The dating game is a tough one to play, but these innovations aim to make it easier. From Skype speed-dating to dating based on scent, finding your true love is now literally a click, sniff and stare away.
Check out the dating innovations in the slideshow below to read about these and more.
Implications - Mainstream culture has collectively embraced individuality, and single consumers are increasingly looking for ways to meet like-minded individuals. Businesses have responded by creating niche dating services to enable this connection. To capitalize on this opportunity, companies must identify niche subcultures or interest groups and create dating services that cater to individuals within this focused target market.
45 Innovations in Dating
43
NZDating Buses
42
Hooking Up 2.0
From San Francisco's Silent Speed Dating to Burlesque for Boys (THTV)
41
Dating By Diet
Vegans Shun Sex With Animal Eaters
40
Safe Talk
a Temporary Phone Number For Dating
39
Bisexual Dating Shows
Ikki Twins In MTV's 'A Double Shot at Love'
38
HotEnough.org
An Above Average Dating Site For Hotties Only
37
Inclusive Dating Site
Club462 Members Share About STDs, Sexual Orientation
36
Sexy 'Bluetoothing' Hoax Turns into Casual Dating (Sex?) Frenzy
35
Web Dating For Orangutans
Netherlands Zoo Sets Up Webcams For Long-Distance Love
34
Dating by Scent
Basisnote.com Matches Partners by Body Odour Compatibility
33
Mobile Dating
Get a Text When a Compatible Match is Nearby
32
Dating Sites For Cheaters
'The Ashley Madison Agency' For Married People
31
Rocker Reality Stars
6 Gauge Smells A 'Daisy of Love' in Yet Another Dating Show
30
Text Messaging + Dating Go Hand-in-Hand
29
Hip Hop Dating Parodies
LL Cool J for Old Spice Swagger
28
Online Dating Beauty Upgrades
Neu.de Campaign
27
Diesel Lets You Date a Model
Controversial Diesel Dating Campaign
26
Shyno
T-Shirts For SMS Dating
25
Silent Speed Dating
Eye Gazing Parties Let SF Locals Find Love at First Sight
24
Niche Dating Sites
Greensingles.com For Tree Huggers
23
Dating Unicorns
“Mingle” Online Dating Campaign
22
Milk Carton Dating
Welsh Farmers Put Their Mugs on Their Jugs
21
Songs About Online Dating
Craigslistlieder by Gabriel Kahane
20
Online Dating for Dogs
Puppy Love Gets Digital
19
Digital Dating Bracelet
Electronic Wrist Piece Claims to Find your Soulmate
18
Dating Trends for Singles
From Innovative to Bizarre
17
Romantic Web Comedies
MERRIme.com is All About Troubles of Online Dating
16
Morbid Dating Services
Till-Death-Do-Us-Part.com is for Terminally Ill Singles
15
Dating by DNA
GenePartner.com
14
Skype Speed-Dating
Skyecandy Aims to Revolutionize the Online Dating World
13
Dating for Eco-Sexuals
EthicalSingles.com
12
NYC Helps Man Find Love at First Site
Spurs Intern Dating Contest
11
BiHybrid Dating Combines Web & Reality
OneKeyAway Matchmaking Site
10
Online Dating 2.0
Next-Gen Social Networking Makes Matchmaking Simple
9
Gay Equality on Dating Sites
eHarmony Required to Match Same-Sex Couples
8
Online Dating Stats as Art
I Want You To Want Me
7
Virtual Babies
YOUAND.ME Dating Site Lets Users Create Digital Offspring
6
Zombie Online Dating
Proving The Apocalypse Doesn't Have To Be Lonely
5
Dating Shows for Average Folks
‘More to Love' Reality Series Features Everyday Singles
4
Online Dating TV Channels
Match.com Teams up With BT Vision for Unusual Show
3
Recession-Proof Romance
Online Dating Websites Not Affected By Troubled Economy
2
Beating Up Children to Get Dates
Odd Viral Encourages Fake Violence Against Kids
1
Social Reality Weddings
From Online Dating to the 'Married on MySpace' Show
Related Ideas
AI-Powered Dating Simulators
Koi Suru AI Converses with Users in a Customized Manner
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Typographic Matchmaking Games
Monotype's Font Connection Game Platfully Finds 'Your Type'
