Unexpected partnerships often yield the best results, and this is definitely true when it comes to boozy brand collaborations.
These collaborations can happen across many different fields, from fashion to technology. Take, for instance, the Heineken x Lowdi x Ed Banger speaker box. The box, which features a built-in speaker, contains a specially-designed bottle of Heineken by Ed Banger for the brand's 140 anniversary. This collaboration is an inventive way to sell not only beer, but an entire entertainment system -- because isn't that what drinking beer is really all about?
Another example is Stella Artois: the brand opened up a pop-up shop in collaboration with men's retailer Gostyle, just in time for father's day! Guests could peruse merchandise while enjoying a beer tasting and snacks.
18 Boozy Brand Collaborations
18
Bluetooth Beer Boxes
The Heineken x Lowdi x Ed Banger Speaker System Provides Music and Libations
17
Customized Drink Campaigns
Jamie Oliver & Bacardi Are Hosting Cocktail Request Week on Drinks Tube
16
Cereal-Inspired Wheat Beers
This Craft Brewery Beer is Branded with the Iconic Wheaties Logo
15
Mythic Craft Brew Bottles
The Screaming Banshee Brew is Made by the Irish Craft Brewery Co
14
Signal-Blocking Beer Coolers
Polar Cell Phone Nullifier Ensures Full Attention Devoted to Company
13
Art-Infused Beer Label Makeovers
The Summit Brewing Company Showcases Charming New Packaging
12
Kicky Beverage Cans
Jim Beam's Special World Cup Drink Packaging Celebrates Soccer
11
Blank Canvas Wine Bottles
The 'Bare Bottle' Project Brings Together Artists and Famous Winemakers
10
Soviet-Inspired Booze Branding
The ABSOLUT Moscow Bottle Design Shows National Pride
9
Whisky Bottle Turntables
The Whisky Cask Sondek Turntable Is a Collaboration of Linn and HP
8
Acrobatic-Like Whiskey Sets
The Limited Edition Whiskey Serving Items Stands in Perfect Balance
7
Booze-Infused Wing Menus
The Buffalo Wild Wings Eatery & Boston Beer Company Launch a Boozy Menu
6
Gin Cocktail Desserts
Sipsmith and Jude's Collaborate on a Gin and Tonic Ice Cream
5
Demonic Anniversary Ales
This Rogue Ales Hellboy Brew is a Collaboration with Dark Horse Comics
4
Record Label Beer Bottles
The Ed Banger Records x Heineken 140th Anniversary Bottles are Brazen
3
Crossover Luxury Tequilas
Patron and Lalique Team Up to Create a $7,500 Bottle of Tequila
2
Repurposed Pool Water Vodka
This Vodka Collaboration Between Digdeep and Conca Uses Pool Water
1
Aerial Beer Deliveries
The Oppikoppi Music Festival Will Have Beer-Delivering Robots
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Freeze-Dried Beer Innovations
Moosehead Introduces Freeze-Dried Beer Inspired by Space Mission
Beer-Infused Soup Lines
Campbell’s Chunky x Pabst Blue Ribbon Serve Up a Bold Soup Collaboration
Bookish Beer Cans
Faber & Faber and Beek Created a Can with a Label That Shares a Book Excerpt
Unconventionally Categorized Drinks
Smirnoff ICE Drops a Global Campaign to Celebrate 25 Years
Anti-AI Beer Billboards
Heineken's Latest Ads Poke Fun at AI Friendship Devices
Basketball Soft Drink Partnerships
Sprite Returned as the NBA's Official Global Soft Drink Partner
Flavored Non-Alcoholic Beers
Two Fruity Heineken 0.0 Flavored Varieties Filling the Flavor Gap
Bar-Focused Dating Apps
Heineken®'s Bar Dating App Appeals to Gen Z's Social Habits
Retro Soda Collab Bottles
Owala x Diet Coke Reinvents Sustainable Drinkware for Fizzy Fans
Bizarre Influencer-Supported Beer Campaigns
Miller Lite Debuts Miller Tea Time with Livvy Dunne
Beer-Infused Charcoal Collaborations
Kingsford Charcoal Joins Miller Lite on a Beercoal Creation
Low-Emissions Alcohol-Free Beers
Carlsberg Sweden and Einride Launched an Alcohol-Free Beer
Group Chat Meetups
Heineken's Group Chat Bar Experience Unites People in Person
Event-Inspired Luxury Spirits
