These February 2023 hair trends range from celebrity-backed hair care lines to curl-focused hair dryers.
When it comes to hair repair products, the month's most notable examples include Black-owned brand Mielle's new haircare collections, a Rice Water & Aloe Vera and Pomegranate & Honey line. While the Rice Water & Aloe Vera products help users maintain a healthy scalp and are formulated for braided hair, the Pomegranate & Honey options are formulated for curly hair. The Marc Anthony Repair Bond +Rescuplex range is another standout, working to repair damaged tresses on a molecular level.
Some more February 2023 hair trends include the PATTERN Blow Dryer from PATTERN by actress Tracee Ellis Ross. "The professional hair tool can be used to dry hair faster after a wash, to achieve that sexy blowout style, or for general styling purposes," and is equipped with curl-focused attachments.
Top 30 Hair Trends in February
From Curl-Focused Hair Dryers to Celebrity-Backed Hair Care Lines:
Jana Pijak — Feb 25, 2023 — Fashion
30
Rice Water Haircare Treatments
INALA's Power Potion Contributes to Scalp and Hair Health
29
Smart Scalp Care Devices
Dr. Finger Volume Booster ver. 2.0 is a CES 2023 Beauty-Tech Innovation
28
Rosemary-Infused Haircare
Carter+Jane's ScalpFix is Jam Packed with Rosemary Oil and Water
27
Curl-Focused Blow Dryers
Tracee Ellis Ross Debuts a New Hair Dryer Under PATTERN Beauty
26
All-Natural Scalp Serums
The A22 Biotin Boost Hair + Scalp Serum Has 100+ Proven Actives
25
Gentle Ammonia-Free Hair Colors
Natural Instincts Bold Features a Blend of Extracts
24
Workout-Specific Haircare Series
Ahimsa Haircare Boasts a Range of Targeted Haircare Formulas
23
Fibrous Hair Masques
The EverPure Simply Clean Elastic-Fiber Masque Makes a Web of Moisture
22
Usable Human Hair Materials
Green Salon Collective is Revolutionizing the Biomaterial World
21
Vinegar Hair Rinses
Hip Chic Boasts Two Innovative Hair Rinses, Powered by Apple Cider Vinegars
20
Haircare Influencer Ads
Wella Professionals' 'Wella Extra' Campaign Recognizes Real Hair Stylists
19
Volume-Boosting Haircare Formulas
JVN's Embody Volumizing Foam Presents the Ultimate Frizz Control
18
Concentrated Leave-On Hair Serums
Briogeo's Destined for Density™ Peptide Hair Serum is Powerful
17
Volume-Enhancing Haircare Products
The hims & hers Haircare Products Have Biovolume 128
16
High-Gloss Blonde Toners
Clairol Blonde It Up Crystal Glow Toners are Formulated for Blondes
15
Sustainable Personal Care Bars
BRIXY Boasts a Range of Shampoos, Conditioners, and Body Washes
14
Gentle Plant-Based Haircare
Innersense's Clarity Hairbath and Conditioner Soothe and Comfort
13
Salon-Quality Haircare Products
The TRESemmé Pro-Infusion Collection Has Six Products
12
Actress-Backed Haircare Collections
4U by Tia Includes Eight Products for All Kinds of Curly Hair
11
Net-Zero Salons Programs
L’Oréal's Net Zero Salons Programme Helps to Reduce Carbon Emissions
10
Accessible Reparative Haircare Products
Marc Anthony Repair Bond +Rescuplex is Effective
9
Growth-Boosting Hair Masks
This Deep Conditioning Hair Mask Helps to Support Healthy Hair Growth
8
Refreshing Leave-In Hair Treatments
These New Batiste Products Come in Three Options
7
Naturally Infused Haircare Products
These Mielle Haircare Collections Include Two Lines
6
AI Hair Analysis Tech
MYAVANA Debuted the Future of Hair Care at CES 2023
5
Stem Cell Scalp Serums
Act+Acre's Scalp Growth Serum Features 2% Swiss Apple Stem Cells
4
Updated Haircare Product Lines
Tresemmé Unveils its New Packaging Design and Formula
3
Plant-Based Essential Scalp Treatments
The Scalp Care Follicle Therapy Total Care Bundle Launched
2
Metal Detox Concentrated Oils
L’Oréal Professionnel Metal Detox Concentrated Oil Will Launch Feb 1
1
Celebrity-Backed Hair Masks
Florence by Mills' Mane Character Vibes Hydrating Hair Mask Heals Ends
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Versatile Hair Styling Tools
Dreame’s Airstyle Pro Makes Its Debut in the U.S.
