These whimsical fairytale editorials range from romantic forest shoots to Disney Princess portrayals that feature some of Hollywood's most beloved celebrities. Fairytale imagery is often the inspiration behind couture collections and ad campaigns that are surreal and striking.
These examples celebrate fashion's element of fantasy and reject mundane notions of style. While modern fashion can often rely on minimalism and function, these fairytale editorials reject the expected and instead choose to take a more imaginative approach to the industry.
Paying tribute to legendary couturiers like Christian Dior, Hubert de Givenchy and more recent visionaries like Jean Paul Gaultier, these fairytale editorials and ad campaigns transport viewers in a world of luxury and fantasy. Whether referencing mystical or childlike imagery, the shoots feature some of fashion's most unattainable and artistic pieces.
50 Whimsical Fairytale Editorials
50
Whimsical Wonderland Editorials
The Yifat Vernchik Alice in Wonderland Series is Dreamlike
49
Demure Fairytale Fashions
The Maciej Bernas Papermint Editorial Plays Dress-Up
48
Eccentric Disney Editorials
The CR Fashion Book Sebastian Faena Photoshoot is Fairytale-Inspired
47
Fairytale-Inspired Lookbooks
Free People November 2012 Catalogue Features German & Danish Folklore
46
Dark Queen Photoshoots
The Lost Kingdom by Ekaterina Belinskaya is Cinematically Regal
45
Fairytale Wedding Gowns
The Jesper Hovring Spring 2012 Campaign Stars a Romantic Anne-Sofie List
44
Oversized Otherworldly Headwear
Astounding Style at China Fashion Week's Eon Fashion Awards
43
Haute Disney Princesses
Famed Fashion Houses Design Gowns for Iconic Characters
42
Couture Wonderland Editorials
The Vogue Japan December 2013 Photoshoot Features Lindsey Wixson
41
Realistic Fairytale Photos
Vera'S Photography takes Cues From 'The Princess and the Pea'
40
Whimsical Fairytale Photography
The Andressa Fontana Karen 12 Editorial is Fun and Fantastical
39
Fairytale Fashionista Spreads
The Giselle Bundchen Harper's Bazaar Spread Glows With Glamour
38
Fantastical Female Portraits
Photographer Katerina Plotnikova Captures Fairytale-Like Scenarios
37
Romantic Forest Photography
The Rebecca Iannacone Cosmopolitan Armenia Photo Shoot is Stunning
36
Eclectic Bohemian Photo Shoots
Jennifer Medina Strives to Freeze Naturally Beautiful Moments
35
Female Fairytale Photoshoots
Darya Kondratyeva Captures Images Inspired by Empowering Female Leads
34
Vintage Gothic Portrayals
The Grey Fairytale Dark Beauty Magazine Editorial Sets a Dramatic Mood
33
Ethereal Fairytale Editorials
The Harper's Bazaar China December 2013 Issue Stars Magda Laguingne
32
Tragic Fairytale Couple Photography
The Jeff Bark for i-D Magazine Editorial is Dark
31
Garden Goddess Gowns
‘Jardin' by Andrey and Lili is Fairytale Pretty
30
Fairytale Wedding Dresses
The Disney Fairy Tale Wedding Collection is for Grown-Up Princesses
29
Retro Carnival Couture
Photographer Xi Sinsong Captures Chic Clown-Inspired Looks
28
Fiery Fairy Tale Photography
Sebastien Vincent 'Alice in Wonderland' Captures Make-Believe Beauty
27
Entranced Garden Editorials
The Codie Young for Lula #13 Shoot is Snow White-Inspired
26
Chic Wonderland Editorials
This Vogue Australia Editorial Features Model Mia Wasikowska
25
Dreamy Vintage Editorials
Isaac Lindsay Stars in Wylde Magazine’s Whimsical Fashion Shoot
24
Whimsical Fairy Tale Shoots
