To celebrate The Breeders Cup, we’ve put together the most cutting edge features pertaining to horses, polo and anything equestrian.
The Breeders Cup is a world championship thoroughbred horserace which is usually a single-day event, but this year has been extended to include a second.
The extension of the Breeders Cup reinforces that the fascination with horse back riding is strong, but we’ve known that for a while as you’ll see from the slideshow below.
29 Equestrian Innovations in Honor of the Breeders Cup
29
Equestrian Exercises
JOBA Presents Virtual Horseback Riding
28
Zany Animal Hybrids
Zorses Are What Happens When Zebras and Horses Have Unprotected Sex
27
Horseshoes for Humans
Ponyplay Iron-Clad Shoes
26
Outrageous Spectator Hats
The Royal Ascot Ladies Horse Racing Hats
25
Godfather Horse Head Pillow
24
Hippy Cowboy Fashion
Ashton Kutcher for Pepe Jeans London Fall 2008
23
Footwear for Pets
Sneakers and Shoes For Miniature Horses
22
Driftwood Horses
Lifesize Sculptures
21
Horses with Hair Extensions
Equine Glamour Shots by Julian Wolkenstein
20
Pink Equestrian Fashion
Katie Price Targets Young Riders
19
Pimped Plastic Ponies
The My Little Pony Project
18
Cowboy Couture
Givenchy Brings Chaps to Spring 2009 Paris Show
17
Supercars for Horse Trainers
Rousch Technologies Volvo
16
Rocking Horse Toilets
Perry Dixon's Saddle Toilet
15
Yoga For Equestrians
Equiyoga
14
Dating Unicorns
“Mingle” Online Dating Campaign
13
Horse-Powered Hybrid
Fleethorse Naturcar
12
Custom My Little Pony's
Alternative Toy Pimping by Spippo
11
Snow Polo
Cartier Polo World Cup on The Snow
10
Crossing America on Horseback
Cowboy's Point: Enjoy Life in the Moment
9
Fashion Horse Race
Designers Compete for the Caulfield Cup in Australia
8
Actors Turned Country Singers
Kevin Costner Covers “Cowboys and Indians”
7
Real Life My Little Pony
Color Dyed Ponies For Parties
6
Virtual Horseback Riding Simulators
Ridemaster Pro
5
Polo Back in NYC After 70 Years
Veuve Clicquot Manhattan Polo Classic
4
£20,000 Christmas Hamper
Delivered by Horse-Drawn Carriage
3
Animal Leg Furniture
Horse Leg Table and Chairs
2
Olympic Horse Doping
Norway To Lose Olympic Bronze Equestrian Medal?
1
Lasso Clothes Hanger
"Catching the Wild" Wardrobe
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Equestrian-Inspired Runway Shows
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BAPE® Partners with Formula 1 Las Vegas Grand Prix
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The Stanley Fire Horse Collection Puts Red and Gold Hues in Focus
Equestrian-Inspired Bag Designs
Gucci Introduces the Borsetto Handbag Collection
Equestrian New Year Timepieces
Longines Master Collection Moonphase Year of the Horse is Luxe
Lunar New Year-Celebrating Shoes
The Vibram FiveFingers Year of the Horse Shoe is Fiery
Lunar New Year Timepieces
Bulova Debuts The ‘Year of the Horse Super Seville'
Luxury Beauty Advent Calendars
Hunter Luxury Bring Festive Elegance to NEXT’s 2025 Holiday Line
Pony Franchise-Inspired Trading Cards
Kayou Debuts MY LITTLE PONY Friendship Eternal Cards
Luxe Horse-Themed Coffee Kits
The Hermès x Bialetti: Year of the Horse Concept is Whimsical
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
New Year-Honoring Tech Accessories
The CASETiFY Year of the Horse Collection is Gifting-Ready
Luxury Exclusive Publications
TASCHEN and Louis Vuitton Chronicle the Legacy of the America’s Cup
Lunar New Year Packs
The atmos x New Balance Year of the Horse LNY Set Marks the Lunar New Year
Interactive Motorsport-Inspired Gaming Experiences
EB Games Boasts Mario Kart World in Montreal
Lunar New Year Cognacs
The Hennessy Year of the Horse Range Celebrates 2026