Clase Azul Releases a World Cup-Themed Collectible Tequila
Festival Vodka Brand Activations
Absolut Launched Its Heat Haus & New RTD Line at Coachella 2026
High-ABV Sporty Cocktails
BuzzBallz's SoccerBallz Celebrate Countries Playing in the World Cup
Luxury Fashion-Inspired Hospitality Initiatives
Burberry and the Standard Ibiza Hotel Partner
Iconic Monster Apparel Capsules
Pabst Blue Ribbon x Godzilla Extend Their Exclusive Collaboration
Assistive Alcohol Packaging
Strongbow Integrates Assistive Technology Directly onto Its Packaging
Savory Stout-Marinated Kebabs
The Guinness Kebab is Arriving at BOX Sports Bars
Beer Brand Music Platforms
Coors Light Chill on Shuffle Shares Music That Pairs with Ice-Cold Beer
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Vintage Streetwear Pop-ups
Kronenbourg 1664 Launched a Three-Day Immersive Fashion Experience
Tasty Non-Alcoholic Brews
Heineken Has Introduced Heineken 0.0 Ultimate
Miniature Beer Bottles
Carlsberg Created the World’s Smallest Beer to Promote Responsible Drinking
Intimate Alcohol-Free Campaigns
CleanCo and Lovehoney Joined Forces for Anything But Dry January
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Automated Beer Stations
Heineken Launched its 'Trust Bars' Campaign in South Korea
Ready-to-Serve Rum Refreshments
Bacardí & Coca-Cola Offers a Classic Recipe in a Convenient Way
Affectionate Insult Beer Cans
Foster's Love You Cans Help Buddies Connect Through Rude Names
Limited-Edition Pickle Beers
PBR x Grillo's Pickle Beer is Bright, Refreshing and Easy-Drinking
NFC-Powered Gift Tags
Bardstown Bourbon Company Enhances Presents with Premium NFC Stickers
Smart Beer Bands
Heineken's The Clinker Celebrates Music as a Shared Language
Branded Soft Drink Cocktails
The Au Vodka x Tango Drinks Come in Two Flavor Options
Beer-Infused Dessert Pop-Ups
Lakewood Brewing Company Partners with Sweet Dol-Ings
Branded Apparel Vodka Campaigns
Smirnoff Partners with Aleali May for We Do Game Days
Non-Alcoholic Functional Beverage Partnerships
Hiyo Taps Live Nation for a Commercial Partnership
Soda-Inspired Skincare Collaborations
poppi and Bubble Skincare Partnered for Lip Products
Minimalist Co-Branded Mobile Devices
Heineken and Bodega Introduced the Boring Phone
Bold Beer-Flavored Cheeses
The 'Pabst Blue Ribbon Beer Flavored Cheese' is a Unique Collaboration
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Celebratory Sparkling Beverages
Welch’s Launches Patriotic Limited-Edition Summer Drinks
Cross-Industry Insight Networks
The Think Party Explores the Future of Socialization
Collaborative Work Boots
Timberland PRO x Pabst Blue Ribbon Partner for a New Workwear Collab
Cheeky Bar-Focused Campaigns
Heineken Advocates for Financial Support for Bars with Starring Bars
Exclusive Wine Club Partnerships
The Balvenie Partners with Toronto's Bovine Wine Club
Celebrity-Backed Non-Alcoholic Beer Brands
Go Brewing Taps Actor and Spokesman Frank Zito
Music Experience-Focused Beer Campaigns
The Heineken House is Back for 2026 Coachella
Tangy Pickle Juice Beers
The New PBR x Grillo’s Pickle Beer is a Dill-Forward Lager
Limited-Edition Influencer Wines
Echo Falls and GK Barry Partnered for New Wine Packaging
Collaboration Outdoor Lifestyle Beers
Breakside Brewery Nature Calls Was Created with Columbia
Functional Terpene Beverages
BUUZ is Formulated to Mimic Alcohol's Effects Without the Hangover
Whisky Blind Boxes
DRAM5's Blind Box Experience Surprises and Delights Drinkers
Sweet Shop-Inspired Cocktails
These BrewDog Canned Cocktails Come in Two Nostalgic Varieties
Flavor-Driven Alcohol-Free Beers
1664 Bière 0.0% is Arriving in Sleek Slim Cans, Draft and More
House Party-Themed Campaigns
Hiders Keepers Shows Stella Artois’ Clever Take on Party Etiquette
NFT-Tied Energy Drinks
