Making a buzz and demand-worthy coffee is no longer just about unique branding, creative coffee shop design or making the most excellent roast in the city; it's also about doing good. Of course not all coffee drinkers mandate moral treatment of people and planet, but demand for ethical coffee innovations is undoubtedly percolating.
Whether through Fair Trade certification, set up of entrepreneurship programs for coffee farmers, or through business models that donate a portion of profits toward a social cause, the ethical coffee companies featured in the cluster above are all giving back to the world in one way or another.
A recent study showed that 94% of consumers would choose a brand with a social purpose over one that doesn't have one, if there was no difference in price. One of the first arguments that comes to mind is that purpose-oriented businesses often need to charge more than their competitors; however, in a lot of cases in the coffee industry, businesses that haven't incorporated social causes are charging more than the average supermarket tin or cup of gas station brew costs. So if the price is the same, why not buy the roast with soul?
The cluster above features a selection of innovative coffee (and tea) pioneers who are using their businesses for social good. Undoubtedly there will always be a market for cheaper -- and often less ethical -- coffee, but the increasing popularity of cause coffee is proving that consumers want the choice to be caring.
12 Ethical Coffee Brands
12
Badass Bean Roasts
Kicking Horse Coffee is a Trailblazer of the Canadian Fair Trade Movement
11
Funny Face Coffee Branding
Laughing Man Packaging Represents the People Behind the Brand
10
Beans for Benefit
When You Buy a Bag of ONEbean Coffee, Choose a Cause to Support
9
Socially Conscious Packaging
Level Ground Trading Re-Sealable Bags Take You Back to the Fields
8
Business Brew Branding
Good Company Coffee Uses Corporate Jargon for its Java Packaging
7
Simple Stained Packaging
The Eos Coffee Branding Has an Unusual Way to Convey Strength Level
6
Uniformed Brew Branding
Green Beans Coffee Packaging is Bestowed with Badges of Honor
5
Global Farmers' Markets
Liga Masiva Lets You Buy Coffee Straight from the Source
4
Smallholder Business Partners
Safi Coffee Goes Beyond Fair Trade for the Good of Kenyan Farmers
3
Cause-Driven Coffee
Pura Vida Empowers the Poor Through Create Good Foundation
2
H2O-Supporting Coffee Companies
Three Avocados Helps to Provide Clean Water in Uganda
1
Coffee Connection Sites
Coffee CSA Lets You Connect with and Buy from Java Farmers Worldwide
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Whimsically Reinterpreted Objects
The Photography of Brock Davis Reimagines the Mundane
Inner Beauty Branding
Fruute Packaging is Decorated on the Inside
12 Ethical Coffee Brands
Social Businesses Using Beverage and Bean Sales to Give Back
Nerdy Java Photography
Chrissy May Takes Pictures of Geeky and Creative Brews
Candy Stripe Snack Packaging
Noisette Cafe Branding Channels a French Boulangerie
Colorful Cutout Candy Branding
Cacao Monkey Packaging is Delectably Designed
Friendly Food Packaging
Amelie and Friends is Friendly with its Branding
19 Food-Focused Social Enterprises
From Well-Wasted Cuisine to Ethical Gastropubs
31 Fair Trade Features
From Fair Trade Underwear to Ethical Silk Scarves
Alchemist Spice Branding
Sheffield & Sons Packaging Evokes an Ingredient Purity
Dark Beer Branding
The Tomat Design ‘JC' Lager is Inspired by the Sea and Strong Flavo
Faux Coffee Packaging
Sofie Ehlers Creates a Fictitious Brand With a Sweet Design
30 African Social Enterprises
From Kerosene-Replacing Lamps to Female-Owned Design Studios
Fallen Foliage Branding
Hampi Natural Tableware Packaging Upholds an Organic Image
Eco-Friendly Brewers
Alexander Yakushin's Electric Coffee Maker is Energy and Space Efficient
Hypnotic Chocolate Branding
Mr. Brigadier Packaging Harkens to the Treat's History
Marvelous Melting Branding
Nonna Lina Ice Cream Packaging Combines Classic and Contemporary Design
Polygonal Body Cleansers
Morfoze Polyhedron Soap Explores a Rigid Dimenson for Softer Skin
Curvy Cardboard Furniture
Ana Mitrano Uses Recycled Cardboard to Construct Eco-Friendly Furniture
Wordy Dessert Branding
Honey & Mackie's Packaging is Printed with Colorful Typography
Perky Java Packaging
'Coffee Concepts' by Quantum Graphics Will Wake You Right Up
Argyle Brew Branding
Cooper and Ford Coffee is Sophisticated and Scrumptious
Technicolor Textile Branding
Petit Geste Packaging Takes on Intricate Geometric Motifs
Charming Confectionery Branding