Chinese Astrology-Inspired Accessories Lines
Bellroy Launches the Year of the Horse Capsule
Gamified Holiday Promotions
Starbucks for Life Merrython Blends Gameplay with Prize Giveaways
Sleek Trophy Designs
Michelob ULTRA Unveils the FIFA World Cup 2026™ MVP Trophy
Themed Snack Collectibles
Kinder Joy Evolves its Treat-And-Toy Format with Themed Collections
Inaugural Toy-Inspired Tournaments
BEYBLADE X Franchise is Expanding with BEYBLADE Day
Unicorn-Inspired Whiskeys
Heaven's Hill's Unicorn Whiskey Features 3 Mashbills in its Composition
Landscaping Border Exploration Proojects
International Garden Festival Presents Stunning Projects
Stock Exchange Fashion Shows
L'OFFICIEL Organized a Novel Runway Presentation
New Year Cafe Collections
Starbucks Japan Year of the Horse Merch Marks the Lunar New Year
Heritage Baseball Caps
Polo Ralph Lauren × New Era Release Yankees Cap Collection
Motorsport-Inspired Hotel Suites
Hilton x McLaren Unveil the Stay Like McLaren Racing Themed Suite
Mascot-Inspired Animated Short Films
Ralph Lauren’s Polo Bear Makes a Cinematic Debut
Equine New Year Timepieces
The Luminox CARBONOX™ Year of the Horse Limited Edition is Chic
Inaugural Demanding Fitness Competitions
World's Toughest Mile Will Commence in February 2026
Year-of-the-Horse Fashion
Acne Studios’ Year of the Horse SS26 Capsule Honors the Chinese Zodiac
Elegant Sport Heritage Experiences
The Plaza x Lacoste Present the 'Tennis-Inspired Afternoon Tea'
Game Day Cupcakes
Baked by Melissa and Kinder Made Limited-Edition Flavors for Big Game Hosting
Inclusive Pet Promotion Campaigns
Tractor Supply Company Debuts Its Purina Days Event
Adoptable Rabbit Races
400 Conejos Mezcal is Hosting The Bunny Bowl as a Super Bowl Pre-Game Event
Elevated Easter Hunt Campaigns
The Cadbury Better the Hide, Better the Hunt Campaign is Joyful
Lunar New Year Fashion
The Barbour x Feng Chen Wang Collection Celebrates the Year of the Horse
Tribute-Paying Luxury Fashion Campaigns
Mcqueen's Pre-Fall 2025 Campaign is Set in Coach & Horses
Athlete Grooming Campaigns
Head & Shoulders Partners with MLS to Launch Soccer-Focused Campaign
Athletic Boundary-Blurring Collabs
The Reigning Champ x PUMA Golf Collection Bridges Worlds
Symbolic Horse-Motif Tequilas
Don Julio 1942 Unveiled the Year of the Horse Edition
Horse-Themed Skate Shoe Packs
Liu Bolin x Vans Year of the Horse Pack Reissues Classic Silhouettes
Equestrian-Inspired Jewelry Pieces
kWIT is Ringing in the Lunar New Year
Lunar New Year Homeware
The IKEA FÖSSTA 2026 Capsule Marks the Lunar New Year with Décor
All-Female Racing Partnerships
Wella Professionals Becomes an Official Partner of the F1 Academy
Lunar New Year Cognac
L’Or de Jean Martell Zodiac Edition Assemblage du Cheval for New Year
Lunar New Year Chronographs
TAG Heuer Carrera Chronograph Year of the Fire Horse Marks LNY
Bold Festive Tableware
Le Creuset Carousel Collection is the Brand’s First Lunar New Year Range
Personal Care-Focused Olympic Initiatives
Procter & Gamble Hosts the Champions Clubhouse
Fan Engagement Partnerships
McLaren Racing and Mastercard Expand Their F1 Collaboration
Lunar Festivity Fragrance Collections
The Scentbird Year of the Horse Capsule Has Rugged Scents
Fatherly Braiding Classes
Secret Life Of Dads Hosted a Pints & Ponytails Event
Spoof Pet Product Collections
Dyson Beauty Teased a Dedicated Dyson Beauty Pet Range
Performance Haircare Experiences
CLEAR x Oracle Red Bull Racing Tackled Helmet Hair
Baseball Classic Cap Collections
New Era Debuts Its 2026 World Baseball Classic Collection
Custom Painted Handbag Events
Bark Jacobs by Marc Jacobs Kicked Off with an Exclusive Soiree
