These eco marketing innovations range from farm-promoting social platforms to online gardening communities that aim to connect organic food enthusiasts with like-minded individuals and businesses that share their similar values. In addition to examples that promote locally sourced food, other standouts include social media campaigns that aim to end food waste in America.
The 'Ugly Fruits & Veg' campaign invites Facebook, Twitter and Instagram users to photograph their misshapen produce while promoting it as edible rather than as something that should be discarded because of its less than perfect appearance.
Other standouts include Miracle Gro's blogger partnerships and digital garden campaigns that are reflective of the brand's millennial appeal. By using the power of social media and sharing consumers' eco values, the company proves it is not only for boomers who love to garden but also for younger generations who are passionate about environmental responsility.
14 Eco Marketing Innovations
From Farm-Promoting Social Platforms to Online Gardening Communities:
Jana Pijak — Oct 16, 2015 — Eco
14
Gardening Blogger Projects
Miracle-Gro and Oh Joy! Team Up to Share DIY Garden Projects
13
Pop-Up Grocery Stores
The Market Mobile in Ottawa Brings Healthy Foods to Underprivileged Areas
12
Ugly Produce Campaigns
The Ugly Fruit & Veg Social Campaign Discourages Food Waste in America
11
Gardening Inspiration Campaigns
Miracle-Gro's 'Grow Something Greater' is Styled Like Pinterest
10
Social Tree-Planting Initiatives
100% Cork Makes It Possible to Plant a Tree with a Facebook Like
9
Local Produce Apps
'Buy Local NB' is an App That Connects People to Local Produce in New Brunswick
8
Regenerative Eco Currency
BitSeed Proposes the Use of Virtual Money to Plant 1 Billion Trees
7
Floral Confession Booths
Moonpig's Shed-Inspired Installation Promotes Its Flower Delivery Service
6
Blossoming Emoji Gardens
Miracle-Gro's Crowdsourced Digital Garden is Made of Floral Icons
5
Online Gardening Communities
Soil Mate is a Social Media Platform for Eco Enthusiasts
4
Farm-Promoting Social Platforms
The Ontario Farm Fresh Instagram Page Spotlights Local Businesses
3
Photogenic Garden Contests
Pennington's Lawn & Garden Envy Contests Offer Prizes to Facebook Fans
2
Rainforest Protection Campaigns
Brother's Latest Initiative Aims to Safeguard 2000 Acres of Trees
1
24-Hour Eco Initiatives
'Trees for Trees' Aims to Plant 10,000 Trees in 24 Hours
Related Ideas
DIY Gardening Systems
This Modular Planter Makes It Easy to Create a Vertical Green Space
Tapping into Collective Potential
The American Express Canada Community Event (Sponsored)
Smart Modular Microfarms
These Connected Greenhouse Create Rooftop Gardens in Urban Areas
Password-Protected Bars
Bourbon & Branch is an Unmarked San Francisco Bar Serving Craft Cocktails
Standing Hydroponic Gardens
This Vertical Gardening System is Automated with Electronics
Geometric Mountain Retreats
This Hillside Hideaway Perfectly Blends into the Japanese Landscape
Mobile Metropolitan Microfarms
The Bowery Project Uses Vacant Lots to Support Urban Agriculture
App-Controlled Microhabitats
This Artificial Habitat Allows Consumers to Replicate the Rainforest
Concealed Garden Abodes
This Modern Japanese Home Boasts a Hidden Rooftop Garden
Connected Rooftop Gardens
This Elevated Garden Spans the Gaps Between Skyscrapers
Smart Indoor Herb Gardens
This Pot and Plant App System Makes It Easy to Grow Food Without a Yard
Effortless Gardening Kits
GardenIn's Zero-Maintenance System Comes Out of the Box Pre-Assembled