The 'Dude, Sweet' Chocolate by Tractorbeam is Creatively Simple
Badass Bean Roasts
Kicking Horse Coffee is a Trailblazer of the Canadian Fair Trade Movement
City-Scouring Java Photography
The Adbeus Team Documents Their Coffee via Mobile Camera
Brewed Business Branding
The SD Coffee Cup is a Caffeinated Client Handout
Vintage Coffee Branding
One Tree Coffee Co Gets a Brand Boost From Boheem
Fetching Pet Food Branding
Fish, Bird, Dog & Cat Packaging is Pussycat-Approved
Fair Trade Lifestyle Brands
People Tree is a Stylish Social Business Spearhead
30 Fair Trade Food Products
From Do-Gooder Java to Eco-Friendly Designer Chocolate
Human-Oriented Handicrafts
Tekoha Promotes Sustainable Development for Brazilian Artisans
Vividly Landscaped Branding
Teatul Packaging Uses Earth-Minded Pigment to Paint the Earth
Conscious E-Commerce
Ethical Ocean is an Online Marketplace for Eco, Organic & Fair Trade Products
Socially Conscious Packaging
Level Ground Trading Re-Sealable Bags Take You Back to the Fields
10 Ethical Coffee Choices
From Do-Gooder Java to Badass Bean Roasts
Sustainable Stylized Tees
Sutsu Clothing Offers Environmentally Aware and Fair Trade Products
Urban Grid Branding
City Water Packaging Maps Out Metropolitan Paris
Contoured Bodywash Branding
Skir Luxus Packaging Mimics a Meandering Earth Motif
Reserved Farmhouse Branding
Villa de Platos Uses Barnyard Designs
Leafy Matrix Merchandizing
Earthwise Packaging Creates a Prominent Pattern on the Shop Shelf
Homemade Distillery Branding
The Brooklyn Brew Shop 'Beer Making Kit' is Refreshingly Fun
Solar Roasted Coffee
Eco-Friendly and Awesome
Vibrant Kid-Centric Packaging
Little Duck Organics Use Dinky Toys as Inspiration for Branding
Tiny Teacup Totes
Koziol's ‘Lilli' Cup Handbags are Sippable
Delectable Breakfast Branding
Chatterbox Cereal Packaging Serves Up Food for Thought
Java Air Fresheners
The Coffee Ground Holder Plays on your Brew's Ability to Expel Odors
Simple Stained Packaging
The Eos Coffee Branding Has an Unusual Way to Convey Strength Level
Refaced Cafe Packaging
New Starbucks Branding is Launched for Bags and Sleeves
Rainforest Energy Drinks
Guayaki Yerba Mate Has a Unique Social Business Model
Coffee Softdrinks
JavaPop Organic Coffee On-The-Go
Literal Java Packaging
Vaspiatta Coffee Gives Undistorted Imagery to its Exterior
19 Easy Ethical Beverages
From Rainforest Energy Drinks to Handcrafted Sustainable Tea
Fairtrade Chic Drinks
Lemonaid Beverages and ChariTea Look Cool, Pay Farmers Fairly
Single Mug Heaters
The Plug Cup Heats Your Drink Anywhere With an Outlet
Fair Trade Beverages
LemonAid is a Chic Social Business with a Conscience
Wholesome Cocoa Branding
The San Churro ‘Real Chocolate' Packaging is Numerically Righ
Minimalist Brewing Design
Seattle's Best Coffee Design Cleans Up Their Look
Tortoise Shell Branding
Turtle Wax Packaging Contains the Ideal Finish for Your Car
Wholesome Harvest Branding
Late July Tortillas Packaging Has a Healthy Homegrown Appeal
Do-Gooder Java
Fair Trade, Organic Pura Vida Coffee Benefits Children and Communities
Fair Trade Cocoa
Divine Chocolate is a Social Business Partly Owned by Its Farmers
Chirping Chicken Branding
Litt Av En Kylling Packaging Adopts a Scrumptious Avian Aesthetic
Organic Shade-Grown Coffee
Ethical Bean Sells Fair Trade and Socially-Responsible Products
Ethical Silk Scarves
‘Cambodian Threads’ Gives School Supplies to Impoverished Kids
Fairtrade Cola
Ubuntu
Cause-Driven Coffee
Pura Vida Empowers the Poor Through Create Good Foundation
Fair-Trade Twittering
Ben and Jerry's Promotes the Fair Tweets Campaign
Compartmental Brew Branding
Stumptown Coffee Roasters Puts a Pocket in its Packaging
H2O-Supporting Coffee Companies
Three Avocados Helps to Provide Clean Water in Uganda
Handcrafted Sustainable Tea
Namasthe Tea Co. Creates an Ethical Balance
Animated Brew Branding
Sesto Senso Coffee Packaging Serves You Flavor with Personality
Karma-Inspired Coffee Houses
The Optimism Cafe Serves up Free Cups of Joe and Hope
Fair Trade African Soda
Ubuntu Cola is a First for the United Kingdom
Coffee Connection Sites
Coffee CSA Lets You Connect with and Buy from Java Farmers Worldwide
Smallholder Coffee Farmers
Cafedirect Builds Communities Through Social Business
Community-Focused Palestinian Produce
Zaytoun Imports Organic and Fair Trade Products
Toothy Beverage Branding
Kido Milk Packaging Smiles About Calcium for Your Pearly Whites
Female-Focused Enterprises
Women's Bean Project Creates Jobs with Jewelry & Gourmet Food
Eco-Certified Athletic Balls
Fair Trade Sports is a North American Purpose-Driven Company