Artful Reparative Haircare
The Art of Repair by Dove Explores Restored Art and Restored Hair
Three-In-One Hair Styling Tools
Revlon's New Versastyler is Versatile and Performance-Driven
Simplified Waterless Haircare
The Root Project Supports Foundational Root Care for Healthier Hair
Reparative Conditioner Sprays
Fenty Hair Unveils The Water Boi Leave-In Conditioner for Hydration
Comprehensive Hair Styling Sets
JVN Spotlights Its All Around Styling Set for the Holiday Season
Meme-Inspired Holiday Lines
Matrix x Little Miss Holiday Collection Brings Playful Personality
8-in-1 Hair Stylers
Drybar's All-Inclusive Styling Tool Works on Both Wet & Dry Hair
Documentary-Style Hair Campaigns
Cécred’s 'A Deeper Understanding of Hair' Shows Power and Purpose
Reparative Hair Balms
Redken's Hair Bandage Balm Rapidly Repairs Damaged, Dry Split Ends
Versatile Beauty-Enthusiast-Approved Products
L’Oréal Paris Spotlights its Trending Must-Haves
Keratin-Infused Hair Styling Tools
CHI Launches a New Line of Keratin-Enhanced Tools
Cutting-Edge Personal Care Innovations
Laifen Debuts Its Next-Gen Toothbrush and Hair Dryers
Clean Luxury Haircare Lines
Mela & Kera Offers Nature-Powered Formulas for All Hair Types
Celebrity Hairstylist-Approved Hair Oils
Chris McMillan Showcases the Glassy Smooth Hair Oil
Bond Repair Hair Balms
OUAI's Bond Repair Balm Repairs Dry, Damaged Hair in Three Minutes
Premium Hyper-Realistic Wigs
The Renatural is Redefining the Future of Wigs with Patented Robotics
Breakthrough Hair Strengthening Lines
The Dove Intensive Repair Collection Regenerates Hair
Performance Protective Haircare
The Cécred Protection Collection Supports Hair, Scalp & Extensions
Nourishing Hair Style Creams
Rizos Curls Sleek Styling Cream + Taming Wand Leaves a Sleek Finish
Ultra Smoothing Hair Lines
Wella Professionals' Ultimate Smooth Line Controls Unwanted Frizz
Hair Care Product Expansions
Wella Professionals Launches Two New Products for Effortless Haircare
Repairing Hair Care Systems
The Amla Oil Bond Repair Collection Strengthens Hair
Conditioning Hair Styling Tools
The Remington Gloss Collection is a Target Exclusive
Nourishing Curly Haircare Collections
Aunt Jackie’s Curl La La Collection Has Four Products
Seasonal Haircare Kits
Aveda Canada Targets Different Hair Types with Its Holiday Offerings
Luxe Haircare Product Formulas
Mia Chia's Power Fol Shampoo + Conditioner Offers Hair Resilience
Versatile Hybrid Hair Stylers
The T3 Curling Straightener Delivers Next-Gen Styling in One Tool
Biomimetic Haircare Lines
viemaa's Revolutionary Haircare Line Has Biomimetic Cuticle Technology
Multipurpose Haircare Cosmetic Oils
The Hollywood Beauty Level-Up Trio is Nourishing
Multitasking Styling Creams
The Smoothing Air Dry Cream is Crown Affair's First Curl Product
AI-Powerd Smart Haircare Appliances
Dreame Technology Spotlights a Range of Hair Dryers at CES
Bio-Based Liquid Haircare
Kitsch's Liquid Shampoo and Conditioner Formulas are Targeted
Biotechnology-Powered Haircare Regimens
Goddess Maintenance Co. Expands Its BioTech Blowout Range
Leave-In Hair Foams
Pattern Beauty's Repair360 Leave-In Foam is Lightweight and Reparative
Affordable Curly Haircare Lines