Plant-Monitoring Devices
The Plug & Plant Helps Your Plants Grow Optimally
Eco-Friendly Garden Pods
Miracle-Gro's Gro-able Garden Seed Pods Make Gardening Simple
Labeled Typography Packaging
The Kitchen's Prepared Meals Use Minimalist Icons, Colors & Texts
Gardening Blogger Projects
Miracle-Gro and Oh Joy! Team Up to Share DIY Garden Projects
Fast Food Pop-Ups
The In-N-Out Burger Pop Up Brings a Teasing Taste to Torontonians
Woodsy Social Media Workspaces
The Twitter San Francisco Offices Mix Natural Elements with Tech
Garden-Themed Galleries
This London Exhibit Celebrates Botanical Explorers from the 19th Century
App-Connected Veggie Packaging
This City Farm Shop Concept Features Only Hyper-Local Produce
Industrial-Chic Restaurants
This Casual Dining Experience Reflects the Farm-to-Table Menu
Virtual Currency Infographics
This Chart Shows How to Explain Bitcoin to Your Grandparents
Shirt-Pressing Cafes
This Unique Cafe in Japan Has Maids That Will Iron Your Garments
Triple-Tiered Garden Homes
This Multi-Level Organic Abode Creates Openness Within Small Quarters
Social Gifting Campaigns
Tesco's Shopping Social Campaign Suggests Gifts for Twitter Users
Effortless Gardening Equipment
This Leaf Collection Tarp Takes the Struggle Out of Yard Work
Social Senior Farms
This Intergenerational Gardening Program Gives Seniors a Sense of Community
Ugly Produce Campaigns
The Ugly Fruit & Veg Social Campaign Discourages Food Waste in America
Green Thumb Networks
Greenius is a Virtual Garden Planner and Platform for Gardeners
Dishwashing Diners
This Unique Pop-Up Restaurant Has Diners 'Pay' by Washing Dishes
Gardening Inspiration Campaigns
Miracle-Gro's 'Grow Something Greater' is Styled Like Pinterest
Fruitful Rooftop Gardens
Cloud 9 is an Exciting New Philadelphia Urban Farming Initiative
Internet Influencer Discounts
The OnePiece Pop-Up Uses Social Shopping to Offer Customer Discounts
Cryptocurrency Credit Cards
The Xapo Debit Card Makes Paying with Bitcoins Much Easier
Pharmacy-Led Health Campaigns
This Social Media Campaign Aims to Tackle Diabetes in Saudi Arabia
Celebrity Abuse Ads
This Amnesty International Celebrity Campaign Reveals Awful Confessions
Outdoor Kitchen Fixtures
The Satellite Outdoor Kitchen System is for the Backyard Chef
Versatile Digital Wallets
RushWallet is a Cross-Platform Bitcoin Wallet
L-Shaped Abodes
Th 'Princeton House 02' is Surrounded by 100-Foot Trees
Flat-Packed Planters
The 'Vas' Modular Planter Allows You to Take Gardening Indoors
Social Media-Embracing Retailer Lines
The Pinterest-Inspired Target Collections Nabs 3 Top Pinners
Gadget-Dependent Gardens
The HORTUS Greenhouse Needs Tweets to Stay Alive
Beer-Branded Fashion Shops
Heineken's Fashion Pop-Up Shop Celebrates Underground Talent
Biodegradable Pet Urns
This Eco-Friendly Urn Uses Your Pet's Remains to Help Grow a Tree
Crypto-Currency Exchange Crashes
The Massive Bitcoin Exchange Mt. Gox Has Gone Offline
Resourceful Urban Gardens
Eco + Path Makes the Most of Nature in the Metropolitan Setting
Pop-Up Pasta Restaurants
This Temporary Restaurant Served a Variety of Gluten-Free Pasta Dishes
Fan-Powered Racing Events
This Electric Motor Racing Event Lets Fans Give Racers More Power
Social Tree-Planting Initiatives
100% Cork Makes It Possible to Plant a Tree with a Facebook Like
Wildflower Seed Bombs
Seedles' Colorful Seed Balls Aim to Revive the Bee Population
Garden Advice Apps
The Fountain App Offers Gardening Help By Solving Problems in Real-Time
Digital Currency Infographics
