Unexpected partnerships often yield the best results, and this is definitely true when it comes to boozy brand collaborations.
These collaborations can happen across many different fields, from fashion to technology. Take, for instance, the Heineken x Lowdi x Ed Banger speaker box. The box, which features a built-in speaker, contains a specially-designed bottle of Heineken by Ed Banger for the brand's 140 anniversary. This collaboration is an inventive way to sell not only beer, but an entire entertainment system -- because isn't that what drinking beer is really all about?
Another example is Stella Artois: the brand opened up a pop-up shop in collaboration with men's retailer Gostyle, just in time for father's day! Guests could peruse merchandise while enjoying a beer tasting and snacks.
18 Boozy Brand Collaborations
18
Bluetooth Beer Boxes
The Heineken x Lowdi x Ed Banger Speaker System Provides Music and Libations
17
Customized Drink Campaigns
Jamie Oliver & Bacardi Are Hosting Cocktail Request Week on Drinks Tube
16
Cereal-Inspired Wheat Beers
This Craft Brewery Beer is Branded with the Iconic Wheaties Logo
15
Mythic Craft Brew Bottles
The Screaming Banshee Brew is Made by the Irish Craft Brewery Co
14
Signal-Blocking Beer Coolers
Polar Cell Phone Nullifier Ensures Full Attention Devoted to Company
13
Art-Infused Beer Label Makeovers
The Summit Brewing Company Showcases Charming New Packaging
12
Kicky Beverage Cans
Jim Beam's Special World Cup Drink Packaging Celebrates Soccer
11
Blank Canvas Wine Bottles
The 'Bare Bottle' Project Brings Together Artists and Famous Winemakers
10
Soviet-Inspired Booze Branding
The ABSOLUT Moscow Bottle Design Shows National Pride
9
Whisky Bottle Turntables
The Whisky Cask Sondek Turntable Is a Collaboration of Linn and HP
8
Acrobatic-Like Whiskey Sets
The Limited Edition Whiskey Serving Items Stands in Perfect Balance
7
Booze-Infused Wing Menus
The Buffalo Wild Wings Eatery & Boston Beer Company Launch a Boozy Menu
6
Gin Cocktail Desserts
Sipsmith and Jude's Collaborate on a Gin and Tonic Ice Cream
5
Demonic Anniversary Ales
This Rogue Ales Hellboy Brew is a Collaboration with Dark Horse Comics
4
Record Label Beer Bottles
The Ed Banger Records x Heineken 140th Anniversary Bottles are Brazen
3
Crossover Luxury Tequilas
Patron and Lalique Team Up to Create a $7,500 Bottle of Tequila
2
Repurposed Pool Water Vodka
This Vodka Collaboration Between Digdeep and Conca Uses Pool Water
1
Aerial Beer Deliveries
The Oppikoppi Music Festival Will Have Beer-Delivering Robots
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Nostalgic Beer Brand Phones
The Boring Phone by Heineken Helps Adults Focus on What Really Matters
Collaborative Lifestyle Collections
Tekla and Birkenstock Join Forces on a New Collection
Gaming-Influenced Beer Fridges
Heineken 0.0 Presents the Gaming Fridge to Keep Things Cool
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Beer-Branded Ambient Collections
The One of These Days x Pabst Blue Ribbon Capusle Just Launched
AI-Created Natural Beers
AB InBev Launches an AI Beer Named 'Beck’s Autonomous'
Beach Nostalgia Capsules
Duvin Design & Pabst Blue Ribbon Present 'Relax with Pabst' Capsule
Beer-Infused Hot Sauces
Miller High Life and Hot N Saucy Collabored on Dive Bar Hot Sauce
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Pop Art Beer Branding
Budweiser and Sir Peter Blake Collaborated on a New Can
Low-Calorie Non-Alcoholic Brews
Partake Brewing's Alternative Brews Challenge Industry Norkms
Refreshed Boozeless Beverage Ranges
Liquid Intelligence Zero-Proof Line Introduces aēlo
Single-Serve Cocktail Collabs
Mr Lyan x Whitebox Shares Canned Cocktails from a Top Bartender
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Beer-Paired Noodle Cups
Nissin Created a Guide to Pairing Cup Noodles and Beer for Oktoberfest
Adult Content-Themed Beers
Lauren Beers Debuts 'OnlyCans' to Promote Her Pub to Local Customers
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Beer-Flavored Ice Pops
Coors Light Coors-icles are Non-Alcoholic But Only For Fans 21 and Up
Fizzy Vodka Crossover Cans
Absolut Vodka & Sprite Launches Across the UK in 12-Count Boxes
Elegant Colored Glassware Collections
Estelle Colored Glass & Simply Beverages Join Forces
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Indulgent Vodka Seltzers
PLAY HARD Seltzers Speak to a New Generation of Style & Flavor Seekers
Alcohol-Free Festival Bars
The New Bar is Coachella's First Official Nonalcoholic Partner
Low Alcohol Beverage Brands
