When one joins in celebrations and merry drinking with friends, one inevitably witnesses drinking rituals. Many movies glamorize and promote binge drinking along with innovative drinking games such as beer pong, beer funneling, flip cup and card games like Kings. With the increased popularity of so many new innovations like mobile drinking apps, floating beer pong tables and double fisting drinking hats, binge drinking is promoted now more than ever before.
Marketing companies, in partnership with alcohol manufacturers, are creating drinking focused games and drink ritual-promoting products. The high consumer demand for engaging drinking experiences is on the rise, and liquor companies are in on the secret. Supporting these innovations and creating even better ideas.
Popular drinking rituals and supporting innovations range from creative brewskie dispensers to spinning cup drinking games.
36 Drinking Ritual Innovations
From Social Media Drinking Games to Weaponized Alcohol Shooters:
Kristina Marković — Jan 24, 2014 — Marketing
36
Forbidden Booze Branding
This Contra-Bando Bottle of Rum Tempts Drinkers with Forbidden Fruit
35
Flavor-Enhancing Beer Glasses
These Specialty Glasses are Designed for the Modern Beer Drinker
34
Dry Ice Drink Coolers
The 'Rocket' is a Beer-Chilling Container That Cools Bottles and Cans
33
Dual-Purpose Flasks
This Camping Flashlight Doubles as a Flask That Holds an Opener and Shot Glass
32
Viral Female Drinking Games
‘Hoes Stouting Hoes' is the Spinoff of 'Bros Icing Bros'
31
Chugging Champagne Glasses
The Chambong is Designed to Shotgun the Luxurious Bubbly
30
Dual Drink Coolers
The 'Double Cooler' Can Store Two Different Drinks in One Dispenser
29
Single-Serve Berry Mixers
These Individually Canned Alcohol Mixes Flaunt Fresh Fruity Flavors
28
Beer-Concealing Cups
Lolo Lids Makes Drinking Beer Out of a Coffee Cup a Covert Affair
27
Individual Party Drink Stations
The DIY Cocktail Station is Perfect for New Years
26
Alcoholic Shot Guns
This Alcohol Water Gun from Thing Daemon Inc. Makes Drinking More Fun
25
Toliet-Themed Shot Glasses
The Mini Toilet Shot Glasses Provide Pumbling for Your Patron
24
Social Media Shooters
The 'I Like Shots Shot Glasses' Integrates a Humorous Facebook Feature
23
Wickedly Wayward Halloween Decks
The October Playing Cards Embody the Halloween Spirit
22
Seafarer Gun Alcohol Bottles
Pour Yourself and Your Mates a Drink from the Rum Buccaneer Pistol
21
Floating Beer Pong Tables
Cool off in the Pool While You Play Your Favorite Drinking Game
20
Untippable Barware
Mighty Mug's Latest Addition is Barware That Withstands 5 to 10 Pounds of Force
19
Spinning Drinking Games
The Spin-the-Shot Drinking Game Will Make you Dizzy
18
Drinking Game Victory Guides
The Beer Pong Domination will Help You Win Every Time
17
Gamified Beer Guzzling Ads
The Big Boss Brewing Company Introduces a New Way to Sample Beer
16
Six-Pack Alcohol Holders
This Beer Belt Has You Ready for Any Party
15
Cocktail Delivery Services
'Instapour' Delivers Ready-to-Pour Cocktails Right to Your Door
14
Educational Drinking Games
Cards in the Beer Deck Feature Plentiful Facts About the Libation
13
Boozy TV Drinking Games
Turn a Fave TV Show into an Excessive Drinking Game With These Charts
12
Casino-Inspired Drinking Games
Shot Roulette is Doubly Naughty but So Much Fun
11
Slam Dunk Drinking Games
The Shot Glass Basketball Bar Game is Perfect for Sports Fans
10
Shot-Improving Lounge Chairs
This Clever Seat Doubles as a Fun Basketball Shootout Toy
9
Social Media Drinking Games
Sh*tFacedbook Brings Networking Straight to Your Liver
8
Double-Fisted Drinking Hats
This Irish Drinking Hat Keeps with Binge Drinking Traditions
7
Powerful Drinking Parodies
Freddie W's 'Power Hour' Replicates Kanye West's Song
6
Drunken Tavern Games
