Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Get answers to common questions about Trend Hunter.
Stay on the cutting-edge with the help of the Trend Hunter community.
Meet the team trusted by hundreds of leading businesses worldwide.
Find opportunities to accelerate your career with the #1 Trend Firm.
Grow your professional skillset in an award-winning workplace.
Catch up on noteworthy Trend Hunter news and media mentions.
Build a portfolio and put your trend-spotting abilities to the test.
Supercharge your marketing by partnering with Trend Hunter.
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Outrageous Spectator Hats

The Royal Ascot Ladies Horse Racing Hats

— June 25, 2008 — Luxury
The Ascot Racecourse is an English race track, located in the village of Ascot, Berkshire used for thoroughbred horse racing. The Royal Ascot is a prestigious horse race following traditions from its first year in 1711. Globally, the Royal Ascot is known for being the largest of its kind, as well as more being one of the most unique events to observe luxury fashion -- particularly elaborate hats.

The five day event is attended by the British royal family who arrive in Berkshire in an old-fashioned horse-drawn carriage, a fitting entrance for the event.

"Royal Ascot is a major event in the British social calendar, and press coverage of the attendees and what they are wearing often exceeds coverage of the actual racing," Wikipedia explains.

"The Royal Enclosure has a strict dress code—male attendees must wear full morning dress including a top hat, whilst ladies must not show bare midriffs or shoulders and must wear hats."

The five day festivities, which are attended by an estimated crowd of 500,000, started on June 17th this year. Ladies Day, which took place on Thursday the 19th, is a very special day when British high society shows up in earnest to see but most important, to be seen. Dressed in designer outfits and donning the traditional spectacular, colorful, over the top hats, the female attendees endure a press coverage that is rabid as it is imperative to report on who wore what on Ladies Day.

And oh yes, the Royal Ascot is about horse racing and the total purse this year was of two million pounds.

Check out the hats! Is that lady on the lead picture wearing a British version of a Mexican sombrero?

Here are some more equestrian hats: