burger Serves Chicken Ice Cream in an Encrusted Patty
Delivery Mishap-Inspired Campaigns
Knorr Launched its #DeliverBetter Campaign to Promote Cooking
Redesigned Fry Boxes
The Heinz Dipper Fry Box Adds a Built-In Sauce Compartment for Dipping
Convenient Meal Campaigns
Ben's Original Debuts Its New Campaign — Keep It Original
Pickle QSR Chicken Menus
KFC Introduces Pickled Menu with Sandwich, Fries, Chips, and Drink
Co-Brandeed Promotional Campaigns
Montucky Cold Snacks and the Flamin' Hot Brand Portfolio Team Up
Elevated Signature Burgers
Burger King Now Offers a Higher-Quality Whopper Experience
Regeneratively Farmed Potato Fries
McCain ReGen Naked Oven Chips are Launching in the UK
Nordic QSR Campaigns
McDonald's Launches a New Campaign Inspired by its Dedicated Fans
Icon-Approved Hot Sauce Ads
Paris Hilton x Frank’s RedHot Bring the Heat to Game Day
Globally Inspired Potato Chips
Lay's is Dropping Limited‑Edition Flavors for FIFA World Cup 26
Breaded Pollock QSR Sandwiches
Burger King Debuts the Fiery Big Fish Sandwich Across North America
Complimentary Cheeseburger Promotions
Honest Burgers is Giving Away Burgers to Mark its Success
Candied Bacon Breakfast Sandwiches
Burger King Has Two New Candied Maple Bacon Offerings
Steak-Topped Nacho Fries
Taco Bell is Launching New Steak & Guac Nacho Fries for a Limited Time
AI-Enhanced Y2K Ads
Starwash by Carl's Jr. Recalls a 2000s Ad with Paris Hilton
Independent Burger Restaurant-Focused Campaigns
Hellmann’s Boasts the Mom & Popular Campaign
Salty Soulmate Ads
Pringlelina: A Love Story Continues the Tale Pringles Started at the Big Game
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Seasoning-Covered Curly Fries
Jack in the Box Flavored Seasoned Curly Fries Come in Two Options
Edible Ranch Billboards
Hellmann's WTF is Ranch? Invited Brits to Try a Beloved American Condiment
Complimentary Fried Chicken Promotions
The KFC Free Bucket On Us Campaign Encourages Patronage
Air Fryer Chicken Burgers
Rustlers' New Spicy Chicken Fillet Burger Takes Just 8 Minutes to Cook
Onion Dip-Inspired Burgers
Hardee's French Onion Dip Angus Burger is Topped with Ruffles
QSR Eating Contest Promotions
The Burger King One Pounder Challenge 2025 is Only in Japan
90s-Era Snack Product Campaigns
The Pringles One You Pop Campaign Revives the Tagline for Gen Z
QSR-Inspired Side Dishes
Rustlers Sidekicks Will Debut Two Products in the UK This Month
Show-Inspired Burger Menus
Burger King Spongebob Menu Brings Animated Flavor to Fast Food
Holiday Tradition QSR Toys
Shake Shack Cris Crinkle Cut is Hiding Out in Locations This Month
Chip Seasoning Chicken Fries
Burger King Pringles Sour Cream & Onion Chicken Fries are Savory
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Fajita-Inspired QSR Menus
Taco Bell Debuts a Limited-Time Fajita Menu, with Two Noteworthy Dishes
Combat-Themed QSR Burger Menus
McDonald's Japan Street Burgers are Street Fighter-Inspired
Ultra-Thin Smash Burgers
Fatburger Introduces the Flatburger With Pressed-To-Order Patties
Health-Forward Carrot Fries
Bolthouse Fresh Carrot Fries Boast a Healthier Comfort Alternative
Anime-Inspired QSR Menus
Burger King France Introduces a New Naruto Menu
Specialty Sauce-Focused Campaigns
Big Chicken Debuts the 'Big Dip Energy' Campaign
Shrimp Chips-Focused Campaigns
Calbee America Launches 'What the Wild Ones Eat' Campaign
Flavorful All-Dressed Fries