Marc Anthony’s 'Strictly Curls' Line Provides Hydration
Science-Led Body Care Collections
REHAB. Retreat Conveniently Recreates Spa Experiences at Home
Clinically Proven Hair Lines
Remilia Hair Redefines Wellness with Its Green Goddess Collection
Protective Hair Solutions
Aunt Jackie's Expands its Braid + Twist Collection with Three New Items
Limited-Availability Hair Gift Sets
Briogeo Debuts Two New Gift Sets for the Holiday Season
Expressive Hair Campaigns
Wavytalk's Main Character Hair Campaign Makes Everyday Styles Memorable
Tech-Driven Hair Products
L’Oréal Group Launches a New Straightener with Enhanced Technologies
Lightweight Hair Styling Creams
Gisou's Honey Milk 5-In-1 Styling Cream Esures Lasting Shine
Heat-Activated Hair Stylers
Joico's Dream Blowout Glass Delivers 72-Hour Frizz Control
Gen Z Self-Care Capsules
Not Your Mother's Launches the Aura Boost Line for Gen Z Shoppers
Longevity Superfood Haircare
Blue Zone Beauty Features Ingredients from Select Regions
Intelligent Hair Dryers
The T3 Aire IQ Is The Future of Smart Hair Styling
High-Tech Thermal Hair Brushes
BondiBoost Debuts the Long Barrel Infrared Thermal Bounce Brush
Comprehensive Haircare Systems
Biolage Professional Hair Spa Debuts Its Full Rescue Collection
Textured Hair-Focused Product Lines
Taliah Waajid Debuts the Love My Natural Hair Collection
Hair Hotline Campaigns
The John Frieda Hot Hair Hotline Provides Fast, Fun Solutions
New Year-Inspired Haircare Devices
The Dyson Beauty Red Velvet and Gold Range Has Three Products
Aesthetically Pleasing Hair Stylers
CHI Debuts Three Colours for Its LAVA AirGlide Multi-Styler
Moisture-Restoring Hair Solutions
Garnier Launches Affordable Honey Water Hair Care Line
Film Festival Haircare Sponsors
Kérastase Recently Delivered Red Carpet Shine at TIFF
Textured Haircare Advent Calendars
TreasureTress Relaunches it Natural Hair Product Discovery Box
Tropically Scented Dry Shampoos
The amika x Ellis Brooklyn Dry Shampoo Shares a Fan-Favorite Scent
Hair Brand Launches
Alli Webb Launches 'Messy' Hair Care at Sephora
Edutainment Mock Press Conferences
SheaMoisture Ran The Silk Press Conference & a New Product
Prescriptive Haircare Pop-Ups
The REHAB. Prescription Bar is Taking Over The Beauty Spot
Professional Grade At-Home Hair Tools
T3 Micro’s Luxury Hair Tools are Now Available in Canada
Birthday Cake-Inspired Hair Masks
Briogeo Debuts a New Vanilla Birthday Cake Scent-Inspired Mask
Uncomplicated Curly Haircare
Curl Math Takes the Guesswork Out of Caring for Textured Hair
Nex-Gen Hair Masks
The Olaplex Hair Masks Deliver Results That Last Up to Five Washes
Multi-Benefit Curl Collections
Aussie Ultra Wonder Features Hard-Working Curl Care Formulas
Heat-Activated Blowout Mists
Cake Has Introduced the Curl Friend Smooth Talkin' Blowout Magic
Holiday-Ready Haircare Sets
JUSTICE Haircare Offers Salon-Grade Products to Canadians
Curly Hair-Focused Products
Alcôve Debuts a New Shampoo and Conditioner for Curly Hair
Summer Solstice Haircare Appliances
The Dyson Ceramic Apricot and Topaz Haircare Models are Chic
Infrared Hair Styling
L'Oréal Light Straight + Multi-Styler Enables Lower-Heat Styling At CES 2026
Styling-Focused Hair Collections
