When one joins in celebrations and merry drinking with friends, one inevitably witnesses drinking rituals. Many movies glamorize and promote binge drinking along with innovative drinking games such as beer pong, beer funneling, flip cup and card games like Kings. With the increased popularity of so many new innovations like mobile drinking apps, floating beer pong tables and double fisting drinking hats, binge drinking is promoted now more than ever before.
Marketing companies, in partnership with alcohol manufacturers, are creating drinking focused games and drink ritual-promoting products. The high consumer demand for engaging drinking experiences is on the rise, and liquor companies are in on the secret. Supporting these innovations and creating even better ideas.
Popular drinking rituals and supporting innovations range from creative brewskie dispensers to spinning cup drinking games.
36 Drinking Ritual Innovations
From Social Media Drinking Games to Weaponized Alcohol Shooters:
Kristina Marković — Jan 24, 2014 — Marketing
36
Forbidden Booze Branding
This Contra-Bando Bottle of Rum Tempts Drinkers with Forbidden Fruit
35
Flavor-Enhancing Beer Glasses
These Specialty Glasses are Designed for the Modern Beer Drinker
34
Dry Ice Drink Coolers
The 'Rocket' is a Beer-Chilling Container That Cools Bottles and Cans
33
Dual-Purpose Flasks
This Camping Flashlight Doubles as a Flask That Holds an Opener and Shot Glass
32
Viral Female Drinking Games
‘Hoes Stouting Hoes' is the Spinoff of 'Bros Icing Bros'
31
Chugging Champagne Glasses
The Chambong is Designed to Shotgun the Luxurious Bubbly
30
Dual Drink Coolers
The 'Double Cooler' Can Store Two Different Drinks in One Dispenser
29
Single-Serve Berry Mixers
These Individually Canned Alcohol Mixes Flaunt Fresh Fruity Flavors
28
Beer-Concealing Cups
Lolo Lids Makes Drinking Beer Out of a Coffee Cup a Covert Affair
27
Individual Party Drink Stations
The DIY Cocktail Station is Perfect for New Years
26
Alcoholic Shot Guns
This Alcohol Water Gun from Thing Daemon Inc. Makes Drinking More Fun
25
Toliet-Themed Shot Glasses
The Mini Toilet Shot Glasses Provide Pumbling for Your Patron
24
Social Media Shooters
The 'I Like Shots Shot Glasses' Integrates a Humorous Facebook Feature
23
Wickedly Wayward Halloween Decks
The October Playing Cards Embody the Halloween Spirit
22
Seafarer Gun Alcohol Bottles
Pour Yourself and Your Mates a Drink from the Rum Buccaneer Pistol
21
Floating Beer Pong Tables
Cool off in the Pool While You Play Your Favorite Drinking Game
20
Untippable Barware
Mighty Mug's Latest Addition is Barware That Withstands 5 to 10 Pounds of Force
19
Spinning Drinking Games
The Spin-the-Shot Drinking Game Will Make you Dizzy
18
Drinking Game Victory Guides
The Beer Pong Domination will Help You Win Every Time
17
Gamified Beer Guzzling Ads
The Big Boss Brewing Company Introduces a New Way to Sample Beer
16
Six-Pack Alcohol Holders
This Beer Belt Has You Ready for Any Party
15
Cocktail Delivery Services
'Instapour' Delivers Ready-to-Pour Cocktails Right to Your Door
14
Educational Drinking Games
Cards in the Beer Deck Feature Plentiful Facts About the Libation
13
Boozy TV Drinking Games
Turn a Fave TV Show into an Excessive Drinking Game With These Charts
12
Casino-Inspired Drinking Games
Shot Roulette is Doubly Naughty but So Much Fun
11
Slam Dunk Drinking Games
The Shot Glass Basketball Bar Game is Perfect for Sports Fans
10
Shot-Improving Lounge Chairs
This Clever Seat Doubles as a Fun Basketball Shootout Toy
9
Social Media Drinking Games
Sh*tFacedbook Brings Networking Straight to Your Liver
8
Double-Fisted Drinking Hats
This Irish Drinking Hat Keeps with Binge Drinking Traditions
7
Powerful Drinking Parodies
Freddie W's 'Power Hour' Replicates Kanye West's Song
6
Drunken Tavern Games
The Pub in a Box Brings Traditional English Bar Games Home
5
Alcoholic Anchorman Games
Anchorman 2 Scotchy Scotch Toss Lets You Drink with Ron Burgundy
4
Incandescent Drinking Games
The Glow in the Dark Beer Pong Set is a College Kid's Dream
3
Weaponized Alcohol Shooters
These Shot Guns Deliver a Shot of Booze Instead of Bullets
2
Spinning Drinking Games