The Pub in a Box Brings Traditional English Bar Games Home
5
Alcoholic Anchorman Games
Anchorman 2 Scotchy Scotch Toss Lets You Drink with Ron Burgundy
4
Incandescent Drinking Games
The Glow in the Dark Beer Pong Set is a College Kid's Dream
3
Weaponized Alcohol Shooters
These Shot Guns Deliver a Shot of Booze Instead of Bullets
2
Spinning Drinking Games
Spin the Shot Elevates Your Typical Drinking Game into a Real Challenge
1
Illustrated Cocktail Game Pieces
These Creative Dice Make for Fun Cocktail Drinking Games
Related Ideas
Multitool Water Bottles
The 'BYO Bottle' Hides Cutlery and More Alongside Drinks
Adult Detoxification Drinks
Safety Shot Lowers Blood Alcohol Content by Up to 50% in 30 Minutes
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Gaming-Influenced Beer Fridges
Heineken 0.0 Presents the Gaming Fridge to Keep Things Cool
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Multifunctional Beverage Carriers
The Conceptual 'ThermoBag' Drink Carrier is All-in-One
Sea-Inspired Anti-Smartphone Cocktails
The Futago Smartphone-Fasting Sour Encourages Socialization
Flask Phone Cases
Body Vodka Created a Take-Anywhere Transparent Flask Phone Case
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Molecular Beer Printers
Bar.on Created Beer in Seconds with Molecular-Level Flavor Compounds
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Drink-Shaped Gaming Devices
7-Eleven is Giving Fans the Chance to Win a Slurpee-Shaped Tetris Game
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Alcohol Alternative Tinctures
Apothékary Launches the Limited-edition Free Spirit Minis Gift Set
Drinker-Specific Sunscreens
Beavertown Brewery Made a Sun Care Product for Beer Drinkers
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Beer-Paired Noodle Cups
Nissin Created a Guide to Pairing Cup Noodles and Beer for Oktoberfest
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Pre-Mixed Premium Cocktails
MOJT's Ready-to-Serve Bottled Cocktails Cater to Gen Z
Convenience-Focused Bottle Slings
Slingwell Strives to "Make a Hydration Fashion Statement"
Insulated Cocktail Shakers
Yeti's Premium Cocktail Shaker Keeps Drinks Chilled to Perfection
Functional Libation-Holding Designs
TOMBOGO and White Claw Design the Funtional Claw Bag
Cult Movie-Inspired Tumblers
Dragon Glassware Boasts the Mean Girls Burn Book Tumbler
Timeless Sports Drinks
Ancient Drinks Offers Time-Honored Recipes for Enhanced Energy
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Functional Hydration Mixer Rebrands
Crystal Light Debuts Immunity, Energy, and Mixology Flavors
Dopamine-Boosting Beverages
Illicit Elixirs are Non-Alcoholic, Caffeine-Free and Mood-Boosting
Indulgent Vodka Seltzers
PLAY HARD Seltzers Speak to a New Generation of Style & Flavor Seekers
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Ultrasonic At-Home Beer Dispensers
The Guinness MicroDraught 2.0 Elevates Beer Drinking
Alcohol-Free Festival Bars
The New Bar is Coachella's First Official Nonalcoholic Partner
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Crowd-Created Vodkas
Degen Distillery Co-Creates Spirits with a Community of Innovators
Kratom Functional Beverages
Mitra9 is Expanding its Beverage Line in the United States
Edgy Vitality Beverages
Drink Weird and Grateful Dead Teamed Up to Create a Pair of Drinks
Anniversary-Honoring Vintage Drinkware
Starbucks and Disney Join Forces on a New Collection
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Wild Granny Campaigns
Liquid Death's 'Your Grandma’s Energy Drink' Stars Daring Old Women
Three-People Wine Bottle Prototypes
19 Crimes's Throuple Bottle of Wine is for Valentine's Day
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Beer-Cooled Summer Jackets
Tiger Beer is Introducing the Beer-Infused 'Tiger Summer Puffer'