The Nexxus Styling Collection Offers Effortless, Healthy Looks
Haircare-Focused Travel-Friendly Collections
BondiBoost Debuts the Travel Tool Collection
High-Performance Hair Styling Ranges
KERASILK Adds New Products to Its Styling Expansion Line
Hair Accessory Distribution Partnerships
Emi Jay Expands into Sephora with New Hair Products
Summer Haircare Promotions
Kérastase Unveils Summer Essentials with Hair Serum and Seasonal Gifts
Three-Step Curl Care Systems
Garnier Fructis' Method for Curls Gives Moisture, Definition & Shine
Immersive Curl-Powered Pop-Ups
göt2b is Helping Gen Z & Millennials Celebrate Their Waves & Coils
Grey Hair-Tackling Shampoos
Rewind It 10 Partners with DJ Khaled to Introduce a New Product
Hair Damage-Addressing Collections
Sally Beauty Expands Its Ion Collection with ion 24K
Gen Z-Approved Haircare Products
These New Mane Haircare Products Come in Three Options
Conditioning Heat Protectants
K18 HeatBounce Features Patented ResiliCore Technology
All-in-One Hair Stylers
The Revlon One-Step Blow-Dry Multi Air Styler 4-in-1 is Handy
Hair Care Concentrate Collections
The Hair Edit's Hair Care Concentrate Capsule is Powerful
Youthful Hair Mists
Mane is Launching Scented Hair & Body Mists for Millennials & Gen Z
Spring Skincare Sampling Boxes
The NewBeauty Spring 2026 TestTube Box is Curated
Multifunctional Styling Tools
Conair Debuts Two-Mode Hot Air Styler for Wet-to-Dry Styling
Limited-Edition Holiday Haircare Kits
Alcôve Released Five Limited-Availability Holiday Kits
Performance-Driven Textured Hair Products
KISS Colors & Care Expands Portfolio with New Formulas
Clear Haircare Collections
It's a 10 Haircare's Clear Collection Features Transparent Formulas
Hair Repair-Focused Campaigns
Pantene's New Campaign Celebrates Southern Hair With a Summer Twist
Printed Hair Accessories Collection
Hill House Home Debuts a Collaborative Capsule with Wet Brush
Fruit-Forward Hair Masks
Briogeo Expands its Superfoods Line with an Acai + Passionfruit Hair Mask
Salon-Inspired Bonding Haircare
The KERATÎME Line Brings Schwarzkopf Beyond At-Home Hair Color
Hair Restyling Mists
Living Proof's Perfect hair Day Style Refresh Mist Reduces Full Wash Routines
Surf-Inspired Haircare
Ebb Ocean Club Supports the Hair Barrier with a Marine BioRepair Complex
Spoof Pet Product Collections
Dyson Beauty Teased a Dedicated Dyson Beauty Pet Range
Pool-Friendly Hair Masks
Chéribé’s Repairing Hair Mask Enhances Summer Hair Health
Character-Inspired Beauty Tools
Conair Launches Wicked-Themed Hair Styling Collection
High-Performance Hair Stylers
The Cécred Styling Collection Supports Protection and Movement
Ultra-Concentrated Haircare
The Hair Edit's Hair Care Concentrates Prioritize Active Ingredients
Curl-Enhancing Mousses
DesignME Launches New Curl Mousse That Defines, Hydrates and Controls Frizz
Black Beauty-Brand Pop-Ups
SheaMoisture will Host an Immersive Toronto Pop-Up at Stackt Market
Length Retention Haircare
Cardi B is Breaking into Haircare with the Launch of Her Grow-Good Brand
Premium Haircare Lines
LUNESI Enters the Competitive Haircare Market with a Distinct Positioning
Noodle-Themed Hair Kits
Ramen Inspired Every Element of Cup Noodles' Heatless Curls Kit
