Once a brand has established a tangible relationship with consumers, there are endless ways to play on that connection in ways that still champion nostalgia for the brand, whether this comes in the form of customizable logos that can be shared or experiential activations.
For a previous Halloween season, KFC Australia memorably decorated the country's drive-thru menu signs so that the Colonel appeared as a zombie. Another favorite example is Coca-Cola's use of the classic swish in the brand's logo as inspiration for the shape of a free skateboarding ramp set up in Brazil. In both cases, the consumer recognizes the brand's emblem and experiences it in a fun, playful way, a connotation that will stay with them the next time they are selecting between fast food or soda options.
By playing on the trusted nature of the logo, a brand is capitalizing on the chance to create new experiences with the consumer that they will come to remember positively.
15 Emblematic Brand Experiences
15
Retrospective Sneaker Installations
The Annual Nike Air Max Day Kicks Off with a Subway Exhibit
14
Earthy Stadium Gifts
PAOK FC's Fan Merchandise Gifts a Piece of the Toumba Stadium
13
Design Studio Brews
Megalo Beer is a Clever Promotional Item from Megalo Design
12
Wrapping Paper Posters
Coca-Cola's Poster Ads Double as Free Wrapping Paper
11
Vibrantly Striped Heritage Kicks
Jack Purcell Converse Shoes Get a Hudson's Bay Remix
10
Whiskey Barrel Drum Machines
The Jack Daniels Drum is Made of a Former Whiskey Barrel
9
Couples Only Vending Machines
Coke's Invisible Vending Machine Doesn't Reveal Itself for Singles
8
Personalized Brand Logos
Airbnb Lets You Make a Customized Logo by Remixing Its New 'Belo'
7
Yarn-Bombed Buses
7up's Art Bus Features a Knit Installation by Magda Sayeg
6
Digitally Projected Football Fields
Nike Spain Brings a Digital Sports Field to the Streets
5
Pop Star Collaboration Logos
The Adidas Originals Pharrell Williams Logo is Funky and Modern
4
Virtual Portal Pranks
Pepsi's Time Tunnel Provides a Shocking Surprise in the City
3
AIDS-Supporting Logos
Apple's World AIDS Day Campaign Involves Turning Their Iconic Symbol Red
2
Undead Brand Logos
KFC's Creepy Colonel Halloween Logo Spooks Drive-Through Customers
1
Branded Skateboard Ramps
This Installation Uses Coca-Cola's Iconic Swish as an Outdoor Ramp
Related Ideas
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Photography Brand Suitcases
This Conceptual Kodak Luggage Follows the Brand's Design Aesthetic
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Luxury Fashion-Branded Hospitality Projects
Coach Debuts Restaurant & Coffee Shop in Indonesia
Freshly Rebranded Frozen Drinks
Slurpee's Bold New Identity and Mascot Speak to Gen Z
Soda-Branded Fashion Capsules
The Forever 21 x Coca-Cola Collection Exudes a Timeless Allure
Fast Food-Inspired Nail Kits
The Nails Inc x McDonald’s Collab Plays with Famous Menu Items
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Nostalgia-Inspired Fast Food Concepts
McDonald’s CosMc’s Concept Officially Opens in Texas
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Playful Modular Mops
Staff and Clorox Created a Colorful Wet Mop with Rubber Hat Topper
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Digital Celeb Shopping Experiences
This Walmart Digital Shopping Experience Has Customized Carts
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
QSR-Inspired Nail Kits
Nails Inc Introduces its Collaborative McDonald's Collection
Social Ghosting Donut Campaigns
The Krispy Kreme Ghosted Box Encourages Relationship Rekindling
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Secret Salon Campaigns
Salon X Lets Consumers Experience a Secret Product Line
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Illusory Fry Billboards
KFC is Promoting Its Fing Fing Cajun Chips with a Clever Billboard
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Lively Soda Rebrands
Fanta Confirms a New "Bold and Bright" Rebrand Backed by Coca-Cola Design
Inflation-Fighting QSR Menus
The Taste of KFC Deals Menu Takes Value to the Next Level
Scannable Snack Charity Campaigns
This Pringles Movember Campaign Updates the Brand's Mascot
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Game-Themed Soft Drinks
Coca-Cola Unveils a League of Legends-Themed Zero Sugar Can
Redesigned Organic Brand Packaging
Albertsons Unveiled a New Packaging Profile for O Organics
Family-Focused Learning Toys
Chick-fil-A Debuts a Family Game Brand to Inspire Family Playtime
Nostalgic Flavor Campaigns
Knorr Introduces the Taste of Home Campaign
Comic-Inspired Soda Cans
Marvel and Coca-Cola Join on the Heroes Captivating Can Designs
