These February 2023 hair trends range from celebrity-backed hair care lines to curl-focused hair dryers.
When it comes to hair repair products, the month's most notable examples include Black-owned brand Mielle's new haircare collections, a Rice Water & Aloe Vera and Pomegranate & Honey line. While the Rice Water & Aloe Vera products help users maintain a healthy scalp and are formulated for braided hair, the Pomegranate & Honey options are formulated for curly hair. The Marc Anthony Repair Bond +Rescuplex range is another standout, working to repair damaged tresses on a molecular level.
Some more February 2023 hair trends include the PATTERN Blow Dryer from PATTERN by actress Tracee Ellis Ross. "The professional hair tool can be used to dry hair faster after a wash, to achieve that sexy blowout style, or for general styling purposes," and is equipped with curl-focused attachments.
Top 30 Hair Trends in February
From Curl-Focused Hair Dryers to Celebrity-Backed Hair Care Lines:
Jana Pijak — Feb 25, 2023 — Fashion
30
Rice Water Haircare Treatments
INALA's Power Potion Contributes to Scalp and Hair Health
29
Smart Scalp Care Devices
Dr. Finger Volume Booster ver. 2.0 is a CES 2023 Beauty-Tech Innovation
28
Rosemary-Infused Haircare
Carter+Jane's ScalpFix is Jam Packed with Rosemary Oil and Water
27
Curl-Focused Blow Dryers
Tracee Ellis Ross Debuts a New Hair Dryer Under PATTERN Beauty
26
All-Natural Scalp Serums
The A22 Biotin Boost Hair + Scalp Serum Has 100+ Proven Actives
25
Gentle Ammonia-Free Hair Colors
Natural Instincts Bold Features a Blend of Extracts
24
Workout-Specific Haircare Series
Ahimsa Haircare Boasts a Range of Targeted Haircare Formulas
23
Fibrous Hair Masques
The EverPure Simply Clean Elastic-Fiber Masque Makes a Web of Moisture
22
Usable Human Hair Materials
Green Salon Collective is Revolutionizing the Biomaterial World
21
Vinegar Hair Rinses
Hip Chic Boasts Two Innovative Hair Rinses, Powered by Apple Cider Vinegars
20
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
19
Volume-Boosting Haircare Formulas
JVN's Embody Volumizing Foam Presents the Ultimate Frizz Control
18
Concentrated Leave-On Hair Serums
Briogeo's Destined for Density™ Peptide Hair Serum is Powerful
17
Volume-Enhancing Haircare Products
The hims & hers Haircare Products Have Biovolume 128
16
High-Gloss Blonde Toners
Clairol Blonde It Up Crystal Glow Toners are Formulated for Blondes
15
Sustainable Personal Care Bars
BRIXY Boasts a Range of Shampoos, Conditioners, and Body Washes
14
Gentle Plant-Based Haircare
Innersense's Clarity Hairbath and Conditioner Soothe and Comfort
13
Salon-Quality Haircare Products
The TRESemmé Pro-Infusion Collection Has Six Products
12
Actress-Backed Haircare Collections
4U by Tia Includes Eight Products for All Kinds of Curly Hair
11
Net-Zero Salons Programs
L’Oréal's Net Zero Salons Programme Helps to Reduce Carbon Emissions
10
Accessible Reparative Haircare Products
Marc Anthony Repair Bond +Rescuplex is Effective
9
Growth-Boosting Hair Masks
This Deep Conditioning Hair Mask Helps to Support Healthy Hair Growth
8
Refreshing Leave-In Hair Treatments
These New Batiste Products Come in Three Options
7
Naturally Infused Haircare Products
These Mielle Haircare Collections Include Two Lines
6
AI Hair Analysis Tech
MYAVANA Debuted the Future of Hair Care at CES 2023