Spin the Shot Elevates Your Typical Drinking Game into a Real Challenge
1
Illustrated Cocktail Game Pieces
These Creative Dice Make for Fun Cocktail Drinking Games
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Anti-AI Beer Billboards
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Hydrating Isotonic Lagers
Outd00r Brewing Has Zero Alcohol with Electrolytes and Vitamin C
Floral Drink Tumblers
These Tumblers Combine Elegant Aesthetics With Sturdy Construction
Co-Branded 6-Packs
Heinz and Heineken Created a Craveable Matchup for Sports Fans
Bizarre Influencer-Supported Beer Campaigns
Miller Lite Debuts Miller Tea Time with Livvy Dunne
Boozy Boba Pearls
Alcoholic Popping Boba is Pre-Portioned and Specially Crafted for Cocktails
Group Chat Meetups
Heineken's Group Chat Bar Experience Unites People in Person
Entertainment-Driven Distilleries
Ole Smoky and Yee-Haw create immersive brewery venues
Functional Non-Alcoholic Drinks
Verse Announces Rapid Expansion and Next-Gen Product Line
Assistive Alcohol Packaging
Strongbow Integrates Assistive Technology Directly onto Its Packaging
Functional Alcohol-Free Beer Ranges
HOPKIND Non-Alcoholic Beers Have Sports Nutrition Ingredients
Connected Beverage Platforms
Coca-Cola Uses Freestyle Data to Create New Drinks Faster
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Automated Beer Stations
Heineken Launched its 'Trust Bars' Campaign in South Korea
Summery Adventure-Inspired Drinkware
Starbucks Launched its 'Road Trip Collection'
Beaded Beverage Carriers
Six Specialty Drinks are Coming to McDonald's This Spring
Beer Brand Campaigns
AB InBev Launched Its 'Cheers to Bars' Campaign for the FIFA World Cup 2026
Affectionate Insult Beer Cans
Foster's Love You Cans Help Buddies Connect Through Rude Names
RTD Cocktail Glasses
The Kocktail Glass is Meant to Be Kept and Reused After Consumption
Smart Beer Bands
Heineken's The Clinker Celebrates Music as a Shared Language
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Functional Effervescent Mushroom Drinks
These Water Junkie Drinks Come in Three Varieties
Nootropic-Packed Alcohol-Free Cocktails
These New Smiling Wolf Drinks Feature a Functional Recipe
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Non-Alcoholic Functional Beverage Partnerships
Hiyo Taps Live Nation for a Commercial Partnership
Sporty Drinking Accessories
The Miller Time MVP Matchball Holds Up to a Dozen Miller Lites
Playful Garden-Inspired Gin Bottles
Hendrick’s Gin Released the 'Whimsical Watering Can'
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Non-Alcoholic Adaptogenic Spritzers
Ginny's Functional Social Tonics Support Stress Relief & More
Festive Tonic-Crafted Mocktails
Hiyo Spotlights Two Fruity Mocktails for Winter
Modular Beverage Systems
Bevi's Journey Juice and Joss Shots are Available as a Combo
Indian Alcohol-Free Shots
Jigger Launches a New Non-Alcoholic Shot for Indian Consumers
THC-Infused RTD Launch Events
TeaPot Hosted a New Beverages Launch Event in Toronto on 4/20
Sparkling Social Beverages
Mingle Mocktails is Leveraging April Fool’s to Launch Pomegranate Spark
Supper Club Collectibles
Delilah Launched Its FIFA World Cup 2026 Glassware and Team Cocktails
RTD Sparkling Adaptogenic Beverages
Mingle Mocktails Unveils 'Mingle Mood'
Functional Terpene Beverages
BUUZ is Formulated to Mimic Alcohol's Effects Without the Hangover
Craft-Style Non-Alcoholic Beers
Darling Drinks Enters the Non-Alcoholic Beverage Market
Women-Targeting Low-Alcohol Beers
Beer Girl Brewing Company is Rapidly Expanding Its Operations
Interactive Beer-Focused Festival Devices
Heineken's Debuts The Clinker at Coachella
Non-Alcoholic Spirit Campaigns
Seedlip Celebrates 10 Years with 'Yeah, It’s a Drink'
Mineral-Rich Functional Drinks
Inner Wild Combines Mineral Water, Adaptogens, Mushrooms and More
Emotional Introspection Drinking Experiences
Suntory's Glass and Words Bar Concept is Novel
Single-Serve Aromatized Wine Drinks
Three Exclusive BuzzBallz Flavors Launched in India
Functional Kava Shots
Kavayn's Kava-Infused Spirits are a Calming, Feel-Good Alcohol Alternative
Movie Night Beverages
DRIPS by PEPSI® Arrives at Regal Theatres Across the U.S.
