Burger King changed its name to Fries King, causing an uproar on the Internet. The marketing move is to promote its new limited 'for a time only' crinkle-cut, low-fat french fries. This temporary rebranding is reflected on the fast food restaurant's website, which now displays a new Fries King logo and the saying 'formerly known as Burger King.' The stunt is getting massive publicity, even becoming a trending topic on Twitter.
This collection of clever french fry advertising campaigns shows other lengths fast food restaurants have gone to in order to increase fries sales. Many of the ads focus on Fries King's competitor McDonalds, while others are from the joint formerly known as Burger King. These tactics includes print, commercials, interactive and other publicity stunts.
14 French Fry Ad Campaigns
Burger King is Now Fries King to Advertise its Crinkle-Cut Fries:
Alyson Wyers — Oct 4, 2013 — Lifestyle
14
Substance Parallel-Pulling PSAs
The OMA Obesity Combating Campaign Compares Junk Food to Drugs
13
Anime Fast Food Packaging
Mini Stop Cleverly Packages Its Fries to Act as Goku's Hair
12
Fresh Processed Food Ads
The Dallas Farmers Market Campaign Transforms Burgers into Vegetables
11
Creative Craft Packaging
Burger Kings ‘Create Your Own King' Packaging is Fun Fastfood
10
Convenient Mobile Fry Carriers
McDonald's Japan Offers Free Fry Holder For Its Customers
9
Sauce-Squeezing Fry Sleeves
The Ketchup Presser Makes Eating French Fries Less Messy
8
Father-Bonding Burger Ads
This McDonald's England Commercial is a Heartwarming Tale
7
Spotlight-Hogging Food
The McDonald's McWrap is the Newest Addition to the Fast Food Family
6
Giant Fries Hotspots
The Burger King 'What the French Fry' Campaign Promotes 'Satisfries'
5
Fast Food Political Campaigns
The Arby's 'Curly Fries vs Homestyle Fries' Campaign is Hysterical
4
Pond Diving Food Ads
The Leo Burnett 'Best Fries on the Planet' Campaign is Hilarious
3
Fry Bait Commercials
The McDonald's 'Best Fries on the Planet' Ad Has People Jumping into Water
2
Eco Freezer Bag Storage
This Bio-Degradable Freezer Bag Boasts a Sustainable and Recyclable Design
1
Dramatic Fry-Sharing Ads
The French Fries Story Depicts a Tale of Golden Fries and Friendship
Related Ideas
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Regionally Inspired Potato Chips
Lay's Flavor That Hits Home Drops Destination-Inspired Flavors
French Fry-Shaped Pop-Ups
McDonald's Fry-Thru Only Serves Medium Fries & International Sauces
Ketchup-Flavored Chicken Nuggets
The Burger King Ketchup Nuggets are Available in Canada
Fast Food Dipping Hacks
Hellmann's Mayo McHack Helps Fans Eat Fries with Mayonnaise
Fast Food Chanting Challenges
McDonald's is Reviving the Big Mac Chant for Younger Generations
Filmic Pink Burgers
The BK Barbie Combo is Made with a Smoky Pink Sauce
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Air Fryer-Approved Frozen Fries
The McCain Air Fryer Range is Recommended by Ninja
QSR-Collaborative Streetwear Designs
Burger King and FILA Join Forces on a New Collection
Pretzel Bacon Burgers
Wendy's Debuts the New Pretzel Baconator Burger at Participating Locations
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
Butter Chicken QSR Menus
These Burger King Butter Chicken Menu Items are Arriving in Canada
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Logo-Shaped French Fries
The French Fry Shaped like the Nike Swoosh is Shoppable on eBay
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Collaboration Burger-Flavored Snack Chips
Flame-Grilled Whopper Doritos are Arriving in the UK
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
QSR-Inspired Nail Kits
Nails Inc Introduces its Collaborative McDonald's Collection
French Fry-Stuffed Tortillas
Taco Bell Canada is Selling a New Loaded Fries Pocket
Patty Melt-Inspired Burgers
The Burger King Whopper Melts are Now Arriving in Canada
Burger-Flavored Potato Snacks
Mos Burger Potato Torottama Cheese Teriyaki Burger Flavor is Tasty
Spicy Fish-Based Sandwiches
Burger King is Launching the New Fiery Big Fish Sandwich Across the US
Enhanced Superfood Fries
Actual Veggies' Super Fries Combine Russet Potato, Chickpea & Cauliflower
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
All-Dressed Kettle Chips
Lay's Kettle Cooked Ruffles All Dressed are Arriving Back for the Summer
Chromatic QSR Veggie Fries
McDonald's France French Vegetable Fries are a New Take on a Classic