'NFT Energy' Empowers Brands Through Collaborative NFT Ventures
Craft-Style Non-Alcoholic Beers
Darling Drinks Enters the Non-Alcoholic Beverage Market
K-Pop Brand Ambassadorships
Asahi Super Dry Unveiled a Unified Campaign Featuring BLACKPINK
Women-Targeting Low-Alcohol Beers
Beer Girl Brewing Company is Rapidly Expanding Its Operations
Experimental Beverage Pop-Ups
Nespresso's The Recipe Remix Shares Unusual Flavor Combos
Interactive Beer-Focused Festival Devices
Heineken's Debuts The Clinker at Coachella
Uplifting Artistic Alcohol Packaging
The Absolut Haring Artist Edition Bottle is Optimistic
Iconic Canadian Brand Collabs
Molson x Roots Unite for a Summer Drop Celebrating Canadian Culture
Collaborative Heritage Sneakers
The Coca-Cola × Converse Capsule Nods to Americana Nostalgia
Major Beverage Brand Expansions
Hiyo Hits Costco Shelves with Its Sunset Party Pack
Whiskey Sour-Inspired Ales
Tip Top Co-Created a Sessionable Sour Influenced by the Whiskey Sour
Soccer Snack Collaborations
Mondelēz Partners with Athletes to Launch Limited-Edition Snacks
Electrifying High-ABV Coolers
LYTT Electric Coolers Come in Recyclable, Glow-in-the-Dark Vessels
Soju Sports Partnerships
Hello Soju Partners with LAFC to Expand Its Stadium Beverage Experience
Musician-Led Beverage Campaigns
poppi Tapped Charli xcx and Rachel Sennott for the Super Bowl
Lager Popsicle Initiatives
Beer is Art Taps the Lager Popsicle Concept in Its Campaign
Women-Focused Beer Expansions
Hurray's GIRL BEER Receives Funding for Expansion
Retro Team Beer Cans
Budweiser MLB Team Cans Feature Vintage Baseball Graphics for Anniversary
Feel-Good Kombucha Pop-Ups
Lipton Ice Tea's Komboomcha Box Shared the Joy of Dance & Music
Sustainable Beer Brand Partnerships
Terrapin Beer Co. & Orvis Boasts Environmental Sustainability
Self-Explanatory Non-Alc Beer Cans
Blue Moon's Answer’s on the Can Normalize Non-Alcoholic Choices
Beer Fashion Collections
JW Anderson x Guinness Capsule Collection Marks St Patrick’s Day
Beer Brand Loyalty Programs
Club Peroni Will Offer Off-Trade Customers with Exclusive Perks
Cinema-Focused Aperitif Partnerships
Campari Returns to the Festival de Cannes This Year
Dating-Style Bar Discovery Platforms
Heineken® Debuts an Innovative Digital Platform — Bar Dating
Beverage-Focused Dual-Chamber Widget Systems
BevBoost Developed an Innovative Beverage Technology
Beer Brand Artist Refreshes
Terrapin Beer Co. Refreshes Packaging With Artist Collaborations
Collaborative Spiced Vodka
Absolut x Tabasco Launches Spicy Vodka for Cocktail Use
Beverage Fashion Collaborations
Malibu and Anya Hindmarch Launch Beverage-Inspired Capsule
Zero-Proof Festival Experiences
The Drinks with Benefits Festival Signals the Growth of the Market
Nostalgic Candy Beverages
Candy Can and Bubblicious Launch a Bubble Gum-Flavored Soda
Non-Alcoholic Beer Ambassadors
Heineken Named Serena Williams Its Non-Alcoholic Beer Ambassador
Modular Beverage Systems
Bevi's Journey Juice and Joss Shots are Available as a Combo
Retailer-Exclusive Craft Beers
Brooklyn Brewery and Tesco Partnered on a New Range
Gen Z-Focued Water Bottles
bubba® Redesigns Its Brand Image and Delivers Colorful Water Bottles
World Cup Hospitality Experiences
Stella Artois Turns Bars into Immersive FIFA Viewing Locations
Bold Brew Collaborations
BERO Coffee Draught is by Tom Holland’s Beer & Robert Downey Jr’s Coffee
Celebrity-Forward Beverage Collaborations
BERO and happy® Coffee Deliver Two Distinct Beverages
Colleague-Connecting Pubs
The Office by Heineken Celebrates the Best Part of Work Culture
Baseball Lifestyle Collaborations
Brunch Launches a New York Yankees Lifestyle Collection
Co-Brandeed Promotional Campaigns
Montucky Cold Snacks and the Flamin' Hot Brand Portfolio Team Up
Italian Beer Partnerships
Peroni Nastro Azzurro & Giada De Laurentiis Promote Itallian Traditions