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Tech-Infused Analog Radios
Mark Choi Blends Retro Aesthetics and Modern Technology with i Ready O
Ex-Partner Erasing Image Tools
OkCupid and Photoroom Launch Tool to Digitally Erase Exes
Dating Safety Features
Tinder Introduces the Incognito Mode and More Online Safety Features
Virtual Beauty Storefronts
The Clinique Lab is a Next-Gen Digital Retail Concept
AI-Powered Valentine's Cards
Resn Unveils the Sheer Cupidity Card Maker for Personalized Messages
Fluidless Scent-Releasing Facemasks
Hong Kong Researchers Developed a Smart Mask Using Wax Pads
Unfiltered Dating Apps
The 'RAW' Dating App Shows a Person's Authentic Self
Undefined Relationship Candies
Sweethearts Created Situationships Conversation Hearts for Gen Z
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Credit Score Dating Apps
The Score Dating App Requires Users to Have a 675 Credit Score
Fishing-Themed Dating App Badges
Busch Light and Plenty of Fish Introduced a Fish Pic Badge
AI-Enhanced Dating Apps
Tinder is Adding AI Photo Selection to Improve User Swipe Rates
Fish Pic Dating App Bans
Tinder Announces Ban On All “Fish Pics” On The App
Branded Departure Boards
"Bumble Airlines" Promotes a Premium Dating App Feature
Specialty Meal LTO
Meal Kit Brand HelloFresh Debuts the Date Night and the Big Game Bites
Scent-Releasing Gaming Devices
The 'Gamescent' Syncs with Gameplay to Add a Sense of Smell
Multipurpose Scent-Releasing Wearables
Researchers at Stockholm University Created the 'Nosewise'
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Upcoming Anti-Loneliness Apps
Phori Is an AI-Enhanced Chat App to Help Introverts with Loneliness
Romantic On-Demand Gift Deliveries
Minted and DoorDash Have Partnered for On-Demand Delivery
Modern Gifting Services
Fresh Sends Reinvents Flower Delivery & Gift-Giving for a New Generation
Romantic Dating App Experiences
The Bumble 'Success Stories' Campaign Includes a Las Vegas Contest
Inclusive Tinder Features
Tinder Launches New Profile Features to Support Authentic Connections
Gen Z Dating Campaigns
Tinder's 'It Starts with a Swipe' Shows Celebrates How Gen Z Connects
AI Avatar Dating Apps
The Snack App Allow Users to Turn Themselves into an AI Version
Attractiveness AI Tool Programs
MSCHF Unveils the New Hot Chat 3000 AI Tool to Rank Attractiveness
Diet-Recommending Label Tools
Sifter Solutions Releases the 'Scan By Diet' Tool for Tailored Diets
Professional Social Media Games
LinkedIn Released Three Games to Build Connections on its Platform
Biotech-Based Skincare Systems
iuno's Personalized Skincare System Starts with a Finger Prick Test
Sensualized Dinner Dates
The K-Y Desire Darkroom Inspires Romance & Rediscovery
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
Exclusive Date Night Recipes
HelloFresh & Tinder Launched Date Night Delights Recipes for Couples
Branded Dating Experiments
Whirlpool's Care Profiles Had Daters Share Photos of Doing Chores
Standalone Friend-Finding Apps
Bumble for Friends (BFF) is Being Tested in Select Markets
Movie-Inspired Dating App Features
Bumble Barbie Compliments Offer a Fun Way to Flirt
Running Partner Messaging Apps
Find Your Next Running Partner Through Strava Messaging
IRL Dating Apps
The Blush App Aims to Enhance the Dating Experience with Real-World Connections
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
Friendship-Focused Party Games
Catch the Vibe is a Battle to Prove Who Knows Their Friends Best
Forward-Thinking Wedding Pop-Ups
Anthropologie Weddings x Pinterest Shares Emerging Styles
Love-Themed Summer Fragrances
Maison Margiela Releases the New 'On a Date' Fragrance
Reality Show-Inspired Games
Netflix Unveils the Love is Blind Game Ahead of New Season
Nostalgic Fragrance Campaigns
Impulse & Frankie Bridge Faithfully Recreated Iconic 90s Looks