The Down the Rabbit Hole Moda&Styl Shoot Channels Alice in Wonderland
23
Quirky Fairytale Fashion
The Sorapol Spring 2012 Collection is Colorfully Cartoonish
22
Enchanting Floral Editorials
The Harrods Magazine May 2013 Shoot is Visually Mesmerizing
21
Winter Wonderland Shoots
The Flare December 2011 Issue Sparks Fairytale Thoughts
20
Riveting Fairytale Photography
'A Story of Fairies' by Salvador Pozo is Untraditional
19
Modern Fantasy Captures
The Motherland Chronicles Presents a Modern Adaptation of Myths
18
Fairytale Doll Editorials
The Harper’s Bazaar China 'Dress of the Dream' Photoshoot Stars Ya
17
Fairytale Nomad Editorials
The 'Irish Gypsy' by Emily Soto for En Vie Magazine is Dreamy
16
Fashionable Fairytale Catalogs
The BCBGMaxAzria Holiday Gift Guide is Full of Treasures
15
Surreal Flora Spreads
Kirsty Mitchell Shoots a Perfect Purple Pictorial
14
Enchanting Forest Fashion Ads
The Vera Wang Fall 2013 Campaign Stars a Nature-Loving Shu Pei
13
Rural Redhead Shoots
The Taylor McCutchan Editorial is Forest Fairytale
12
Fairytale Formalwear
WSJ's 'Dream Weavers' Showcases Soft, Etheral and Feminine Evening Gowns
11
Enchanting Elf-Inspired Shoots
Alessia Izzo Captured an Inspiring ‘Autumn Fairytale’
10
Enchantingly Soft Fashion Ads
The RED Valentino Spring 2014 Campaign Stars Natalie Westling
9
Fashionable Fairytale Photoshoots
The Latest Stylist Magazine Cover Shoot Stars Model Karen Elson
8
Whimsical Gothic Fairytale Fashions
The Stretsis Fall 2013 Line Brings Imagination to Your Closet
7
Mellow Fairytale Photography
Hanging Rock Reimagined has a Silken Sensuality
6
Whimsical Woodland Campaigns
Brooks' Unquestionable British Tradition Ad is Fashionably Foresty
5
Whimsical Fairytale Editorials
Grazia Germany's The Lost Girls Fashion Story is Whimsically Styled
4
Soft Fairytale Fashion
The Marina Portman Fashion Spread is Presented in a Soft-Lit Glow
3
Whimsical Felt Headwear
The Kreuz Hats by Danielle Hue are Inspired by Childhood Stories
2
Whimsical Wonderland Captures
These Photos by Kirsty Mitchell Have a Magical Fairytale Feel
1
Celeb Fairytale Photos (UPDATE)
Latest Disney Dream Portraits Casts Jessica Chastain as Merida
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Elegant Fall Fashion Collections
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Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Superhero-Themed Glamorous Shoes
Marvel and Christian Louboutin Join Forces on a Shoe Capsule
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Wild Animal-Decorated Gowns
The Schiaparelli Lion Head Dress is the Talk of the Town Right Now
AI-Influenced Fashion Campaigns
Heaven by Marc Jacobs Fall 2023 Stars Bella Hadid
Illusory Goddess Fashion
Di Petsa Spring 2024's Wet-Look Designs Were Inspired by Aphrodite & Love
Ultra-Luxurious Menswear Collections
Dior Men's Fall/Winter 2023 Pays Homage to Yves Saint Laurent
Anime Film-Inspired Whimsical Fashion
Levi's Launches a Special Princess Mononoke Collection
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Grocery Store Runway Shows
Lidl Created a Runway Show Inspired by London Fashion Week
Vintage Ski-Inspired Fashion Collections
Filippa K's AW '23 Line Takes Cues from 1970s Ski Culture
Doll-Inspired Sneakers
The Superga x Barbie Collab Shares Fun, Nostalgic Styles
Nostalgic Luxury Sleepwear
The Barbie x Karen Mabon Collection Shares Stylish Retro Prints
