These examples of engaging household packaging range from toy-inspired tissue boxes to social good branding that illustrates the difference between unfair and fair trade. When they aren't promoting smartphone and web interactions, these packaging examples are sending a social or environmental message to consumers.
Standouts from this engaging household packaging list include two Kleenex-related examples. The tissue brand is known for its interactive marketing campaigns and anniversary collaboration collections. The company's recent collaboration with fashion designer Isaac Mizrahi encouraged stylish consumers to match their tissue box to their outfit and featured custom box designs that were inspired by the creator's clothes.
Moreover, the brand has inspired countless packaging concepts like Lindsey Poulos' kid-friendly tissue box that is modeled after monsters. When used up, the tissue box transforms into a cardboard toy that your little one will love.
Another favorite from this list is Bounty Paper Towels' QR code campaign that connects consumers with stories from the Wounded Warriors project while encouraging them to donate to the WWP via their website and Facebook page.
20 Examples of Engaging Household Packaging
20
Social Good Packaging
Studio Blackburn Creates Ethic-Focused Designs for Traidcraft Tissues
19
Lavish Tissue Papers
'Daishowa First' Has Launched the World's Most Expensive Tissue
18
Perfume-Like Laundry Bottles
The L'eaundry Concept Makes Laundry Products Seem Decadent
17
Artisanal Hipster Soap Branding
The Hudson Made Scullery Soap Design Packaging is Simple and Fresh
16
Fungi Furniture Packaging
This Brand is Planning to Start Using Mushroom-Based Packaging
15
Fruity TP Packaging
This Toilet Paper Packaging Concept Wraps Tissue in Fruity Prints
14
Kid-Focused Tissue Packaging
These Fun Tissue Boxes Transform Into Cardboard Critters
13
Recycled Soap Bottles
Ecover's New Dish Soap Bottle Raises Awareness on Ocean Plastic
12
Eco Diaper Packaging
This Range of Reusable Diapers is Packaged Sustainability
11
Dual-Purpose Camera Manuals
Karin Hilgenkamp Designs DSLR Packaging that Doubles as Instructions
10
Fashionable Tissue Boxes
The Kleenex Style Studio Helps People Keep Homes Chic
9
Combo Cleaner Packaging
Nested Detergent Bottle Integrates a Sprayer, a Squeegee and a Container
8
Eclectically Colored Soap Branding
Enjabonarte is Set with Bright Hues to Stand Out
7
Sustainable Detergent Spritzers
Pure Spray Bottle Reduces Waste in Production and Continued Use
6
Simple Laundry Detergents
The Simply Co.'s Detergent is Plant, People and Planet-Friendly
5
Scented Tissue Box Packaging
This Conceptual Fragranced Facial Tissue Engages Consumers' Senses
4
Faux Mold Packaging
The Anti-Theft Lunch Bags by The. Prohibit Snacking Thievery
3
Book-Like Soap Boxes
Apothecary's Soap Packaging Ideas Are Literary-Inspired
2
Heroic Paper Towel Packaging
Brawny Joins the Wounded Warriors Project with Special Packaging
1
Abstract Shampoo Packaging
Aroma by 2Yolk Uses Surreal Shapes
Related Ideas
Sustainable Speaker Packaging
Sonos' Packaging Shares a Premium, User-Friendly Experience
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Compressed Toilet Paper Boxes
Bambox Changes the Way Tissues are Dispensed by Removing the Roll
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Paper-Based Tray Packaging
Verday Vegan Meats are Packed in Shallow Food Trays Made for Recycling
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Origami-Inspired Adventure Packs
The Huckberry x Peak Design X-Pac Collection Has Six Pieces
Heritage-Inspired Shopping Bags
The Porter Yoshida & Co The Grocery Bag is Made in Japan
Sustainable Skincare Packaging
Olay's First-ever 100% Recycled Jars are Launched with Walmart
Push-Up Cosmetic Jars
The Quadpack PP-Pop Jar is a Refillable Single-Material Packaging Solution
Sustainable PET Dairy Packaging
Coop and Emmi Launch the New Sustainable Dairy Packaging
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Inclusive Skincare Branding
Featforskin's Packaging by GL*TCH Celebrates Our Differences
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Waste-Reducing Produce Stickers
Grey Colombia & Makro's Stickers on Produce Suggest Recipes
Sustainable E-Commerce Packaging
Dow and P&G China Launch Reduced Weight and Impact Packaging
TV Packaging Seating Solutions
The 'Cuna' Furniture by Valeria Coello is Made Out of Cardboard
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Biodegradable Beauty Packaging
MOB Beauty's Earth-First Packaging Turns into Dirt
Paper-Based Potato Chip Packaging
Pringles Packaging Now Has a Paper Base Instead of a Metal One
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Proudly Paper Candy Packaging