Interior Design Contests
Farrow & Ball Launch the Iconic Spaces 2026 Campaign
Long-Term Premium Travel Partnerships
Via Carota Craft Cocktails & Blade Enhance Experiences
Elevated Golf Capsules
Loro Piana unveils a Ryder Cup golf capsule for Team Europe
Lunar New Year Whiskies
The Highland Park Year of the Horse Range Features Three Expressions
Supercharged American Sports Cars
Ford Introduced the Dark Horse SC This Spring
Lunar New Year-Themed Stamps
USPS Debuts the Lunar New Year: Year of the Horse Forever Stamp
Exclusive Tennis Championship Experiences
American Express is Treating Cardholders & Tennis Fans
athlete development-focused partnerships
TrainingPeaks continues partnership with USA Cycling
Interactive Luxury Brand Storytelling
Hermès Presents the Interactive Mystery at the Grooms
Luxury Tequila-Branded Events
Chrome Horse Society Tequila Marked Aspen Gay Ski Week
Limited-Edition New Year Chocolates
Vosges Haut-Chocolat Year of the Fire Horse Chocolate is Bold
Winter Sports Event-Inspired Hats
New Era Cap Honors the US Team at the Olympics with a New Line
Equestrian School Complexes
ADREA by David Nicolas Designs Facilities Around Movement & Community
Official Bracelet Sponsors
Karina Brez Jewelry Partners with an Equestrian Championship
Polo Shirt Marketing Campaigns
U.s. Polo Assn. Launches a Global Campaign Highlighting Its Origins
Performance-Driven Competitive Attires
Columbia Sportswear Dresses the US Curling National Team
Heritage Countryside Sportswear
PAL Sporting Goods FW25 Honors British Sporting Through Modernity
Luxury Bridal Fashion Collaborations
Mélange De Blanc and the Bridal Council Join Forces
Curated Wine Selections
Cooper's Hawk & Cakebread Cellars Initiate the Curated Icons Collection
Timepiece-Focused Event Series
Watch Week Aspen 2025 Represents a Significant Evolution
Lunar New Year Capsules
Anti Social Social Club Enters the Year of the Horse with New Collection
Anniversary-Celebrating Marketplace Events
eBay Inc. is Commemorating Its Thirtieth Anniversary
Early-Stage Global Innovation Competitions
Red Bull Basement 2026 is Accepting Applications
Curated Derby-Approved Recipes
Churchill Downs Joins Forces with CAFÉ, Caroline Chambers & Others
Limited Artisanal Timepieces
Jaeger-LeCoultre Reverso Tribute Enamel Xu Beihong & Horse editions
Charitable Fashion Shows
Bloor-Yorkville BIA and Collaborators Ran Couture for a Cause:
Mountain Bike Sponsorships
Monster Energy Supports the WHOOP UCI Mountain Bike World Series
Next-Generation Pet Grooming Tools
Wahl Professional Introduces the Bravura2™ Animal Clipper
Energy Drink Racing Experiences
The Vegas Race Day Experience is Up Grabs in the UK and Ireland
Horse-Inspired Menus
P.F. Chang’s Lunar New Year Menu Honors the 2026 Chinese Zodiac Animal
Red-Forward Hospitality Spaces
Redbreast Irish Whiskey Hosted the Vip Lounge for TIFF
Pet Care Innovation Awards
Purina Spotlights PetPax as the Grand Prize Winner of a Competition
Race Pit Crew-Focused Campaigns
Chivas Regal Pays 'A Tribute to the Scuderia Ferrari HP Pit Crew'
Celebrity-Backed Whiskey Campaigns
Redbreast Irish Whiskey Taps Andrew Scott for Next Chapter
Irish Holiday-Themed Sportswear
Umbro Celebrated St. Patrick's Day with the 17-3 Capsule
Festive Pet Apparel Drops
CLOT Lunar New Year Pet Collection Brings Seasonal Shirts and Hoodies
High-Profile Experiential Luxury Initiatives
Moët Hennessy is Formula 1 Global Luxury Partner
World Cup Brand Partnerships
Saudia and Mastercard Announce Partnerships with Esports World Cup
Philanthropy-Focused Racing Events
Mercedes-Benz Canada Begins Partnership with Road to Racing
Cycling Esports Partnerships