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Connection-Emphasizing Online Dating Coaches
The Rizz App Offers a Meaningful Approach to Dating
AI-Powered Personal Fragrances
Noteworthy Uses AI & Data Science to Make Personalized Fragrances
Aromatherapy-Personalizing Tools
JennScents' Offers a Tool that Creates the Perfect Scent for You
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Hyper-Personalized Wellness Apps
28 Seeks to Empower Women on Their Wellness Journey
Gamified Video Dating Apps
IRLY is a Dating App by Gen Z for Gen Z
Social Media-Inspired Candles
Ryan Porter | Candier Boasts a Playful Candle for Galentines Day
Premium Dating App Subscriptions
Tinder is Offering a $500 Subscription for Influential Users
AI-Generated Wedding Registries
Honeyfund Experiments with AI in New Finally Ever After Registry
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
In-App Recommendation Features
Bumble Boasts the 'Recommend to a Friend' Feature
Young Professional Community Apps
Yuppie Helps Gen Z and Millennials Connect with One Another
Metaverse Dating Platforms
RDC 2023 Shared a Vision for the Future of Dating and Roblox
Gen Z Anti-Loneliness Funds
Hinge Combats Loneliness for Gen Z - $1M Fund
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Gamified AI Meal Planning
Meal Genius Let's Users Swipe Left or Right on Recipe Ideas
Date Planning Apps
DUO Helps Couples Enjoy Exciting Relationship Experiences with Their Partner
Virtual Fragrance Workshops
The Scentbird Academy Helps Fragrance Fans Purposefully Use Scents
Bold Dating Campaigns
Tinder's It Starts with a Swipe is Released to Coincide with 'Dating Sunday'
Digitized Skincare Platforms
Skin Surveyor Fuses Skin Health and Technology
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Video Game-Like Chat Platforms
'PFPChat' Gives Online Meetings a More Creative Spin
Tattoo Cover-Up Collaborations
Tinder is Helping Cover Up Matching Tattoos with Sixty Ink
Connected Fragrance Bottles
Two Bastille Fragrances are Now Bottled with Links to Digital Twins
Social Dating App Features
Tinder Now Supports Collaborative Matchmaking with Friends and Family
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Mental Health Dating Features
Bumble Introduces New Features for Mental Health Awareness Month
Intimacy-Promoting Card Games
Coconu's Connect Card Game is Catered to Couples
Detail-Providing Dating App Features
Tinder Share My Date Shares Info with Curious Friends
AI-Powered Socialization Apps
The 'BU' App Takes an AI-Driven Approach to Event Planning
Collaborative Romantic Mealkits
Goodfood Partnered with Bumble on the Third Date Meal Kit
Car-Identifying Apps
Scout Helps Enthusiasts Identify a Vehicle
Thought-Provoking Social Apps
Skaldic is an App for Curious Minds
Music-Focused Dating Apps
Dating App 'Vinylly' Matches Users Through Their Music Compatibility
AI-Powered Visual Searches
Poshmark Incorporates AI Technology for its Posh Lens Feature
Film Industry Networking Apps
The 'BeScene' App Takes a Swiping Approach to Networking
Locally Focused Visionary Tableware
IKEA's Design Lab Presents the New Products of Place Campaign
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Parenthood-Focused Dating Apps
Procreate Match is a Dating App for Those Looking to Start Families
AI Dating Aid Bots
WittyWingMan Helps Users Craft the Perfect Text Response
Relationship-Rating Couples Apps
The 'Kuziu' App Helps Couples Strengthen Their Bond
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Anime-Style Dating Games
Studio Sai Announces a Release Date for its Anime-Style Dating Sim
AI Dating Toolkits
Mojo Rizz Helps People Navigate and Understand the Dating World
Meme-Based Dating Sites
Schmooze Helps Singles Find Love Through Memes and Jokes
First-Access Fan Clubs
Curie's Sniff Club Shares Lab Samples with Members
Virtual Makeup Try-Ons
