To celebrate The Breeders Cup, we’ve put together the most cutting edge features pertaining to horses, polo and anything equestrian.
The Breeders Cup is a world championship thoroughbred horserace which is usually a single-day event, but this year has been extended to include a second.
The extension of the Breeders Cup reinforces that the fascination with horse back riding is strong, but we’ve known that for a while as you’ll see from the slideshow below.
29 Equestrian Innovations in Honor of the Breeders Cup
28
Equestrian Exercises
JOBA Presents Virtual Horseback Riding
27
Horseshoes for Humans
Ponyplay Iron-Clad Shoes
26
Outrageous Spectator Hats
The Royal Ascot Ladies Horse Racing Hats
25
Godfather Horse Head Pillow
24
Hippy Cowboy Fashion
Ashton Kutcher for Pepe Jeans London Fall 2008
23
Footwear for Pets
Sneakers and Shoes For Miniature Horses
22
Driftwood Horses
Lifesize Sculptures
21
Horses with Hair Extensions
Equine Glamour Shots by Julian Wolkenstein
20
Pink Equestrian Fashion
Katie Price Targets Young Riders
19
Pimped Plastic Ponies
The My Little Pony Project
18
Cowboy Couture
Givenchy Brings Chaps to Spring 2009 Paris Show
17
Supercars for Horse Trainers
Rousch Technologies Volvo
16
Rocking Horse Toilets
Perry Dixon's Saddle Toilet
15
Yoga For Equestrians
Equiyoga
14
Dating Unicorns
“Mingle” Online Dating Campaign
13
Horse-Powered Hybrid
Fleethorse Naturcar
12
Custom My Little Pony's
Alternative Toy Pimping by Spippo
11
Snow Polo
Cartier Polo World Cup on The Snow
10
Crossing America on Horseback
Cowboy's Point: Enjoy Life in the Moment
9
Fashion Horse Race
Designers Compete for the Caulfield Cup in Australia
8
Actors Turned Country Singers
Kevin Costner Covers “Cowboys and Indians”
7
Real Life My Little Pony
Color Dyed Ponies For Parties
6
Virtual Horseback Riding Simulators
Ridemaster Pro
5
Polo Back in NYC After 70 Years
Veuve Clicquot Manhattan Polo Classic
4
£20,000 Christmas Hamper
Delivered by Horse-Drawn Carriage
3
Animal Leg Furniture
Horse Leg Table and Chairs
2
Olympic Horse Doping
Norway To Lose Olympic Bronze Equestrian Medal?
1
Lasso Clothes Hanger
"Catching the Wild" Wardrobe
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Johnnie Walker’s Blue Label Lunar New Year Bottle Marks the Occasion
Lunar New Year Bodycare
The Lush 2026 Year of the Horse Collection Inspires Energy & Passion
Padel Fashion Partnerships
Psycho Bunny Becomes the Official Apparel Partner of USA Padel
Collector-Edition Racing E-Bikes
Mercedes-AMG Released Three Limited-Edition V17 E-Bikes
Equestrian-Inspired Runway Shows
The Hermès Fall 2026 Ready-To-Wear Collection is Ultra-Chic
Lunar New Year Tumblers
The Stanley Fire Horse Collection Puts Red and Gold Hues in Focus
Brazil-Only Sporting Event Spirits
The Johnnie Walker FIFA World Cup 2026 Was Matured for 24 Years
Equestrian-Inspired Bag Designs
Gucci Introduces the Borsetto Handbag Collection
Equestrian New Year Timepieces
Longines Master Collection Moonphase Year of the Horse is Luxe
Lunar New Year-Celebrating Shoes
The Vibram FiveFingers Year of the Horse Shoe is Fiery
Lunar New Year Timepieces
Bulova Debuts The ‘Year of the Horse Super Seville'
Pony Franchise-Inspired Trading Cards
Kayou Debuts MY LITTLE PONY Friendship Eternal Cards
Luxe Horse-Themed Coffee Kits
The Hermès x Bialetti: Year of the Horse Concept is Whimsical
Bright World Cup Sneakers
The SUPERBAPE CUP Collection Marks the 25th Anniversary of the BAPE STA
New Year-Honoring Tech Accessories
The CASETiFY Year of the Horse Collection is Gifting-Ready
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Lunar New Year Packs
The atmos x New Balance Year of the Horse LNY Set Marks the Lunar New Year
Lunar New Year Cognacs