Anime-Themed Luxury Fashion
Jimmy Choo Releases a Sailor Moon-Inspired Capsule Collection
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Floral Bridal Gowns
Claire Pettibone Introduces a Captivating New Range of Couture Bridal Gowns
Boho-Chic Fashion Collections
Sophie & Hailee Boasts a Stylish Fashion Range for the Fall Season
Cartoon-Themed Makeup Collections
The Alice in Wonderland x wet n wild Collection is Playful
Stylish City-Inspired Collections
Paris and New York Inspired Dior's 2024 Collection
Incredibly Elegant Fashion Collections
palmer//harding Embrace a Floral Theme but Not as Expected
AI-Inspired Fantastical Bridal Collections
Pronovias Attempts to Fuse Fashion and Technology
Punk Romance-Inspired Fashion Collections
Maison Margiela's Fall 2023 Show is Edgy Yet Soft
Filmic Curated Closets
Stitch Fix's Main Character Closets Provide Nostalgic Style Inspiration
Hollywood Glamor-Inspired Fashion Capsules
The Ferragamo Pre-Fall 2023 is Out and Striking
Fashion-Inspired Amber Fragrances
Dior New Look Pays Tribute to Groundbreaking 1947 Silhouettes
Four-Seasons Fashion Lookbooks
Adam Jones Works with Photographers on a Comprehensive Lookbook
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Fairytale-Inspired Bed Designs
The Circu Mr. Bunny Bed Shows Off a Playful Form and Function
Cozy Luxury Winter Campaigns
The Burberry Winter 2023 Campaign Has Launched
Masculinity-Exploring Fashion Collections
Dior Spring 2024 Draws Inspiration from Menswear Codes
Art Museum-Inspired Campaigns
Kachorovska's Latest Campaign is Located in a Ukranian Museum
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Fantastical Hyper-Utility Fashion Liness
Outlier's Fall 2024 is Titled IDEAS 7 - Dirty Dirty Jobs
Stunning Luxe Bridal Collections
SSENSE Debuted the Exquisite Bridal Capsule Collection
Travel-inspired Sophisticated Fashion Collections
Lemaire Debuts the Spring/Summer 2024 Capsule
Sophisticated Minimalist Luxury Fashion
Alexander Mcqueen Showcases the Spring/Summer 2024 Capsule
Celebrity-Fronted High Fashion Campaign
Marc Jacobs Enlists Kate Moss for the FW22 Resort Campaign
Sea-Inspired Luxe Swimwear Collections
A Burberry Summer Arrives for the SS23 Season of Warm Looks
Couture Beauty Campaigns
The Rouge Dior 2024 Campaign Film Features Four House Muses
Avant-Garde Fall Menswear
Rick Owens Unveils the LUXOR Collection for Fall/Winter 2023
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Filmmaker-Inspired Apparel Collections
Uniqlo Reveals a Collection Featuring Sofia Copolla
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Whimsical Inflatable Sneaker Concepts
UV-Zhu Uses Daily Objects for His Nike Concept Sneaker
Fantastical Crystal Slippers
Swarovski Recreated Cinderella's Glass Slippers for Disney's 100th
Inclusive Fashion Runways
The Runway of Dreams Foundation Returns for New York Fashion Week
Iconic Shoe Campaigns
Amina Muaddi's Fall/Winter 2023 Campaign Ushers in 'New Icons'
Animation-Inspired Collaborative Streetwear
Highsnobiety Presents a Special Pixar Collection
Sartorial Co-Ed Fall Fashion
Soulland Unveils its New Collection for the FW24 Season
Narrative-Driven Fashion Lines
The Outlier by Willie Norris Spring/Summer 2024 Theme is ‘Escape’
High-Fashion Workwear Runways
sacai Spotlights a Few High Fashion Collaborations for FW23
Opulent Timeless Fashion
Wales Bonner Debuted the Fall/Winter 2023 Twilight Reverie Collection