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Spicy Cuisine Snack Chips
The Pringles Hot Snacks Come in Five Piquant Flavors
Illusory Fry Billboards
KFC is Promoting Its Fing Fing Cajun Chips with a Clever Billboard
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Comedic Limited-Time Burgers
Burger King Japan is Offering the 'Fake Burger' for April Fool's Day
420-Themed Restaurant Promotions
Fatburger is Offering its Classic Burger at a Discounted Price
Mexican Cuisine-Inspired Snack Chips
These New Pringles Flavors are Only at 7-Eleven
Spiced Creamy QSR Burgers
The Burger King Spicy & More Menu is Arriving in Canada
Spicy-Sweet Chicken Sandwiches
The McDonald's McCrispy Sandwich Comes in Two New Hot Honey Options
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Meaty Onion-Topped Burgers
The Wendy's French Onion Cheeseburger is Arriving in Canada
Hot Dog-Flavored Chips
Ruffles Hot Dog-Flavored Potato Chips Were Created with Charles Barkley
Steak-Topped French Fries
Rings and Rings Just Debuted New Loaded Steak & Queso Fries
Complimentary Burger QSR Campaigns
Carl's Jr. Free Burger Day Will Reward Diners for One Day Only
Cheesy Quad-Patty Burgers
The Burger King Japan Crown The One Pounder is Extra-Meaty
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
QSR Burger Chain Campaigns
Burger King Brazil Unveils the Whopper Island Rebranding
Father's Day QSR Promotions
This Burger King Father’s Day Promotion Offers a Deal for Dads
Film-Celebrating Plant-Based Nuggets
Fry's Plant-Based Nuggets are Celebrating Chicken Run 2
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
Sustainable French Fry Menus
McCain Foods and A&W Team Up to Promote Regenerative Farming
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Regeneratively Farmed Frozen Fries
McCain Naked Oven Chips are Made with Two Ingredients
Digital-Only Burger Promotions
Burger King Just Launched a Digital Exclusive Melt Meals Promotion
Air-Fried Kettle Chips
Kettle Brand Unveiled its First Air-Fried CPG Snack Product
Textural QSR French Fries
Sonic Groovy Fries are Launching with the New Groovy Sauce
Fry Lover Travel Campaigns
McDonald's Frequent Fryer Program Lets You Try International Fries
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Crispy Butter Chicken Sandwiches
Burger King Canada Has a New Butter Chicken Crispy Sandwich
Fried QSR Pineapple Fritters
McDonald's Australia Pineapple Fritters are Sweet and Crispy
Habanero-Doused French Fries
New Yellowbird Nacho Fries are Coming to Taco Bell
Crispy Onion Chicken Sandwiches
The KFC Crispy Onion Ring Sandwich is Launching in Canada
Cheesy Chip-Embedded Burgers
Burger King Has New Cheesy Doritos Burgers Over in Spain and Portugal
Popcorn-Topped Soft Serves
Burger King France is Serving Up the King Fusion Popcorn This Summer
Fried Food Duos
Burger King is Testing a New Fries n' Rings Dish That Contains Fries & Onion Rings
Ketchup-Filled Breakfast Products
Heinz Tomato Ketchup Filled Hash Browns are Arriving in the UK
Grilled Breakfast Sandwiches
Burger King's Grill’wich is Served on Flame-Grilled Flatbread
Extra Crispy Seasoned Fries
KFC Canada is Replacing Old Fries with New Seasoned Fries
Online-Only QSR Snack Packs
The Burger King Snack Box is Packed with Ample Snacks
Matrimonial Onion Ring Giveaways
BurgerFi is Celebrating Couples on National Onion Ring Day
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Garlic Bread Snack Chips
Specially Selected Garlic Bread Crinkle Cut Crisps are at Aldi
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
Remixed Spiced Cheese Snacks
These Frito-Lay Snacks Include New and Returning Flavors
QSR-Inspired Grocery Products
Aldi Launches the New McDonald’s Inspired Burgers
Lunchtime QSR Meal Promotions
KFC Introduces a New Meal Deal for Lunchtime Patrons
Honey Mustard Chicken Sandwiches
The Burger King Honey Mustard BK Royal Crispy is Saucy
Spicy Pepper QSR Foods
These Burger King Ghost Pepper Menu Items Pack the Heat
Extra-Cunchy Chicken Sandwiches
Popeyes is Testing Out a New Signature Hot Crispy Sandwich
Barbecue-Inspired Chicken Sandwiches
The KFC Ultimate BBQ Fried Chicken Sandwich Arrives This July
Fried Pickle Wedges
Frickles are the Latest Sharable Appetizer at Arby’s Canada
Complimentary Fries Promotions
This Carl's Jr. and Hardee's Fries Promotion Marks National Fry Day
Veggie-Packed Fries
Dr. Praeger’s Veggie Fries Have One Full Serving of Vegetables
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Spicy Buffalo QSR Items