Duncan Elms Explains The Bitcoin in a Stunningly Visual Infographic
Local Produce Apps
'Buy Local NB' is an App That Connects People to Local Produce in New Brunswick
Apocalypse Confession Ads
The OHC Latino Campaign Embraces the End of the World
Efficient Driving Devices
CleverDrive Helps You Track Driving Behavior to Decrease Emissions
Easily Recyclable Coffee Capsules
These Eco-Friendly Pods are Easy to Separate and Clean
HIV Awareness Campaigns
This Public Health Initiative Seeks to Educate Indonesian Youth About HIV
Pinboard Gardening Campaigns
'Grow Your Own Way' Highlights Winning Ideas on Pinterest
Design-Focused Couples Resorts
This Thailand Resort Was Designed to Give Off a Romantic Atmosphere
Fresh Produce Apps
The Local Roots App Delivers Farmer Produce to Your Door
Vegetable Superfood Powders
Moringa is a Raw Plant Source Filled with Calcium, Protein and Iron
Cocktail Pop-Up Menus
Savoy Hotel’s Beaufort Bar Provides a Fun Visual of Its Drinks
Vintage Spoon Indicators
The Spoon Flower Creates Endearing Gardening Markers Out of Old Flatware
Secretive Party Campaigns
Jagermeister's Undercover Games Used Snapchat to Reveal a Secret Party
Holistic Food Experiences
Aya Community Markets is an Organic Nourishment in Dc
Three-Wheeled Food Trucks
This Mobile Eatery Provides a Healthy Alternative to Other Street Food
Rooftop Instagram Stunts
This Nordstrom Instagram Campaign Takes Marketing to New Heights
Cryptocurrency Branding Projects
JP Brenner Develops a Conceptual Brand Identity for Bitcoins
Floral Confession Booths
Moonpig's Shed-Inspired Installation Promotes Its Flower Delivery Service
Blossoming Emoji Gardens
Miracle-Gro's Crowdsourced Digital Garden is Made of Floral Icons
Online Gardening Communities
Soil Mate is a Social Media Platform for Eco Enthusiasts
Christmas Cryptocurrency Apps
The Bitmas Pudding Christmas Game Updates an Old Holiday Tradition
3D-Printed Cryptocurrency
P-YOM Software Lets Bitcoin Consumers Create Their Own Print Money
Emoji Branding
Laura McQuarrie Counts Down Her Favorite Examples of Emoticon Ad Campaigns
Confessional Mom Campaigns
LG's Mom Confession Campaign Includes Real Moms
Anti-Advertisement Apps
NO AD is a Mobile App That Replaces Subway Ads with Digital Artwork
Kind Skincare Pop-Ups
London's Simple Skincare Pop-Up Accepts Kindness as Payment
Digital Currency Loans
Bitcoin Brands Hopes to Use Bitcoins to Extend Microloans
Human Bank Machines
Santander UK's Fun ATM Machines are Loaded with Surprises
Ripe Fruit-Locating Apps
The RipeNearMe App Helps Locate Local Ready-to-Eat Fruit and Veggies
Theatrical Sweet Stunts
The Nobody’s Children Foundation Shocks for a Child Abuse Awareness Stunt
Calorie Currency
Editor Jaime Neely Counts Down Her Favorite Retail Healthy Lifestyle Incentives
Photogenic Garden Contests
Pennington's Lawn & Garden Envy Contests Offer Prizes to Facebook Fans
Artistic Plant Exhibitions
The ‘Plants Out of Place’ Honors Weeds and Overlooked Foliage
Rainforest Protection Campaigns
Brother's Latest Initiative Aims to Safeguard 2000 Acres of Trees
Peppery Chicken Subs
This Jerk Pulled Chicken Sandwich Looks Like a Handful
Monstrous Lumberjack Machines
The Ponsse Ergo 8w Rips Trees Out Of the Ground With Disdain
Lunch Box Restaurants
The Pop-Up McDonald's in Sydney is Part Art Installation
24-Hour Eco Initiatives
'Trees for Trees' Aims to Plant 10,000 Trees in 24 Hours
Social Diabetes Support Groups
Twitter's #Diabetes Initiative Lets Sufferers Share Stories Online
Resident-Run Shops
Barford Village is a Collective Offering Community Services