Community-Focused Hairstyling Campaigns
amika Launches the 'On Your Wavelength' Campaign
Comprehensive Personal Care Lines
Suave Launches a New Personal Care Line for Women, Men, and Kids
Anti-Breakage Hair Lines
Marc Anthony Introduced its 'True Professional’s Grow Long' Line
Multi-Use Hair Balms
Cécred's Hair & Scalp Balm Nourishes, Maintains Protective Styles and More
Texture-Inclusive Haircare
being haircare's Latest Expansion Supports Waves, Curls & Coils
Salon-Tested Haircare Systems
kimrobinson’s KR Rescue System Provides Continuity of Care
Curl-Focused Hair Salon Capsules
JUSTICE Professional Haircare Reinforces Its Presence in Canada
Aromatic Molecular Hair Oils
L’Oréal Professionnel Absolute Repair Molecular Bi-Phase Oil is Fresh
Multi-Day Hair Spray Campaigns
Garnier Highlights Its New Smoothing Spray with Gisele Bündchen
Ultra-Hydrating Leave-In Hair Treatments
Joico Debuts the Moisture Recovery 24HR Moisture Recharge
Founder-Led Haircare Tools
T3 Introduced the 'T3 Dryer' by Julie Chung
Rice-Powered Hair Conditioners
Remilia Hair Presents the Rice & Shine Leave-In Conditioner
Multitasking Hair Products
The HOLD.ME Styling Cream Delivers Frizz-Free Perfection
Salon-Grade Textured Hair Products
The Doux Block Party Collection Combats Against Frizz
Wedding Hair Essentials
2.Oh! Launches 3 Hair Products for Brides to Shine on their Special Day
Curated Professional Hair Tools
FHI Heat Has Introduced the Curated Collection
Expansive Personal Care Lines
method launches at Ulta Beauty and Introduces Exclusive Products
R-Shaped Hairdryer Models
Dyson Launches its New and Updated Supersonic r Hairdryer
Expressive Curly Haircare
göt2b Curled Helps Gen Z Show Off Their Natural Hair Textures & Style
Southern Haircare Campaigns
Pantene's 'Fixins For Country Fried Hair' Stars Kelsea Ballerini
Multifunctional Advanced Hair Tools
YA-MAN Highlights its SPA STYLER® Blow Dry + Scalp Massage
Performance Styling Haircare
Chris McMillan's Haircare Brand Delivers Layerable Products
Impactful Women-Supporting Haircare
DESIGNME Rooting for All Women Spotlights Two Products
Moisture Recovery-Focused Haircare Lines
Joico Expands Its Established Moisture Recovery Range
Actress-Approved Haircare Lines
ORS Haircare Debuts ORS Unapologetic with Crystal Renée Hayslett
Red-Carpet-Ready Hairstyling Campaigns
TRESemmé Debuts 'Get Your Hair on the A-List'
Nourishing Repairing Hair Masks
Alcôve Calls Attention to its Restructuring Mask
Glitz-Inspired Haircare Campaigns
The TRESemmé 'Give Gloss Campaign’ Stars Paige DeSorbo
Naturally Powered Repair Masks
Innersense's Mask Repair Rebuilds Internal Hair Strand Structure
Personalized Hair Advisors
CurlsBot Provides Custom Hair Care Guidance For Curly And Wavy Hair
Enriching Beauty Care Products
Renpure Offers Nourishing Plant-Based Beauty Products
Professional Hair Spa Collections
Biolage Has Elevated Its Professional Haircare Line
Citrus-Infused Hair Masks
The Root Project's Power Smooth Mask Delivers a Hair Revival
Titanium-Made Hairstyling Tools
The Hot Tools Titanium Curling Irons Come in Five Barrel Sizes
Adaptive Hair Dryer Tech
The Dreame Pilot AI Hair Dryer Adapts Drying Based on Real-Time Feedback