The Hennessy Year of the Horse Range Celebrates 2026
Chinese Astrology-Inspired Accessories Lines
Bellroy Launches the Year of the Horse Capsule
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Sleek Trophy Designs
Michelob ULTRA Unveils the FIFA World Cup 2026™ MVP Trophy
Gamified Holiday Promotions
Starbucks for Life Merrython Blends Gameplay with Prize Giveaways
Comfortable Sporty Essentials
Aerie Launches a FIFA World Cup 2026™ Collection
Authentic One-Of-A-Kind Supercars
ROYALMOUNT Spotlighted 20 Unique Supercars and Hypercars
Beer Brand Campaigns
AB InBev Launched Its 'Cheers to Bars' Campaign for the FIFA World Cup 2026
Inaugural Toy-Inspired Tournaments
BEYBLADE X Franchise is Expanding with BEYBLADE Day
Stock Exchange Fashion Shows
L'OFFICIEL Organized a Novel Runway Presentation
New Year Cafe Collections
Starbucks Japan Year of the Horse Merch Marks the Lunar New Year
Purpose-Built Padel Courts
Padel Up Partnered with Playbypoint and SIUX
Cinematic Campaign Posters
Nike 2026 World Cup posters frame national teams through film-styles
Equine New Year Timepieces
The Luminox CARBONOX™ Year of the Horse Limited Edition is Chic
Year-of-the-Horse Fashion
Acne Studios’ Year of the Horse SS26 Capsule Honors the Chinese Zodiac
Competitive Reformer Pilates Events
Studio Pilates International Boasts the Pilates Games
Adoptable Rabbit Races
400 Conejos Mezcal is Hosting The Bunny Bowl as a Super Bowl Pre-Game Event
Celebratory Soccer QSR Campaigns
McDonald’s 2026 FIFA World Cup Campaign Has Meals and More
Elevated Easter Hunt Campaigns
The Cadbury Better the Hide, Better the Hunt Campaign is Joyful
Artist Cup Series
Cups Showcases Limited-Edition Vessels by More Than 30 Designers
Lunar New Year Fashion
The Barbour x Feng Chen Wang Collection Celebrates the Year of the Horse
Athlete Grooming Campaigns
Head & Shoulders Partners with MLS to Launch Soccer-Focused Campaign
Motosport-Inspired Bourbon Campaigns
Jim Beam Collaborated with the Cadillac Formula 1 Team
Scented Canine-Meal Billboards
Ollie and Zola Introduce the 'Dog of Honor' Campaign
Horse-Themed Skate Shoe Packs
Liu Bolin x Vans Year of the Horse Pack Reissues Classic Silhouettes
Equestrian-Inspired Jewelry Pieces
kWIT is Ringing in the Lunar New Year
Artist Bottle Bags
Evian 200 Years Young Celebrates Wimbledon with Three Artist Designs
Comprehensive Wellness Festivals
CityPlace West Palm Beach Hosted Its District Fit Event
Lunar New Year Homeware
The IKEA FÖSSTA 2026 Capsule Marks the Lunar New Year with Décor
Lunar New Year Cognac
L’Or de Jean Martell Zodiac Edition Assemblage du Cheval for New Year
Bold Festive Tableware
Le Creuset Carousel Collection is the Brand’s First Lunar New Year Range
Personal Care-Focused Olympic Initiatives
Procter & Gamble Hosts the Champions Clubhouse
Decorative Soccer Crêpes
Belgian Boys' Game Day Crêpes Include a Custom Stencil & Powdered Sugar
Lunar Festivity Fragrance Collections
The Scentbird Year of the Horse Capsule Has Rugged Scents
Fatherly Braiding Classes
Secret Life Of Dads Hosted a Pints & Ponytails Event
AI Animal Sport Generators
AI Dog Olympics Creates Dogs Competing In Olympic-Style Events
Performance Haircare Experiences
CLEAR x Oracle Red Bull Racing Tackled Helmet Hair
Limited Celebratory Golf Bags
Ryder 250 Uses Premium Pu Leather with Patriotic Detailing
Celebratory Soccer Tournament Champagnes
The Taittinger FIFA World Cup Bottle is Headed to the UK
Baseball Classic Cap Collections
New Era Debuts Its 2026 World Baseball Classic Collection
Interior Design Contests
Farrow & Ball Launch the Iconic Spaces 2026 Campaign
Dog-Friendly Fan Events
Purina and KC2026 Welcome Pets During Dog Days at the FIFA Fan Festival