Next-Generation Soda Branding
The New Pepsi Logo Showcases a Bold Typeface and Elevated Aesthetics
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Cinematic Chocolate Experiences
Hershey's Great Candy Expedition Offers an Immersive Experience
QSR Burger Chain Campaigns
Burger King Brazil Unveils the Whopper Island Rebranding
Fan-Made Merch Stores
The Wonder Shop Shares a Mix of Creator-Made Goods and Recipes
Retro Family Photoshoots
Blue Bunny is Inviting Families to Pop-Up 90s-Themed Photoshoots
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Branded Restaurant Plush Toys
The Outback Steakhouse Koala on a Walla Starts a New Tradition
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
QSR-Inspired Apparel Collections
McDonald's and CLOT Launch Apparel Collection with Meal Packaging
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Mother's Day QSR Campaigns
The KFC Nuggets of Appreciation Meal Celebrates Moms
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Premium Kitchen Pranks
IKEA Invented "Eureka Spiritis" to Showcase Its Quality Furnishings
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
QSR Collaborative Game Ventures
KFC and The Legend of Zelda Join on the Recipe Run Project
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Spooky Seasonal Soda Promotions
This Fanta Halloween Promotion Offers the Biggest Rewards Yet
Syrup-Inspired Coffees
IHOP & Kraft Heinz Collaborated on Pancake-Inspired Coffee
Co-Branded Footwear Designs
Vans Skateboarding Collaborates with Skate Brand Hockey
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Tie-Shaped Dog Treats
The KFC Bone Tie Safely Repurposes Bones from the Chicken Chain
Orange Branding Updates
Minute Maid Launches a New Global Brand Identity for its Orange Products
Lunchtime QSR Meal Promotions
KFC Introduces a New Meal Deal for Lunchtime Patrons
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Co-Branded Inflatable Pools
The Canada Dry x Carrots Bundle Shares Stylish Summer Staples
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Springtime Snack Cake Promotions
The Mr Kipling and Cadbury Cake Easter campaign is Familial
Employee-Designed Milk Cartons
EveryDay Milk Shares Artwork by the Town and Country Markets Team
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
Digital Experience Gifting
Memory Crate Lets Users Gift Coupons, Experiences, or Acts of Service
Revised QSR Packaging Policies
YUM Brands Unveils a New Packaging Policy for its Restaurants
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
QSR-Backed Holiday Promotions
KFC Launches a Holiday Bucket and Merchandise Shop
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Branded Acceptance Artist Collabs
Amex Canada Partners with Artist to Promote Acceptance
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Tax-Deductible Snack Breaks
KitKat Created a One-Day Event for the End of the Tax Year
Chicken Restaurant Rewards Systems
KFC U.S. Introduces a New Loyalty Program for Frequent Shoppers
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Consumer-Driven QSR Menu Offerings
This Burger King Vote Encourages Fans to Have Their Say
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Nostalgic Coffee Shop Apparel
A Nostalgic Merch Collection is Coming to Tim Hortons' TimShop.ca
Eco-Friendly Breakfast Product Packaging
Amcor and Tyson Have Partnered for Sustainable Packaging
Flavor-Enhanced QSR Wrap Menus
The McDonald’s McWrap and Chicken Snack Wrap Menu Has Been Revamped
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Cow-Themed QSR Campaigns
Chick-fil-A Debuts a New Virtual Game and Merchandise Collection
Affordable Clean-Label Groceries
Know & Love Offers Cost-Conscious, Clean Foods and Beverages
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Individual Nugget QSR Campaigns
The McDonald's Chicken McNuggets of Love Promotion is Celebratory
Convenience Store Coffee Promotions
The Circle K Free Coffee Week Promotion Takes Place This Month
Expressive Piercing Campaigns
The New Visual Identity for Pierced by Claire's Targets Gen Zalpha
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Festive Value-Minded Retail Campaigns
The Spar BIG Deal of Christmas Campaign Launches This Month
Mobile Weenie Wedding Chapels
Oscar Mayer Made a Mobile Wedding Chapel for Springtime Ceremonies
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands
Locally Focused Footwear Stores
The Athlete's Foot Opened a Neighborhood Concept Store in Atlanta
Retailer-Rewarding Brand Promotions
This PepsiCo Retailer Competition is Running in the UK
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes