Bolthouse Fresh Foods has introduced a new value-added product called Bolthouse Fresh Carrot Fries. This product delivers fresh carrots cut into a fry-like shape and seasoned in three different ways.
The Bolthouse Fresh Carrot Fries are available in Classic Sea Salt, Rockin' Ranch, and Spicy Chipotle flavor profiles. They are designed to be cooked quickly in an air fryer or conventional oven.
Bolthouse Fresh Foods' product transforms a traditional vegetable into a format that mimics the familiar comfort food experience of potato fries. Since the carrot fries retain their natural sweetness and nutritional advantages of the source vegetable, this flavor range stands as a guilt-free alternative for classic comfort foods. Melissa Oliver, SVP of Sales and Marketing at Bolthouse Fresh Foods, confirms: "Carrots are one of the most versatile vegetables in the produce department, and Carrot Fries offer a new way for shoppers to enjoy them. By pairing the familiarity of fries with the freshness of carrots, we're introducing a format that fits today's cooking habits while helping retailers expand how shoppers use carrots at home."
Image Credit: Bolthouse Fresh Foods
What's Driving This Trend
- Vegetable-based Comfort Foods
- Reformats like carrot fries reframe vegetables as indulgent comfort options while preserving natural nutrition and familiar textures.
- Ready-to-cook Produce Formats
- Pre-cut, oven- and air-fryer-friendly produce items shorten prep time and align fresh produce with modern cooking habits.
- Seasoned Health Snacks
- Flavor-forward seasoning profiles applied to wholesome ingredients create snack alternatives that satisfy taste cravings without conventional indulgence.
Who This Affects Most
- Retail Grocery
- Shelf-ready, value-added produce formats enable grocers to expand fresh perimeter sales by offering convenience-focused, health-forward alternatives to traditional snacks.
- Foodservice and Quick-service Restaurants
- Menu integration of vegetable-based fry formats provides operators with differentiated side offerings that appeal to health-conscious and flavor-seeking diners alike.
- Frozen and Refrigerated Foods
- Ready-to-cook refrigerated or frozen vegetable snacks present opportunities to extend shelf life while maintaining fresh-produce positioning in chilled sections.