Quality Street Paper Sharing Packs are Made with FSC-Certified Paper
E-Commerce Beauty Packaging
Aptar Beauty + Home's Redesigned Packaging is "E-Commerce Capable"
Innovation-Focused Hair Care Lines
TRESemmé's New Brand Identity Includes Sustainable Packaging
Plastic-Free Spread Packaging
This Flora Packaging is Made with Compressed Wet Paper Fibers
Whimsical Garbage Bags
Staff Expands Its Collection with Playful Garbage Bags
Repurposed Pasta Boxes
Barilla & Marie Kondo are Sharing How to Reuse Packaging
Fiber-Based Food Packaging
Hinojosa Unveils the New 'Foodservice' Packaging in Three Formats
Cardboard Cosmetics Refill Pouches
Freshly Refills Reduce Cosmetics Industry Waste
Recyclable Paper-Made Coffee Packaging
JDE Peet's is Rolling Out Recyclable Coffee Packaging
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
Short-Form Soap Operas
Unilever and TikTok Created a Content Series to Target #CleanTok
All-Paper Perfume Boxes
Ffern’s Made-to-Order Fragrances are Packaged in Biodegradable Boxes
Paper-Packaged Haircare Products
Babo Botanicals Has Launched Haircare Products in Cartons
Sustainable Skincare Initiatives
Japanese Beauty Brand Kao Upgrades Its Sustainability Initiatives
Nostalgic Cosmetic Cases
Caboodles x Taste Beauty x Hershey's Collaborated on a Beauty Organizer
Realistic Messy Romantic Gifts
The Messy Paper Anniversary Gift Boxes Embraces Imperfections
Bio-Based Paper Packaging
Covestro's Partially Plant-Based Coating Boosts Recyclability
Recyclable Paper-Made Packaging Solutions
Mondi FunctionalBarrier Paper Ultimate is Sustainable
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Sustainable Skincare Packaging Pivots
Aveeno® Canada Introduces a New Look & Better, Eco Packaging
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
Recyclable Bubble Mailer Envelopes
This Kite Mailer Range is Eco-Friendly and Economical
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Paper-Based Chocolate Packaging
Mars Swaps Out its Plastic Wrappers for Paper in a Tesco Trial
Cookie Tin Beauty Palettes
Kara Beauty's Creative Beauty Palette is Styled Like a Sewing Kit
Recycled Paper Towels
Reel Recycled Paper Towels are Premium, Tree-Free Paper Towels
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Reusable Wet Wipe Appliances
The Conceptual 'Re:clean' Reusable Tissue Cleaner is Sustainable
Reusable Packaging Initiatives
PepsiCo Has Announced a New Packaging Goal
Resilient Recyclable Paper Packaging
ProAmpac ProActive Recyclable RP-1000 HB is Durably Made
Recyclable Hardware Packaging
Nokia is Adopting Lighter Recyclable Packaging for Circularity
Bird Feeder Cereal Packaging
'Co-Grain' Gives New Life to Disposable Packaging
Convenient Recyclable Mueslis
Greiner Packaging Debuts Recyclable Pots for Tribe’s Protein Muesli
Sustainable Produce Packaging
These Cascades Eco-Friendly Produce Baskets are Recycled
Eco-Friendly Paper Packaging
Sourceful Debuts a New Paper Pouch to Compete with Plastic Packaging
Sustainable Biomaterial Gift Wraps
Natural Material Studio Designed Calvin Klein’s Gift Wrap
Paper-Packaged Snack Chips
Walkers Baked Multipacks Ditch Plastic in Favor of Paper Alternatives
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Dino-Themed Water Cartons
Boxed Water is Taking a Bite Out of Pollution with Jurassic World
Heat-Sealable Paper-Wrap Materials
Orlandi Launches the EcoPro™ Paper-Wrap Sustainable Packaging
Recyclable Kid-Friendly Meals
Little Dish Launches Its New Range in 85% Wood Fibre Packs
Angelic Toilet Paper Packaging
Angel Soft is Swapping Its Photorealistic Baby for an Animated One
Freezable Snack Boxes
PackIt Offers Its Freezable Snack Boxes in a Variety of Patterns
Sustainable Packaging Brands
Flourish® Utilizes Recycled Content and Safe Forestry Practices
Recycled Snack Chip Packaging
Tyrells is Introducing New Recycled Plastic Packs
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
Paper-Made Oral Care Packaging
ALDI is Rolling Out New Toothbrush Packaging in the UK
Eco-Conscious Deodorant Packaging
Respectueuse Utilizes EnviroStick Packaging to Promote Recycling
Festive Bamboo Tissues Papers
The Stack-A-Tree is an Eco-friendly Twist on Holiday Decorations
Water-Preserving Paper Packaging
Amcor Taps Fromagerie Milleret for the New Recyclable Packaging
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Sustainable Cereal Packaging
Weetabix Now Features Fully Recyclable Packaging
Paper-Based Appliance Packaging
Phillips Home Appliance Products are Repackaged Using DS Smith
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Sustainable Laundry Packaging
Ecover Launches the Laundry Capsules with Eco-Friendly Packaging
Pulp Foam Packaging
Stora Enso Launches the Eco-Friendly 'Papira' Pulp Foam Packaging
Green Thermoformed Cardboard Trays