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Lunar New Year Whiskies
The Highland Park Year of the Horse Range Features Three Expressions
Supercharged American Sports Cars
Ford Introduced the Dark Horse SC This Spring
Polo Shirt Marketing Campaigns
U.s. Polo Assn. Launches a Global Campaign Highlighting Its Origins
Luxury Sports Hospitality
The Ritz-Carlton Blends SailGP Access With Experiential Travel Packages
German Soccer Can Designs
Bitburger’s Pilsner Cans Mark the German Team’s World Cup Campaign
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
Lunar New Year-Themed Stamps
USPS Debuts the Lunar New Year: Year of the Horse Forever Stamp
Tennis Tournament Partnerships
Ralph Lauren Extended Its Wimbledon Partnership Into a Third Decade
Next-Generation Pet Grooming Tools
Wahl Professional Introduces the Bravura2™ Animal Clipper
Champagne Podium Celebrations
Moët & Chandon Has Marked 60 Years of the Formula 1 Champagne Spray
Sports-Themed Beer Campaigns
This BrewDog Promotion Offers the Chance at a Year of Free Beer
Luxury Tequila-Branded Events
Chrome Horse Society Tequila Marked Aspen Gay Ski Week
Equestrian-Inspired Jewelry Brands
The Gilded Horse Offers Luxurious & Equestrian-Inspired Pieces
Limited-Edition New Year Chocolates
Vosges Haut-Chocolat Year of the Fire Horse Chocolate is Bold
Winter Sports Event-Inspired Hats
New Era Cap Honors the US Team at the Olympics with a New Line
Equestrian School Complexes
ADREA by David Nicolas Designs Facilities Around Movement & Community
Official Bracelet Sponsors
Karina Brez Jewelry Partners with an Equestrian Championship
Padel Competition Expansions
The Anglo American Padel Cup Launches Its Second Edition
Beauty Brand-Sponsored Race Drivers
e.l.f. Cosmetics Sponsors Race Driver Katherine Legge
Curated Wine Selections
Cooper's Hawk & Cakebread Cellars Initiate the Curated Icons Collection
Curated Derby-Approved Recipes
Churchill Downs Joins Forces with CAFÉ, Caroline Chambers & Others
Lunar New Year Capsules
Anti Social Social Club Enters the Year of the Horse with New Collection
Fashion Sports Activations
Psycho Bunny Has Returned as The Official F1 Crypto.com Miami Supporter
Patriotic Beverage Releases
REIGN Celebrates America's 250th with a Limited-Edition Drink
Mountain Bike Sponsorships
Monster Energy Supports the WHOOP UCI Mountain Bike World Series
Soccer Shirts Exhibits
The Empire State Building Launched Its Classic Football Shirts Exhibit
Brand-Creator Matchmaking Events
Dhar Mann Studios & Brand Innovators Hosted a Speed Dating Event
Olympic Hospitality Packages
On Location Has Launched New LA28 Hospitality Experiences
Horse-Inspired Menus
P.F. Chang’s Lunar New Year Menu Honors the 2026 Chinese Zodiac Animal
Exclusive Racing-Inspired Vodkas
Belvedere Organic Vodka Features a Limited Edition F1 Bottle
Fashion Brand-Forward Race Events
BOSS Organized an Invite-Only Event During Canadian Grand Prix
Golf Tournament-Commemorating Whiskies
Dewar's Blended Scotch Whisky Boasts the Champions Edition
World Cup Travel Packages
Raffles Boston Offers a Luxury World Cup Stay with Helicopter Transfers
Padel Sport Financial Partnerships
VanEck Signed on as Its Exclusive ETF Partner of the Padel Cup
Festive Pet Apparel Drops
CLOT Lunar New Year Pet Collection Brings Seasonal Shirts and Hoodies
Sports Lifestyle Retail
Nordstrom Blends World Cup Fashion with Immersive Pop-Ups
Stadium Stay Experiences
Marriott Bonvoy Introduces a World Cup Final Sleepover Suite for Fans
Hybrid Racing Championships
PUMA Athletes Have Dominated the 2026 HYROX World Championships
athlete development-focused partnerships
TrainingPeaks continues partnership with USA Cycling
Soccer-Themed Entertainment Events