Casual Cannabis-Infused Beverage Campaigns
Triple Debuts Its Laid-Back 'Turfing' Campaign
Botanically-Powered Alcohol-Free Beers
ON BEER is Alcohol-Free But Offers a Buzz Using Botanicals
Zero-Proof Canned Cocktails
Three RTD Ritual Zero Proof Cocktails Dropped Just in Time for Summer
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Beverage-Branded Mahjong Sets
Wildwonder Celebrates Lunar New Year with a Custom Mahjong Set
Lager Popsicle Initiatives
Beer is Art Taps the Lager Popsicle Concept in Its Campaign
Graphically Illustrated Drink Tumblers
The YETI Whippersnappers Collection is Travel-Inspired
Social Media-Inspired Waters
6 7 Water is Exclusively Available on Gopuff
Alcohol-Free New Year Campaigns
DASH and Dry January Partnered on a New Campaign
High-Energy Spirits Festivals
MGM Resorts International Launches Drink Las Vegas
Multitasking Volunteer Initiatives
Heineken Fan Volunteers Applies a Rarely Used Employee Benefit
Wellness-Forward Beverage Programs
Princess Cruises' POURS Shares Functional Zero-Proof Creations
Zero-Proof Festival Experiences
The Drinks with Benefits Festival Signals the Growth of the Market
Drinking Ritual Finger Warmers
Jägermeister's FingerMittens Put an End to Lukewarm Shots
Non-Alcoholic Mocktail Launches
Mingle Mocktails Drops Two New Functional Flavors for Summer
Pint-Shaped Margarita Glasses
Casamigos' Quarterita Reimagines Game-Day Drinks for Sports Fans
Fruit-Forward Alcoholic Beverages
Phillips Distilling Co. Debuts SixSip Hard Refreshers
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Limited Edition Peelable Bottles
S.Pellegrino Redesigns its Bottles to Spark Social Interaction
Moderate Drinking Campaigns
Athletic Brewing Company's Athletic January Celebrates Mindfulness
Artisanal Single-Serve Cocktail Mixers
These New Double Dutch Mixers Come in Nine Options
All-Hours Functional Mixers
Day & Night Drinks Reduce Hangover Effects & Support Next-Day Recovery
Alcohol-Free Nootropic Drinks
Soba Circus Delivers Functional Benefits Like Energy and Clarity
All-Natural Soju Cocktails
Wild Mannered Fuses Cultural Heritage and Contemporary Beverage Trends
Colleague-Connecting Pubs
The Office by Heineken Celebrates the Best Part of Work Culture
Simplified Cocktail Spirits
Ready-To-Enjoy Spirit Variants Make cocktails More Accessible
Free Food Refreshment Campaigns
This Liquid Death Sparkling Energy Campaign Offers Chicken Wings
High-Impact Beverage Business Platforms
HOTELEX Shanghai Debuts the Bar & Drinks Shanghai Division
Refined Alcohol-Free Beer Ranges
Mash Gang Launched Three Alcohol-Free Beers to its Core Range
Collectible Glassware Charms
The Macallan Created Three Symbolic Cocktail Charms for Drinkers
Mocktail-Inspired Energy Drinks
Bloom Nutrition Made a Shirley Temple Sparkling Energy Beverage
Activity Gear Billboards
Ocean Spray's Reclaim Happy Hour Activation Got Australians Up & Moving
NBA-Honoring Alcohol Bottles
Victor Solomon X Michelob ULTRA Unveil a Trophy-Inspired Beer Design
Road Safety Spirit Campaigns
The Captain of the Night Campaign Tackles Drunk Driving
Illusory Ice Cream Pop-Ups
Häagen-Dazs Celebrated St. Patrick's Day with an O'Häagen's
Expansive Pride Activations
Smirnoff is Amplifying Its Support for the 2SLGBTQI+ Community
Modular Drinkware Systems
Dometic Designed a System with Mix-and-Match Lids and Accessories
Kava-Infused Seltzers
Dialed Moods Taps the Functional Beverage Trend with Euphoric Seltzers
Thirst-Focused Innovative Summer Activations
Mountain Dew Launched 'Thirst Guards' Campaigns
At-Home Happy Hour Campaigns
Grant's Whisky Celebrates National Happy Hour Day
Sports-Inspired Beverage Collaborations
Kung Fu Tea and Red Bull Launch Soccer-Themed Bubble Tea
Adaptogenic Social Tonics
Charm Social Tonic is Made for Nights Worth Remembering
Exciting Musician-Inspired Beer Activations
Outlaw Light Beer Debuts HARDY-Branded Can
Zero-Proof Cocktail Kits
Raising the Bar and Zero Proof Nation Celebrate Dry July
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Martini-Themed Immersive Campaigns