5
Stem Cell Scalp Serums
Act+Acre's Scalp Growth Serum Features 2% Swiss Apple Stem Cells
4
Updated Haircare Product Lines
Tresemmé Unveils its New Packaging Design and Formula
3
Plant-Based Essential Scalp Treatments
The Scalp Care Follicle Therapy Total Care Bundle Launched
2
Metal Detox Concentrated Oils
L’Oréal Professionnel Metal Detox Concentrated Oil Will Launch Feb 1
1
Celebrity-Backed Hair Masks
Florence by Mills' Mane Character Vibes Hydrating Hair Mask Heals Ends
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Molecular Repair Hair Oils
K18's Hair Oil Boosts Shine While Reducing Damage & Frizz
Inclusive Gaming Hairstyles
Sims 4 Growing Together Features Black Hairstyles by Lacy Redway
Rice Water Haircare Treatments
INALA's Power Potion Contributes to Scalp and Hair Health
Glassy-Smooth Hair Sprays
The Color Wow Dream Coat Spray Has Award-Winning Waterproofing Tech
Honey-Powered High-Performance Haircare
COCO & EVE Launch the Youth Revive Collection
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Minimally Damaging Curlers
Conair Reimages the Iconic Curl Secret with Advanced Technologies
Innovative Hair Dryers
COSHARE Superflow1 Hair Dryer is Powerful and Adjustable
Peptide-Infused Haircare
V&Co. Beauty Makes Affordable, Clean Targeted Shampoos & Conditioners
Infrared Light Hair Dryers
L'Oréal Groupe Unveiled AirLight Pro at CES 2024
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
One-Day Hair Color Kits
The Barbie x Hally Temporary Hair Colors Create Vibrant Wash-Out Looks
Mood-Boosting Haircare
Happy Hair People Combines Expert Haircare with Uplifting Fragrances
Creator-Backed Brand Expansions
Brad Mondo’s Xmondo Hair Color Line Expands to Sally Beauty Stores
Co-Branded Blond Hair Care Kits
The Blondme x Barbie Collection Helps Fans Achieve Classic Looks
AI-Powered Hair Type Tools
The Perfect Corp. AI Hair Type Analysis Offers Quick Insights
Biotech Dry Shampoos
K18's AirWash Features Freshly Patented odorBIND Smart-Release Biotechnology
Satin-Metallic Vibrant Hair Tools
Dyson Presents the New Ceramic Pop Color Design for its Stylers
Wet-to-Dry Hair Straighteners
The Dyson Airstrait™ Has No Hot Plates for No Heat Damage
Low-Maintenance Leave-In Treatments
Briogeo's Science-Backed Leave-In Visibly Improves Split Ends
Rejuvenating Springtime Cosmetics
The Tree Hut In Bloom Collection Has New and Returning Favorites
Science-Backed Reparative Haircare
Skin Fillers Inspired the Garnier Fructis Hair Filler Line
Natural Haircare Collaborations
SELV Rituel & Salon Chez Marcus Debut Nourishing Haircare Products
Refillable Natural Haircare
Wild Launched Tesco-Exclusive, Eco-Friendly Shampoo & Conditioner
Holiday Hair Repair Kits
The Olaplex Holiday 2023 Collection Offers Products for All Hair Types
Skincare-Inspired Haircare
Dove's Love Your Hair Collection Supports Six Different Hair Profiles
Innovation-Focused Hair Care Lines
TRESemmé's New Brand Identity Includes Sustainable Packaging
Ionic Technology Hair Stylers
The Glow Styler Has a Cordless Design for Easy Hair Styling
Scalp-Caring Hair Dryers
The Wantifo Hair Dryer DualCare Features Advanced Plasma Ionic Tech
Toy-Inspired Haircare Products
The CHI x Barbie Totally Hair Collection is Celebratory
Plant-Based Curly Hair Products
The Aveda Be Curly Advanced Products Have a Silicone-Free Formula