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Celebratory Disney-Inspired Collections
Forever 21 Celebrates Disney's 100th Anniversary
Proportion-Exploring Mystical Menswear
Alexander McQueen Presents His Intricate SS24 Collection
Upcycled Tutu Couture
Aelis FW23 Repurposes Tutus from the Paris Opera
Slick Architect-Inspired Fashion Campaigns
The New Norse Projects Campaign Celebrates Delivery 2
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Diverse African Doll Collections
Disney Presents the Upcoming CreativeSoul Doll Collection
Fairy Tale-Inspired Puzzle Sets
LEGO Creates Snow White and the Seven Dwarfs’ Cottage
Retailer-Backed Beauty Categories
Moda Operandi Launches a Curated Beauty Category
Heroic Luxury Footwear
The Christian Louboutin x Marvel Collab Unleashes Super Stylish Footwear
Artful Dramatic Spring Fashion
HARRI Presents CHAPTER THREE: TEXTURE & MOVEMENT for SS24
Humanitarian-Inspired Luxe Fashion Campaigns
Prada Presents In Conversation with a Flower for FW23
AI Fairytale Generator
WizFairy Can Create a Personalized Magical Tale in Minutes
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Fairytale Film Makeup
The Sigma Beauty x Disney Beauty and the Beast Collection is Enchanting
Sparkling Detailed Princess Dolls
Disney Unveils American Girl Dolls with Swarovski
Sophisticated Footwear Campaigns
Miu Miu and Church Introduce Their Second Collaboration
Luxurious Dreamy Fashion Collections
Dior and ERL's California Couture Range is Making a Splash
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Historical Doll-Themed Wardrobes
Consumers Can Rent Barbie's Dream Wardrobe Through Selfridges
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Folklore-Inspired Spring Fashion
Paolina Russo Presents her New Capsule for Spring 2024
Self-Referencing Fashion Collections
For Fall/Winter 2023, UNDERCOVER is Reimagining Old Design
Glitter-Accented Luxe Menswear
LOEWE Presents its New Collection of Menswear for the SS24 Season
Dynamic Fall-Centric Fashion Shows
JORDANLUCA Unveils FW24 During Milan Fashion Week
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Eco-Friendly Glam Fashion
The H&M Studio S/S23 Collection Converges Wearability & Glamor
Secondhand Fashion Editorials
Vinted Styled a Shoot Exclusively with Vinted Finds
Androgynous Resort Fashion Capsules
Edward Crutchley Presents his Latest Resort Capsule
Luxury Fairy-Themed Watches
Van Cleef & Arpels Unveils New Lady Féerie Watch Shades of Pink
Glamorous Maximalist Couture
Valentino Haute Couture Fall Winter 2023/2024 Had Big Accessories
Ultra-Colorful Design Studios
Camille Walala and Our Department Partnered on this Whimsical Studio
Animated Cosmetics Collabs
The Disney100 X Charlotte Tilbury Collab Shares Limited-Edition Makeup
Romance-Inspired Jewelry Campaigns
Balmain's Campaign is Shot by the Talanted Olivier Rousteing
Artist-Styled Nostalgic Lookbooks
AURALEE and New Balance Reimagine Archival Fashion Designs
Whimsically Designed Hotel Interiors
Dorothée Meilichzon Designs the Cowley Manor Experimental
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Whimsical Fairy Tale-Like Bedding
Piglet in Bed Has Launched a New Spring Bedding Collection
AI-Generated Supermodel Photoshoots
Vogue Italia Uses AI to Transform Supermodel Bella Hadid
Reimagined Hybrid Futuristic Sportswear
LUEDER Presents Hybrid Looks for SS24 During LFW
Artful Luxe Fashion Collaborations