MIXOLOSHE to Attract Non-Alcoholic and Low ABV Consumers
Beer Brand-Inspired Tonal Sneakers
Nike Launches a New Dunk Low in a Heineken Colorway
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Beer Pairing Pop-Ups
&Beer Pairs Beer with NYC’s Best Vegan Food
Gourmet Low-ABV Cocktails
Blake Lively's Betty Booze is a Line of Low-Alcohol Sparkling Cocktails
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Candle-Paired Drink Collections
The New Emotional Illuminations Collection Pairs Scents and Tastes
Collaboration QSR Canned Cocktails
The Shake Shack x ONLY™ Beverages Boozy Fifty/Fifty is Low-Cal
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Smart Bottle Openers
Wecheer's Smart Bottle Opener Tracks Valuable Insights in Real-Time
Co-Branded Beer Apparel
thisisneverthat and Budweiser Partner on a New Apparel Collection
Design-Forward Gin Partnerships
Tanqueray Nº TEN Embarks on a Collaboration with Tastemakers
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Star-Shaped Ice Cubes
Heineken Laos' Beer Ice Cubes are 20% Colder Than Ordinary Frozen Ice Cubes
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Fashion Designer Cognac Products
Hennessy and Kim Jones Team Up for a New Collection
Whiskey Branded Apparel
Jameson and Dickies Debut a Collection of Apparel and Whiskey Bottle
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Cordless Cocktail Makers
bev by BLACK+DECKER Creates a Party Atmosphere with Multicolored LEDs
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
Boat Shoe Beer Holders
Natty Light & Sperry Team Up to Turn Your Boat Shoes Into Beer Holders
Collaborative Stealthy Wireless Earbuds
KITH Joins Bose on an Ultra Open Earbud Design
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Canned Caribbean Rum Cocktails
The Red Stripe Cocktails Come in Two Caribbean-Inspired Flavors
Celebrity-Inspired Cocktail Menus
The Quote Book by Velvet Bar Shares Drinks Based on Icons
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
Non-Alcoholic Canned Cocktails
The Wild Tonic Wanderer Series Features Four Flavors
Party-Ready Mini Cocktails
The Drinks Bureau Makes Fun, Playful 10% ABV Cocktails in 150ml Cans
RTD No-Alcohol Cocktails
!MPROV Booze-Free Cocktails Take the Work Out of Mixing Quality Drinks
Fighting Championship-Inspired Partnerships
New Amsterdam Vodka Launched UFC-Inspired Initiatives
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Comic-Inspired Soda Cans
Marvel and Coca-Cola Join on the Heroes Captivating Can Designs
Hard Soft Drink Refreshments
Bottlegreen Vodka Spritz Was Created with Edwards 1902
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Celebratory Limited-Edition T-Shirts
Heineken Partners with Singapore Creatives for Its 150th
Co-Branded Beer Cases
Laker Beer is Offering Piller's Discounts in CPG Beer Cases
Star-Shaped Beer Ice Cubes
Heineken Laos Creates its own Beer Ice Cubes with Slow Melting
Internationally Inspired Low-ABV Cocktails
Spirited Brands is Introducing Soke and Soula
West Africa-Honoring Collaborative Fashion
LABRUM and GUINNESS Join Forces on a Summer Capsule
Spicy Canned Cocktails
KickStand Cocktails Offers Mild, Medium and Hot Varieties
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Easy-Drinking Rosé Beers
Carlsberg 1664 Rosé Blends Wheat Beer with Peach, Red Berries and Spice
Botanically Brewed Canned Cocktails
Wild Folk's Zero-Proof Cocktails Take Cues from Foraging
Boozy Backyard Games
Beer Darts is an Engaging Spin on Traditional Backyard Games
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Co-Branded Conversation Cards
Baileys Chocolate Liqueur & The Skin Deep Created Connection Cards
Bourbon-Specific Snacks
The Sweetery's Bourbon Buddies Enhance the Drinking Experience
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Celebrity-Fronted Non-Alcoholic Beer Commercials
Heineken Taps Paul Rudd for Its Super Bowl Ad
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Canned Cocktail-Style Drinks
Slingers Signature Cocktails are Malt-Based 8.0% ABV Drinks
Ready-to-Drink Letterbox Cocktails
NIO Cocktails are Ready for Shipping and Sipping
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Social Good Beer Initiatives
Miller Lite and J Balvin Team Up to Give Back to Latino Communities
Unexpected Football-Centric Collaborations
UNDEFEATED Partners with Birmingham City Football Club
Winter-Ready Bright Tonal Streetwear
Huffer Works Together with Steinlager on a Limited Collection
AI-Concocted Alcoholic Libations