Parfums Christian Dior Launches a Virtual Try-On Consultation Service
Timed Dating App Features
Match's 72 Hours Feature Fights Dating App Burnout
Smell-Oriented Virtual Masks
The City University of Hong Kong Designs a Wearable Smelling Gadget
Farmer Dating App Campaigns
Kraft Heinz Company Highlights the Farmers Only Dating App
Relationship-Strengthening Dating Ideas
Perfect Dates is an App Inspiring Stronger Bonds
Dating Culture-Inspired Apparel
Grailz Taps 2000Archives for a New Dating App-Themed Capsule
Video-Enabled Dating Apps
The 'Candid' Dating App Lets Users Show Their Personality with Video
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Pocket Concierge Apps
The Scene Matches Users to Restaurants, Bars, Clubs & Cafes
Meeting-Canceling Apps
Cala Helps Employees Swipe Left on Unnecessary Team Meetings
Interest-Based Matchmaker Apps
Wana Matches People Based on Shared Interests
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Social Digital Nomad Apps
The 'Citizen Remote' App Supports Remote Workers and More
Mystery Search Engines
Mystery Search Shows You the Question of the Person Before You
AI Dating Support
Flirt Like a Pro Uses AI To Create Witty Responses to Romantic Texts
Couple-Friendly Journaling Exercises
Venice Offers Psychology-Backed Journaling for Couples
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Queer Men Dating App
Match Group Recently Launched the Archer App
Distraction-Free Dating Guides
Hinge Debuted a New Guide to Minimize Distractions While Dating
Book Matchmaking Services
Bookwish Offers Personalized Monthly Book Selections
AI Dating Profile Feedback
Flurry AI Will Provide Insights on Your Dating Profile
Curated Music Discovery Playlists
Spotify Launches the 'Niche Mixes' Music Discovery Feature
Revamped Modern Phone Booths
100architects Brings Digital Touches to the Classic Phone Booth
AI-Enhanced Job Searching Apps
Simplify Leverages AI to Match Candidates with Suitable Positions
City Exploration Apps
Concrete is a Social Exploration App Inviting Users to Discover Their City
Digital Relationship Spaces
Tether is Designed for Couples to Share Photos, Moments, and More
Connection-Building Dating Platforms
Happie Aims to Build Meaningful Connections Between Users
Solo Travel Apps
Bunji Connects Like-Minded Travelers to Enrich Authentic Experiences
Card-Sending App Features
Moonpig's Dating Game Invites its Users to Send Love Letters to Matches
Networking Platform In-App Games
LinkedIn is Working on Integrating Games to its Platform
Virtual Table Top Games
TinyTable Combines the Joy of Table Top Games with Virtual Video Calls
Inclusive Try-On Programs
Perfect Corp. Connects Beauty Brands with Digital Beauty Innovation
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Phone Puzzle Games
Word Search Game Offers Mental Stimulation with Word-Based Challenges
Milestone-Marking Relationship Maps
Lovecation Moments is the Perfect Valentine's Day Gift
Science-Based Gaming Platforms
Skillprint Launched a New First-of-Its-Kind Gaming Pairing Platform
Gamer Organization Apps
Skich Debuts New Features for its Tinder-Style Game Recommendation App
Global Love Story Maps
WhereWeMet.Org Shares Love Stories on a World Map
Video-Verification Dating Apps
Tinder's Photo Verified Cuties Initiates Video Selfie Procedures
Musical Relationship Compatibility Testers
Lovebird Takes a Funky Approach to Relationship Testing
Dating Sim-Inclusive Digital Games
The New Overwatch 2 Game is Designed with a New Control Map
Date Rescue Services
The Date Escape by Kraken Rum Rescued Singles on Valentine's Day
Canned Fish Dinner Dates
Ali Hooke's Tin Fish Date Night is an Unexpected, Now-Viral Idea
Romantic Date Night Questionnaires
LLV: Date Night Questions Poses a More Engaging Date Activity
AI Dating Assistants
Flamer is a Witty AI Tool Helping People Enjoy Their Dating Lives