Dio Joins Otani Workshop on a New Playful Collaboration
Holiday Gown Collections
Nana Jacqueline's 'Love Letter to London' was Inspired by Princess Diana
Workwear-Inspired Fashion Collections
The Fendi Spring/Summer 2024 is Chic and Ultra-Functional
Narrative Fall-Ready Modern Fashion
Daniel W. Fletcher Presents I Loved You From the Start
Sophisticated Bridal Collections
Bella Belle Introoduces the Champagne Era Footwear Collection
Reimaged Striking Lingerie
Bluebella Unveils Its Autumn Winter 2023 Campaign
Film-Themed Retailer Collections
Target x Disney The Little Mermaid Collection Arrives This Month
Happiness-Celebrating Fashion Campaigns
Prada's Memories of Beauty Salutes the Year of the Rabbit
Angelic-Themed Fairy Tale Books
Chloë Sevigny Stars in Conversations with Angels by Chopova Lowena
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
North African Culture-Inspired Fashion
Daily Paper's Under the Same Moon Series Readies for SS23
Ancient Mythology-Inspired Fall Fashion
Endless Joy Presents its Capsule for the FW23 Season
Spring-Ready Fashion Editorials
The Garbstore Presents its New Campaign for the SS23 Season
Digital Fashion Teasers
Fabricant, the Digital Fashion House, Debuts a Teaser for Its New Line
Romantic Narrative-Inspired Fashion
Edward Cuming Unveils a New Capsule for the SS24 Season
Villain-Themed Nail Polishes
Nailtopia Releases a Disney Villain-Inspired Nail Polish Capsule
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
Childhood Carnival-Themed Fashion
Gerrit Jacob Unveils its New Collection for the SS24 Season
3D-Printed Dynamic Couture Fashion
Balenciaga's Latest Couture Collection Highlights Armour
Bohemian Wedding Ensembles
BHLDN and Free People Launch a Variety of Bohemian Bridesmaids Dresses
Vintage-Inspired Fashion Collaborations
Lee® and Daydreamer® Launch a Limited-Edition Fashion Line
Theatrical Play-Inspired Fashion Capsules
HADES' New Capsule is Inspired by Huis Clos (No Exit)
Y2K-Inspired Co-Ed Luxe Fashion
Wood Wood Presents the Heaven Out There Series for FW23
Nostalgic Collaborative High Fashion
Julien Dossena Presents a Capsule for JPG Haute Couture
Ethereal Fairytale Apparel
Ivy City Co.'s Debuts Its Fairytale Collection
Irish Folklore-Inspired Fashion
UNDERCOVER Presents its New Collection for the SS24 Season
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Centurion-Honoring Artful Collections
The Disney100 x H&M Capsule is Designed by Trevor Andrew
Cinematic Thriller-Inspired Runways
Kubrick's Eyes Wide Shut Inspired the Jw Anderson FW 2024 Show
Community-Focused Fall Fashion
Feng Chen Wang Presents its New Collection for the FW23 Season
Fantastical Tale-Inspired Fall Fashion
HERESY Unveils the Ground Work Collection for FW23
Pleats-accented Fashion Collection
Issey Miyake Embraces Pleated Fashion for Spring/Summer 2024
Color-Changing Fall Fashion
Anrealage Unveils New Clothing Designs at Paris Fashion Week
Adventure-Inspired Editorials
HBX Has Debuted a New Lookbook with Items from Well-Known Brands
Unconventional Foodie Magazines
Food& Magazine Explores the Weird and Wonderful World of Food
Nautical-Themed Streetwear Campaigns
KENZO Presents its New SS23 Collection in a Bright Campaign
Contemporary Wedding Capsules
From Future's Wedding Capsule Collection is Timeless and Elegant
Made-to-Order Bridal Collections
Cecilie Bahnsen Unveils its First Made-to-Order Collection