McDonald's Canada and Shania Twain Collaborated on Shania's Sides
Critical Spicy Snack Campaigns
The New Flamin’ Hot Campaign Puts Its Spice to the Ultimate Test
Frozen Air Fryer Dishes
These Green Giant Products Come in Several Flavorful Options
Plant-Based Cuisine QSR Campaigns
This Burger King UK Campaign Stars Pete Wicks
Convenience-Stocked Burger Lines
Odd Burger is Set to Debut New Products at 7-Eleven Canada
Halloween-Themed Qsr Menus
Burger King Reveals a Monster Menu with Vampire Nuggets and Mummy Fries
Oversized Burger Eating Contests
The Burger King Japan One Pounder Challenge Arrives This Month
Farmer-Focused Campaign Ads
Tha Lay's Super Bowl Ad Puts Farmers in Focus
Sauce-Driven Fried Chicken Campaigns
The Big Chicken Big Dip Energy Campaign Focuses on Sauces
Beer-Battered Potato Side Dishes
Brew City® Beer Battered Potato Waves are an Alternative to Fries
Festival-Themed Retail Snack Campaigns
Kellanova Announced Flavour Fest ’25 in the UK
Family-Friendly Air Fryer Products
The McCain Air Fryer Range Features Two New Potato Products
Cheeky Cow-Inspired Qsr Campaigns
Chick-Fil-A Continues Its Iconic Eat Mor Chikin Campaign
French Fry Restaurant Concepts
Fifi’s Fry & Co. Serves High-Low Pairings Like Caviar-Topped Fries
Air-Fried French Fries
True Crisp'd Air-Fried French Fries are Made with Clean Minimal Ingredients
Limited-Edition Burger Brand Menus
These New Burgerville Menu Items Come in Six Varieties
Festive British Burger Menus
McDonald's UK is Serving Up a Festive Food Range for the Holidays
Virtual Dining Brand Collaborations
The Virtual Brand Man vs Fries is Coming to CPK Restaurants
Barbecue Cooking Snack Chips
Fairfields Farm Cajun Barbecue Crisps are a Limited-Edition Snack
Cheesy Burger Campaigns
Carl's Jr. Launches its 'Queso Crunch Burger' and 'Kay So?' Campaign
Night Cravings-Focused Menus
White Castle Calls Attention to Specific Menu Items
High-Energy Chip Campaigns
Doritos Loaded Teams Up with Gordon Ramsay & George Russell
Chef-Backed Premium Burgers
Burger King UK Teams Up with Gordon Ramsay to Promote the Wagyu Burger
Savory Chicken Krisps
American Ranch Chicken Krisps are Available Exclusively at Iceland!
Sauce-Smothered Waffle Fries
Jack in the Box Sauced & Loaded Waffle Fries are Satisfying
Popular QSR Menu Comebacks
KFC is Reintroducing Its Potato Wedges and Hot & Spicy Wings
Organic Potato Frozen Snacks
Folkland Foods Launches the Folkland Frozen Fries in Three Flavors
Extra-Meaty Barbecue Burgers
Freddy's BBQ Brisket Steakburger is Packed with Several Meats
Hot Dog Subway Campaigns
Nathan’s Famous Launches “Follow the (F)rank Line” Subway Campaign
Regional Cuisine-Inspired Sandwiches
KFC Japan The American Burgers Come in Three Options
Saucy Crispy Onion Burgers
The Burger King Crispy Onion Whopper is Sweet and Crunchy
Athlete-Inspired Chicken Sandwiches
Big Chicken Inside The Sandwich Wars has Four Items
Onion-Made Fries Side Dishes
Checkers & Rally's Fry-Seasoned Onion Fries are Savory
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Deluxe Crispy Fish Sandwiches
Freddy's Reintroduces Its Crispy Fish Sandwich for a Limited Time
Crown-Shaped Nuggets
Burger King Crown Nuggets Return with a Crayola Promotion
Customizable Potato Snacks
Potatoes USA is Highlighting Fry Bags for National French Fry Day
Loaded Breakfast Sandwiches Launches
McDonald’s Introduced Mighty McMuffin And Mighty McGriddles