Cascades Launches Innovative Packaging for Fresh Produce
Biodegradable Bubblegum Packages
Milliways Launches a New Biodegradable and Recyclable Box Design
Recyclable Paper Packaging Initiatives
Walmart is Swapping to Recyclable Packaging on All Channels
Plastic-Free Personal Care Products
Community Goods Touts Eco-Friendly Solutions and Packaging
Eco-Friendly Burger Packaging
GreenDustries' PleatPak Packaging Blends Sustainability and Function
Reimaged Tissue Paper Constructions
Charmin is Reinventing the Square for the Perfect Tear
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Reduced Material Food Packaging
The Stora Enso 'Trayforma BarrPeel' Packaging is Easy to Open
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Recycled Cardboard Toilet Papers
These Tesco Paper Products are for the Kitchen and Bathroom
Seasonal Interactive Fashion Installations
Yoshihisa Tanaka Highlights Washi Paper for SS24
Plant-Based Household Products
The Paperbird BLUE Range Now Includes a Variety of Additional Items
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Bamboo Paper Product Expansions
The Good Roll Products are Arriving in the UK at Asda
Low-Waste Shopping Solutions
ASDA, Avery Berkel & Hanshow are Enhancing Sustainability in the UK
Paper-Packaged Popped Snacks
Snack A Jacks Multipacks are Ditching Virgin Plastic Material
Sustainable Toilet Blocks
Harpic Launches Self-Sticking Toilet Blocks to Reduce Plastic Waste
Paper-Based Instant Noodle Cups
The Pot Noodle Paper Pot Design is Headed to Tesco
Naturally Colored Toilet Papers
The Cheeky Panda Natural Colour Bamboo Toilet Tissue is Soft
Paper-Made Detergent Packaging
Tesco Laundry Pods Now Come in Cardboard Packs
Kid-Focused Meal Containers
b.box Launches the Kid-Approved Eco-Friendly Bento Boxes for Meals
Rewarding Milk Packaging
Ocado's Milk Bottle Recycling Initiative Gives Rewards for Recycling
Fiber-Reduced Eco Packaging
DS Smith Debuts the 'Light Wrap' to Lower Packaging CO2 Emissions
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Sustainable Nappy Packaging
Big Fish Reworks the Bambino Mio Brand's Packaging with Less Plastic
Monomaterial Cheese Packaging
Mondi and Skånemejerier Partnered on a New Packaging Solution
Empowering Period Campaigns
Natracare Launched the Project #Bekind Campaign in May
Paper-Made Product Bundles
Mondi and ATS-Tanner Created Paper Bundle Packaging
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Sustainable Crisp Bags
The British Crisp Co. Debuts the First Fully Recyclable Paper Crisp Packet
Paper-Made Mushroom Packaging
Sainsbury's Mushroom Punnets are Now Made with Cardboard
Playful Artist-Designed Skincare
The Isle Adventure by Innisfree Tells the Story of Ingredients
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Revised QSR Packaging Policies
YUM Brands Unveils a New Packaging Policy for its Restaurants
Sustainable Toilet Papers
Asda and The Good Roll Bring Sustainable Toilet Papers to the UK Market
Eco-Conscious Juice Boxes
Simple Times Mixers Supports Curbside Recycling with its New Packaging
Food Waste-Combatting Smart Stickers
Grey Colombia Unveils a Set of Progressive Produce Stickers
Playful Reusable Diaper Designs
Charlie Banana Debuts a New Selection of Reusable Diaper Products
Easy-Open Snack Pouches
Walki's Pouch Concept Supports Controlled Tearing & Reduces Breaking
Bubblegum-Scented Kitchen Rolls
Millions Sweets Launches Scented Toilet and Kitchen Roll
Luxury Bamboo Toilet Papers
The Cheeky Panda Bamboo Toilet Tissue Comes in New Varieties
Eco-Friendly Breakfast Product Packaging
Amcor and Tyson Have Partnered for Sustainable Packaging
Inclusive Cereal Packaging
Kellogg's is Adopting NaviLens Technology to Support Blind Shoppers
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
CBD Packaging Boxes
These Custom CBD Boxes Enhance the Customer Experience
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Peelable Snack Pouches
ProAmpac's New Recyclable Snack Pouches are Made with Easy-Peel Technology
Contemporary Tissue Rebrands
Northwood Unveils Refreshed Whisper Brand with a Focus on Modern
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Alcohol-Free Gift Packs
Gimber's Alcohol-Free Gift is Packed in Honeycomb-Style Material
Eco-Friendly Paper Towels
Co-op Honest Value 100% Recycled Kitchen Towel is Eco-Focused
PET Tray Recycling Initiatives
Tesco Debuts the 'Tray 2 Tray' Recycling Initiative with Faerch
High-Absorption Tissue Products
Pepco Debuts New Range of PremiumTissue Paper Products Kenin
Eco-Friendly Travel Cosmetics
The KinKind Travel Sets Bring Natural Cosmetics on the Road
Optimized Eco Postal Packaging
Kite Packaging Large Letter Postal Boxes Now Come in Eight Sizes
Minimally Packaged Cosmetic Wipes
The Cheeky Panda Dry Wipes Feature 100% FSC-Certified Bamboo