Sapporo Taps IBM To Help Develop a New Generative chūhai Model
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Richly Flavored Beer Brandys
This Collaborative Beverage Offers An Appealing Blend Of Flavors
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Premium Vodka Brand Cocktails
Absolut Cocktails Offer Three Takes on Classic Recipes
Bartender Collaboration Apps
Drinktank is Changing the Way Brands and Bartenders Collaborate
K-Pop Star-Backed Lagers
Tiger Beer and G-DRAGON Launch Tiger Soju Infused Lager
Insurance Brand Beers
Pet Insurance Company Fetch Created Fetch Pale Ale to Support a Non-Profit
Bar-Quality Canned Martinis
Crystal Head is Sharing Its Own Take on Classic Cocktails
Non-Alcoholic Brew Boxes
Brooklyn Brewery's Special Effects Variety Pack Features a New NA Brew
Eco-Friendly Alcohol Bottles
This Bacardi Glass Spirits Bottle Was Created with Hrastnik1860
Bar-Quality Canned Cocktails
The Wonderland Canned Cocktails from BrewDog Come in Five Flavors
Alcohol Sporting Partnerships
AB InBev Will Be the Sponsor of the Olympics Until 2028
Honey Wine Hard Seltzers
Citrus Mead Vodka Seltzer is a Collab Between a Winery & Distillery
Complimentary Glassware Beer Campaigns
Birra Moretti Offers Collectible Glasses with Every Pack
Approachable Sparkling Wines
Wha Gwan Glidin Comes Packaged in Beer Bottles
Low-ABV Spirits Campaigns
Crossip's Defy January Campaign Spotlights Low-Alcohol Drinks
Tech-Themed Craft Beers
Nothing Unveils Its Latest 5.1% Craft Beer
Special Edition Nigerian Prints
Dye Lab Created a Special Six-Piece Collection for Heineken
Esports Beer Sponsorships
100 Thieves Renews its Partnership with Beer Brand Heineken
Mental Health Beer Campaigns
BrewDog and #IAMWHOLE Have Partnered to Support Overall Health
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Collaboration Beer-Infused Pizzas
The Co-op x Goose Island Pizzas Come in Two Varieties
Show-Sponsoring Branding Partnerships
Coca-Cola, Henkel and Scott’s Sponsor Three Roku Originals
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Esports Beer Sponsorships
Heineken 0.0 Becomes the Official Beer Partner of VCT Americas
Beer-Infused Spice Blends
Spiceology and Derek Wolf Collaborate on a Flavorful Journey
Collaborative Beer Lineups
Goose Island Beer Co. Debuts a Collaboration with Two Distilleries
Five-Year Manufacturing Agreements
Flow Beverage Corp. Partners with BeatBox Beverages
Honey-Sweetened Sparkling Cocktails
Fizzy Beez Makes Full-Flavored Sparkling Cocktails with Honey
Brewery-Backed Dog Merchandise
BrewDog Launches a Dog Collection for International Dog Day
Non-Alcoholic Canned Cocktails
Molson Coors Debuts Roxie, a Line of Non-Alcoholic Canned Cocktails
Shelf-Ready Cocktail Packaging
BuzzBallz Cocktails is Introducing 12 Packs for the Summer
Tropically Enhanced Ciders
Strongbow Tropical Cider Features Pineapple and Mango Flavors
Canned Craft Stout Lines
Hall & Woodhouse Introduces the Brand-New Craft Beer Brand Outland
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
Collaborative Alcohol-Free Brands
Powell Brewery Taps Downlow for a New Non-Alcoholic Beer Brand
Americana Autumn Apparel
Coors Banquet and Brixton Debut a Merchandise Collection
Zero-Proof Sparkling Beverages
TÖST Makes Sparkling Drinks with No Alcoholic Fermentation
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Baseball Beer Branding
Philadelphia's Yards Brewing is Teaming Up With MLB Star Kyle Schwarber
Crafty Canned Cocktails
These Cocktails Make Use Of Pristine Vodka and Purpose-Made Gin
Low-ABV Canned Cocktails
These Tattersall Distilling Canned Cocktails Come in Three Varieties
Cheeky Splitting-the-Bill Campaigns
Stella Artois Launches the Vamos Marcar Campaign
Sporty Party Punches
Beatbox Beverages' Partner Series Features a Legendary University Mascot
Spiked Sparkling Teas
This Special-Edition Sparkling Tea Box Supports Worthy and Just Causes
Light American Canned Beers
The American Rebel Brand Expands into the Beer Industry
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Alcoholic Delivery Expansions
Drizly Partners with Gopuff to Bring BevMo! to Its Platform
Libation-Joint Streetwear Collaborations
Places+Faces Teases its Upcoming Work with Havana Club
Quirkily Branded Beers
Eastern Brewing's 'Brand New Lager' is a Self-Explanatory Beverage
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Collaborative Bourbon Barrel Beers
This Limited-Edition Stout is Rich In Flavor & Character
Sessionable Beer Variety Packs
This Summertime Pack Offers Four Distinctly Delicious Types Of Beer