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Perfect-Pour Beer Glasses
nendo Creates the Perfect 3Way Glass to Aid the Perfect Beer Pour
Togetherness Seltzer Campaigns
White Claw's Grab Life By The Claw Targets the Loneliest Generation
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Cup-Integrated Plates
Pairingware Solves the Struggle of Eating and Drinking with One Hand
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Can-Connecting Drinking Accessories
HOP WTR's HOP SPCR Helps Drinkers Replenish & Rehydrate
Two-in-One Drinking Vessels
Bottlecup Combines an Insulated Water Bottle with a Coffee Cup
NFT Cocktail Machines
The Skull Society Unveils the First "Smart" Cocktail Vending Machine
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
Emoji-Inspired Beer Campaigns
Corona's Emojiless Pledge Fights Digitization & Celebrates Reality
Fruity RTD Wine Spritz Cans
Social Lite Takes a Sip into Canned Wine with New Wine Spritz
Beverage Dispensing Robots
Ottobot Brew is Ultra-Capable Beer Dispensing Robot
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Canned RTD Tea Cocktails
Owl's Brew Launches the New Flavors and Packs Ahead of the Summer
Nootropic Zero-Alcohol Cocktails
Noot Uses Cognitive Enhancers to Uplevel Drinking Experiences
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
On-Demand Bubbly Water Campaigns
"Press for Bubly" Keeps Non-Drinkers Committed to Dry January
Non-Alcoholic Canned Cocktails
The Wild Tonic Wanderer Series Features Four Flavors
Party-Ready Mini Cocktails
The Drinks Bureau Makes Fun, Playful 10% ABV Cocktails in 150ml Cans
RTD No-Alcohol Cocktails
!MPROV Booze-Free Cocktails Take the Work Out of Mixing Quality Drinks
Paper Bottle-Packaged Cocktails
World of Zing Cocktails Come in the Frugalpac Frugal Bottle
Fighting Championship-Inspired Partnerships
New Amsterdam Vodka Launched UFC-Inspired Initiatives
Hydrating Festival Pop-Ups
evian's Club Hydration Refreshes Festival-Goers
Performance-Boosting Beverages
These Sparkling Energy Drinks Boost Physical & Mental Performance
Monthly Mocktail Subscriptions
Raising the Bar Offers Sustainable Mocktail Kits On-Demand
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Botanically Brewed Canned Cocktails
Wild Folk's Zero-Proof Cocktails Take Cues from Foraging
Boozy Backyard Games
Beer Darts is an Engaging Spin on Traditional Backyard Games
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Hangover-combating Hydration Drinks
GLOW Sparkling Hydration is Your Ultimate Hydration Companion
Themed Party Generators
Drizly's Party Theme Generator 3000 Helps with Hosting Themed Parties
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Garment-Inspired Drink Holders
Puffin Drinkware 'The Aloha' Comes in Two Hawaiian-Themed Styles
Sparkling Lavender Mocktails
Blind Tiger's Lavender French 75 Was Inspired by a Historic Cocktail
Gamer Enhancement Drinks
Sly Offers Gamers the Benefits They Need to Keep Playing
Performance Power-Up Beverages
PLAYR1's Non-Carbonated Drinks Boost Performance & Mood
Functional Alcohol-Free Refreshments
Bonbuz Functional Fizz Helps to Elevate Mood, Energy and More
Canned Cocktail-Style Drinks
Slingers Signature Cocktails are Malt-Based 8.0% ABV Drinks
Non-Alcoholic Tasting Rooms
Wilderton is Opening a Non-Alcoholic Distillery and Tasting Room
Full-Top Can Openers
The 'Draft Top PRO' Removes the Entire Top Rim of a Can Quickly and Safely
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Adaptogenic Alcohol Alternatives
Huzzy Smart Sips Share a Buzz with Adaptogens and Nootropics
Zero-Proof Craft Mocktails
Recess Zero Proof Beverages are Boosted by Functional Ingredients
Low-Waste Sustainable Spritzes
The Sustainable Spritz Eliminates the Need for Single-Use Glasses
Branded Ready-to-Pour Cocktails
These Diageo Ready-to-Serve Cocktails Come in Three Options