Bond-Building Hair Boosters
Unbreakable Bonds Mixing Drops Add Strengthening Properties to Stylers
Three-in-One Hair Leave-In Mists
VERB Recently Launched the Purple Leave-In Mist
Expressive Haircare Campaigns
Dark & Lovely's Play in Color Celebrates Black Beauty & Creativity
High-Performance Everyday Haircare
epres' Shampoo and Conditioner Feature Biodiffusion Technology
High-Performance Reparative Haircare
Rita Ora's TYPEBEA Brand Focses on Hair Growth and Health
Nutrition-Focused Hair Brands
Contents Hair Care Boasts Highly Natural Formulas
Protective Styling Product Bundles
JVN Releases Bring the Heat for the 2023 Holiday Season
Botanical Sulfate-Free Haircare
Yves Rocher Launches Six New Haircare Lines for Every Hair Need
Celebrity-Headed Haircare Lines
Beyoncé Announces Her New Haircare Line: Cécred on Instagram
Multi-Use Touch-Up Powders
This Madison Reed Powder Kit Instantly Refreshes Roots & Brows
Hair-Strengthening Dry Shampoos
Olaplex Redefines Dry Shampoo with Bond-Building Innovation
Opulent Parisian Haircare Collections
Guerlain Launches its First Commercial Haircare Line
Luxe Replenishing Hair Masks
The S24 Rapid Recovery Hair Mask Restores a Healthy Appearance
Hair-Repairing Leave-In Treatments
Function of Beauty Launches the PRO Bonding Leave-In Treatment
Moisturizing Haircare Lines
Moroccanoil Launches the New Airy Moisture Haircare Line
Rapid Damage Repair Haircare
Wella's Ultimate Repair Miracle Hair Rescue Replenishes in 90 Seconds
Strengthening Textured Haircare Products
The African Pride Feel It Formula Collection is Effective
Wavy Haircare Systems
Rhyme & Reason's Three-Step Wave Regime Supports an Underserved Hair Type
Aloe-Infused Flat Irons
BondiBoost's Flat Iron Enhances Shine and Reduces Frizziness
Honey-Infused Hair Serums
Gisou's Honey-Infused Hair Repair Serum Has Encapsulated Honey
10-in-1 Leave-in Conditioners
Andrew Fitzsimons' Versatile Leave-in Conditioner Protects the Hair
Black-Owned Hairstyling Brands
Contoure Boasts a Plethora of Exceptional Hair Styling Tools
Grey Hair-Embracing Care Products
Dove Presents the New Love Your Silver Hair Line
Infrared-Heated Hair Brushes
BondiBoost's Infrared Heated Round Brush is a High-Tech Styling Tool
Curl-Supporting Haircare Products
The Curlsmith Volume Recipes Collection Has Six Products
Award-Winning Haircare Brands
Viori Was Just Named One of Beautytap’s Top 10 Brands
Black-Owned Curl Brands
4U by Tia is Introducing Its Newest Formula, a Soft Curl Defining Mousse
Rice Water-Powered Hair Treatments
Inala's Reset Rinse is a Weekly Scalp and Hair Treatment
Protective Hair Gel Glosses
Bread's Hair-Gel Locks in Natural Coily, Wavy and Curly Patterns
Customizable Performance Haircare
Function of Beauty PRO Delivers Customization on a Mass Scale
Multi-Tasking Styling Systems
The T3 Switch Kit is Performance-Driven and Customizable
Bio-Based Hair Protectants
Solvay Debuts a New Product to Safeguard Hair from Heat Temperatures
Textured Hair Advertising Campaigns
From One Queen to Another is Mielle's First Ever Campaign
Blueberry Extract Haircare Products
These New CURLS Blueberry Bliss Products are for Type 4 Hair
Fermented Haircare Products
These FaceTory Hair and Scalp Masks Come in Three Options
Waste-Reducing Haircare Systems
Duo Haircare Pairs Powder-Based Products & Refillable Bottles