Trainingpeaks Will Platform USA Cycling's Esports Competitions
Horse-Focused Health Monitoring Solutions
Garmin Expands Its Technology Beyond Human Applications
Macho Plant-Based Drink Campaigns
Oatly and EF Pro Cycling Partnered for an Athletic Campaign
Bi-Coastal Cannabis Competitions
MJBizCon & Budist Launch the MJBowl — a First-Of-Its Kind Event
Derby Style Guides
Churchill Downs Releases the Annual Kentucky Derby Style Guide
International Barista Competitions
Julius Meinl Barista Cup is a Highly Anticipated Event
Trailblazing Golf Events
Starter Collaborates with 2025 Original Tee Golf Classic
Fan-Centered Soccer Sweepstakes
Modelo Launches ‘Grita Gol’ Sweepstakes
Taxi Driver-Centric Branded Events
Carlsberg Ran the 'Fare Game' Initiative for Taxi Drivers
Significant Horology Events
Watchtime New York is Running in October 2025
Racing-Themed Branded Installations
MGM Resorts International Spotlights the Formula 1 Grand Prix
Inclusive Soccer Tournament Partnerships
Goya Foods Joins the 2025 Genuine Cup as a Sponsor
Hot Dog-Themed Baseball Fan Merch
Schneiders Launched Merch in Honor of Canadian Baseball Fans
Inaugural Global Treadmill Championships
Technogym and World Athletics Make History with RUN X
Multi-Faceted Virtual Competitions
Pitpat's Global Online 10K Challenge Targets Runners Worldwide
Chinese Artist Designed Cognacs
Rémy Martin x Xue Song Unveil a Limited-Edition XO Collection
Dolphin Conservation Initiatives
The Parkside Hotel & Spa Partners with Ric O'Barry
Luxury Market-Focused Tequila Expansions
Chrome Horse Society Tequila and New York Empire Partner
Chinese Wine Awards
Wynn Signature Chinese Wine Awards are Returning for Their Third Year
Award-Winning Gouda Cheeses
Marieke Gouda Receives Six Medals at the World Championship
Beer-Supported Motorcycle Events
Estrella Galicia 0,0 Expands in International Motorcycle Racing
Lunar Celebration Crafts
Tesco's Lunar New Year Print Campaign Includes a Fold-Your-Own Horse
Retro-Inspired Collaborative Fashion
Ford and Siegelman Stable Design the Horse Power Collection
Collaborative Beauty Events
Stoney Clover Lane X Hello Kitty and Friends Host a Pop-Up Event
Grass-Roots Golf Gatherings
HEAD Golf and Links Social Tour Bring Style to Toronto Invitational
Cultural Sports Collaboration
The Weeknd and Toronto Blue Jays Unite for a World Series Collection
Competitive Esports Frameworks
Esports World Cup Foundation Debuts Esports Nations Cup Framework
Whimsical Soccer-Themed Illustrations
Visa Commissions Art in Connection to FIFA World Cup
Sporty Pet-Centric Video Series
Purina Pro Plan Launched Fueled By Video Series
Engaging E-Soccer Video Games
Betby Announced Two New Soccer Titles for its Portfolio
Exclusive Branded Seasonal Gatherings
Chrome Horse Society Collaborated with BDXY Studio
International Adapted Sailing Events
The 2025 Mobility Cup is Taking Place in Montreal
Snowboard Slopestyle Athlete Celebrations
Monster Energy Celebrates Mia Brookes
Digital Fundraising Competitions
Headquarterz Launched the Community Cup
Young Innovator-Honoring Award Initiatives
TNL Mediagene Runs Its Becoming Aces Awards Ceremony
Senior Canine Sports Events
Puppy Bowl XXII Will Have a Game with Senior Dogs for the First Time
Wine Region Estate Auctions
Platinum Luxury Auction Highlights Virginia's Piedmont Region Estates
Digital Services Platforms
The TechHorse Provides Comprehensive Solutions For Your Online Presence
Festive Lunar Menus
BAO Celebrates the Year of the Horse with a Limited Dark Horse Menu
Branded Joint-Rolling Competitions
The Hefestus x Joint Wars Event Kicked Off MJBizCon Week
Bus Racing Retail Events
The Saucony Beat the Bus Challenge Celebrated a New Location