These Burger King Fiery Buffalo Menu Items Come in Two Options
Low-Cost QSR Snack Boxes
The Burger King $5 Snack Box Comes in Three Options
Vegan Veggie Fries
These Frozen Fries Offer a Copious Helping Of Vegetables
Local Produce QSR Sandwiches
The McDonald's Jindo Green Onion Cream Croquette Burger is Crispy
Double-Breaded Chicken Sandwiches
KFC is Introducing a New Bacon & Cheese Chicken Sandwich
Dippable Crisp-Flavored Fries
MorningStar Farms Chik'n Fries Come in Two Pringles Flavors
Indulgent Seasonal Celebration Burgers
The Burger King 23/’24 TOP Burger Has Four Beef Patties
Street Food-Inspired Burger Balls
Frostkrone Burger Balls are Ready in 15-Minutes
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
QSR-Created Fries Campaigns
Burger King is Testing the New Mozzarella Fries And Churro Fries
Fried Noddle Burger Patties
Burger King Lithuania Just Added a New Mac & Cheese Burger
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Onion Soup-Inspired Burgers
A&W Has a Brand-New French Onion Double Cheeseburger
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Ranch-Covered Chicken Burgers
McDonlad's is Offically Introducing the Bacon Ranch McCrispy
Film Partnership Snack Campaigns
Ruffles and Fast X Partnered on a New Campaign
Consumer-Driven QSR Menu Offerings
This Burger King Vote Encourages Fans to Have Their Say
Crispy QSR Chicken Burgers
The Habit Burger Grill Unveils the New 'Spicy Crispy Chicken Sandwich'
Risk-Worthy Snack Ads
The Super Bowl Pringles Ad Shares a Snack That's Worth Getting Stuck With
Maple Syrup-Drizzled Burgers
Burger King New Zealand Just Added a Maple Bacon Fried Chicken Burger
Pretzel Bun Steakburgers
Freddy's Has a New Pretzel Bacon BBQ Steakburger as of June 21, 2023
Waffle Batter-Coated Fries
Burger King is Testing Out a New Chicken & Waffle Fries Offering
Double Sourdough Bun Burgers
Jack in the Box Has Just Unveiled the New Double Bacon Sourdough Jack
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Dual-Serving QSR Side Dishes
Burger King Have-sies Boasts Both Fries and Onion Rings
Quarter-Pound QSR Burger Launches
The Krystal Big Burger is Being Tested at 31 Locations
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
Garlicky Beef-Topped Fries
Del Taco is Serving Up New Buttery Garlic Parmesan Carne Asada Fries
Creamy Crispy QSR Burgers
McDonald's Chunky Potato & Beef Creamy Jalapeňo Burger is Only in Japan
Oven-Baked Low-Fat Snack Crisps
Jacob’s Crinklys Have Been Reformulated for a Healthier Profile
Piquant QSR Chicken Snacks
Burger King Spicy Chicken Fries are Seasoned with Hot Flavor
Extra Crispy Chicken Combos
Chili's New Chicken Crisper Combos are "Bigger, Crispier, and Juicier"
Individual Nugget QSR Campaigns
The McDonald's Chicken McNuggets of Love Promotion is Celebratory
Chip-Breaded Chicken Snacks
The Burger King Doritos Chilli Heatwave Chicken Fries are in the UK
Spicy Croissant Sandwiches
Burger King Canada Launches the New 'Angry Breakfast Sandwiches'
Proper Frozen Fries Products
Strong Roots Crispy Crinkle Fries are Arriving in the UK
Fast Casual Kids Meals
Freddy’s Just Added Three New Freddy’s Kids Meals
Two-Ingredient Organic Fries
Roots Farm Fresh Debuted First-of-Their-Kind Fries at Expo West
Crispy QSR Snack Wraps
The Burger King BK Royal Crispy Wraps Come in Three Flavors
Chicken Nugget-Topped Fries
Arby's Just Debuted New New Chicken Bacon Ranch Loaded Fries
Revived Protein-Packed QSR Sandwiches
The KFC Double Down is Being Relaunched for a Limited Time
Playful Hamburger Campaigns
McDonald's is Asking the Public to Catch Hamburglar in the Burgercuda
Complimentary QSR Fries Promotions
The McDonald's Free Fries Friday Promotion is an App Exclusive
Crispy Fried Churro Fries
J&j Snack Foods Corp. Just Unveiled New Churro Fries
Crispy Cheese-Filled Fries
Burger King is Testing New Mozzarella Fries in Columbus, Ohio
QSR Crime Podcasts
Wendy's Created a True Crime Podcast Called The Burger Files
Teen Film Dining Promotions
Frankie & Benny’s is Celebrating the Arrival of the Mean Girls Film
Egg-Topped Chicken Sandwiches
Farmer Boys Cracked Fried Chicken Sandwich is Extra-Crispy
Chicken-Topped Crinkle Fries
Arby's New Loaded Fries are Loaded with Flavor
Curve-Shaped Crispy Fries
Naf Fries are Perfectly Shaped for Dipping, Scooping and Topping
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Pickle Fry Chicken Sandwiches
Roy Rogers Has Just Added the Savory Wild Dill Chicken Sandwich