No. 3 London Dry Gin Debuts the Martini Fitting Boutique
Celebratory Non-Alcoholic Beverage
Athletic Brewing Launches Patriotic Packaging for Run Wild IPA
Mission-Driven Craft Cocktail Initiatives
Mission Craft Cocktails Spotlights One Bottle = One Meal
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Halloween Cocktail Capsules
Bartesian's Spooky Sips Collection Elevates Cozy Evenings at Home
Non-Alcoholic Craft Beer Partnerships
Momentum Brewery Partners with Liquid Opportunities
Ready-to-Drink Spritz Cocktails
The Funkin Cocktails Spritz Range Has Three Flavors
Ready-to-Mix Cocktail Kits
Berry Bros. & Rudd Pick 'n' Spritz Creates Perfect Pours from Home
Social Persona-Liked Whisky Cocktails
Grant’s Whisky is Being Cheeky for the Holidays
Feel-Good Non-Alcoholic Spirits
Noot's Ready-to-Pour Spirits Feature Adaptogens & Nootropics
Bulk Artisan Cocktail Products
The Drinks Bureau Cocktails are Debuting New Formats
Balancing New Year Campaigns
Recess' You Don’t Need A New You Challenges Tired January Marketing
Superstitious Fan-Inspired Campaigns
Heineken Rebuilds Arsenal Fans' Beloved Pub in Lisbon
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
Ritual-Based Mobile Design
ECAL and Google Explored Hardware Inspired by Everyday Habits
Drink Tracking Apps
MixMate Lets Users Log, Rate, And Save Cocktails Easily
Social Gathering-Focused Cognac Campaigns
Courvoisier Launches Bring Your Own Courvoisier (#BYOCV)
Drinking Insight Tools
Sipfulness Alcohol Tracker Helps Users Monitor Drinking Patterns
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Botanical Mood Beverages
Voodoo Brewing Co.'s Botanical Beverage Platform Focuses on Experience
Cocktail-Themed Murder Mysteries
Murder on the Rocks Incorporates Elements of Cocktail Mixing
Whimsical Desk Rituals
Starbucks Created a Small, Celebratory Post-CNY Activation
Discovery-Driven Beverage Programs
Dog Haus Expands Drinks Into a Menu Exploration Platform
Fandom Culture-Inspired Vodkas
Atlanta Distillery Partners with Dragon Con for an Exclusive Vodka
Zero-Proof Social Elixirs
Swigs by Feelz Support Daily Radiance, Energy and Calm
Two-Step Alcohol-Free Mixers
Owl's Brew Mixers are Optimized for Mocktails and Cocktails
Show-Inspired Alcohol Campaigns
Blake Lively X Dorota Reunite to Star in 'Sharing Good Tea' Spot
Habit-Building Non-Alcoholic Challenges
Boisson and Sunnyside Run the Dry(ish) January Challenge
Smart Hydration Tracking
Drinko Simplifies Daily Hydration With Reminders and Goal Tracking
Foam-Control Beer Openers
Japanese Can Opener Tool Manipulates Pressure to Reshape Pour
Social Learning Experiences
Lectures on Tap Hosts Expert-Led Discussions in Local Bars
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Alcohol-Free Beer Run Clubs
Outdoor Brewing is Launching Run Pub in London
Timely Actor-Backed Beer Campaigns
Miller Lite Debuts 'Legendary Moments Start with a Lite'
Patriotic Beverage Releases
REIGN Celebrates America's 250th with a Limited-Edition Drink
Experiential Trade Shows
Wines Experience Reinvents Industry Networking in London
Discreet Drink Experiences
Mulligans Disguises Cocktails as Pints for Football Spectators
Experience Cocktail Workshops
SpiritHouse Toronto Transforms Training into Social Experiences
Dry January Kits
The Ritual Kit by Sensori Shares 30 Cans to Support an Alcohol-Free Reset
Experiential Brand Roles
Lagunitas Recruits a Beer Roadie for the Iron Maiden Tour
Mixology Assistant Apps
Sip Cocktails Helps You Discover, Customize, And Enjoy Unique Drinks
Social Entertainment Apps
BuzzWheel Turns Group Gatherings Into Interactive Challenge Experiences
Design-Led Beverage Packaging
CREALIS Develops Integrated Packaging Solutions for Alcohol Brands
Victorian Parlour Gaming Booths
Inception Group Launches Mr Fogg’s Games Parlour
Artful Hosting Pieces
The Modern Entertaining Barware Collection is Crafted for Gatherings
Interactive Party Games
'Roved' Makes Group Drinking Games Easy, Fun, And Instantly Social