Drawing inspiration from popular hashtags like #ThrowbackThursday and #FlashbackFriday, Ontario Farm Fresh takes a different route and promotes local businesses in a unique way on its Instagram page. Using the #FeaturedFarmFridays hashtag, the local food database spotlights different farms each week and encourages health-conscious consumers to invest in quality food by supporting independent farms.
In addition to being a source for locally sourced and organic food products. Ontario Farm Fresh is also a supporter of agri-tourism initiatives across the province. This unique promotional campaign fosters the power of social media to promote local businesses.
While farmer's markets may seem synonymous with Gen X and Boomer demographics, Ontario Farm Fresh aims to garner millennials' attention by giving a familiar hashtag a personalized twist.
Farm-Promoting Social Platforms
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