Kintsugi-Inspired Hair Serums
shu uemura's Ultimate Reset Overnight Care Serum Repairs Damage
Restorative Haircare Lines
Pantene's Miracle Collection Targets Three Specific Problems
Live-Action Mermaid Film Haircare
Carol's Daughter Unveils a Collaboration with The Little Mermaid
Natural Hair Dry Bars
Pressed Roots is a Natural Hair Salon Specializes in Styling Textured Hair
Expression-Focused Haircare Lines
ZARA Launches Another Haircare Product with Guido Palau
Resource-Conscious Haircare
1SAVES20 is a Rinse-Free Collection That Saves Water
Prebiotic Haircare Products
Straand Boasts the Crown Cleanse Shampoo & the Crown Boost Conditioner
Damage-Repairing Haircare Products
The Sally Beauty bondbar Collection Now Has Six New Products
Skin-Caring Hair Brands
Hair Proud is a New Brand That Taps into the "Skinification" of Hair Care
Farm-to-Table Hair Sets
Lixr Beauty Boasts the Healthy Hair Set for the Holiday Season
Actress-Backed Haircare Collections
4U by Tia Includes Eight Products for All Kinds of Curly Hair
Dual-Purpose Mask Powders
Critical Cosmetics Offers 10 Face & Hair Mask Varieties
Refreshing Leave-In Hair Treatments
These New Batiste Products Come in Three Options
Textured Hair Styling Solutions
KISS Colors & Care is Launching Three New Products
Innovative Wig Renewal Systems
Luvme Hair Marks a Significant Advancement in Wig Maintenance
Multipurpose Hair Styling Solutions
These New Remington Styling Tools Come in Two Models
Stylist-Approved Haircare Lines
Calista Boasts the Jousse Vitality Spray & the Jousse Mend Masque
Future-Facing Hair Colors
The Aveda Vibe Collection is Arriving Ahead of Festival Season
Solid Rice Water Haircare
Kitsch's Rice Water Shampoo and Conditioner Sustainably Boosts Growth
Nourishing No-Rinse Balms
Kerasilk's Restorative Balm Features Vegan Silk Technology
Repairing Rice Shampoos
Briogeo's Rich Rice Shampoo Concentrate is Avaialbe at Sephora
Australian Haircare Expansions
BondiBoost Launches the New Heat Protectant Spray and Hot Brush
Black-Owned Haircare Collections
CurlDaze Launches the GroDAZE Collection at Walmart
Moisturizing Textured Haircare Products
Suave Pink Lush & Coily Supports Coils, Curls and Waves
Frizz-Combating Haircare Products
The MIELLE Avocado & Tamanu Anti-Frizz System is Easy to Use
Restorative Haircare Solutions
Hairitage by Mindy McKnight Damage Recovery Collection is Effective
Frizz Control Lotions
Ouai's Anti-Frizz Crème Solves a Pain Point for South East Asian Customers
Styling-Targeted Haircare Ranges
Authentic Beauty Concepts Boasts a High-Performance Styling Range
Ammonia-Free Hair Colors
The Scruples Haircare Color Art Fresh Line Offers 100% Gray Coverage
12-in-1 Curl Sprays
DevaCurl's Mist of Wonders is Loaded with Benefits for Curls, Coils & Waves
Free-From Curly Haircare Products
The Native Curl Care Collection Helps Minimize Frizziness
Air Dry Hair-Styling Collections
Mielle Releases New Air Dry Stylers in Pomegranate & Honey Series
Color-Preserving Hair Masks
The Phyto Color Extend Mask Prolongs Shine, Intensity and Radiance
Modern Cruelty-Free Haircare Products
KAI's Haircare Line is Popular Among A-List Celebrities
Hydrating Oil-Infused Haircare
Herbal Essences Revamps 11 of its Shampoo and Conditioner Products
College Campus Haircare Campaigns
African Pride and Impressions of Beauty Partnered on a Campaign