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Sessionable Low-Alcohol Beers
Chilly Ones Beer is Crisp, Refreshing and Full of Flavor
NBA-Honoring Alcohol Bottles
Victor Solomon X Michelob ULTRA Unveil a Trophy-Inspired Beer Design
Cosmo-Inspired Beers
Tip Top Proper Cocktails & Holy City Brewing Collabed on CosmoALE
Non-Alcoholic Beer Racing Partners
Atlassian Williams F1 Team Partners with Estrella Galicia 0,0
Premixed Wine Cola Cocktails
Jam Shed Jammy Red Wine x Cola Takes a Bold Approach to RTDs
Female-Founded Spirit Brands
Willöe Gin Combines Botanical Innovation with Inclusive Branding
Collaborative Electric Tequila-Brand Events
PATRÓN x Boiler Room Partner for an Exclusive Series
Beer-Branded Work Boots
Pabst Blue Ribbon and Timberland PRO Partnered on Two New Boot Styles
Bourbon Formula 1 Partnerships
Jim Beam Joins Cadillac F1 Team as Official Spirits Partner
Bar-Quality Single-Serve Cocktails
De Kuyper Royal Distillers Debuted Cocktails in 200ml Cans
Exciting Musician-Inspired Beer Activations
Outlaw Light Beer Debuts HARDY-Branded Can
Bright Brand Identity Updates
Big Hug Becomes a Purpose-Driven Brand with Bold Rebrand by JDO
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Wrestling-Themed Co-Branded Alcoholic Beverages
WWE and Seagram's Escapes Spiked Partner
Non-Alcoholic Wine Clubs
The Boisson x AHM Non-Alc Wine Club Shares Curated Picks
Craft Beer Brand Redesigns
Goose Island Relaunches the 312 Beer with Chicago-Focused Branding
Strategic European Brand Collaborations
JD.com Spotlights a Sreies of European Brand Partnerships
Cricket League-Focused Beverage Partnerships
Sprite Partners with Lucknow Super Giants
Football-Themed Beverage Collaborations
Igloo and NFL Debut Team-Branded Coolers and Drinkware
Non-Alcoholic Craft Beer Partnerships
Momentum Brewery Partners with Liquid Opportunities
Designer-Backed Marseille-Inspired Beers
Heineken Studio and Axel Chay Partnered for a New Beer
Collaboration Dry January Podcasts
CHANCE Clean Cider and Sober Boozers Club Partnered This Month
Major Music Event-Focused Partnerships
Peroni Nastro Azzurro Joined the JUNO Awards as Partner
Midwestern Beer-Infused Sausages
Leinenkugel x Johnsonville Present the Oktoberfest Beer Brats
Superstitious Fan-Inspired Campaigns
Heineken Rebuilds Arsenal Fans' Beloved Pub in Lisbon
Community-Centered Rooftop Events
Heineken's Rooftop Revival Turned Building Tops into Social Hubs
Mid-Strength Marketing Pushes
6Percent, Small Beer And Quarter Proof Launch Mid-Strength March
Co-Branded Mother's Day Products
Sober(ish)™ and the Happy Can Join Forces for Mother's Day
Show-Inspired Alcohol Campaigns
Blake Lively X Dorota Reunite to Star in 'Sharing Good Tea' Spot
Comforting Cartoon Drink Collaborations
HEYTEA Partners with POP MART’s Twinkle Twinkle IP
Timely Actor-Backed Beer Campaigns
Miller Lite Debuts 'Legendary Moments Start with a Lite'
Tattoo-Covered Beer Packaging
The 2025 8.6 Tattoo Limited Edition Can Has Artwork by Dodie
Consumer Brand Launches
Labor Smart Announced Culturally-Driven Product Collaborations
Hospitality Worker-Supporting Initiatives
Karl Strauss Brewing Partners with Restaurants Care
Multi-Brand Snack Boxes
Bobby’s Expands its Delivery Capabilities with the ‘Brand Box’ Service
Minimalist Beer-Eau Labels
Genys Beershine Design Launched By Bold Brands Agency
Angler-Focused Collector Cans
Busch Light Teams With Bass Pro Shops For Collector Beer Cans
Actor-Led Beer Collaborations
1664 Has Initiated a Collaboration with Actor Robert Pattinson
Celebrity-Backed Non-Alcoholic Beers
BERO Expanded Its Retail Push Into Walmart, Kroger And Publix
Artisanal Brewing-Inspired Cocktails
Tip Top Proper Cocktails Continues Its Kindred Spirits Series
Refreshed Cocktail Menu Variants
Be At One Introduced a Trial-Tested Menu Update