Non-Alcoholic Discovery Apps
The NA Drink Locator App Maps Alcohol-Free Options
AI-Concocted Alcoholic Libations
Sapporo Taps IBM To Help Develop a New Generative chūhai Model
Responsible Drinking Campaigns
The Irish Goodbye Program from The Quiet Man Offers Free Rides Home
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Sporty Solo Travel Platforms
SurfYogaBeer is a New York City-based Active & Social Travel Company
Premium Vodka Brand Cocktails
Absolut Cocktails Offer Three Takes on Classic Recipes
Twist-and-Mix Cocktails
Glenlivet Twist & Mix Cocktails Feature First-to-Market Technology
Spent Grain Alcohol Products
These Zenso Alcoholic Beverages Have an Eco-Friendly Profile
AI Cocktail Assistants
Thirsty Bot Offers and At-Home Bartender Experience
Bartender Collaboration Apps
Drinktank is Changing the Way Brands and Bartenders Collaborate
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Soothing Water Lily Beverages
Lily's Functional Non-Alcoholic Drink Features a Rare Adaptogen
Functional Non-Alcoholic Beverages
Seraphim Social Beverage is Infused with Functional Ingredients
Tequila Shot Glass Boards
Saludi Glassware's Product is Colorful and Affordable
AI-Powered Beverage Dispensers
Pubinno Smart Tap Provides Perfect Quality for Draft Beer Systems
Dynamic Curved Bottle Openers
Leemok Studio Designs the SImplistic Dancing Opener
Eco-Friendly Alcohol Bottles
This Bacardi Glass Spirits Bottle Was Created with Hrastnik1860
Simplified Cocktail Mixers
Fever-Tree Helps Consumers Recreate Bar Experiences at Home
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Premium Non-Alcoholic Cocktails
Mocktail Serves Up the Best Parts of Cocktails Without Alcohol
RTD Eco-Conscious Highballs
Crafthouse Cocktails Launches 'Gin & Tonic' and 'Vodka Soda'
Stunning Nature-Inspired Tablescapes
Seedlip Taps Social Studies for its New Tablescape Kit
Non-Alcoholic Craft Cocktails
Olé Mocktails are Premium Drinks Inspired by Classic Cocktails
Modern Alcohol Collection Platforms
Unicorn is a Next-Gen Platform for Collecting Spirits & Wines
Zero-Proof Catering Companies
Split Offers Alcohol-Free Catering, Education and Menu Consulting
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
All-Natural Soju Cocktails
OMO Soju Seltzer Cocktails Update a Traditional Korean Drink
Esports Beer Sponsorships
100 Thieves Renews its Partnership with Beer Brand Heineken
Mental Health Beer Campaigns
BrewDog and #IAMWHOLE Have Partnered to Support Overall Health
Replenishing Mineral Water Campaigns
Crazy Water's Crazy Dry January Makes Not Drinking Fun
Inclusive Whisky Stock Photos
The OurWhisky Foundation's Free Photos Update Outdated Stereotypes
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Gamified Plastic Bottle Journeys
Last Bottle Takes Users on an Informative After-Recycling Journey
Libation-Cooling Glasses
The DIAMAS Tumbler Project Scientifically Chills Glasses for Drinking
Holiday-Ready Whisky Cocktails
Grant's Whisky Introduces Tailored Cocktails for the Holiday Season
Bar Cart Mascots
Tito's New Ad Series Features an Anthropomorphic Bar Cart with Mixology Skills
Zero-Proof Sparkling Beverages
TÖST Makes Sparkling Drinks with No Alcoholic Fermentation
Alcohol-Free Soft Drinks
ZAG Drinks' Social Softs are Designed for Adult Drinking Occasions
Refreshing Aperitif Alternatives
The Ritual Zero Proof Aperitif Alternative is Alcohol-Free
Spooky Beer Challenges
For Halloween, Samuel Adams is Tapping into the Fear of an Empty Beer Glass
Drink-Enhancing Cannabis Drops
Mocktail Creator Turns Drinks into Alcohol-Free Cannabis Beverages
Drink Gift Registries
The Drizly Gift Registry Shares the Gift of Great Drinking Experiences
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Inviting Family-Friendly Games
Q Mixers Releases the New Secret Holiday Bingo Cards and Cocktails