Sky Zone Turns Global Soccer Excitement into Active Play
Derby Style Guides
Churchill Downs Releases the Annual Kentucky Derby Style Guide
Fan Culture Activations
StubHub Launched Its World Cup Cuts a Multi-City Barbershop Campaign
International Barista Competitions
Julius Meinl Barista Cup is a Highly Anticipated Event
Soccer Season Donut Ranges
Krispy Kreme Match Day Dozen Celebrates the World Cup
Strategic Athletic Club Branding
Club Athletic Harbours Ambitious Plans for National Expansion
Luxury Market-Focused Tequila Expansions
Chrome Horse Society Tequila and New York Empire Partner
Grand Prix Hospitality Promotions
Hilton Grand Vacations Has Returned to the Las Vegas Grand Prix
Human-First Trade Show Pods
Beauty Bulb Has Launched Beauty Bulb Live London
High-Luxury Consumer Racing Events
Glenfiddich & Aston Martin Formula One™ Team Host More Events
Summer Entertaining Sweepstakes
Eggland's Best Runs the Ultimate Summer Entertaining Sweepstakes
Celebratory Soccer Cupcakes
These Finsbury Food Group Cupcakes Come in Two Editions
Chinese Artist Designed Cognacs
Rémy Martin x Xue Song Unveil a Limited-Edition XO Collection
Dolphin Conservation Initiatives
The Parkside Hotel & Spa Partners with Ric O'Barry
Football League-Commemorating Beer Cans
Bud Light Introduced the 112th Grey Cup Champion Can
Event-Led Luxury Cruises
VidantaWorld Builds Yacht Itineraries Around Eclipses and Cultural Events
Pet-Inclusive Dining
BarkHaven Expands Food and Entertainment for Dogs and Owners
Award-Winning Actress-Backed Campaigns
Stella McCartney Unveils Ryder Portraits with Helen Mirren
Beer-Supported Motorcycle Events
Estrella Galicia 0,0 Expands in International Motorcycle Racing
Festival Exploration Platforms
Today's Festival Documents Global Cultural Celebrations
Lunar Celebration Crafts
Tesco's Lunar New Year Print Campaign Includes a Fold-Your-Own Horse
Soccer-Themed Brunch Menus
The Snooze Eatery Brunch Goals Menu is Here for World Cup Season
Philanthropic Bourbon Releases
Woodford Reserve Honored a Derby-Winning Trainer With a New Bourbon
Experiential Trade Shows
Wines Experience Reinvents Industry Networking in London
Golf Tournament Crypto Sponsorships
Nexo Renewed Its DP World Tour Nexo Championship Partnership
Competitive Esports Frameworks
Esports World Cup Foundation Debuts Esports Nations Cup Framework
British Autumn Campaigns
Burberry Debuted Its Soccer-Themed 'A Good Sport' Collection for Fall
Whimsical Soccer-Themed Illustrations
Visa Commissions Art in Connection to FIFA World Cup
Soccer Celebration Partnerships
SWE Homes Sponsors the Houston Dynamo Soccer Celebration
Educational Running-Focused Activations
The Running Event Opens a Call for Education Sessions
Professional Bull Riding Partnerships
Oklahoma Joe's Expands Professional Bull Riders Partnership
Exclusive Branded Seasonal Gatherings
Chrome Horse Society Collaborated with BDXY Studio
Snowboard Slopestyle Athlete Celebrations
Monster Energy Celebrates Mia Brookes
Digital Fundraising Competitions
Headquarterz Launched the Community Cup
Senior Canine Sports Events
Puppy Bowl XXII Will Have a Game with Senior Dogs for the First Time
Young Innovator-Honoring Award Initiatives
TNL Mediagene Runs Its Becoming Aces Awards Ceremony
Wine Region Estate Auctions
Platinum Luxury Auction Highlights Virginia's Piedmont Region Estates
Festive Lunar Menus
BAO Celebrates the Year of the Horse with a Limited Dark Horse Menu
Grand Prix Extensions
Formula 1 Extended Its Las Vegas Grand Prix Contract Through 2037
Marathon-Inspired Multi-Day Endurance Events
WORK WEEK is Hosting an Event in Utah
Branded Beard-Grooming Tours
Wahl Clipper Corporation Debuts Wahl Benevolent Beards Tour