Curl-Focused Styling Products
Innersense Debuts a New Haircare Product for 4C and Other Curl Types
Next-Generation Hair Drying Tools
Conair Recently Launched the New InfinitiPro DigitalAire
Holiday Self-Care Kits
Wellness Brand Waphyto Launches the New Targeted Holiday Kits
pH-Balancing Haircare Products
The Carol's Daughter Born To Repair Collection is Effective
Customized Reparative Conditioners
MDhair's Restore Conditioner is a Beauty Innovation Winner
Salon-Quality Haircare Sets
The Colleen Rothschild Ultimate Hair Trio is Comprehensive & Powerful
Molecular Repair Haircare
Absolut Repair Molecular Addresses Damage at the Molecular Level
Inclusive Baby Hair Care
Proudly's Hair Care Collection Supports the Needs of Black & Brown Babies
Nutrient-Infused Braiding Extensions
Nourie's Plant-Based Braiding Hair is Coated with Actives
Plant-Based Essential Scalp Treatments
The Scalp Care Follicle Therapy Total Care Bundle Launched
Accessible Premium Haircare
Boots Launches a Premium Hair Care Range Spanning 400 Products
Anti-Breakage Haircare Products
The Nexxus Unbreakable Care Line Has Three Products
Weightless Hair Tonics
Tresemmé's Fluid Tonics Take Cues from Salon Protein Water
Scalp-Healing Hair Travel Kits
Briogeo Boasts the Healthy Hair Besties Set
Rapper-Approved Hair Styling Products
KISS Colors & Care Styling Collection is Supported by JT
Celebrity-Backed Hair Masks
Florence by Mills' Mane Character Vibes Hydrating Hair Mask Heals Ends
Highly Hydrating Hair Masks
DESIGNME Boasts the Gloss.Me Treatment Hair Mask, Perfect for Winter
Holiday Vegan Hair Bundles
I.C.O.N. Releases a Three-Piece Vegan Holiday Hair Care Bundle
Men's Curl Crèmes
Wavy's Everyday Curl Crème Delivers Curl Care for Men
Curl-Specific Dry Shampoos
DevaCurl's Dry No-Poo! Has a Unique Dual Spray Nozzle
Advanced Beauty Hair Masks
KBOND20 is the Latest Addition to Joico's Defy Damage Collection
Pink Hair Drying Brushes
Calista's StyleDryer Pro is Available in a Pink Sand Color
Filmic Haircare Campaigns
The From Sister to Sister Campaign Celebrates The Color Purple
Salon-Quality Men's Stylers
Colorsmith's Premium Styling Products Boost Confidence & Ease
Curl-Defining Hair Creams
Miribel Naturals' Dreamy Hair Cream Promises to Tame Frizz
Reparative Blow Dry Mists
The Olaplex Volumizing Blow Dry Mist Provides Buildable Volume
Complete Hair Extension Kits
BELLAMI Revolutionizes Hair Extension Care Industry
Curl-Boosting Haircare Products
The Colorproof Curl Collection Simplifies Curly Haircare
CBD-Infused Hairstyling Sticks
The CBD Tame & Fix Flyaway Stick is a Lightweight Styler
Black Vanilla Conditioner Sprays
Carol's Daughter Aims to Hydrate and Increase Shine
Scalp-Soothing Dry Shampoos
The Olaplex Dry Shampoo Repairs Broken Strands Caused by Heat
Softening Haircare Collections
Kristin Ess Hair's Softening Collection Targets Dullness & Dryness
Quick Repair Hair Masques
The Glossing Hair Masque Shares Provides Repair in Minutes
Protective Haircare Product Ranges
Cantu Protective Styles Was Developed with Angela Stevens
Three-Minute Hair Masks
This Sisley-Paris Hair Care Mask Preserves Hair Color for Longer
Heat-Damaged Restoring Haircare Collections
Hot Tools Launches Its 'Protect & Style' Collection
Air Drying Hair Stylers
Mielle's Duo of Air Dry Styling Products Add Crunch-Free Control & Hold